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Room Visions 2030 The room comfort of the future from the perspective of experts in architecture and science. A comprehensible vision.
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SIEGENIA ROOM VISIONS 2030 /// 1
ROOM VISIONS 2030THE ROOM COMFORT OF THE FUTURE FROM THE POINT OF VIEW OF EXPERTS FROMTHE WORLDS OF ARCHITECTURE AND SCIENCE.A COMPREHENSIBLE VISION.
2 /// SIEGENIA ROOM VISIONS 2030
THE QUESTION IS WHETHER OR NOT THE ROOM
WILL REALLY CHANGE IN TERMS OF TECHNOLOGY.
A ROBUST, LARGE WINDOW WITH
GOOD TECHNICAL STABILITY AND FUNCTION –
I CAN PRODUCE THIS TODAY EXACTLY AS I COULD
30 YEARS AGO. AND I IMAGINE THIS WILL
STILL BE THE CASE IN 100 YEARS’ TIME.
ROOM VISIONS 2030
THE ROOM COMFORT OF THE FUTURE
FROM THE POINT OF VIEW OF EXPERTS.
A VISION.
OLIVER ELSER, SEITE 9
»
«
SIEGENIA ROOM VISIONS 2030 /// 3
Wieland Frank
What will we have left when the room changes?
Oliver Elser
Architects have to think about comfort
and cosiness again
Prof. Johannes Kister
Technology is not the thing we are actually longing for
Hadi Teherani
The room is the greatest luxury we have
Kaspar Kraemer
We’ve lost our appreciation of values
Prof. Dr. Stephan Günzel
Luxury is retreating into a room
Fazit
The future of the room involves a desire for old values
About SIEGENIA
Imprint
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4 /// SIEGENIA ROOM VISIONS 2030
A vision of room comfort? Scenes from Stanley Kubrick’s
“2001: A Space Odyssey” from the year 1968
SIEGENIA ROOM VISIONS 2030 /// 5
Just ten years ago, who would have thought that we would carry a camera,
a photo album, a calendar, a barometer, a world atlas with a navigation sys-
tem, our entire music collection, an ultra-high-performance computer and the
whole Internet, as well as a telephone, in our trouser pocket? Back then, who
would have thought that we would communicate around the world in real time,
wherever we happen to be? Or that our cars would drive themselves? That we
would be able to order products online and track their shipping online, that we
would have a video rental shop, a bank and a train timetable, including a ticket
service, on our computers? Who would have thought that we would now even
be able to print out products like jewellery or toys ourselves at home?
Over the past 20 years, our everyday lives have changed gradually, and yet
dramatically. Our lives and our work are interconnected, our use of the Internet
is a matter of course, which we would not be able to – or would not want to – get
by without in many areas. The utopias depicted in the 60s and 70s by science
fiction writers like Phillip K. Dick or William Gibson have become reality for the
What will we have left when the
room changes?
Working together with experts from the worlds of architecture and science, in this publication we create a vision
of the room, its utilisation and its comfort, in the year 2030.
6 /// SIEGENIA ROOM VISIONS 2030
most part. We have robots doing our work for us, we connect our knowledge world-
wide, we are reachable everywhere and at all times, and we pay for this reachability
with the time that we spend in front of screens large and small.
With the “Internet of Things”, which has been frequently cited recently, the continuous
interconnecting of our lives is finding its way into an area that has so far escaped
– ironically speaking – technological evolution. In addition to the computer, laptop,
tablet and smartphone, smart IT is now pushing its way into our lives and into our liv-
ing environments. Be it interconnected television via smart TVs, interconnected driving
via car IT or interconnected home automation technology via smart homes, sooner or
later we will also experience the entirely interconnected smart room.
Whether this is a welcome development, or rather a worrying one, is a matter of
opinion. At the very latest when we think about room comfort, in other words about
the sense of well-being that a room can create through its function, we have to ask
ourselves the question of whether technological evolution actually is something that
supports this sense of well-being or not. After all, there is a reason why people in cities
tend to prefer classic period buildings if they want to live in high-quality surroundings.
It is the longing for old values, for stability, for continuity, that drives them. We long
for a refuge, for homeliness, for a withdrawal from the entirely technologised and
interconnected world.
So what will room comfort mean in the near future? Is it the possibility to control the
temperature and air humidity of our living rooms at home by smartphone from our
workplace? Is it the house door that opens automatically when it locates the Bluetooth
signal from our mobile phone? Or is it perhaps the classic large and heavy living
room window that we can open with our hands to enjoy the fresh air and take a deep
breath in between all the online stress?
Admittedly, you could argue that this publication does not look far enough into the
future. After all, what major changes could possibly occur in the next 15 years in
our lives, in architecture, in our rooms, in building technology, in window and door
technology? On the other hand: what if you consider everything that has happened
in the past 15 years? If you take a step back for a moment and look at how many
things that still seemed entirely utopian in the year 2000 are a matter of course today,
Wieland Frank is managing partner at
SIEGENIA.
SIEGENIA ROOM VISIONS 2030 /// 7
then you soon realise that a great deal can happen in 15 years. The imaginable, the
unimaginable, the logical and the entirely far-fetched.
“SIEGENIA Room Visions – Room Comfort 2030” does not aim to present a dys-
topia, nor a utopia. Rather, it is an insight and an outlook. An insight into what
is currently occupying architects, scientists and futurologists when they think about
architecture, and, in particular, rooms. And an outlook on what could, will, and,
above all, should change in our living and working rooms in the next 15 years. And
somehow also an outlook on what will remain in place, when we think about the
room comfort of yesterday and today.
As a specialist in the field of room comfort, we are indeed very interested in not
only presenting the technological status quo for windows, doors and rooms. With
products that have been tried-and-tested over decades and are constantly evolving.
However, we too need to work already on products and solutions that will be a
matter of course in the near future, just as window hardware has been for the past
50 years. And just as the smartphone has been for the past five years. The opinions,
statements and visions we have collected here for you cannot predict the future. But
they are a review of the current situation by experts in the field, who, in providing
these, help you and us to understand the development towards the future a little better.
To understand what is important to all of us when it comes to the topic “room”. And
what will be important to all of us in the future.
Whatever room you find yourself in while you’re reading this publication: I hope you
enjoy reading it and may it inspire you on your search for the room comfort of the
future.
Kind regards,
Wieland Frank
P.S. If you have any suggestions or questions, or would like to continue this discussion
with us, please don’t hesitate to write to us: [email protected]
8 /// SIEGENIA ROOM VISIONS 2030
ARCHITECTS HAVE TO RELEARN HOW TO SEE ROOM COMFORT AND TO UNDERSTAND THE RELEVANCE BEHIND IT.
OLIVER ELSER
SIEGENIA ROOM VISIONS 2030 /// 9
Architects have to think about comfort and cosiness again!
Room comfort means: returning to old values in the future. SIEGENIA Room Visions interviews Oliver Elser, curator of the German Architecture Museum in Frankfurt am Main.
If anyone knows precisely how architecture has developed, and which values are
important for the room, then it’s Oliver Elser. As curator of the German Architec-
ture Museum in Frankfurt, every year he has to tackle the question of which form
of architecture is unusually or timelessly valuable enough to be exhibited there.
The passionate architecture critic publishes anything too bizarre on Facebook,
under the label “The scary sides of our cities”. We spoke to Mr Elser about the
future of the room, his idea of room comfort and his vision of architecture.
10 /// SIEGENIA ROOM VISIONS 2030
Mr Elser, as curator of the Architecture Museum, you have a very good insight into the history of the room. Looking back over the past: how has the room devel-oped and how is it going to develop?
In terms of office rooms, an amalgamation of working and living has been evident
since the 1960s. The workplace is increasingly becoming a location with the quali-
ties of a living space. Although this is currently being sold as a trend, it actually dates
back to that time. In the Netherlands, for example, there was an insurance building
designed by the architect Herman Hertzberger, the “Centraal Beheer”, in which
people could arrange their work stations entirely as they wished, however they found
it most comfortable. That was pure chaos. The offices resembled home-made tree-
houses in a concrete structure, which was reminiscent of a forest. It inspired and
shook up the field of architecture for a long time that there was a company who
would dare to do something like this. We also had a very innovative project in
Frankfurt in the 1970s by Dresdner Bank, which attempted to shape a new corporate
culture by having an office tower that combined the principle of office and living en-
vironment – including a swimming pool for employees on the top floor! The architects
were ABB, Heinz Scheid was the partner responsible. These examples show that
what companies like Apple, Facebook or Google are currently selling as a trend is
actually old hat.
Has the architectural industry pushed forward such developments itself, or does such momentum tend to come more from the companies?
It often goes hand in hand. The things demanded by the world of work generally
create a very vague picture first of all. Architects are needed to develop a coherent
concept. In the 1960s, this was furthered by the fact that many architects were
interested in what was known as “anonymous architecture” – where architects, like
ethnologists, travelled to Africa to look at the settlements and study the fundamental
structures of living and working together, and to then incorporate this into their ar-
chitecture. They researched in “uncivilised” regions to learn how people live there
– with regard to both structural and social aspects. And the structuralist architects then
incorporated these findings into their European projects. Architects back then were
incredibly creative at finding new paths – Aldo van Eyck is an excellent example of
this. Architects today who have repeated these Africa experiences one generation
Herman Hertzberger (* 6th July 1932
in Amsterdam) is a Dutch architect.
He is a proponent of structuralism in
architecture. With his buildings and the-
ories, he has made a significant con-
tribution to this architectural movement.
Hertzberger’s most important buildings
include the administration building
of the insurance company Centraal
Beheer in Apeldoorn (1968-1972), in
which he created “polyvalent rooms”,
which received different meanings and
interpretations, depending on the rela-
tionships between the people working
in them. His building activity focused
mainly on the Netherlands, but he also
designed buildings in Germany, Italy
and Japan.
SIEGENIA ROOM VISIONS 2030 /// 11
later, such as the architecture firm Lacaton & Vasall, have also designed fascinating
buildings against this backdrop.
Is the creativity of architects different today?
No, not at all. One way to picture it is like a wave movement. In the 1920s, archi-
tecture was no doubt more courageous. Everything was challenged. After the Second
World War, there was a somewhat more conservative, but by no means worse phase
of reconciliation between avant-garde and tradition. Today, it is luckily the case that
many are turning their attentions outwards. To continents like Asia and Africa. But the
re-importing of ideas has yet to reach the degree that it did during the structuralism
movement I described. I’m waiting for a new wave.
You talked about the change in architecture, in other words the outer shell. What about the room itself?
Architecture cannot be broken down into shell and interior space. But let’s talk about
living. This has changed considerably. The apartments in highest demand today are
those in period buildings. These have the advantage that the rooms are of equal value.
There is utilisation neutrality. Specialisation according to supposed needs (tiny children’s
rooms, large bedrooms, etc.), this has not caught on. The way in which we think about
apartments today is shaped by utilisation neutrality, away from specialisation. This is
also because of our society: families are changing, the classic models are decreas-
ing, and, for all kinds of more open “patchwork” families, we have to make sure that
there are solutions available in the housing market. These are completely pragmatic
questions: what happens when the children are grown up, can we use the rooms for
something different then? Essentially, we need apartments that breathe, that answer such
questions from the very beginning.
Is the architectural industry providing answers to such questions?
The strongest trend is that people in cities are no longer relying on what the market has
to offer. The trend is towards “building groups” – instead of squandering money on a
real estate investor, people are preferring to do it themselves. People are forming build-
ing groups with friends to build homes. Berlin is playing a pioneering role here – this
12 /// SIEGENIA ROOM VISIONS 2030
is the major residential trend in cities. Many of these buildings also offer communal
areas that are available as “breathing” areas.
