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Marketing Portfolio Rodney Rasmussen twitter.com/rodneyrasmussen facebook.com/rodneyrasmussen linkedin.com/in/rodneyrasmussen rodandtan.blogspot.com [email protected]

Rodney Rasmussen Marketing Portfolio

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Page 1: Rodney Rasmussen Marketing Portfolio

Marketing !Portfolio !

Rodney Rasmussen!twitter.com/rodneyrasmussen!

facebook.com/rodneyrasmussen !

linkedin.com/in/rodneyrasmussen !

rodandtan.blogspot.com !

[email protected] !

Page 2: Rodney Rasmussen Marketing Portfolio

Marketing and Public Relations Director!

Hawaii’s Largest Premier Sleep Medicine Center and Medical Offices

Page 3: Rodney Rasmussen Marketing Portfolio

Rebranded the company’s image by creating updated marketing materials !

Page 4: Rodney Rasmussen Marketing Portfolio

Redesigned the company website!

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Marketing Effort Results!

•  Over 100 new referring providers!

•  Over 250 new patients!

•  Hundreds of thousands of dollars in increased revenue. !

Page 6: Rodney Rasmussen Marketing Portfolio

Lindsay Aline ! Online Marketing and !

Public Relations Manager!

Page 7: Rodney Rasmussen Marketing Portfolio

customized Lindsay’s Facebook page and increased fan following!

Page 8: Rodney Rasmussen Marketing Portfolio

Increased Lindsay’s web presence!

Page 9: Rodney Rasmussen Marketing Portfolio

Lindsay Aline Results!

Reviews and Endorsements!

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Buzz!

Page 11: Rodney Rasmussen Marketing Portfolio

Named Utah’s Fastest Growing Company in 2009 by Inc. Magazine With $6.5 Million in Revenue!

Social Media and Online Marketer!

Page 12: Rodney Rasmussen Marketing Portfolio

was responsible for FundingUniverse’s Facebook Fan Page !As well as several content-based Twitter accounts!

Page 13: Rodney Rasmussen Marketing Portfolio

wrote for FundingUniverse’s blog as well !as created and submitted press releases!

Page 14: Rodney Rasmussen Marketing Portfolio

FundingUniverse Results!

Successfully marketed events being recognized and covered by media channels!

As a result of one of my press releases, Japanese Public Television !flew to one of our events in Maryland and covered it!

Page 15: Rodney Rasmussen Marketing Portfolio

Social Media, Contest,!And Product Placement !

Intern!

Page 16: Rodney Rasmussen Marketing Portfolio

arranged reviews and giveaways of Shabby Apple !dresses with high-profile blogs and websites!

Page 17: Rodney Rasmussen Marketing Portfolio

Toward the end of my internship we planned and marketed the first ever !“Shabby Apple Tea Party & Yard Sale” which was a huge success. !

Digital Event Posters! I designed!

Page 18: Rodney Rasmussen Marketing Portfolio

Sources!Sleep Center Hawaii!• http://www.sleepcenterhawaii.com!

Lindsay Aline !• http://www.lindsayaline.com!• http://www.facebook.com/lindsayaline !• http://www.twitter.com/lindsayaline!• http://www.reverbnation.com/lindsayaline !• http://www.indiebychoice.com/lindsayaline !• http://www.bebo.com/c/profile?Page=c/profile&MemberId=10283682564&TUUID=d28128a3-1238-4391-8ab9-ac813c0bb9e7&popup=0 !• http://www.youtube.com/lindsayaline !• http://thegreatunknowns.podomatic.com/player/web/2010-03-19T06_00_46-07_00 !• http://johnlusher.com/lindsay-aline/ !• http://www.mormontimes.com/mormon_voices/nicole_sheahan/?id=12554 !• http://101thingstodo.wordpress.com/2010/01/29/lindsay-aline-linsay-aline-sep-2009/ !

FundingUniverse!• http://www.fundinguniverse.com!• http://www.facebook.com/fundinguniverse!• http://www.twitter.com/fundinguniverse!• http://www.fundinguniverse.com/blog!• http://www.free-press-release.com/news-fundinguniverse-to-add-bankpitch-to-its-lineup-of-free-funding-events-1267547687.html !• http://www.bizjournals.com/twincities/blog/in_private/2010/04/crowdpitch_comes_to_minneapolis.html !• http://baltimore.bizjournals.com/baltimore/stories/2010/03/01/story2.html?b=1267419600^2947141!• http://www.bahvideo.com/watch/?3170293339-onyxwebsites-wins-March-2010-Utah-fundinguniverse-bankpitch!

Shabby Apple!• http://www.shabbyapple.com!• http://www.facebook.com/shabbyapple !• http://www.twitter.com/shabbyapple!• http://www.utahbrideblog.com!• http://melissaesplin.com/home/2009/07/shabby-apple-giveaway/ !• http://studio5.ksl.com/index.php?nid=58&sid=7522024!• http://wordsfromabusysahm.com/2009/08/13/tea-party-yard-sale/ !