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7/30/2019 Role and Responsibility of Sales Manger
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7/30/2019 Role and Responsibility of Sales Manger
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Home Appliances company
began its operation in 1980
7/30/2019 Role and Responsibility of Sales Manger
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Products
Refrigerators
Deep Freezers
Washing Machines
Microwave Oven Air Conditioners
price
Refrigerators (Rs.22490-Rs.44,990)
Deep Freezers (16,000-23,000) Washing Machines (Rs.7990 -Rs.39,690)
Microwave Oven (4000-13000)
Air Conditioners (20000-25000)
7/30/2019 Role and Responsibility of Sales Manger
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Promotion
News
TV commercials
Print ads
PlacementTheir products are available in every big
city.
7/30/2019 Role and Responsibility of Sales Manger
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Building a Strong Network
Appoint is not enough
Channel Purification
Portfolio of Dealers
7/30/2019 Role and Responsibility of Sales Manger
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Branch expenses
gives incentives, bonus and rewards
7/30/2019 Role and Responsibility of Sales Manger
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Execution
Feedback
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Sales force is not only hired by sales
manager.
Sales manager helps in recruiting