So this is similar to carsharing? People share the rooms?
Yes, the idea is that you don’t have to own everything yourself anymore. For exam-
ple, I live in Frankfurt am Main, we don’t have a car, I take the underground to the
museum, my wife and my two children also use the underground or ride bicycles.
We make the most of living in a big city. This is why we don’t need a car. Essentially,
this is a modern idea which gave rise to carsharing, and I would also like to see this
in the housing segment – people simply redistributing space variably, as they need
it. For instance, we no longer have a living room, but instead we have two children’s
bedrooms. Of course, we would have liked more variability, for instance an addition-
al room in the house. These are thoughts that the architectural industry must act on.
If rooms are as flexible in the future as you describe, what will happen to the technology in rooms? Won’t this have to be just as variable?
At the International Building Exhibition in Hamburg, the architecture firm “BeL, Sozi-
etät für Architektur” from Cologne attempted to develop a neutral floor plan. They set
up a “floor slab” architecture that the residents could change themselves. This is very
appealing, but the question is whether this can be built so simply. After all, architects
have been dreaming of relocating a wall with two hands for a very long time.
But isn’t this ultimately just a question of the technology?
Anything is possible. But something has to change in our minds. Initiatives such as
this unfortunately don’t come from the established real estate developers who hire the
architects. Rather, they come from the architects themselves. And the technology is
there. All that is missing is the assignment.
You say the technology does exist. So what are the technological trends for rooms? What is going to shape our future here?
The major theme in the next few years will be conversion, rather than building. In
The self-build experiment by architec-
ture firm BeL Sozietät für Architektur,
based in Cologne, allows users to
develop their building gradually,
according to their life circumstances
and needs. By applying the self-build
principle, in conjunction with expert
guidance, significant cost savings can
be made, making the building a “smart
price building”.
SIEGENIA ROOM VISIONS 2030 /// 13
recent years, our “German Architecture Museum – Yearbook for Architecture in Ger-
many” has become a trend barometer of sorts. If you look at the projects that are pub-
lished in this, you can see that we are moving more and more towards conversion.
The idea of how to convert an existing structure is becoming increasingly significant.
Especially in the city. After all, there are hardly any new spaces on the outskirts of our
cities at all. Which means that we can only grow by compaction. Empty office spac-
es are also being converted into homes. This is a very important trend: the question
of how to activate existing buildings. But the most important issue is sustainability: the
most exciting examples are those that don’t require much technology. In other words,
houses that achieve fantastic energy values in an entirely conventional way: with
thick walls with lots of storage capacity and traditional windows. This is something
different to the German fondness for over-the-top insulation or highly complex control
technology – I don’t think much at all of these trends. I don’t even believe that this
control can work. Everything being interconnected is not an attractive prospect – as
we saw in the whole Edward Snowden story. We have to make sure that we don’t
get caught up in some kind of bizarre technology euphoria. Architecture is about
stability and security.
What will the room look like in 15 years then, with these aspects in mind?
The question is whether or not the room will really change in terms of technology. A
robust, large window with good technical stability and function – I can produce this
today exactly as I could 30 years ago. And I imagine this will still be the case in 100
years’ time. The architect Adolf Loos once said: “The house is conservative. Art is
avant-garde”, or words to that effect. You could also say: living is more conservative
than almost anything else. If you take a look at what is being built in cities most of all
at the moment, it tends to be a kind of strange neo-conservatism. Housing complexes
that look like they come from the 19th century, but are made from Styrofoam and plas-
terboard. Everyone wants to live in period buildings, but there simply aren’t enough of
them. So these make-believe worlds are being thrown together. Of course, you could
now argue that post-war architecture is also in high demand in the market, for instance
the Hansa district or what used to be the Stalin-Allee in Berlin, both from the 1950s.
The apartments here are first class, for their locations if nothing else. However, the
turning towards special residential forms such as these is not a major trend, but merely
a peripheral phenomenon of the zeitgeist. This is how a few hipsters live.
14 /// SIEGENIA ROOM VISIONS 2030
So what about the windows in these rooms? If we think in classical terms, the trend should be going towards large windows, shouldn’t it?
Yes, but not towards façades entirely made of glass. Office architecture has gone in
the completely wrong direction in recent years. But there are some good examples
now of how not to succumb to the insulation and control technology craze. There are
good examples of energy efficiency in office architecture, too. The zero-energy Eberle
building, for instance, which completely eschews the technology and insulation insanity.
What about workplaces? You talked about a longing for old values, isn’t that contradicted by modern office buildings?
Luckily, there are few companies that house themselves in such neo-conservative
fakes. It is essentially the same when it comes to homes. An ultra-modern workplace
increases the longing for more stability at home. Precisely this is the phenomenon.
You cannot accommodate huge corporations in lofts, but of course there is a desire
for the tangible stability of old walls. Creative people like to work in old buildings
with history, agencies are drawn to old factory buildings. I myself work from a factory
that was converted in the 1980s. You can see from the rooms that it used to be a
type-foundry. Max Dudler converted the building and this combination of history and
the present creates a wonderful, unique working atmosphere. I didn’t want to work in
one of those soulless 08/15 offices.
Let’s take a look into the future again: what type of architecture will be on display in the Architecture Museum in 50 years’ time?
It will be a type of architecture that doesn’t need any fancy tricks, one that is much
more normal. We will see a more scaled-down, robust and resilient type of architec-
ture. We can no longer afford to build offices in glass boxes. It’s illogical, in terms of
cooling if nothing else. We will be very interested in how the climate affects archi-
tecture in other parts of the world. And how we live in metropolises. The interesting
thing is that our sustainability concepts do not serve metropolises at all – although this
is where most living space is needed and used. But we can’t build cities with millions
of inhabitants out of wood. The exciting question will be how we can get a global
perspective of architecture.
Less energy with less technology –
that was the declared objective of
the architects at baumschlager eberle
when they built the mixed-use build-
ing “2226” in Lustenau, in Vorarl-
berg. Before now, reducing the ener-
gy consumption of a building meant
higher maintenance and upkeep
costs. This building, however, does
not have any heating, ventilation or
cooling systems. Instead of reacting
to building technology, the building
responds to input from humans: to
their body heat, their humidity, their
conversion of oxygen into CO2.
SIEGENIA ROOM VISIONS 2030 /// 15
THE INTERESTING THING IS THAT
OUR SUSTAINABILITY CONCEPTS
DO NOT SERVE METROPOLISES AT ALL –
ALTHOUGH THIS IS WHERE MOST
LIVING SPACE IS NEEDED AND USED.
FOR EXAMPLE, WHAT ARE PEOPLE IN
BEIJING DOING ABOUT THE SMOG?
HERE, CONSTRUCTION, ARCHITECTURE AND,
NOT LEAST, WINDOW AND VENTILATION
TECHNOLOGY ARE THE PARAMETERS
TO BE FINE-TUNED.
»
«
16 /// SIEGENIA ROOM VISIONS 2030
And I am certain that we will be amazed at how people abroad are solving the
problems. For example, what are people in Beijing doing about the smog? Here,
construction, architecture and, not least, window and ventilation technology are the
parameters to be fine-tuned. Here in Europe, we are on an island of good fortune,
as we do not have this acute pressure to change. Everything works – still. We are
focusing more on affordable living spaces, that’s our issue. So the question regarding
our living environment here in Europe isn’t how we should be imagining the room in
2030 in visual terms, but rather in organisational terms. What will the distribution of
logistics and utilisation be like? We will use architecture differently, I’m certain of this.
Our vision is also about the topic of room comfort. In our research for this pub-lication, we asked ourselves why architecture has hardly addressed this topic at all. We talk about living comfort, but never about a sense of well-being in the room. Why do you think this is? And what is room comfort in the first place, in your opinion?
Car manufacturers certainly use the term “comfort”. But by this they mean nicely
crafted seat upholstery. Or the fact that nothing in the interior rattles and that the air-
conditioning doesn’t cause a draught. Architects don’t have this way of thinking.
They have to relearn how to see room comfort and to understand the relevance
behind it. This concerns a large number of terms relating to the quality of living and
room comfort. The word cosiness, for instance. This is a key parameter as far as
room comfort goes, which needs to be thought about again. Architects don’t think
about it, because it’s too individual for them. Karl Kraus put this manner of thinking
in a nutshell very well: “From a city I am to live in, I demand: paved roads, street
ROOM COMFORT MEANS MATERIALS THAT I ENJOY TOUCHING, PROPORTIONS THAT
PLEASE ME. ROOM COMFORT MEANS EXCELLENT QUALITY AS A MATTER OF COURSE.
»
«
SIEGENIA ROOM VISIONS 2030 /// 17
cleaning, a key to the door, air heating, hot water pipes. I provide the cosiness my-
self.” The paradox is, however, that we feel more comfortable in Italian cities than
in German ones. Architects have to think about such things again, beauty, cosiness,
comfort! When we talk about pubs and restaurants, we soon agree what’s good:
never the latest design, but instead the traditional, unspoilt. As soon as we talk about
living and working rooms, there is a block, no-one wants to talk about it, no-one
wants to lay down comparable quality criteria. We are not thinking about the param-
eters that give us the feeling that a room has character. Character that doesn’t have
to be added afterwards. This closes the circle with regard to our longing for period
buildings. Many people like to be in these old buildings because they don’t have to
put their own stamp on them, since the room itself is already strong enough, because
of its history and the craftsmanship that has gone into it. This is a good feeling, to
be a part of a history that is bigger than us. We have to address such issues more
effectively, they are valuable and enduring.
With this in mind, what does room comfort mean for you?
Room comfort means the really simple things – things that might sound stuffy initially,
but aren’t. Room comfort means materials that I enjoy touching, proportions that
please me. Room comfort means excellent quality as a matter of course. It can even
be something silly like a flower window, despite poor insulation and cold gaps. A
certain quirkiness that can’t be suppressed by technology. A type of character in the
room. A disused fireplace. Travertine windowsills. Weird and wonderful bathroom
tiles. History and things that have the potential to become a piece of history them-
selves one day. This is where we have to return!
18 /// SIEGENIA ROOM VISIONS 2030The vision of the working room according to Franklyn Lloyd Wright:
Johnson Wax Corporation Building in 1969.
THE ARGUMENT CANNOT BE THAT WE WILL NOT NEED WINDOWS ANYMORE BECAUSE EVERYONE WILL ONLY BE LOOKING AT MONITORS ANYWAY. JOHANNES KISTER
SIEGENIA ROOM VISIONS 2030 /// 19
In addition to his role as a partner and architect in the Cologne-
based architecture firm Kister Scheinhauer Gross, Professor
Johannes Kister is one thing above all: dedicated. In his professorial
chair at Anhalt University of Applied Sciences in the “Bauhaus” in
Dessau, he lectures on design, building construction, spatial rela-
tionships and spatial perception – and was also dean in this field.
Reason enough to ask the civic art expert about his vision for the
room and technology.
Technology is not the thing we are actually longing for.
Room comfort means: striking a balance between function and a positive feeling. SIEGENIA Room Visions interviews Professor Johannes Kister, architect and lecturer on building design.
20 /// SIEGENIA ROOM VISIONS 2030
Professor Kister, please tell us what your field of research “spatial relationships” is all about. What does this entail?
Design essentially means spatial composition. It is not about the allocation of areas.
