Rod's 5 Step FSBO Processimages.kw.com/docs/0/0/5/005424/6502.doc · Web viewFor Mr. & Mrs. For-Sale-By-Owner 1. Ask You A Few Questions 2. Take A “Buyer’s Look” At The House

YourYour Satisfaction Satisfaction isis OurOur Future! Future!

My Five Step ProcessFor Mr. & Mrs.

For-Sale-By-Owner

1. Ask You A Few Questions

2. Take A “Buyer’s Look” At The House

3. Give You Hints To Help Your Home Sell

4. Explain My Philosophies And Marketing Strategies

5. Offer My Help In Any Way I Can

No other Realtor® will work harder for you to get top dollar for your home. http://RodGammonConsulting.com

http://RodGammonConsulting.com/


Seller Service Profile

Homeowner’s Name(s):____________________________________________________

Address: ________________________________________________________________

1.) How long have you owned your Home?___ 1 Year or Less ___ 4 – 5 Years ___ 11 – 20 Years___ 2 – 3 Years ___ 6 – 10 Years ___ Over 20 Years

2.) Have you made any major improvements?___ Remodeling ___ Addition ___ Repairs___ Carpet ___ Electrical ___ Landscaping___ Pool ___ Garage ___ Fences

Other: __________________________________________________________________

3.) Are you talking to any other companies about selling this house?___ Yes ___ No

4.) Have you ever sold a house before? If yes, could you tell me more about it? ________

________________________________________________________________________

5.) Why are you selling? ___________________________________________________

6.) How quickly do you need it sold?___ 30 days or less ___31 – 60 days ___61 – 180 days ___ No Rush

7.) What is the most recent appraisal date? _____________________________________

8.) Where will you be moving to? ____________________________________________

9.) Will you be purchasing another home?___ Yes ___ No

10.) If I satisfy you that I can get you more money, in less time than any other agent or company, would you strongly consider listing it with me?




General Condition and Marketing Information:




You Should Know...

70% OF “FOR SALE

BY OWNERS” LIST

WITH AREAL ESTATE

AGENT

Now, Ask Yourself… Why?




You Should Know...

REAL ESTATE AGENTS GET

A HIGHER PRICE

IN LESS TIME

Ask Yourself… Why?




Sellers Have Been Employing Real Estate Agents For Over 100 Years

70% Of For Sale By Owners List With A Real Estate Agent

Real Estate Agents Get A Higher Price In Less Time

WHY?

THERE ARE SIXOBVIOUS REASONS!

Let Me Illustrate…No other Realtor® will work harder for you to get top dollar for your home.

http://RodGammonConsulting.com



Reason # 1

SERIOUS BUYERSONLY SHOP

“FOR SALE BY OWNERS”

TO SAVE SAVE THETHE

COMMISSIONCOMMISSION

For Example…




Now, Reason # 2

THE LAWOF

SUPPLYSUPPLYAND

DEMANDDEMANDThe More Buyers

We Have Access ToThe More ValuableYour Property is…

...And the QuickerIt Will Sell

For Example…No other Realtor® will work harder for you to get top dollar for your home.




And, Reason # 3

THEDIFFICULTY

OFSEPERATING

THE “LOOKERSLOOKERS”

FROM THE

“BUYERSBUYERS”No other Realtor® will work harder for you to get top dollar for your home.




For Example…




Then, Reason # 4

THE LONGER

IT TAKES TO SELL

THE MORE

MONEYMONEYTHE

“FOR SALE BY OWNER”




LOSES!!

For Example…




And, Reason # 5

MS = E = P = V+MARKETING SERVICES

=EXPOSURE

=MORE PROSPECTS

=INCREASED V ALUE OF

Your PROPERTY

For Example…No other Realtor® will work harder for you to get top dollar for your home.




Finally, Reason # 6

3rd

PARTYNEGOTIATING

SAVES YOU

MONEYMONEY!!

