RONAN DE RENNESSE - Omdia | Informa & Drink Transportation Housing 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2006 2016 Awake time use by activity, USA 2006 vs 2016 Telephone calls,

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OVUM VIEW

P R E S E N TAT I O NDigital Economy 2030: Prepare for New Consumer Experiences

RO N A N D E R E N N ES S EPractice Leader, Consumer Technology | Ovum



12 YEARS AGO… (2006)



HABITS DIE HARD…

Source: Bureau of Labor Statistics

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2016

Consumer expenditure by type, US 2006 vs 2016

Personal care

Education

Apparel and services

Entertainment

Other

Healthcare

Insurance and pensions

Food & Drink

Transportation

Housing

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2006 2016

Awake time use by activity, USA 2006 vs 2016

Telephone calls, mail and e-mail

Other activities

Organizational, civic, andreligious activities

Caring for and helping others

Purchasing goods and services

Personal care

Eating and Drinking

Household activities

Working and work-realtedactivities (incl. education)

Leisure and sports



… BUT LITTLE CHANGES CAN HAVE BIG IMPACT

-20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0%

Telephone calls, mail and e-mail

Purchasing goods and services

Eating and Drinking

Working and work-realted…

Caring for and helping others

Leisure and sports

Personal care

Household activities

Sleeping

Other activities

Organizational, civic, and…

Time use change by activity, US

-30.0% -20.0% -10.0% 0.0% 10.0% 20.0% 30.0% 40.0%

Apparel and services

Transportation

Food & Drink

Personal care

Insurance and pensions

Housing

Other

Entertainment

Education

Healthcare

Consumer expenditure change by type, US

Fast fashionConsumerism

ValueHappiness

Source: Bureau of Labor Statistics



MEGA TRENDS THAT WILL SHAPE THE NEXT 12 YEARS

Entertainment Communications Commerce Lifestyle

Virtual immersion

Everywhere commerce

Intelligence of things

Data consumerization



VIRTUAL IMMERSION: VR TECHNOLOGY LIMITATIONS WILL BE ADDRESSED FROM 2023 ONWARDS

0

10

20

30

40

50

60

70

80

90

100

20

16

20

17

20

18

20

19

20

20

20

21

20

22

20

23

20

24

20

25

20

26

20

27

20

28

20

29

20

30

Global VR & AR apps revenues ($bn)

VR AR

Pre 2016: Experimental

2016-2019: First gen

2019-2023: Mobile-led

2023-2030: Fully immersive + haptics



Commerce revolution

Long-term impact

EVERYWHERE COMMERCE: FROM ONE-CLICK BUY TO ONE-CLICK SELL

• Everybody can sell

• Repeat purchases will be automated

• Near instant delivery – it’s there before you know it

• Secure and transparent everywhere in the world

• Frictionless shopping – instant gratification



INTELLIGENCE OF THINGS: VISION AI TO CREATE REACTIVE ENVIRONMENTS

Source: HomeCourt and Apple

Source: Orbital Insight

Source: Laan Labs

Mar

ket

imp

act

Today 2020 2025 2030

Iris/Face recognition

Self-driving cars

Emotion capture

Omnichannel search

Lip synching technology

Organize visual memory

3D scanning

Logo tracking

Sports analysis and training

Long-term game



DATA CONSUMERIZATION: ACTIONABLE SELF QUANTIFIABLE DATA FOR LIFESTYLE IMPROVEMENTS

Health/Fitness trackers for the elderly

Targeted entertainment using biometric response



BUSINESS MODEL TRANSFORMATION: MORE EFFECTIVE BUYING

Premium immersion Digital butler subscription

• Another sensory dimension to be monetized via VR and haptics

• Subscription or pay per play/use

• Ultimate digital assistant that organizes your and your family digital life

Object-as-a-service

• Rental model on subscription or/and pay per use prevails over ownership-based purchases

Source: Teslasuit



WHAT WILL START TO DISAPPEAR BY 2030



1. Create an ecosystem for 3D volumetric content

2. Open up vision AI capabilities to developers

3. Empower consumers with e-commerce tools to sell/recycle

4. Facilitate data consumerization in a secure and safe environment

5. Future proof your pricing structure against new business models

HOW DO WE GET TO THERE?



CLOSING REMARKS



JOIN US

THANK YOU AND SEE YOU ATDIGITAL FUTURES2019!

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RONAN DE RENNESSE - Omdia | Informa & Drink Transportation Housing 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2006 2016 Awake time use by activity, USA 2006 vs 2016 Telephone calls,