Design is three-dimensional, we design volumes and composition. As opposed to the
functional planner, the architect designs inside the room – he creates the relationship.
He works with room typologies, which are always three-dimensional. The hollow
space in a volume is an archaic image, you can see this, for example, in the theatre.
These images are essentially typological, and repeat themselves again and again.
This means that the room is only evolving in small steps. In this regard, we will not in-
vent anything in terms of rooms that had not already been invented 2000 years ago.
There are many constants in architecture. We have to curb the expectation that we
are constantly inventing new sensations, since there are no new innovations here. The
last development was the term “flowing space” according to Mies van der Rohe. This
is a momentum that did not exist before the 19th century. At the moment, it is difficult
to imagine something fundamentally, typologically new.
Taking a look at the world of work, has the relationship between people and the room changed?
As in all disciplines of design, there are cycles. Every year there are fashionable
colours. The double-breasted suit was en vogue 20 years ago, then it was out, and
now it’s back in again. There are such cycles when it comes to office construction as
Originally, the Mies van der Rohe
Pavilion was an exhibition pavilion
and the face of the Weimar Republic
at the 1929 International Exposition
in Barcelona. The building stands
out for its unrestricted floor plan and
sparing use of simple construction
elements made from a variety of
materials, which together create
a flowing space.
SIEGENIA ROOM VISIONS 2030 /// 21
well. Franklin Lloyd Wright built one of the first open-plan offices circa 1900. This
was a major invention. Then there was the one-man office, then the one-room office,
the cubicle, then in the 70s the open-plan concept again. In the past two years,
people are returning to small office units because of the noise, the temperature, the
atmosphere. This means that there are only three possibilities. Scientists, for example,
want the peace and quiet of the one-room office, and a separate kitchen where they
can meet each other. They want quiet, because, after all, they don’t want to see their
neighbours picking their noses. If we look at other sectors, in advertising, in architec-
ture and in start-ups, then it’s a different picture. Creative workers love scenery, we
can see this at Google and Apple. Whether this leads to better or worse job perfor-
mance at the end of the day is relative. The fact that the workplace now has a greater
individual significance is certainly something that has changed. The significance of
the individual has increased.
In the world of work, it’s not about a certain room typology, but an individual work-
place atmosphere. What is perhaps different today: employees are not disregarded
in the planning process. Now, we talk to people.
Has this change in the world of work made architecture more democratic somehow?
Design is not a democracy. I would say rather that it has become more diverse. Let’s
take, for example, the Gerling building in Cologne. When you see this office struc-
ture, the room dramaturgy of the entrance, secretary’s office, manager’s office, this
kind of closeness to the manager, and compare this with a modern office, you can
see that something very democratic has happened. This type of hierarchical thinking
is gone, this “importance slope” is no longer dramatized as strategically as it was
30 years ago. No board of a company listed on the DAX index can afford to think
like this anymore. Today, we want to reflect our flat hierarchies in our architecture as
well.
You mentioned individuality: to what extent is the trend towards the home office influencing modern architecture?
In normal office construction, we are not reflecting a certain office concept.
Frank Lloyd Wright (* 8th June 1867
in Richland Center, Wisconsin;
† 9th April 1959 in Phoenix, Arizo-
na) was an American architect who
played a crucial role in technological
development in architecture. Wright
believed that buildings should have
qualities similar to human qualities.
He believed that buildings should be
lovable and bring people joy, and
that this was more important than the
development of a particular style.
Furthermore, Wright stressed that
the integrity of human values in the
modern age could only be achieved
by using machines, “the normal tool
of our civilisation” would have to
be created for the new “industrial
ideal”, Wright explained in a lecture
in 1901.
22 /// SIEGENIA ROOM VISIONS 2030
WHEN BUILDING PHYSICISTS
CALCULATE A ROOM, AT THE END
WE ACTUALLY ONLY HAVE
A TOILET WINDOW LEFT.
THE SMALLEST WINDOW
HAS THE BEST VALUE.
BUT THAT MAKES LITTLE SENSE,
IF PEOPLE LONG
FOR SPACIOUS ROOMS.
»
«
SIEGENIA ROOM VISIONS 2030 /// 23
That makes no sense. When we plan an open-plan office, we always ask ourselves
the question of whether or not the room can also be divided up. Variability is an eco-
nomic parameter for building owners. For the modern world, this means that we don’t
have to build as many workplaces anymore and can work more effectively with open
concepts. It must be possible to occupy workplaces flexibly, today and in the future.
Space management and functions are not as hierarchical. But this does not change
the design to any great degree, it affects the utilisation more.
Does that mean that rooms will be flexible in 2030?
Flexibility will be an important parameter in 2030, because the world of work is more
flexible and is constantly changing. Department sizes have a shorter half-life. This may
not be the case among traditional public authorities, but is very pronounced in, for
example, the publishing business.
What about technological evolution, how do architects take new technologies into consideration in room design?
In architecture, we have to take building certification into account. Part of a building’s
certification is the obligation to define the standard and the technological level in
terms of its utilisation. This means that, even before the room is designed, we have
to say what it is going to become one day. There are two trends here: firstly, the
low-tech strategy, in other words keeping the technological standard low. And the
second method is to push the standard very high. These are the two basic strategies
that we are seeing at the moment. Of course, there are not supposed to be any more
changes in the planning process. The basic objective of where we want to put the
technology in the room is defined at the beginning, as we can only really control this
at the beginning.
What are the factors involved when choosing this standard? What criteria are used to decide which level of technological quality a building has?
Ultimately, it is the investment costs and the maintenance costs. In reality, owner-
occupiers tend to lean towards low-tech, because they want to keep maintenance
costs low. The investor tends to invest more in high-tech at the beginning, because
24 /// SIEGENIA ROOM VISIONS 2030
they want to sell the product for a higher price. This means that the comfort of a room
does not depend so much on its utilisation, but more on the economic direction.
Technically logical, centrally controlled coordination does of course take place, for
example everything that can be achieved with operations management or general
facility management, with which we can indeed optimise comfort. But the limit is soon
reached, as we are working with the human factor. If I have 500 residents in a build-
ing, the human aspect plays a large role, and I can’t think of the technology merely
in terms of marketing advantages. At the end of the day, this is a very intensive field
of discussion that is continuously renegotiated. As architects, we are always dealing
with the integration of technology in architecture. In this regard, we do of course
make recommendations based on our experience. But this sometimes has a negative
impact on costs. And then the discussion starts.
If cost considerations determine room quality, how will this affect room comfort in 2030?
At the moment, I cannot imagine that people will want to give up their scope to
manoeuvre in offices – even when costs dictate this. Everyone wants to be able to
open the window whenever they want. When control technology takes this decision
away from us, this is not psychologically good. We must have this decision-making
potential, otherwise we become machines. We must have individual controllability.
We can see this now in our cars: self-driving cars – this is amazing technology,
but every person who loves cars probably thinks that they would rather drive their
car themselves! On the other hand, I am certain that there will be more and more
technological integrations and systems in the future which, although controllable
centrally, still take the individuality I mentioned into consideration. I can imagine
that, for example, central building technology will control the ventilation, but I will
be able to adjust this individually at my workstation or in my home, because I want
the room to be 18 degrees rather than 20. This type of control technology will
increase and play a greater role, for the purpose of management. But on the other
hand, the individual must not be underestimated – this is the main danger in the
technology of the future, in all fields. It is our own responsibility to make sure that
we don’t become machines.
While we’re on the subject of the
control technology of the future:
SIEGENIA iWindow is a smart home
solution which allows users to mon-
itor, open and close windows and
doors by smartphone or tablet – from
wherever they are.
SIEGENIA ROOM VISIONS 2030 /// 25
With this development in mind: what does this mean for the workplace of 2030?
I don’t think that 2030 is far enough ahead in the future for this type of observation.
It will be upon us soon. I hope that I myself am still knocking around in 2030. We
will still have desks, which will still have computers on them. Certainly, workplace
furnishings will continue to change. I believe that, as regards flexible workplaces, the
workplace will be a tool. Not in all sectors, but at least for knowledge workers. The
workplace will become a figurative cockpit, where I will control more than just my
Excel charts. Perhaps I will work with the building. Whether the coffee machine will
still be here in ten years, I don’t know. But I don’t believe that we won’t be running
to the photocopier anymore in 15 years. There are studies that have shown that it’s
important for people where things are positioned in the office – nowadays we know
that the kitchen and photocopier are creative spots. These are islands of communica-
tion, they satisfy a human need.
Humans are driven by a lust for rationalisation and a desire for technological pres-
tige. But our rituals remain in place, despite all of the technological evolution. Today,
for example, our office was sent a giant “Weckmann”, a type of bun, by a supplier
– everyone gathered around it and ate it. These are rituals that will linger. I hope
so, at least. In our idea of the future world of work, we always oscillate between a
nightmare and a utopia. We humans need some free moments, the coffee machine,
the photocopier, the “Weckmann”, to distract us from the complete technological
captivity we are actually caught in, to experience moments that are unforeseen.
What about rooms in our personal lives? Will we experience a similar develop-ment there?
At the moment, we have one trend that is grabbing up apparently unlimited space
because our society is developing in this direction. The trend towards singularity. The
living space as a former family and communal space is becoming singularised; firstly
in the senior segment, and secondly in terms of young singles. One- or two-room
apartments in the city are the focal point today. The public side of our private lives
has a greater significance.
26 /// SIEGENIA ROOM VISIONS 2030
Also in terms of room variety – we accept a small kitchen and a small bathroom,
and in exchange get as large a living room as possible. Because the living room is
supposed to be for interacting with friends. I build a social environment into my pri-
vate home because I want to invite my friends round for a Prosecco. The living room
is gaining social importance, so I content myself when it comes to my basic needs.
Instead, I can sit with seven friends around the table. Traditional room functionality
will decrease even more, it is breaking up. We will work with all-room elements.
This is interesting as it involves a social component – a positive development in these
technologised times.
What influence will these social components and the need for company have on technology in the room?
Interestingly, at the moment, we have opposite, conflicting trends. When building
physicists calculate a room, at the end we actually only have a toilet window left.
Not what we are actually longing for. The smallest window has the best value. But
that makes little sense, when people long for spacious rooms.
I don’t build a terrace with a depth of 2.5 metres, and then plan a narrow door to
connect the living room to the terrace to save energy – I want a high quality of living,
after all. From the point of view of a building physicist, the quality of living space is
not compatible with efficiency. The ongoing trend is towards closed buildings – we
are under pressure here at the moment because we conversely want to create an
excess of transparency through beautiful windows. Windows, not holes or glass
façades, mind you. The pressure stems from the idea of an overall climate balance
for a building – and the goal of having to achieve certain values for this. The window
has always been the major weakness. We have to improve the windows, but this
WE ARE UNDER PRESSURE BECAUSE WE WANT TO CREATE AN EXCESS OF
TRANSPARENCY THROUGH BEAUTIFUL WINDOWS. WINDOWS, NOT HOLES, MIND YOU.
»
«
SIEGENIA ROOM VISIONS 2030 /// 27
would cost money. Glass architecture is therefore on the decline. From an economic
point of view, we want a window-opening percentage of less than 40%. In other
words 60% wall, 40% glass. The trend is increasing – negatively. So this means even
fewer windows. This is the point where we generally have to raise a warning finger
and say that this is not the way it should be. But the argument cannot be that we will
not need windows anymore because everyone will only be looking at monitors any-
way. For me, there is a crucial point here that has yet to be taken into consideration in
building. The “physical-social” components of technological development. The ques-
tion of what technology in a room means for the individual. These are soft arguments
that we don’t hear, or don’t want to hear, in the discussion about building. It’s too soft,
it can’t be calculated. But it is something that we have to pay more attention to, at the
same time as technological development.