For Example…




FFor SSale BBy OOwner First AidFirst Aid Information

Six Factors Necessary To Get Your Property Sold…

1. SSETTINGETTING THETHE RIGHTRIGHT PRICEPRICE.. In today’s competitive real estate market, buyers have access to more information than ever before. You have one chance to make a good first impression. In determining your asking price you should calculate the average sales price to list price ratio in your neighborhood. If you’re serious about selling your house on your own you may want to offer a buyer a price incentive. After all, the buyer you’re looking for isn’t using a broker either. National statistics indicate that For-Sale-By-Owners usually wind up with about 9% less than what they could have gotten by using a broker.

2. CCREATEREATE YOURYOUR MARKETPLACEMARKETPLACE PLANPLAN.. An ad in the paper, a sign in front of the yard, and word of mouth are good places to start . . . but where do you go from there? The more qualified buyers that you expose your property to, the higher the odds of finding a buyer that’s willing to pay your price. I invite you to take a look at my marketing plan, and learn some strategies that may help you get your home sold.

3. PPREPARINGREPARING YOURYOUR PRODUCTPRODUCT.. Many factors come into play in preparing your property for showing. I’ll be happy to give you my secrets for properly preparing your home for showing.

4. FFOUROUR QUESTIONSQUESTIONS TOTO ASKASK EVERYEVERY CALLERCALLER.. (1) Are you pre-qualified? (2) What’s the name and phone number of the person who pre-qualified you? (3) How much are you pre-qualified for? (4) What’s your possession deadline? You have to separate “lookers” from “buyers.” You don’t want to end up entering into an agreement with somebody who down the road is NOT qualified to buy your property. I’ll be happy to put you in touch with my lender to help you qualify to buy your property.

5. PPROPERLYROPERLY PRESENTINGPRESENTING YOURYOUR PROPERTYPROPERTY.. Don’t get emotional. When I’m showing properties to buyers, I don’t even want the sellers there, because buyers are less likely to express there true feelings. I invite you to call me and I’ll share with you my strategies on presenting your property professionally.

6. NNEGOTIATINGEGOTIATING THETHE SALESALE.. It’s a fact that even in a seller’s market over 90% of the properties sold sell for something less than the asking price. Prepare yourself for offers less than the asking price. Don’t get emotional. After all, one of the main reasons a buyer is shopping “For-Sale-By-Owners” is to try to get a better price. They know you’re not paying a commission. Be prepared, and present evidence proving the value of your property. A third-party negotiator can literally save you thousands in negotiating the sale of your property.

What’s most important to you in the sale of your property? If it’s putting the most amount of money in your pocket as you possibly can, I invite you to ask me how.

Remember… Serious buyers are only interested in shopping FFor-SSale-BBy-OOwners because they are trying to save a Commission too!!!







KKey MMarket FFactors How long does it take to sell a home?There is no easy answer – some homes sell in a few days, others may take several months. Recognizing the key factors influencing a sale can give you significant control over market.

The proper balance of these factors will expedite your sale:

LOCATIONLOCATION…. Location is the single greatest factor affecting value. Neighborhood desirability is fundamental to a property’s fair-market value.

COMPETITIONCOMPETITION… Buyers compare your property against competing properties. Buyers interpret value based on available properties.

TIMINGTIMING… The real estate market may reflect a seller’s market or a buyer’s market. Market conditions cannot be manipulated; so an individually tailored

marketing plan must be developed accordingly.

CONDITIONCONDITION…. Property condition affects price and speed of sale. Optimizing physical appearances and advanced preparation for marketing

maximizes value.

TERMSTERMS… The more flexible the financing, the broader the market, the quicker the sale

and the higher the price. Terms structured to meet your objectives are important to successful

marketing.

PRICEPRICE… If the property is not properly priced, a sale may be delayed or even

prevented. A Keller Williams Reality’sKeller Williams Reality’s Comprehensive Market Analysis study will

assist you in determining your Best Possible Price.




