12
416.444.4252 Genie Brokerage SABRE REALTY LTD. Sale And Buy Real Estate 416.900.8787 Sellers: Save $$$ / Flat Fee / Full Service Buyers: Commission Cash Back Incentive Web: www.genieSABRE.com FSBO 1 For Sale By Owner Thinking of Selling? We know the Pitfalls

Fsbo presentation

Embed Size (px)

Citation preview

Page 1: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 1

For Sale By OwnerThinking of Selling?

We know the Pitfalls

Page 2: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 2

Learn:Which Real Estate Agent to hire, if any?

Sell privately and save the commissions?

Beware of Games Real Estate Agents Play

Find out why certain homes did not sell

Use our Exclusive Salability check-list

And more …..

We know the Pitfalls

SELL LIKE THE PRO’S DOCall for your FREE No Obligation

40 Minutes Slide Show!

For Sale By owner -- FSBO?A must read … before you take any action

Page 3: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 3

Buyer’s will flock to see their house—And before long the house is SOLD!

Pop

Matter of fact is … 70% of Direct Buyersare not even Qualified!

Only serious buyer’s get pre-approval - If they qualify for say $200,000, they go out and look for homes between $225,000 & $250,000

Some Seller’s Approach…

They look into overpriced homes because they are BARGAN HUNTERS

Bargain hunters, they go through the house, they size up the house and they size up the seller. If FSBO newly listed & are not willing to accept a low ball offer they leave with no Offers. But if seller is desperate and open to negotiation then the buyers make Offers often 5 to15% below the market value.

BEAT THE ODD’S genieSABRE with Help!

Direct BUYER’S are BARGAIN HUNTERSLooking for desperate FSBO’s

The Point is…

Page 4: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 4

By Selling privately, They willSave on commission… Why have an Agent!

Pop

Matter of fact is … FSBO statically lose between$3000 to $5000 !

Some Seller’s Approach…

• Seller priced it less then what the true market value is..• Seller was desperate and had to sell no matter what..• Buyer good negotiator and got the better of the seller..

After deducting the usual 2.5% Buyer’s Broker commission. Majority of the time FSBO nets less then what it would have got, if sold through real estate.

BEAT THE ODD’S WITH genieSABRE’S HELP!

Direct BUYER’S are BARGAIN HUNTERSIf the deal closes – it is because…

The Point is…

Page 5: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 5

Las Vegas Syndrome…

Many go to Gamble with High HopesFew come back POSITIVE

but the odds are against themFew come back EVEN but the odds are against them too

Majority are in NEGATIVE and That’s a Fact!

Go FSBO -- if you are not in a hurry to Sell & -- if you are a good Negotiator

The Point is…

BEAT THE ODD’S with genieSABRE’s Help!We will Advice, Guide & Help you at

NO COST / OR OBLIGATION

Page 6: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 6

List on-line FSBO web site. Pay Upfront $$$

Put ad's in paper, magazines etc. Pay Upfront $$$

Buyer's will call & the house will be sold in a few days !

Matter of fact is …

Some Seller’s Approach…

List FSBO - Sell Privately :Pay No Commission & simultaneouslyList MLS - Flat Fee $3000 only, pay on closing. No Commission.

Why Not Sell Like Pro’s DoBEAT THE ODD’S with genieSABRE’s Help!

The Point is…

Go genieSABRE’s right from Start!We will Advice, Guide & Help you at

NO COST / OR OBLIGATION

7%

80% of all FSBO are eventually Listed by Real Estate

Page 7: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 7

List on a internet web based FSBO siteBuyers will come in doves & Their house will be sold in a jiffy!

Matter of fact is …….. 7% of all Homes sold are FSBO

Some Seller’s Approach…

Go genieSABRE way -- from the start!

The Point is…• MLS LISTED - get the maximum exposure .. • FSBO LISTED – with a couple of internet based sites..

Sell Privately – Pay genieSABRE Zero Commission!

Means – Less then 7% ofHouses brought are FSBO Because 93% of all Homes

are LISTED by a Realtor!Right now serious Buyers go to Real Estate Company 7%

Page 8: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 8

We want high price listed. Buyer’scan make an offer and we negotiate!

Pop

Matter of fact is … Expired listings are the direct result of over pricing!

Some Seller’s Approach…

Source:TREB

The Point is…

BEAT THE ODD’S genieSABRE with Help!

30% SOLD - within 30 daysReason: RIGHT PRICED

20% SOLD – within 60 days Reason: PRICE REDUCTION

50% EXPIRED ListingReason: HIGH PRICED

Ever asked “ How long has this house been for sale? Longer the house on the market – Lower the sale price?

Page 9: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO

New Listing!When a house first comes on the market

There is a flurry of Activity

It is important to be priced right during early activity

9BEAT THE ODD’S WITH genieSABRE’S HELP!

Ma

r ke

t E

xp

osu

re

Peak Activity

Price Reduction

W e e k s o n t h e m a r k e t

The Point is…Even if you drop the price…

The best market has passed you by

Page 10: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO

Pricing Setting Your Home …

10

PRICING & SHOW-ABILITY - are things under SELLER’s control

Price: RightShows: Not Good

MediumExcitement

Priced right but does not Show well compared to other homes in area – Agent simply --WALKS AWAY MEDIUM EXCIEMENT

Price: Over PricedShows: Good

Little or NoEnthusiasm

Agents views –It shows well but whoosh its Over Priced compared to other homes. “I don’t think I can get my Buyer excited!

Price: Over pricedShows: Bad

Disaster Agent views home – Walks out in dis-believe! TROUBLE – Period the house will not sell!

Price: RightShows: Good

HighExcitement

Lots of enthusiasm – Lots of activity. House will sell – Fast & Hassle Free and at High PriceMultiple Offer Possibility!

The Point is… To get BUYER’S excited & enthusiasm we need.. Right Price & Good Show-ability

Page 11: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 11

GOAL: To get Top price…OVER PRICINGCAN WORK AGAINST YOU

$ $ $ $ $ $1 5 3 0 4 5 6 0 7 5 9 0 1 0 5 1 2 0

W e e k s o n t h e m a r k e t

$ $Priced Right

sells < 45 days FULL MARKET PRICE

Priced High >45 to 75 days

OK PRICE

After Price Reductions!>75 to 120 days

Below Market Value

The Point is…

11

OVER PRICING: costs…money, disappointment & missed opportunities.

BUYERS: may not even look at an otherwise attractive property, if the price is too high!

Page 12: Fsbo presentation

416.444.4252

Genie Brokerage

SABRE REALTY LTD.Sale And Buy Real Estate

416.900.8787

Sellers: Save $$$ / Flat Fee / Full ServiceBuyers: Commission Cash Back Incentive

Web: www.genieSABRE.com

FSBO 12

Ad’s don’t sell homes…PEOPLE do!

Others

MLS Listing & Agent’s individual efforts web leads and networking

Lawn Sign

Responded to a paper Ad but brought a different Property

Responded to Open House but brought a different Property Combination of reasons

Brought Open House

Brought advertised house

Relocation Service

Source: Ontario Real Estate Board

40%

20%18%

8%

7%

3%

3%

1%

14%

Tele-Marketing + Networking + Ad’s + Web + Email Newsletter & More

Inquire about our genieSABRE exclusive

Technology Based Marketing Tools

It is more critical then ever to be exposed to all Marketing Avenues in order to get the BEST.

The Point is…