We do not realise what these advertising worlds of technology mean for our lives
in reality. This is a very difficult moment: in the production of architecture this “phys-
ical-social” topic is not represented by any of the players. By architects or building
owners at the most. Often, there is then the accusation of being too aesthetic. But
with regard to the comfort of a room: what does the freedom to look out of a window
mean to people? How important is it? There is almost certainly a study that proves
that people become unwell when they don’t have a window. So we must also discuss
the principles of spatial perception and building psychology when we talk about the
technological aspect. Living is something biological, something psychological, some-
thing sociological – something instinctively human.
With this interdisciplinary approach in mind, how would you define room comfort?
Room comfort for me has two levels. On the one hand, it covers the physical things:
temperature, sounds, odours – these are physiological perceptions, and are not
always objective. Essentially, room comfort is the positive satisfaction of sensory per-
ceptions in a room. The other level is the optical perceptions, light, for example, in
other words the visual quality characteristics of a room. Therefore, room comfort is
about balancing these sensory perceptions. Harmony between the senses in a room.
I would call this the formula for room comfort.
28 /// SIEGENIA ROOM VISIONS 2030
“Crane Houses” in Cologne. Based on the designs of the workshop of the consortium
“First Prize Winner Rheinauhafen Cologne: Bothe Richter Teherani,
Busmann und Haberer, Linster, Schneider-Wessling und Abbing” of April 1993.
THE CONVERGENCE OF THE
LIVING AND WORKING
ROOM SHOWS VERY
CLEARLY HOW STRONGLY
HUMAN NEEDS SHAPE THE
ARCHITECTURE OF THE ROOM.
HADI TEHERANI
SIEGENIA ROOM VISIONS 2030 /// 29
The room is the greatest luxury we have.
Room comfort means: integrating technology wisely. SIEGENIA Room Visions interviews star architect and designer Hadi Teherani
Not for nothing is he among the highest profile names in his trade. When Hadi
Teherani tackles room design, most of the time he creates more than just archi-
tecture. The “Crane Houses” in Cologne, the train station at Frankfurt Airport
and the “Dancing Towers” in Hamburg are much more than just extraordinary
landmarks. Teherani’s influential impact is not limited to the outer shell. He strives
to make rooms come alive for the senses, going beyond form and function – with
his own, often prize-winning ideas for furnishings and surfaces. We asked the
star architect with the integrated, interdisciplinary approach about his vision of
room comfort.
30 /// SIEGENIA ROOM VISIONS 2030
Mr Teherani, what do you think rooms will look like in the year 2030?
We are people, and we will always be people. We will not suddenly get taller or
shorter. So in 20 to 30 years we won’t have a different feel for proportions to that
which we have today. The only thing that will be different in 2030 is the value that
society will attach to technological and ecological parameters. These are parameters
that also influence the room.
In the last 20 years, we have developed an ever-greater longing for an “all-encom-
passing room”. We want a kitchen that is connected communicatively with the living
room, as well as a bathroom offering the highest level of comfort possible, with a
view. Of course, with state-of-the-art technology, which we need, but do not really
want to see in the foreground. Technology will become integrated into our living envi-
ronment. We will place our smartphones on furniture and here they will connect and
charge themselves autonomously. The central factor in this area is the need to interact
quickly. This is the principle behind the “Internet of Things”, an element of the room
and the furniture which is a matter of course, but invisible. In my opinion, these are the
main comfort features that we will continue to build on. We will think bigger again.
Architecturally, this was not always the case, unfortunately. There have been devel-
opments in the past that forced us to limit ourselves to the smallest of spaces – for
example because of the economic situation after the Second World War. Before
this, large rooms predominated. If you think about the magnificent room proportions
people treated themselves to around 150 years ago, how they worked with the ceil-
ing height, with plaster ceiling features, with the possibility of connecting rooms and
combining them into something larger. Many of the features used back then are en
vogue again today. People were very advanced in terms of the quality of architecture
and the room. Unfortunately, this was forgotten as a result of the war, and rooms were
minimised afterwards. Today, we are doing better, so the post-war rooms are not
enough for us anymore. Fortunately, we are thinking further and more openly again.
SIEGENIA ROOM VISIONS 2030 /// 31
Does this explain the longing for period buildings and art nouveau houses that we are currently experiencing in the cities?
Indeed it does. In these old rooms you can feel the life, the breath, the values. Around
40 years ago, these wonderfully high ceilings in apartments in period buildings were
lowered, because our society tacitly agreed to restrict itself, to act modestly, by show-
ing less. Which was a real shame, as the floor plans from back then were much more
intelligent than those of today.
Does that mean that today’s architecture is no longer designed as intelligently as it used to be, that architects used to be more creative?
The quality of architecture depends largely on the tasks it has to fulfil. Just like the
abilities of architects. The old art nouveau buildings, for example, were appropriate
for their time. As I mentioned before, it was about people wanting to show what they
had. People wanted to represent. Rooms could be opened up and connected.
Architecture displayed a high level of flexibility – when you pushed open the double
doors to the living room that were typical for back then, you suddenly had an entirely
different spatial perception, a spacious view, a feeling of vastness. This sense of value
has unfortunately been lost these days. But, luckily, we are rediscovering it at the mo-
ment. We are breaking away from this functional “small room thinking”, between the
hallway, kitchen, bathroom and living room. Only, we have yet to achieve this fully.
For example, we are still building hallways – people used to have entrance halls.
THE QUALITY OF ARCHITECTURE DEPENDS LARGELY ON THE TASKS
IT HAS TO FULFIL.
»
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32 /// SIEGENIA ROOM VISIONS 2030
WHEN REGULATIONS DEMAND
THAT WINDOWS NEED TO
BE SMALLER AND I CAN
THEN ONLY LIGHT UP OPEN-PLAN
OFFICES USING ARTIFICIAL LIGHT – THIS
CAN’T BE A GOOD WAY OF LIVING.
THIS CONSTRICTS THE ORIGINAL
IDEA BEHIND THE OPEN FLOOR
PLAN AGAIN –
FREEDOM, FLEXIBILTY.
»
«
SIEGENIA ROOM VISIONS 2030 /// 33
These are a sought-after statement again today. You can see this, for example, in the
newer worlds of work – especially those of creative professionals. These are people
who feel more comfortable in a loft or converted industrial buildings. Here, you won’t
find constrictive hallways, but instead roomy, free spaces, rooms that allow the very
flexibility that a creative individual desires. That they need. This is a trend that will
continue. And not only for creative people and intellectuals anymore.
When I designed the first offices of this kind, which were spacious, flexible and,
above all, communicative, around 20 years ago, this idea was still rejected. People
preferred to have individual rooms, to isolate themselves, to close the door, to not
be disturbed. Offices broken up by glass were unimaginable at that time, because
people were always fearful of being watched while they worked. People preferred
to work alone, silently, reclusively.
Fortunately, this kind of thing is not being built anymore today. There are still individual
rooms no doubt, but offices have become much more flexible, sometimes so flexible
that employees simply find a space, set up their laptops and start working. What is
interesting is that this development in the world of work is spreading to all other fields.
Corporations are adapting this new openness and flexibility for their office worlds.
Hallways and canteens are suddenly becoming working rooms. And this develop-
ment is even noticeable in everyday life far away from the office. We no longer only
live at home, we live in restaurants, on streets, in squares and in parks. This is where
our rooms are. You can see this especially in the development of outdoor dining in
the cities. In certain neighbourhoods, it used to be problematic to set up chairs and
tables on the streets. When I look at the street “Lange Reihe” or the Schanzenviertel
district today, it’s like a single restaurant in which we communicate, enjoy some food,
and work. In which we live together. This is what people want today, this is what
shapes our urban space.
Ultimately, it’s all to do with communication, with our society’s strong desire to take
an active part in life. This is far less pronounced in other countries than it is here in
Germany. In Russia, for instance, people still work in one-room offices, where they
can hide away. This office style is declining much more slowly than it is in Germany.
The modern office and working world
according to Hadi Teherani: the Dock-
land in Hamburg-Altona on the Elbe.
The six-storey building has a distinctive
cross-section in the shape of a paral-
lelogram and leans out over the water
like the bow of a ship. As a matter of
fact, parts of the structure were actually
produced in a shipyard.
34 /// SIEGENIA ROOM VISIONS 2030
Does this mean that architecture drives culture? Or is it the other way around?
They are mutually dependent. Architecture frequently plays a pioneering role in room
design. And it must. But if society is not ready for it yet, this will be a futile endeavour.
Conversely, architects are also driven of course by society’s trends and needs – after
all, we live how we live. As architects, we have to respond to this. The convergence
of the living and working room shows very clearly how strongly human needs shape
the architecture of the room. We used to work for eight hours in our offices and then
drive home, where it was comfortable. Most of the time it was about passing the
eight hours effectively, concentrating solely on work. The working room was a purely
functional room. That doesn’t work anymore, we don’t only want to start living after
our day’s work is done. Even back then, I believed that this separation of working and
living could not be right. Because we spend the best time of the day, as well as the
most time, in the office. For me, there is no good reason why the office should be any
less comfortable or look any less attractive than the home. We had living elements
in the office long before Google, and even “beaches” – because we knew that the
quality of the room ultimately influences well-being and therefore also the effectiveness
of work.
Doesn’t this pursuit of spacious, flexible rooms contradict the requirements placed on rooms today by building physics? Or, to put it another way: how does the current discussion about absolute energy efficiency fit in with our need for larger rooms?
In some fields, this is indeed a point of disagreement. In turn, this is essentially a cul-
tural phenomenon. In Germany, we strive for perfection. There is no other country that
regulates building so strictly, because everything has to be perfect here. Naturally, this
concerns in particular the matter of buildings’ energy efficiency. The industry produces
solutions to help us make energy savings. Associations lay down rules accordingly,
which sometimes make sense. And sometimes don’t. But they are regulations that
have to be complied with. The classic one is the “passive house”, which I believe
makes no sense at all. Do I really want to live in a house where the windows don’t
open? Nevertheless, people are demanding the passive house standard, recently
even for office buildings. This is absurd. Until people comprehend that there are some
completely senseless developments being driven forward here, lots of mistakes will
SIEGENIA ROOM VISIONS 2030 /// 35
still have to be made. We architects will keep having our spatial creativity restricted
by this regulation.
This regulation mania means that I can tell you today exactly how the façade will
look, how large the windows will be, which type of ventilation will be installed –
without even producing a design. Because I have to comply with standards. I have
to ask myself whether we even need architects anymore, if everything is so strictly
regulated. If all houses have to look the same, engineers may as well take over the
design work as well.
But I don’t want to say that development is fundamentally bad. It just depends entirely
on what it’s about. Unfortunately, we are presently experiencing a predominance of
the negative side of energy advancement. If you renovate a period building in accord-
ance with the energy standards today, and have to hide the brick with heat-insulation
plaster to achieve the energy values demanded, lengthy discussions with the historic
buildings protection authority are inevitable. That’s absurd. Imagine, for instance,
the Speicherstadt (warehouse district) here in Hamburg under today’s heat-insulation
regulations. It wouldn’t have been possible. Examples such as these show that we
are far from finding perfect solutions that meet the legislator’s requirements. And that,
in this whole building physics discussion, one fundamental thing is being forgotten:
buildings are always prototypes! They are individual. And, nonetheless, legislators
are attempting to lump everything together with standards and regulations. That can’t
work. We need individual solutions.