Which Improvements Add Value To Your Home?

What follows are “best estimates” for the most typically consistent remodeling projects we have seen across the country…. Unless otherwise noted, the maximum time between remodeling and re-sale must be five years; otherwise the “value-added” figures are void.

PROJECT COST VALUE ADDED COMMENTS

Kitchen Low: $15,000 80 % to 110 %

Cost includes new cabinets and countertops and re-wiring; structural changes, relocated plumbing, custom cabinetry, and top-of-the line appliancesHigh: $20,000

and up

Bathroom Low: $7,500 80 % to 115 %

Cost includes new fixtures and fittings, tile floors and walls; structural changes, and relocated plumbing. High-end materials and fixtures raise the cost. Note: Adding a second bath can yield more than 100 % resale value.

High: $10,000

Room Addition

Low: $30,000 25 % to 40 %

Depends on the type of room; a family room or new master suite (don’t forget to include cost of bath) will add much more value to a home than a private office or fourth bedroom.

High: $40,000

Converting an attic, basement or garage to living space

Low: $10,000 50 % to 110 %

Cost assumes no structural changes and no new plumbing; value added depends on the size of the house (smaller house, more value) and type of space created (family room or bedroom, is of more value than a game-room or exercise area).

High: $15,000 and up

Adding a deck

Low: $5,000 40 % to 60 %

The warmer the climate, the more value added; size of deck, complexity of design, and added amenities (spa, trelliswork) influence the cost. High: $10,000

and up

Re-Painted Exterior

Low: $1,200 40 % to 60 %

Assumes old exterior was worn and repainting was done immediately prior to putting the house on the market: a new coat of paint probably adds the “best profit” to selling an older home.

High: $1,500 and up

In-Ground Swimming Pool

Low: $20,000 0 % to 25 %

Cost assumes an average-size pool (16’ x 32’) in a rectangular shape; values added depends on desirability to future owner (banks usually do not include pools in mortgage appraisals).

Source: Home Remodeling Magazine




Preparing Your Home for Sale

A few great tips on creating an atmosphere that will charm buyers and make them want to buy your home. Remember that you’ll never get another chance to make a first impression. And first impressions are what counts! Follow these simple tips and create the competitive edge that may help you sell your home more quickly:

Drive-Up AppealDrive-Up Appeal

Trim trees and shrubs, clean out flower beds and invest in a few flats of seasonal flowers, paint the front door, make sure the doorbell is working properly, wash the mailbox, keep the porch swept and get an attractive mat for people to wipe their feet.

Absolute BasicsAbsolute Basics

Start by airing out the home. Most people are turned of by even the smallest odor. Odors must be eliminated, especially those caused by dogs and cats; soiled diapers and/or cigarettes.

Wash all the windows in the home, inside and out. If it has been over a year since the carpets have been cleaned, now is the

time to have them cleaned. Bare floors should also be waxed or polished. Put bright light bulbs in every socket made for a bulb. Buyers like bright and

cheery. Clean out the closets, cabinets and drawers. Closets should look like they

have enough room to hold additional items. Get everything off the floor and don’t have the shelves piled to the ceiling

Make sure rooms are not over crowed with furniture. Select pieces that look best, and store the rest.

Keep the kitchen sparkling clean. Make sure all appliances are clean at all times. Straighten cupboards that appear cluttered and keep floors gleaming.

Bath tubs, showers and sinks should be freshly caulked. The grout should be clean and in good condition. There should be no leaks in the faucets or traps.

A Few More Suggestions…

If you have limited counter space in the kitchen, keep unnecessary items put away.

Keep children’s toys out of the front yard, sidewalks and porch.




Make sure that the pull-down staircase is working correctly. Be sure there is a light in the attic.

The pool needs to be sparkling and free of leaves.

