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University of PittsburghUniversity of Pittsburgh
Brazil PresentationBrazil PresentationBy: Rod PinheiroBy: Rod Pinheiro
February 20February 20thth 20052005
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Out LineOut Line
Introduction Historical Overview
General Information
Economy
People and Culture
Customs
Conversation
Business Culture
Facts about Brazil
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From Pittsburgh-USA
to So Paulo-Brazil
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Brazil borders
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Historical OverviewHistorical Overview
1500 Portugal colonized Brazil
1808 Portuguese court moved to Brazil
andopened ports to international trade
1822 Brazils independence fromPortugal
1889 Brazil was deposed by military
coup
G
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GeneraeneraInformationInformation
Size:Size:1.1. RussiaRussia2.2. CanadaCanada3.3. USAUSA 9.16 mi km9.16 mi km22
4.4. BrazilBrazil 8.5 mi km8.5 mi km22
PopulatioPopulatio
n:n:1.1. ChinaChina2.2. IndiaIndia
3.3. USAUSA 275 mi.275 mi.
4.4. IndonesiaIndonesia5.5. BrazilBrazil 174 mi.174 mi.
Metro Area:Metro Area:1.1. Tokyo, JapanTokyo, Japan2.2. New York,New York,
USAUSA3.3. Mexico City,Mexico City,
MexicoMexico4.4. Mumbai, IndiaMumbai, India
5.5. SoSo
Paulo,BrazilPaulo,Brazil
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5 regions5 regions
3 time zones3 time zones
2 seasons2 seasons (very(veryhot and humid withhot and humid withrainy periods)rainy periods)
Equator
Where I am from
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EconomyEconomy
8th largestGross Domestic
Product: $403.8 billion(2002)
Industry 37 %
Agriculture 9 %
Service 54 %
Official Currency: Real1U$ = R$ 2.87
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EconomyEconomy
Largest economy in South America
Agricultural, mining, manufacturing, and
service industries
Worlds largest producer of: coffee,
oranges, sugar, and bananas
Major producer of: soybeans, corn, cocoabeef, pork, rice and cotton
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EconomyEconomy
Exports: automobiles & parts, minerals,
steel
iron ore, chemicals, cement, footwear,
coffee
Imports: machinery and equipment,
chemical
products, oil
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People: Surface CulturePeople: Surface Culture
Brazilians are warm, fun loving, free-spirite
and hard working
Opinionated and will argue their conviction
Extremely casual attitude about time
Say oi for hello and tchau for goodbye
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People: Surface CulturePeople: Surface Culture
Portuguese is the official language;
Do not address Brazilians in Spanish
(It is insulting
)
Social status is measured by ones
power to
acquire possessions
Income distribution is highly unequal
and
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People: Surface CulturePeople: Surface Culture
CustomsCustomsHandshake is a common greeting, but close
friends will often embrace & kiss cheeks
(Do not be scared)
Frequent touching of arms, hands, and
shoulders often occur during a conversation.
Thus, this is not a invasion of personal space
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People: Surface CulturePeople: Surface Culture
CustomsCustoms The O.K. sign upside down is considered
vulgar
If things are going well, the thumbs-up
sign is okay
Avoid yawning, stretching or burping in publi
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People: Surface CulturePeople: Surface Culture
CustomsCustoms
Flicking the fingertips underneath the chi
indicates that you dont know or understa
the answer to a question
Smoking is illegal in most public places
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People: Surface CulturePeople: Surface Culture
CustomsCustoms
Brazilians often snap their fingers to add
emphasis to a statement or to indicate th
something occurred long ago
When joining or leaving a small group, it i
polite to acknowledge everyone by shaki
hands
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People: Surface CulturePeople: Surface Culture
ConversationConversation
Maintain eye contact
People stand close when talking
Fast, animated talkers
Avoid monopolizing a conversation
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People: Surface CulturePeople: Surface Culture
ConversationConversation
Welcome topics: your travels, food,
Brazilian dance/arts, and futebol
Topics to avoid: ethnic/class differences,
Argentina and economic problems
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People: Surface CulturePeople: Surface Culture
FoodFood Brazilian diet includes: meat, bread, rice,
beans, cheese, and eggs
Lunch is the main meal, dinner is lighter
later 7-10 pm
Pastries are typical snacks
Favorite foods vary by region: feijoada,
churrasco (barbecue), beef with fries
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Business CultureBusiness Culture
Business entertaining is conducted over
lunch or dinner
Business lunch-2 hrs, business dinner-3 hr
Arrive on time for business dinner
Social dinner- 15 minutes late Most restaurants add 10% to the bill, leave
another 5% for the tip
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Business CultureBusiness Culture
Avoid touching food with yourfingers
Dont use your fork to cut
Do not eat pizza with your hand ifyou are in a restaurant
If you are toasted, raise your glassand
propose a toast in return
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Business CultureBusiness Culture
Best times to schedule appointments:
10 am- noon, and 3-5 pm
Official business hours: 8:30am- 5:30pm
Not all Brazilians wish to be addressed bytheir
last names
Senhor (a) and Doutor(a) can beadded to
first names
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Business CultureBusiness Culture
English is spoken
Knock on all office doors and wait to beadmitted
Be prepared for frequent interruptions durin
meetings
Never leave as soon as a meeting is over
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Business CultureBusiness Culture
Business people are highly conscious of
dress
Men wear dark suits and conservative
ties
Women wear conservative dresses,
skirts,
pantsuits, & blouses
DressDress
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A few statements aboutA few statements about
BRAZILBRAZIL
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In the president elections of 2002, all the regions of Brazil
were computerized, supplying final results in less than 24
hours.
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An average of 70% of the Brazilian population,
rich and poor, dedicate a considerable part of
their time in volunteer services.
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Brazil today the third biggest democracy in the
world and the eighth world economy.
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Brazilian people are hospitable, willing to speak
the language of the tourist, to gesticulate and go
beyond necessary efforts to please.
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Brazil is the second largest market for jets
and executive helicopters.
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Public relations agencies win the biggest and best
global awards.
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Although Brazil is a nation in development,
Brazilian internet users represent 40% of the
total number in Latin America.
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There are 14 automotive plants in Brazil and 4
more on the way, while some neighboring nations
have none.
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About 97.3% of kids between the ages of 7 and 14
are in school.
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Brazil has the most modern banking
system on the planet.
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The celular phone industry in Brazil is the second
largest in the world, with about 650,000 new
accounts per month.
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In the fixed telephone industry, our nation is the
5th largest in the number of phone lines installed.
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About 6,890 Brazilian companies have the ISO
9000 Quality Certification compared to 300 in
Mexico and 265 in Argentina.
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Rio de JaneiroRio de Janeiro
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Carnival in RioCarnival in Rio
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Carnival in SalvadorCarnival in Salvador
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This is SThis is So Pauloo Paulo
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Marginal
So Paulo has today about 16 million people
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Ibirapuera Park
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IguacIguac Falls Falls
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Amazon Green ForestAmazon Green Forest
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QuestionsQuestions
??
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OUTLINE OF BRAZIL
Introduction
General Culture
Business Culture
Some Imp Facts Abt Brazil
Conclusion
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Flag Of Brazil
Yellow =Yellow =
wealth inwealth in
goldgold
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Currency Of Brazil
Real
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Business Culture
Business Etiquettes
Business Negotiations
Business Dress Code
Business