IN GERMANY, WE STRIVE FOR PERFECTION. THERE IS NO OTHER COUNTRY THAT
REGULATES BUILDING SO STRICTLY – BECAUSE EVERYTHING HAS TO BE PERFECT HERE.
»
«
36 /// SIEGENIA ROOM VISIONS 2030
The manufacturing industry is equally interested in standards because it has to think in economic terms. But if standards don’t work, shouldn’t the architectural industry dovetail more closely with the manufacturing industry, for instance to develop “individual” standards?
We actually do dovetail with the manufacturing industry. We’ve challenged the manu-
facturing industry often enough in the past, for example when we on the architect side
brought action against windows with certain standards. However, the legislator at-
tributes greater importance to the manufacturing industry. And when the legislator de-
mands something, the entire manufacturing industry agrees to it. Which is completely
understandable, but not always good. It is this very regulation mania that is forcing
us as architects to move forward ourselves and drive innovation independently. How-
ever, we can only do this in cooperation with a building owner who is prepared to
invest time and money in these innovations. This too is decreasing. When business
investors buy buildings today, they attach importance to a “certificate”. These certi-
fications are demanded from us architects, so that the buildings sell better. This is a
purely commercial perspective of architecture, there is a lack of passion for the values
that architecture should actually be about.
So architecture is becoming more and more of a standardised product that is designed taking predominantly economic aspects into consideration?
That’s the problem we have at the moment, and it also includes the manufacturing
industry, which ultimately only banks on things that can be marketed quickly. This
rapidity is harmful. We used to take the time to think long term, to re-plan, to try out
new things and to check for suitability. More value was attached to the quality of
innovations, even from the industrial side. That doesn’t happen anymore.
SIEGENIA ROOM VISIONS 2030 /// 37
THE ROOM IS THE GREATEST LUXURY
WE HAVE. THAT DOESN’T
NECESSARILY HAVE ANYTHING TO DO
WITH THE SIZE OF A ROOM, BUT
WITH ITS COMFORT.
»
«
38 /// SIEGENIA ROOM VISIONS 2030
But, on the other hand, this means that the new worlds of work allow more scope to experiment today than the residential worlds of the large building investors.
Yes. One very good example of this is the furniture industry, which is trying out many
more new things in the world of work. For instance, the typical modern office setups
with their communication islands. This is an exciting development. What is important,
however, is that architecture allows such developments and provides the platform for
these trends. The space for communicative furniture on the office floor, in the lounge
or the communication island needs to be planned for. What is interesting is that this
space is almost a matter of course nowadays. Most offices designed and built today
are geared towards these spatial requirements from the outset.
So would you say that room comfort in the world of work is more advanced today and has a higher value than in the residential segment?
Absolutely. It has simply developed faster from the industrial side. Of course, this is
also because new working rooms are not individual rooms that have to satisfy subjec-
tive needs. Living space is more expensive than working space per se, so it is easier
to make an investment in innovative working rooms. The rooms are planned and built
for lots of people, rather than just for individuals. And also because investment in a
pleasant working room is also an investment in employee efficiency. But there is an-
other observation with regard to the development of room comfort. A purely cultural
one. In my home city of Tehran, rooms are much more spacious, more lavish and
more inviting than those here in Germany. People treat themselves to an entrance hall,
a large staircase, a dining room, a visitor room, in other words a room in which peo-
ple receive guests – because that is part of room comfort, an element of social culture
even. This generosity has little space in Germany, because we pay a great deal of
attention to profitability. In Germany, we try to tweak almost everything down to the
minimum. When we have a plot of land, the first question is how many floors need to
be built. Every square metre counts. Stairways and entrances have to be as small as
possible, because these spaces don’t sell. Whether spacious or cost-effective, both
cases are about a value, simply interpreted differently.
Interpretation of the modern world of
work: Developer Conference at the
Google office in Zurich. No rooms or
traditional furniture are used; instead,
people communicate with one another
on beanbag chairs.
SIEGENIA ROOM VISIONS 2030 /// 39
Are these cultural differences in ideals also noticeable when it comes to the use of building technology?
To a certain degree, yes. First of all, in countries like India or Iran we don’t necessarily
need the standards they have here, because the climate is different. Although there
are, of course, prestigious buildings, such as hotels, that are geared towards our
technical standards. In addition to this, there are far fewer suppliers in these countries.
We can compare this more or less to the types of bread on offer. If you go into a
bakery in Tehran, there are three types of bread. Here in Germany, countless bakeries
have what feels like a thousand different types of bread on sale. This reflects the situ-
ation in building technology. In these cultural spaces, I don’t have to choose between
countless different manufacturers when I want to integrate technology. When I walk
around the BAU trade fair in Munich, I see a vast number of manufacturers all offering
entirely comparable products. The fact that we are so innovative here is certainly a
blessing, but equally a curse. Because these innovations do not always make sense.
Take the passive house again, for instance. With all the hunger for innovation – what
good is it to me if I open a window and the system crashes right away?
INNOVATIONS DON’T ALWAYS MAKE SENSE. TAKE THE PASSIVE HOUSE, FOR INSTANCE: WITH ALL THE HUNGER FOR INNOVATION –
WHAT GOOD IS IT TO ME IF I OPEN A WINDOW AND THE SYSTEM CRASHES?
»
«
40 /// SIEGENIA ROOM VISIONS 2030
Don’t we also have to question the extent to which the legal and economic regulation mania minimises the quality of life in a room?
This is a long-overdue discussion.
While we’re on the subject of the room and quality: how do you rate develop-ments in the field of connectivity? Smart homes are already more than just a trend. Will this be the standard in 2030?
Certainly. And to some degree this is a welcome development. Because all of the
cables that we used to have to allow for in buildings could sooner or later disappear.
Because everything will be controlled by smartphone and wireless connections. This
is the good thing about connectivity. However, I also believe that traditional things like
locking an outer door will stay the same. It gives us an almost archaic feeling of se-
curity when we manually use the door key and not only hear the lock, but also feel it.
While we’re talking about the comfort features of the future: how would you define the term room comfort?
For me, room quality is the aura of a room. Its complex emotional energy. The partial
aspect of room comfort is largely determined by two characteristics: by the materials
used, which should be as natural as possible, and the hygienic and climatic condi-
tions. I feel comfortable in a room when it’s not too hot, not too cold, when it has
a pleasant temperature. These are not only the physical, but also the psychological
comfort features of a room. Of course, noise and light also play a large role, but I
believe that room comfort in the narrower sense is essentially determined by the ma-
terials used and the climatic conditions.
So it is more the technical features that ensure that we feel comfortable in a room?
No, the foundations and conditions for everything is still the architecture.
SIEGENIA ROOM VISIONS 2030 /// 41
To what degree is this atmospheric value, in a figurative sense, taken into consideration in the building industry?
This depends on many factors, among them the economic factor. The room is the
greatest luxury we have. That doesn’t necessarily have anything to do with the size of
a room, but with its comfort and with all the other details of the overall composition.
In the right proportions, with the right materials, attractive furnishings, but also the right
window and ventilation technology, every room becomes aesthetically fascinating
and comfortable. You feel comfortable in the room with all of your senses. This objec-
tive, however, calls for very complex, farsighted architectural planning and control,
lots of coordination with the building owner and, last but not least, intelligent products
from the manufacturing industry.
42 /// SIEGENIA ROOM VISIONS 2030
Dystopia or already reality?
Will the smartphone change the quality of our rooms?
I BELIEVE THAT OUR LIVES
WILL RETURN TO MUCH
GREATER SIMPLICITY,
ALSO IN THE ROOM.
THAT TECHNOLOGY WILL
BE CUT DOWN TO ITS
NATURAL SIZE.
KASPAR KRAEMER
SIEGENIA ROOM VISIONS 2030 /// 43
We’ve lost our appreciation of values.
Room comfort means: Designing progress sensibly. SIEGENIA Room Visions interviews Kaspar Kraemer, long-time President of the Bund Deutscher Architekten [Association of German Architects] (BDA).
Kaspar Kraemer spent three terms in office as President of the BDA. And that‘s not
the only reason why what he says carries weight in the industry. Kraemer, who is
often engaged on a voluntary basis and has impressively shaped the cityscape
with designs such as the access tunnel to the South Tower of Cologne Cathedral
or the pumping station on the south bank of the Rhine River in Cologne, which is
illuminated differently according to the water level, is one of the few working in
the field who actively campaigns for the preservation of old architectural values
and qualities. In a world in which room comfort is primarily dominated by techno-
logy, he urges moderation and a greater sense of responsibility. Especially when
it comes to the future.
44 /// SIEGENIA ROOM VISIONS 2030
Mr. Kraemer, how would you explain the term room comfort?
For me, comfort has something negative about it. It‘s a loaded term that very much
centres around the idea of cosiness. Comfort involves it being warm and cosy, and
these are terms that are not particularly constructive for me as an architect. The goal
of an architect is to give interior spaces a certain quality. That is, architecture is con-
cerned with aesthetic comfort. It‘s less about functionality - it goes without saying that
a space should be warm and well ventilated. A good comparison can be made with
a car - the comfort features come as standard. But the atmosphere it exudes, the feel-
ing that one gets from a car has more to do with aesthetics and less with cosiness. So
for me, room comfort is a term that only becomes relevant after the initial design has
been drafted - at the level of materials, where building physics plays a role.
How do you think building physics influences room comfort? Is the technology finding its way into architecture today influencing our perception of cosiness and room comfort?
I find the direction things are going in the field of building physics questionable.
The energy efficiency craze, which is being pushed by lobbyists of various interest
groups, is a delusion. This obsession with insulation that‘s currently being discussed is
completely insane - because it‘s trying to solve an existential problem without taking
into account far more important criteria. The issue of insulation seems almost ludicrous
when one considers that just 10% of the energy lost by a house is through its walls.
There are simply more important aspects - ventilation habits, for example. They play
a more decisive role that the walls.
The technologisation and digitisation of our world is having a rather dubious effect on
the architecture and technology content of buildings. This can be clearly seen at Berlin
Brandenburg airport, where the fire prevention measures have reached proportions
that are no longer rational. The side-effect of these supposed safety features, or rath-
er safety mania, is ballooning construction costs and nonsensical requirements that
excessively limit the freedom of the architect when it comes to designing the interior
spaces. And this isn‘t just something that affects major projects.
It even touches on our private lives. To put it bluntly, a new building today is a techno-
logical system around which the architect merely builds a decorative shell. The actual
SIEGENIA ROOM VISIONS 2030 /// 45
essence of architecture is being steadily pushed into the background in the wake of
this technologisation. And this is neither helpful for the technology nor for the architec-
ture. And most certainly not for the people - they tend to get annoyed when this mass
of technology doesn‘t work properly, which it often doesn‘t.
With regard to this technology craze you describe: What will interior spaces look like in the year 2030? Will we still be living comfortably and conveniently when everything is wired and networked together?
I don‘t want to paint a disturbing dystopic picture, but to exaggerate somewhat, the
way things are going, we could end up with people living in capsules. That we end
up using our homes like a shelf that we slide ourselves into for storage, so to speak.
If you take a look at cities today, people are living in bachelor pads, everyone sepa-
rately. The things I need for a sense of wellbeing are no longer in my apartment; I look
for them in the Internet, on the computer screen. Nowadays, even coffee is ordered
„to go“ - coffee isn‘t made at home any more, you get it elsewhere and drink it on
the go. While staring at your iPhone. One can‘t help wondering what implications
this has for urban spaces when people today just spend their time gazing at small
screens in order to feel better.