For Those Willing To Go the Extra Mile…

There are some things you can do that will really add flair to your home. If your house is the least bit dated, changing out the wallpaper in the entry, kitchen or bathrooms and replacing outdated light fixtures adds desirability.

Fresh paint on the interior and/or exterior where needed. New appliances in the kitchen can be an exciting feature that can actually

make the difference in a buyer choosing your home over another.

Showing Your Home…

When you leave the house in the morning or during the day, leave as if you know it is going to be shown.

Keep good scents in the house, such as potpourri or simmering pots or candles.

Make sure all the lights are on and window treatments are up. Turn off the television. Keep pets out of the way – preferably out of the house. Many people are

uncomfortable around some animals and may even be allergic to them.

We Have….

REPUTATIONREPUTATION… We have one of the best business reputations in the United States.

PROFESSIONALISMPROFESSIONALISM. . . Our associates are all highly professional and well-trained by career oriented consultants.

EXPERIENCEEXPERIENCE… Our personalized service and record of excellence over the years have established a

reputation of trust and fairness, which many of our clients have come to depend upon again and again.

LOCATIONSLOCATIONS… Our sales offices are suited in Birmingham and throughout Michigan, so you can be

assured that your Keller Williams representative knows your neighborhood and the people in it.

Our staff of over 50 professionals have loyal buyers in each area, who are ready, willing and able to purchase a home, which may very well be yours.

When your home is listed with us, you come first, because we selfishly show our buyers our own offerings first.




COMPUTERIZED MULTIPLE LISTING SERVICECOMPUTERIZED MULTIPLE LISTING SERVICE… This is to give the seller the widest exposure via computer-terminal technology. In addition to our staff, your property will be exposed to over 14,000 Licensed Realtors®

with an Average of 4 active buyer prospects each. That means almost 48,000 potentials buyers can be looking at your home.

As members of two (2) separate boards, you are exposed to more areas than most of our competitors.

MARKET ANALYSISMARKET ANALYSIS… We will determine the realistic value of your home in two ways:

1. An opinion by our qualified and knowledge staff who list, show and sell property in your neighborhood, and

2. A written compilation and analysis of recent homes sold, homes presently on the market and those exposed to the market but not sold during the listing period.

ADVERTISINGADVERTISING… We are very competitive in marketing your house to not only our industry, but also the

readership in an area who is searching for a new purchase.

CORPORATE RELOCATION SERVICESCORPORATE RELOCATION SERVICES… This brings together the many buyers across the country who are interested in purchasing

in the Southeast Michigan and the Greater Detroit Metropolitan Area.




TheThe http://RodGammonConsulting.com TEAMTEAM

The Referral Specialists

“Your Satisfaction Is My Future”

Service You Can Count On “MY PLEDGE TO YOU”

When you are ready to sell your home or buy a new one, you need a Realtor who is dedicated to meeting your goals in a fast, friendly, and non-threatening manner.

I would like to be your Realtor. My strength in the real estate business lies in my commitment to providing my clients with consistent, fine-tuned service tailored to their specific needs.

From the moment I meet prospective clients until the closing and beyond, I focus not only on meeting their needs, but on exceeding their expectations. To this end, we work together to develop an effective marketing plan that takes into consideration individual circumstances, goals, and concerns.

My team effort approach to business has proven highly effective, and, as a team, it’s been a Win-Win situation all around. Homes I list sell quickly and at premium prices. I love to make new friends and continue to develop a very satisfying career in real estate. I believe that TEAMTEAM stands for “TTogether EEveryone AAchieves MMore”.This certainly holds true in my life.

As your Realtor, it is my job to understand your needs and respond to them promptly, professionally and with integrity. It is my pledge to you with sound real estate advice, helping you to understand the wisdom of the decisions you make.

By being your Realtor, our relationship is built on Trust. Value and Service will be provided before, during, and after the transaction, so that your changing needs are always addressed and satisfied.

