Rohan Patel

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Rohan Patel. Mission Statement. To refresh the world… To inspire moments of optimism and happiness… To create value and make a difference. Culture Focus on the Market Work Smart Act Like Owners Be the Brand Live Our Values. Values Leadership Collaboration Integrity - PowerPoint PPT Presentation

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Rohan Patel

1Mission StatementTo refresh the worldTo inspire moments of optimism and happiness To create value and make a difference.

2 Vision

PeoplePortfolioPartnersPlanetProfitProductivity Values


Focus on the MarketWork SmartAct Like OwnersBe the BrandLive Our ValuesInventorJohn Pemberton (1831-1888)Asa Griggs Candler (1851-1929)


Historical Time Line1886 On May 8, John Pemberton stirs up a new beverage.Sold for 5 cents a glass at Jacobs PharmacyFrank Robinson names the syrup, Coca-Cola.1888 Pemberton sells Coca-Cola to Asa Griggs CandlerPemberton dies before experiencing Coca-Colas success1891 Candler achieves sole ownership, at a total cost of $23001892 The Coca-Cola Company is formed.1893 The Coca-Cola name is trademarked.1894 First syrup manufacturing plant outside of Atlanta is opened in Dallas, TX.1895 Coca-Cola is available in every state.1899 Bottling rights are sold to two Tennessee men, and they join another to develop the Coca-Cola bottling system.1916 The unique contour bottle design is introduced.

Historical Time Line (cont.)1919 Candler sells Coca-Cola to Ernest Woodruff for $25 million1922 Pioneers the innovative six-bottle carton1928 First time bottle sales exceeded fountain sales.1945 Coke is registered as a trademark1971 I want to buy the world a Coke marketing campaign.1977 Cokes contour bottle shape was trademarked.1982 Diet Coke is introduced1985 - New formula is introduced, citizens reject it.1993 Always Coca-Cola advertising campaign; first introduction of the Coca-Cola Polar Bear2007 New World of Coca-Cola opens in Atlanta2009 Coca-Cola Freestyle is unveiled.2011 Celebrated 125th anniversary

HeadquartersAtlanta, GA

LeadershipMuhtar Kent (April 2009 Present)Chairmen of the Board and Chief Executive Officer

SubsidiariesCoca-Cola EnterprisesCoca-Cola PhilippinesFEMSACoca-Cola HellenicCoca-Cola AmatilCoca-Cola IecekCoca-Cola Bottling Co.Embotellodora AndinaCoca-Cola du Canada, LteCoca-Cola AG, DeutschlandCoca-Cola Products & BrandsCoca-Cola and Diet Coke are the #1 and #2 soft drinks on the market, with Diet Coke overtaking Pepsi in 2011, Sprite is #6, and Fanta is #10.

Coca-Cola Products & Brands (cont.)

Coca-Cola Products & Brands (cont.)

AdvertisingMajor component of Cokes successUses holidays, movies, sports, celebritiesPopular slogans

Open HappinessSponsorshipsNBANASCARPGA TourNCAA ChampionshipsOlympic GamesNRLFIFA World CupsUEFA EuroPowerade TigersAmerican TigerCharlie Rose

Michael Jordan (Until 1991)Christina AguileraDavid ArquetteKate BeckinsaleKobe BryantBill CosbyCourteney CoxPenelope CruzTim DuncanBill GatesWayne GretzkySalma HayekLeBron JamesJennifer LopezAishwarya RaiJack WhiteEndorsementsStock Quote



Major Competitors

The Coca-Cola FoundationWater StewardshipHealthy and Active LifestylesCommunity RecyclingEducationPartner of the (RED) Campaign (HIV/AIDS)

Water StewardshipTo support access to clean water and sanitation, watershed protection in water-stressed regions, utilization of water for production and or multiple use systems that do more than provide clean drinking water, education and awareness programs that promote water conservation within communities and industryHealthy and Active LifestylesTo support access to exercise, physical activity and nutritional education programs, programs that motivate behavior modification, and programs that encourage lifestyle/behavioral changesCommunity RecyclingTo increase liter abatement efforts, advance recovery and reuse, increase community recycling awareness, and support research and innovationEducationTo support scholarships, school drop-out prevention, access to education programs, and other education initiatives, per local business unit prioritiesCode (Red) - In Africa, Europe, Latin America, North America and the Pacific, we support student scholarships and other educational programs and initiatives. HIV/AIDS prevention and awareness programs are also community priorities in Africa and Latin America.

20New World of Coca-Cola

Original opened in 1991, and relocated in 2007 to Pemberton Place.Welcomes over 1 million guests a year.FutureContinued Brand BuildingPlant-Based BottlesCoca-Cola FreestyleCan mix over 100 drinks

Coca-Cola Fun FactsCoca-Cola was the first soft-drink in space.3.1% of all beverages consumed around the world are Coca-Cola productsMatt LeBlanc from Friends got his first acting break in a Coca-Cola commercialCoke makes so many difference beverages that if you drank one per day, it would take you over 9 years to try them allThe red and white logo is recognized by 94% of the worlds population.Spends more on advertising than Microsoft and Apple combined.