How then is this dystopia consistent with the Renaissance of the older buildings that we are currently experiencing in the cities?
Every development has its countermovement. People realise that all the technology
and industrialisation still leaves them wanting. There is a discernible trend: the de-
mand for aesthetics and values is playing a role once again, albeit a small one. The
period buildings are admonishers from a time gone by, and play a major role in our
overly technologised society. All of a sudden you realise that architecture is far from
being just an ancillary technical service. This has much to do with common sense. A
sensible life isn‘t one that‘s suffused with technology, but reduced. A sensible way of
living means focusing on the essentials. It‘s a form of smart simplicity that distinguishes
the sensible lifestyle. And the fact that we need to be more modest in many respects
can be discerned not least from the ever dwindling resources we have available.
And by this I mean not only energy, but time also.
46 /// SIEGENIA ROOM VISIONS 2030
WE‘RE DESPARATELY SEARCHING FOR WAYS TO ACHIEVE A NEGLI-GIBLE OUTCOME FROM INSANE AMOUNTS OF EFFORT. THE FACT
THAT I CAN CONTROL MY CENTRAL HEATING OR
WINDOWS VIA A SMARTPHONE THANKS TO
THE EXCESSIVE AMOUNT OF TECHNOLOGY IN THE BUILDING
IS SURELY NOT THE SOLUTION TO OUR PROBLEMS.
»
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SIEGENIA ROOM VISIONS 2030 /// 47
But is the technology that affords comfort not a way to save time too?
That depends entirely on how one adapts oneself to it, how one interacts with it, what
the overarching benefit is. I myself perceive buildings that use excessive amounts of
technology as unfamiliar. As hostile. The thought that in a new building packed with
technology I‘m able to do practically nothing myself, am powerless within my own
four walls, scares me. You can see it in the architecture - the parts are preassembled,
pre-manufactured cladding installed in whole pieces. I can‘t do anything for myself,
can‘t repair the window myself, can‘t control the technology myself, I‘m pretty much
at the mercy of the products and comfort features. The technology is denying me free-
dom. It may still be OK in an office for the facility manager to take care of everything
and the modern control system to regulate everything for me. After all, I want to work
there, not live. But to be at the mercy of the system in one‘s own home is a horrifying
prospect.
This is a trend against which there‘s fortunately a counter-movement. There are people
who don‘t want this insanity, who consider being able to control the domestic heating
system from the car abnormal. Even if this attitude seems somewhat medieval - it‘s
right. Because all this networking only results in us losing the ability to focus on the
essential, on the moment.
Do you think that home automation will develop further in this respect, that things will become even easier? Or will things tend to just get more complicated?
I don‘t really keep up with the developments to be frank. Nowadays, you can have
your automated sun blinds, your technology for controlling ventilation and temper-
ature. That‘s just how it is. These are the standard convenience features that make
your life easier and that no one wants to give up. But despite all this technology, the
building process itself is admittedly still rather archaic. It still involves things being
assembled and put together. I don‘t believe that we‘ll ever have complete houses pro-
duced by a 3D printer. That‘s no alternative for classic architecture, for construction.
I do, however, believe that sooner or later our way of life will rediscover far greater
simplicity, including when it comes to interior spaces. That the technology will come
up against its natural limits. At some point we recognise that Orwellian moment.
When that happens, technology will be governed by reason and we will know how
48 /// SIEGENIA ROOM VISIONS 2030
to precisely differentiate between the service rendered, the comfort and the excessive
and oppressive aspects of the technology.
Are architects not under an obligation to petition for this reason? At least when it comes to living in the space.
Of course, the architect also plays a role as admonisher. I don‘t see us as the high priests of the future, though. Particularly since there are certain things we can‘t really influence. The high level of dynamism in the industry, for example, that continually develops new products and solutions as a result of pressure to generate growth. An architect didn‘t invent the concept of the „smart home“; that was something the industry came up with. And one should consider whether this networking is good or bad for us.
Naturally, this doesn‘t mean that we architects are backward-looking preventers of
progress - if that were the case, we wouldn‘t have electric lighting in our rooms today.
But we need to distinguish between real progress and simply using technology for the
sake of it. If we consider engineering and technology in a reasonable manner, then
it‘s manageable and beneficial for us. The problem is that industrial developments are
not always driven by reason. But mostly by fear. You can see that happening today.
Take the smoke detector, for example, which is now mandatory in all apartments - this
is a product that‘s currently being forced on the market, even though it‘s not really nec-
essary. But a fire could break out, and this is of course a scary prospect that you don‘t
wish for. It‘s these scare tactics that are behind the structural insulated panel too. The
PEOPLE ARE BEING LED TO BELIEVE THAT A POLAR BEAR COULD SLIP OFF AN ICE FLOE IF THEY DON‘T INSTALL
INSULATION IMMEDIATELY.
»
«
SIEGENIA ROOM VISIONS 2030 /// 49
issue is being turned into a bone fide ideology and people are being led to believe
that a polar bear could slip off an ice floe if they don‘t install insulation immediately.
But this is neither reasonable nor the solution to the problem. The causes of climatic
change are not poorly insulated walls, but our fundamental attitude towards energy
consumption. In many respects, we‘re far too unreasonable, too wasteful with energy.
Take the coffee in its paper cup with plastic cover that the city dweller treats himself to
each morning when he drives to work in his car - this is far more wasteful of energy
than the non-insulated walls of a period building. But no-one from industry talks about
how much energy we actually consume. There‘s no money to be made by doing that.
Are you saying you wouldn‘t want to renovate period buildings to make them more energy efficient?
Only to an extent that makes sense. One has to bear in mind that the Gründerzeit
buildings, the much sought-after period buildings, have in part been around for over
150 years. This is true architectural sustainability. You would have to calculate how
much energy such a building actually saves - and by this I don‘t just mean when in
use, but also relating to its construction, maintenance and life cycle. As a general
rule: If I don‘t have to demolish something because it‘s good just the way it is, that‘s
already more sustainable that the technical excesses being used to sell us sustainabil-
ity. And in terms of architecture and construction, there‘s hardly anything that can top
these period buildings.
When I look at the new houses in the city suburbs built using structural insulated
panels, which can hardly be considered durable and will have to be demolished at
some point in time, I wonder what the eventual consequences will be. After all, it‘s
hazardous waste that must be disposed of in something like a nuclear waste repos-
itory. We architects will have to again assume the role of admonisher and insofar
as possible restrain this undesirable development. We can‘t do much to prevent it,
however, because we‘re now bound by the provisions of the „EnEv“ (Energy Efficien-
cy Ordinance). But that doesn‘t mean we have to push the issue. I consider it the
responsibility of independent architects in particular to counter this engineering trend.
Because it‘s above all the independent architects that have a duty to build something
that meets all expectations - primarily the technical ones nowadays. But a building
doesn‘t survive due to technology, but good planning.
Symbol of a wasteful society: Accord-
ing to the Aral Coffee Survey 2013,
around 3 out of 4 Germans prefer
their coffee on the go. The irony is that
nearly one-third of the coffee drinkers
attach especially high value to the cof-
fee having a sustainability certificate.
Hardly anyone reflects on the ecologi-
cal footprint associated with this type of
coffee consumption, however.
50 /// SIEGENIA ROOM VISIONS 2030
A well-planned building is the ultimate manifestation of sustainability - this has nothing
to do with thermal insulation, but the ability and stance of the architect. This doesn‘t
mean that the architect always has to play a leading role in construction - but that we
have to again and again allow our hands to be tied and our efforts frustrated when
it comes to the good, sensible and sustainable design of spaces just because a sup-
posedly technical solution is able to satisfy scarcely comprehensible demands is unac-
ceptable. In this respect, we‘ve forgotten that our duty as architects is to meaningfully
integrate solutions without destroying the essence of the architecture in the process.
The consequences of waving through every regulatory requirement can be seen, for
instance, in barrier-free construction. If you build something suitable for wheelchair
access today, you have no more staircases or steps, but ramps and elevators instead.
I‘m not saying that we shouldn‘t design wheelchair-accessible buildings; we need to
do that. But if we were to design many of the most important architectural highlights
from our history according to today‘s requirements, they wouldn‘t be highlights any
more. They would be missing staircases, for example. You could no longer build a
Greek temple today. What remains of aesthetic quality, of intangible value?
THAT WE HAVE TO AGAIN AND AGAIN ALLOW OUR HANDS TO BE TIED WHEN IT COMES
TO THE GOOD, SENSIBLE AND SUSTAINABLE DESIGN OF SPACES IS UNACCEPTABLE.
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SIEGENIA ROOM VISIONS 2030 /// 51
Does this mean that the reverse applies, i.e. that we sacrifice quality and a sense of value in favour of comfort?
From a philosophical point of view, absolutely. If you look at new buildings today,
they usually only consists of a concrete structure into which an elevator has been inte-
grated. A standardised façade is put around it and the building is finished. Basically,
the architect just chooses a colour and the engineers take care of everything else. I‘m
exaggerating, of course, but it‘s not that far removed from reality.
In principle, I‘d have nothing against a reasonable and well-thought-out basic struc-
ture on which to build. This is where I see the superior quality of the BDA architects
who are able to control such processes and still produce aesthetically excellent de-
signs despite all the regulations. Such a structure could have been used to salvage a
thing or two in our suburbs - particularly with regard to the cladding on the buildings
there. But we‘ve somehow lost the instinct, the eye for sound aesthetics, for something
essential like quality and value in architecture. Worse still, the sense of responsibility
that one should have when it comes to building seems to no longer be present. While
there are some small-scale movements that involve themselves with the development
of energetically sound solutions, these are generally rather minor things that don‘t
accomplish much. I see the responsibility when it comes to such issues resting more
with the universities - it‘s the duty of the educational system to advance the topic of
responsible building. But instead of teaching something as important as this, we
spend our time desperately searching for ways to achieve a negligible outcome from
insane amounts of effort. The fact that I can control my central heating or windows via
a smartphone thanks to the excessive amount of technology used in its construction is
surely not the solution to our present and future problems.
What duty does the window and ventilation industry have in the debate on en-ergy efficiency? After all, the window is commonly regarded as the weak spot when it comes to energy loss. Won‘t it require developments that meet both the architectural quality demands and building physics standards?
IcI find the term „weak spot“ already rather telling. The challenge of sensible plan-
ning is always to balance out weak spots. I have to get to grips with the weak spots
during the planning phase in order to reach the best possible compromise in the end.
52 /// SIEGENIA ROOM VISIONS 2030
Windows have a particularly tricky role to fill. They are the eyes of the building; they
let light and air into the space. So they really can‘t be large enough. But instead
of trying to find a solution that‘s compatible with the key function a window has for
the quality of the space, they get reduced in size. Or they‘re built so they can‘t be
opened any more. It‘s ridiculous. Window technology has admittedly made leaps
and bounds with regard to energy efficiency, but windows are now so well insulated
thanks to all the regulations that they no longer allow for air to be exchanged. While
this does indeed lead to cost savings, it also results in mould and mildew - and it‘s
absurd when what is in fact a well-intended solution results in people getting sick. As
with all solutions, innovations and technologies, and with regulatory provisions too,
it‘s the extent or degree that‘s important. Weak spots can likewise only be compen-
sated for to a sensible degree. After all, what good does it do me to have the best
insulated house, which always remains at a constant temperature, if it ends up making
me sick because I catch a cold when I go outside?
Is there even such a thing as the ideal room in view of all these obstacles and problems? What would it look like?