It is not only my Business Philosophy, but also a commitment to provide you with exemplary personalized service beyond your expectations. My practice is to listen, hear and truly understand your needs; a quality of business conduct that often seems to have been forgotten in today’s fast-paced, highly automated society.

VALUES: At Keller WilliamsKeller Williams, we fondly refer to our core Values and Belief System as:


“WI4C2TWI4C2T’SS”

WWin, Win - Or No Deal.IIntegrity - Do the Right Thing.CCommitment - In All Things.CCommunication - Seek First To Understand.CCreativity - Ideas before Results.CCustomers - Always Come First.TTeamwork - Together Everyone Achieves More.TTrust - Starts With Honesty.SSuccess - Results through People.




“Honesty is a Marketable Commodity”~ Zig Ziglar

The KKellereller W Williamsilliams Story

Keller Williams RealityKeller Williams Reality…

Is one of the fastest growing real estate companies in the United States and was created in 1983 in Austin, Texas as a traditional real estate brokerage by its co-founders and co-owners, Gary W. Keller and Joe F. Williams.

The thirty-two- (32) locations currently serving the Detroit area are: Ann Arbor, Belleville, Birmingham/Bloomfield, Brighton, Chesterfield, Clarkston, Commerce, Detroit, Dexter Business Center, Farmington Hills, Fenton, Hillsdale Business Center, Lakeside/Shelby Twp, Livonia, Milan Business Center, Northville, Plymouth/Canton, Saline Business Center, Great Lakes/St Clair Shores, Warren/Sterling Heights, West Bloomfield, and Ypsilanti. Other Michigan locations include: Bay City, Grand Rapids, Kalamazoo, Lansing, Lenawee, New Buffalo, Niles, Owosso, Saginaw, and St. Joseph.

Because we have grown with our communities, our real estate professionals have intimate knowledge of each community’s character, mood, and growth potential. Due to the fact that the majority of our associates live in the communities we serve, they can readily meet the unique challenges and problems families encounter in selecting their new homes, Drawing on their extensive knowledge of schools, recreational facilities, shopping requirements and transportation, our associates are able to better satisfy the special family housing needs of their clients.

Benefits

Listing property with means receiving the following benefits:

Experience…Integrity…Skill…Effectiveness…Advanced Techniques and Aids…Intimate Knowledge of the Marketplace…

Financial Counsel and Assistance.

So, there is something special about selecting Rod Gammon & Keller WilliamsRod Gammon & Keller Williams as your Realtor. In addition, you should know about the many beneficial services you will also receive as part of our “Quality Personalized” program.




Check-List for Moving

Before You Leave…

GIVE ADDRESS CHANGE TO: □ Post office.

□ Charge Accounts and Credit Cards.

□ Subscriptions: Notice requires several weeks.

□ Friends and Family.

BANK: □ Transfer Funds; Arrange Check Cashing in New City.

INSURANCE: □ Notify company of new location for coverage’s: Life, Health, Fire and Automobile Insurance.

UTILITY COMPANIES: □ Gas, Electric, Water, Telephone.

□ Get refunds on any deposits made.

MEDICAL, DENTAL, PRESRCRIPTION HISTORIES:

□ Ask Doctor and dentist for referrals.

□ Transfer needed prescriptions, eyeglasses,X-rays.

□ Obtain birth records, medical records, etc.

DON’T FORGET TO: □ Empty Freezer.

□ Defrost freezer and clean refrigerator. Place charcoal inside to dispel odors.

□ Have appliances serviced for moving.

□ Clean rugs or clothing before moving (have them wrapped for moving).

□ Check with your Moving Counselor:

□ Insurance coverage, packing and unpacking labor, arrival day, various shipping papers, method and time of expected payment.

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Documents

Rod's 5 Step FSBO Processimages.kw.com/docs/0/0/5/005424/6502.doc · Web viewFor Mr. & Mrs. For-Sale-By-Owner 1. Ask You A Few Questions 2. Take A “Buyer’s Look” At The House