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416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 1
For Sale By OwnerThinking of Selling?
We know the Pitfalls
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 2
Learn:Which Real Estate Agent to hire, if any?
Sell privately and save the commissions?
Beware of Games Real Estate Agents Play
Find out why certain homes did not sell
Use our Exclusive Salability check-list
And more …..
We know the Pitfalls
SELL LIKE THE PRO’S DOCall for your FREE No Obligation
40 Minutes Slide Show!
For Sale By owner -- FSBO?A must read … before you take any action
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 3
Buyer’s will flock to see their house—And before long the house is SOLD!
Pop
Matter of fact is … 70% of Direct Buyersare not even Qualified!
Only serious buyer’s get pre-approval - If they qualify for say $200,000, they go out and look for homes between $225,000 & $250,000
Some Seller’s Approach…
They look into overpriced homes because they are BARGAN HUNTERS
Bargain hunters, they go through the house, they size up the house and they size up the seller. If FSBO newly listed & are not willing to accept a low ball offer they leave with no Offers. But if seller is desperate and open to negotiation then the buyers make Offers often 5 to15% below the market value.
BEAT THE ODD’S genieSABRE with Help!
Direct BUYER’S are BARGAIN HUNTERSLooking for desperate FSBO’s
The Point is…
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 4
By Selling privately, They willSave on commission… Why have an Agent!
Pop
Matter of fact is … FSBO statically lose between$3000 to $5000 !
Some Seller’s Approach…
• Seller priced it less then what the true market value is..• Seller was desperate and had to sell no matter what..• Buyer good negotiator and got the better of the seller..
After deducting the usual 2.5% Buyer’s Broker commission. Majority of the time FSBO nets less then what it would have got, if sold through real estate.
BEAT THE ODD’S WITH genieSABRE’S HELP!
Direct BUYER’S are BARGAIN HUNTERSIf the deal closes – it is because…
The Point is…
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 5
Las Vegas Syndrome…
Many go to Gamble with High HopesFew come back POSITIVE
but the odds are against themFew come back EVEN but the odds are against them too
Majority are in NEGATIVE and That’s a Fact!
Go FSBO -- if you are not in a hurry to Sell & -- if you are a good Negotiator
The Point is…
BEAT THE ODD’S with genieSABRE’s Help!We will Advice, Guide & Help you at
NO COST / OR OBLIGATION
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 6
List on-line FSBO web site. Pay Upfront $$$
Put ad's in paper, magazines etc. Pay Upfront $$$
Buyer's will call & the house will be sold in a few days !
Matter of fact is …
Some Seller’s Approach…
List FSBO - Sell Privately :Pay No Commission & simultaneouslyList MLS - Flat Fee $3000 only, pay on closing. No Commission.
Why Not Sell Like Pro’s DoBEAT THE ODD’S with genieSABRE’s Help!
The Point is…
Go genieSABRE’s right from Start!We will Advice, Guide & Help you at
NO COST / OR OBLIGATION
7%
80% of all FSBO are eventually Listed by Real Estate
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 7
List on a internet web based FSBO siteBuyers will come in doves & Their house will be sold in a jiffy!
Matter of fact is …….. 7% of all Homes sold are FSBO
Some Seller’s Approach…
Go genieSABRE way -- from the start!
The Point is…• MLS LISTED - get the maximum exposure .. • FSBO LISTED – with a couple of internet based sites..
Sell Privately – Pay genieSABRE Zero Commission!
Means – Less then 7% ofHouses brought are FSBO Because 93% of all Homes
are LISTED by a Realtor!Right now serious Buyers go to Real Estate Company 7%
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 8
We want high price listed. Buyer’scan make an offer and we negotiate!
Pop
Matter of fact is … Expired listings are the direct result of over pricing!
Some Seller’s Approach…
Source:TREB
The Point is…
BEAT THE ODD’S genieSABRE with Help!
30% SOLD - within 30 daysReason: RIGHT PRICED
20% SOLD – within 60 days Reason: PRICE REDUCTION
50% EXPIRED ListingReason: HIGH PRICED
Ever asked “ How long has this house been for sale? Longer the house on the market – Lower the sale price?
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO
New Listing!When a house first comes on the market
There is a flurry of Activity
It is important to be priced right during early activity
9BEAT THE ODD’S WITH genieSABRE’S HELP!
Ma
r ke
t E
xp
osu
re
Peak Activity
Price Reduction
W e e k s o n t h e m a r k e t
The Point is…Even if you drop the price…
The best market has passed you by
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO
Pricing Setting Your Home …
10
PRICING & SHOW-ABILITY - are things under SELLER’s control
Price: RightShows: Not Good
MediumExcitement
Priced right but does not Show well compared to other homes in area – Agent simply --WALKS AWAY MEDIUM EXCIEMENT
Price: Over PricedShows: Good
Little or NoEnthusiasm
Agents views –It shows well but whoosh its Over Priced compared to other homes. “I don’t think I can get my Buyer excited!
Price: Over pricedShows: Bad
Disaster Agent views home – Walks out in dis-believe! TROUBLE – Period the house will not sell!
Price: RightShows: Good
HighExcitement
Lots of enthusiasm – Lots of activity. House will sell – Fast & Hassle Free and at High PriceMultiple Offer Possibility!
The Point is… To get BUYER’S excited & enthusiasm we need.. Right Price & Good Show-ability
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 11
GOAL: To get Top price…OVER PRICINGCAN WORK AGAINST YOU
$ $ $ $ $ $1 5 3 0 4 5 6 0 7 5 9 0 1 0 5 1 2 0
W e e k s o n t h e m a r k e t
$ $Priced Right
sells < 45 days FULL MARKET PRICE
Priced High >45 to 75 days
OK PRICE
After Price Reductions!>75 to 120 days
Below Market Value
The Point is…
11
OVER PRICING: costs…money, disappointment & missed opportunities.
BUYERS: may not even look at an otherwise attractive property, if the price is too high!
416.444.4252
Genie Brokerage
SABRE REALTY LTD.Sale And Buy Real Estate
416.900.8787
Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive
Web: www.genieSABRE.com
FSBO 12
Ad’s don’t sell homes…PEOPLE do!
Others
MLS Listing & Agent’s individual efforts web leads and networking
Lawn Sign
Responded to a paper Ad but brought a different Property
Responded to Open House but brought a different Property Combination of reasons
Brought Open House
Brought advertised house
Relocation Service
Source: Ontario Real Estate Board
40%
20%18%
8%
7%
3%
3%
1%
14%
Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More
Inquire about our genieSABRE exclusive
Technology Based Marketing Tools
It is more critical then ever to be exposed to all Marketing Avenues in order to get the BEST.
The Point is…