There‘s no standardised ideal - the perfect room depends on the assignment the
architect is given. And each assignment is different. Designing rooms is a quest:
I‘m searching for the optimum structural, functional and aesthetic design. As such, it
involves compromise as with weak spots - this also applies when it comes to the topic
of windows and ventilation. The important thing is to develop a sense of perspective
and as mentioned, to take a sensible approach to the matter at hand. In this regard,
I can only repeat my appeal to my colleagues: that they educate themselves further,
keep learning and draw on the best of what they‘ve learned - to find the optimum
solution for the task they‘re presented with. That‘s actually what makes our profession
exciting too. I don‘t mean to sound conceited, but we play an indispensible role in the
construction industry. The architect is a generalist and provides a sense of balance;
he‘s responsible for achieving a balance between the individual trades on site, the
needs of the stakeholders and the individual standpoints.
Mildew caused by external thermal
insulation composite systems. Critics
accuse the development of being
senseless, since the harm caused to
the building, the residents and the
environment is usually greater than
the short-term benefit provided by
the insulation. These systems are still
prescribed nevertheless.
SIEGENIA ROOM VISIONS 2030 /// 53
If the architect is tasked with building responsibly, keeping a sense of balance and allowing reason to prevail: wouldn‘t you also have to approach the manu-facturing industry to discuss the relevance of certain products?
It‘s difficult to approach the manufacturing industry. How would you go about it? It
would result in conflicts of interest developing. I can‘t issue a ban on the industry‘s
products. We mustn‘t overlook the fact that insulation is not in and of itself unreasona-
ble. The issue here is the overstated manner, the excessive degree to which it is being
pushed. The architect is obliged to bear the issue in mind and implement measures as
appropriate. Or put another way, only push undesirable developments to the extent
required. He must, however, abide by the laws and regulations. Ultimately, it‘s down
to society and the market itself to boycott certain developments. This doesn‘t mean
that architects couldn‘t approach the industry with constructive suggestions, though.
Just that their dialogue with industry tends to be limited to discussions on how to
implement designs, on aesthetic proportions, on the design of door handles - not on
the major technical characteristics of a space, on quality or on function. We could
provide more input here.
What is your relationship to the room?
I feel at ease in rooms. Rooms are something positive. I take delight in beautiful
rooms. Rooms have an elemental quality for me. Man has been reliant on the room
since time immemorial. In the beginning, he used the room to offer protection against
the dangers of the outside world. Eventually we discovered the enhancing, enriching
effect of the room - similar to clothing that originally served only to protect us against
the cold and harsh weather, and later through design became an outward expression
of our personality. Rooms have gone through a similar evolution - that‘s why I consider
it the job of the architect to become involved in this development. Especially now-
adays, when we‘re increasingly seeing mediocrity and a reduction in the potential
the room has. I think that many people are being deprived of experiencing the true
beauty and power of a room. Architects have this wonderful responsibility of showing
people what is conceivable and possible in a room. To get the most out of a room.
They must, however, remain reasonable and modest in the process. This is the function
of the architect.
54 /// SIEGENIA ROOM VISIONS 2030
Virtual room in the computer game Second Life.
WE WANT THE ABILITY TO CLOSE A DOOR BEHIND US. BECAUSE WE DON‘T WANT TO ALLOW EVERYONE IN. THE TRADITIONAL DOOR OFFERS AN ELEMENT OF PRIVACY THAT ELECTRONIC SYSTEMS DO NOT. STEPHAN GÜNZEL
SIEGENIA ROOM VISIONS 2030 /// 55
Luxury is retreating into a room.
Room comfort means: Cosiness despite technology.SIEGENIA Room Visions in conversation with Prof. Dr. Stephan Günzel, media theorist and expert on spatial theory
Stephan Günzel has a doctorate in philosophy and qualified as a lecturer for me-
dia and cultural studies in 2011. Since then, he has been working as professor for
media theory at the Berliner Technischen Kunsthochschule [Berlin Technical Univer-
sity of the Arts]. Günzel is an expert in the field of spatial theory. He has held visit-
ing professorships in spatial science (Humboldt University of Berlin) and the history
of spatial science (University of Trier) and has published anthologies and reference
books on the subjects. One of his specialist areas is the room in computer games.
Whether this differs greatly from our living spaces and how the media expert
assesses the future of room comfort are the subjects covered in our conversation.
56 /// SIEGENIA ROOM VISIONS 2030
Prof. Günzel, given your area of expertise: what is your relationship to the room?
My relationship to the room is largely a philosophical one. It‘s based on spatial terms
and concepts and the questions they give rise to: is a room restricted or extended,
how does the person relate to this room, is it being seen in a new light or was it
always there? To be precise, I‘m most interested in the design and creation of spaces
as it happens in the design fi eld. Especially the design of computer games - this is
where one has the greatest possible freedom for room design since the laws of phys-
ics governing physical spaces don‘t apply. In addition to this, I work together with
designers on real spaces too, because I‘m interested in outdoor spaces and facades.
How do you explain the fact that the rooms in computer games and virtual worlds are not so different from the rooms we live in - despite the fact that one has every conceivable freedom in the virtual world?
The reason is that, for many years, designers found it desirable to make duplicates of
the real world. For a long time, the virtual world was a replica of the real one - the
same is true for the room. It‘s only recently that people also started to design „impos-
sible“ rooms. This virtual representation of reality is still what one most often sees in
computer games though. This is due, amongst other things, to the fact that, for us as
humans, the subjective aspects of the room are set. We have the ability from birth
to orient ourselves in whatever space we fi nd ourselves in - it doesn‘t matter whether
we‘re moving in the game or in real space, we always orient ourselves the same way,
namely as we‘ve learned to. We often project this personal perception of reality that
we naturally possess onto the virtual space.
Keyword reality: In many science fi ction movies, such as Alien, Kubrick‘s 2001 or Star Trek, the doors in the living space open and close completely automatically. The same is true for computer games. How do you explain the fact that this vision has not been realised in our homes?
That‘s pretty easy to explain: we don‘t want it. We want the ability to close a door
behind us. Because we don‘t want to allow everyone to get in. Of course, develop-
ments such as the automatic door are available for use in private homes, controlled
for instance by an eye scanner or chip in the smartphone - but this is a disconcerting
Second Life is an online 3D
infrastructure for virtual worlds and
habitats designed by users, where
humans are able to interact, play, do
business and otherwise communicate
using avatars. Since going live in
2003, the system now has around
36 million registered user accounts
and there are usually between
30,000 and 65,000 users online
at any given time.
SIEGENIA ROOM VISIONS 2030 /// 57
idea that conjures up thoughts of a big brother state that we don‘t really want. The
traditional door offers an element of privacy that electronic systems don‘t.
Is this element of privacy decreasing noticeably in light of the smart home developments? Considering the speed with which this trend is becoming established, everything has to be automatic.
A traditional door isn‘t necessarily counter to an increase in room comfort. One could,
of course, imagine having voice-controlled doors - these are innovations that already
exist in part. But the development of the smart-home is really less about technical
facilitation and more about making it easier to manage information sources. Devices
will nevertheless keep getting smarter and more automated. They‘re becoming mini
computers.
There will nevertheless still be a great number of objects in the living environment
of the future that are not connected to the Internet, but rather refl ect the traditional
concept of living. It wouldn‘t make any sense to equip a sofa with a chip in the fi rst
place. Unless it were for the kind of therapeutic purposes we‘re familiar with from the
car - such as the sofa storing the seating position. Or if the bed automatically adjusts
itself to how I need it. The sofa and bed, as well as the window and the door will
nevertheless still be valued as durable objects in the future - and not as technological
elements.
THERE WILL STILL BE A GREAT NUMBER OF OBJECTS IN THE LIVING ENVIRONMENT OF THE
FUTURE THAT ARE NOT CONNECTED TO THE INTERNET, BUT RATHER REFLECT THE
TRADITIONAL CONCEPT OF LIVING.
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58 /// SIEGENIA ROOM VISIONS 2030
So we won‘t live to see automated, fully networked period buildings in 15 to 30 years time then?
Certain science fiction scenarios, such as in Stanley Kubrick‘s film 2001, already
became a reality long ago. But on a different level than you‘re talking about. Using
video phones to communicate at long distance while still having a sense of closeness
has already become a reality. It hasn‘t found its way into the room, however, but is
on computers and smartphones. And even this is just one possibility, one element - the
devices are universal tools with which I can do a whole lot more. I can well imagine
that although we won‘t necessarily end up with a fully networked living space, we‘ll
still have more screens than today. But only where it involves functionality that is
actually good for something. Where it concerns tools. A touch screen for the cooker
or refrigerator that shows me what‘s in it and what I still need to buy is quite conceiv-
able - and indeed has already been developed to some extent.
So, there‘s no vision of touch screens on doors or windows?
As a rule, the application of technology is determined not by its feasibility, but through
our affinity with the computer. And that will increase, because the younger genera-
tions, the „digital natives“, have grown up with computers. For them, it‘s completely
natural. Another aspect is the fact that in the wake of increasing gentrification in the
cities, new housing will be unaffordable for all but a very few of us. So your fallback
position is the period building, because you can‘t afford the high-tech apartment
you‘d actually prefer to live in as a digital person. Then again, I see a causal connec-
tion here for why in the future we‘ll be surrounded by more and more screens even
in existing building stock. That may eventually even find its way into windows and
doors.
SIEGENIA ROOM VISIONS 2030 /// 59
How, in your opinion, has the room evolved in light of this technical evolution?
The interesting thing is that although the room hasn‘t evolved in the immediate living
environment, it has in our life. When you observe people today, you notice that the
pace we live our lives has increased dramatically. People want to get from a to b
much faster, and are no longer conscious of spatial distance in terms of a kilometres,
but rather in time. The minutes and hours they need are more important than the
kilometres driven. This acceleration has made it increasingly natural for us to move
through time in different spatial structures. Our communication media have played
a big part in this. There‘s nothing magical or frightening about making a telephone
call nowadays - that is, to form a relationship with one another even though we‘re
actually very far apart. This is something we now take for granted. The same applies
to what we experience on the computer too. Consider the social networks - while they
may still be being touted as something novel, in essence they‘re just the technological
recognition of the fact that we delegate the social environment we already live in in
reality to a medium. The interesting thing about this development is that through these
media we create new space - and it‘s growing. This may also be a consequence of
the pressure arising from our shrinking living environment.
But isn‘t that a very urban way of looking at things? This room substitute isn‘t needed in rural areas.
I don‘t think that the kind of rurality that you refer to even exists in rural areas any more.
I suspect that even in the countryside we live in urban structures. Or at least attempt
to create them there. This idyll of rural tranquillity is in conflict with the demand for
networking and broadband connections. The rural tranquillity is probably a rather
unwelcome development that‘s found in places where demographic change sets in
and the space is no longer inhabited.
60 /// SIEGENIA ROOM VISIONS 2030
MAYBE IT‘S A SIGN OF THE TIMES TOO:
THAT NOWADAYS THE LUXURY OF A ROOM IS
DEFINED BY THE ABILITY TO WITHDRAW
FROM THE WORLD OF REACHABILITY.
»
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SIEGENIA ROOM VISIONS 2030 /// 61
Based on your extensive grasp of the topic of space: how would you define room comfort?
Put simply, I‘d say having enough space for me to spread out, to expand into the
space, to put things there. And that the space fulfils my social needs, enables me
to invite people round. For me, another factor would be accessibility - a space
that‘s difficult to access is not necessarily convenient. Another essential factor is the
atmosphere, what we commonly refer to as cosiness. It‘s a highly subjective thing, of
course, since everyone has his own personal preferences, and it makes a difference
for everyone whether the room is light or dark, empty or packed with objects, hot or
pleasantly cool.
But perhaps comfort is not determined by these preferences, but rather the ability to
set up the space as one wishes. That is doubtless an unconscious aspect, but this
freedom is also an element of room comfort. And how easy a space is to use also
contributes to room comfort, of course.
Is there a distinction to be made between the real room and the room in the com-puter? Do rooms in computer games have other comfort characteristics?
Experience with virtual worlds, such as Second Life, has shown that players like to
implement the preferences they have in the so-called „meatspace“, i.e. in the real
world, in our real space, in the computer too. And most of all, being able to furnish
rooms there in a way that might not even be feasible in reality due to lack of resources
or opportunities. It‘s a kind of fulfilment substitute. There are also people who really
do feel very comfortable in absolutely awful-looking rooms, and they live the same
way in the virtual world.
COMFORT IS A PRODUCT OF BEING ABLE TO CONFIGURE THE SPACE
AS ONE WISHES.
»
«
62 /// SIEGENIA ROOM VISIONS 2030
Games such as The Sims, Second Life and Sim City make a great deal of the fact that you can set up the space as you desire - and it‘s precisely for this reason that they hold such a great fascination for us. Where does that come from? Why do we get so much pleasure from furnishing virtual rooms?
Arranging one‘s living space is part of our fundamental human nature. This is not
just a cultural habit, but an evolutionary, a biological one. It‘s quite possible that it‘s
something we‘ve inherited from our animal ancestors - they set up home too; they look
for a place where they can settle down, make the space snug and cosy, and from
there, mark out a territory in which they can hunt. This is not dissimilar to what humans
do, and it‘s a behaviour we can‘t divest ourselves of. As a result, man has a natural
need to design interior space.
If the urge to design interior space is natural: How does that fit in with the techni-cal developments affecting architecture and the construction industry? Are the two concepts even compatible if we have a biologically-driven yearning for cosiness?
There are indeed a few areas of conflict. Time and again there are fortuitous periods
in architecture when architects try to build for the people. But it often remains just an
attempt, because it‘s difficult to realise such projects today under the countless and
sometimes contradictory standards and regulations. It‘s very rare for architecture to
concern itself with the well-being of people completely irrespective of technical devel-
opments. They would either be experiments or the result of a dogmatic background,
as can be seen with Hundertwasser‘s buildings. But this happens less and less, be-
cause the regulations, and above all the money, take precedent. But this doesn‘t
mean that there aren‘t any counter-movements. Luckily, the humanistic tradition, which
architecture knows very well, is not just about functionality, but places for people,
occasionally raises its head. Although I believe that it will decline further in future, not
least because of the pressure that architects are under.
Humanistic architecture in the style
of Hundertwasser: For the artists
and architects, the priority was the
well-being of the people, not the
function.
SIEGENIA ROOM VISIONS 2030 /// 63
What would have to change?
I think we need to increase the prominence of the room. A crucial word in the process
is „deceleration“. We‘re subject to immense time pressure when it comes to realising
construction projects today. The pace ought to be reduced somewhat, particularly
with a view to sustainability, with a view to the housing shortage in the cities, with
a view to the development of society. And allow oneself some time to reflect before-
hand on what one is actually building. Some citizen‘s action groups, which end
up delaying construction projects, could have been obviated if one had sat down
together with the local residents beforehand and jointly considered what implications
the project would have in terms of room comfort. What impact it has on parameters
such as reachability and quality of living itself.
What would your ideal room look like?
My ideal room would be at a very comfortable temperature, have a huge terrace and
lots of outdoor space that‘s in relation to the interior. It would give me the freedom to
choose who I make contact with, both in the virtual and real world. Those would be
the comfort parameters of the space that I‘d feel comfortable in. I wouldn‘t have a
phone or computer in my ideal room, however. But maybe that‘s a sign of the times
too: that the luxury of a space today is defined by the ability to withdraw from the
world of reachability.
64 /// SIEGENIA ROOM VISIONS 2030
ROOM COMFORT IN THE FUTURE IS NOT CHARACTERISED BY OVERLY TECHNOLOGICAL VISIONS, BUT RATHER BY THE FUNDAMENTAL NEEDS OF THE PEOPLE.
SIEGENIA ROOM VISIONS 2030 /// 65
Admittedly: The time horizon that we‘ve set for developing a vision of the room
in the year 2030 is short. 15 years go by quickly. And despite this, we can see
that the speed with which technology evolves and enters our everyday lives is
leading to a return to old values. Whether media theorist or famous architect:
throughout the conversations we conducted in the course of this publication,
it was clear that people yearn for stability, for quality of life, for cosiness, for
rationality, for the old, traditional values. And that this yearning will grow in the
future.
What was abundantly clear is the call for more restraint on the part of industry
when it comes to the development of new technologies. And that the technology
must learn to take into account the fundamental needs of the people. It follows
that room comfort in the future will not be characterised by overly technological
visions, but rather the fundamental needs of the people. The need for security,
for company, for closeness, for light, for air, for peace and quiet, for living.
These are needs that will grow thanks primarily to the increasing application of
technology. And satisfying them is becoming more difficult under the regulatory
mania of legislators and associations - something else that was made clear on
a number of occasions.
The development of a heightened appreciation for values is nothing new; this
can be seen most clearly in the discussions on sustainability and values in recent
years. Yet what has to a certain extent already been acknowledged and incor-
porated into everyday items, such as products and consumer goods, still seems
to be of little consequence in the fields of architecture, construction and building
services. As such, one can only hope that over the next 15 years, those working
in these industries come to realise that the value of a space can no longer be
just a quantitative parameter. It must also be a qualitative parameter. One that is
ultimately influenced by the technology and room comfort too.
Conclusion: The future of the room involves a desire for old values.
66 /// SIEGENIA ROOM VISIONS 2030
You might rightly wonder why we, as a manufacturer of windows, doors and
room comfort system, suddenly come up with the idea of discussing the future of
the living and work space with architects and academics. For us, it‘s obvious: in
our over 100-year history, we‘ve never thought of ourselves simply as a supplier
of technical products. But more a developer of solutions.
Every solution is a response to a problem. Whether at the present time we really
have problems when it comes to the design, construction and ultimately the use
of living and work space that need to be solved is a matter of opinion. In light
of the discussions being held on the energy efficiency and sustainability of build-
ings and the technology incorporated into them, on the impact of demographic
change, on the increasing digitisation of our daily lives, we most certainly do
believe that many solutions are still required in order to improve our living space
in the future.
A window fitting cannot, of course, counteract the ageing population and iso-
lation in our society, and a ventilation system alone cannot, of course, slow
climate change. But by intelligently combining them with window, door and
control systems, these products evolve into solutions that can make a contribution
to improving people‘s lives.
The central concept behind SIEGENIA ROOM VISIONS is founded on the
question of what determines the comfort of a room. In answering it, we make
a conscious distinction between living comfort and room comfort. Because it‘s
fairly easy to furnish an apartment or an office comfortably using furniture, floor
About SIEGENIA and the vision of room comfort
SIEGENIA ROOM VISIONS 2030 /// 67
coverings, paint and electronic devices. But that doesn‘t mean that the space
itself is comfortable. And that one would feel content being in it in the long term.
The products for which we supply solutions make a contribution to room comfort.
Being able to easily and safely operate windows and doors to allow fresh air
to get in and keep distracting noises out, may at first glance seem to be banal
physical activities that nobody consciously thinks about. But for us, they are
essential functions of a room. They give rooms life. And the easier, more effec-
tive and obvious these functions are, the more comfortable and liveable the
room seems to us. The more at ease we feel in it.
The size of a window, the correct ventilation in a room, the ease with which
large window and door elements can be operated, the precision with which the
building services systems can be controlled - these are all ostensibly technical
comfort features that can make our lives easier. But the products that allow this
kind of comfort are much more in our opinion. They are the adjustment screws
that can help in mastering the current and future challenges associated with
the construction of buildings, with living, with reducing energy consumption
and with the preservation of values. Challenges we tackle each day anew in
partnership with developers, architects, planners and engineers. To sustainably
increase not only the comfort of a space, but quality of life too.
68 /// SIEGENIA ROOM VISIONS 2030
SIEGENIA ROOM VISIONS 2030 /// 69
CONTACT
Contact for press relations and publications:SIEGENIA-AUBI KGKatja SchreiberHead of marketing communicationsTel.: +49 271 3931-353Email: [email protected]
Contact for architects:SIEGENIA-AUBI KGStephan StollTel.: +49 271 3931-184Email: [email protected]
PHOTO CREDITS
Page 1, photocase.com / soundboy, page 4, 2001: A Space Odysee ©1968 MGM, page 8, Blinkideluxe / photocase.de, page
18, Johnson Wax Corporation Building Interior from second floor balcony, at 1525 Howe Street, Racine, Racine County, WI.,
Jack Boucher 1969, page 28, Kranhäuser Köln, Wo st 01/Wikipedia, under creative commons license (http://creativecommons.
org/licenses/by-sa/3.0/deed.de), page 42, Flickr.com, Stig Nygaard Copenhagen Metro “street shot” under creative commons
license (http://creativecommons. org/licenses/by-sa/3.0/deed.de), page 54, screenshot from Second Live / Quan Lavender,
page 64, Pudelek (Marcin Szala), Velna ala (Devil‘s Cave) - inside, under creative commons license (http://creativecommons.
org/licenses/by-sa/3.0/deed.de), page 6, SIEGENIA-AUBI KG, page 9, Oliver Elser, page 10, Dutch National Archives, The
Hague, Fotocollectie Algemeen Nederlands Persbureau (ANeFo), 1945-1989, under creative commons license, page 12, Smart
Price House, Bel. Sozietät für Architektur, page 14 2226, be baumschlauer eberle, page 19, Photographer Bernd Möller, page
20, Mies van der Rohe Pavillon under creative commons license, page 21, Frank Lloyd Wright under creative commons license,
page 24, SIEGENIA-AUBI KG, page 29, Hadi Teherani, Roger Mandt, Hamburg, page 33, Dockland Hamburg, creative com-
mons license, page 38, flickr.com, Bean bags at Google Developer Day 2007, kentbrew, under creative commons license, page
43, Kaspar Kraemer, page 49, Coffee Cup, Justin, under creative commons license, page 52, under creative commons license,
page 55, Stephan Günzel, page 56, screenshot from Second Life under creative commons license, page 62, Hundertwasser
Village, stregatta75, under creative commons license.
EDITORSMarco Petracca, Andreas Franke
COPYRIGHT© SIEGENIA 2014
All of the strategies, concepts and conclusions contained in this PDF are the exclusive intellectual property of SIEGENIA
and the respective interviewees (except as stated in the references) and protected by copyright. We would like to thank
Prof. Johannes Kister, Oliver Elser, Hadi Teherani, Kapsar Krämer, and Prof. Dr. Stephan Günzel for their support.
IMPRINTSIEGENIA-AUBI KG, Industriestraße 1 - 3, 57234 Wilnsdorf-Niederdielfen
Limited partnership, personally liable partner: Wieland Frank,
Registered office: Wilnsdorf, Court of registration: Amtsgericht Siegen, HRA 3741
ROOM VISIONS 2030
THE ROOM COMFORT OF THE FUTURE
FROM THE POINT OF VIEW OF EXPERTS. A VISION.
© SIEGENIA 2014