RobinHood Waiting List Breakdown

RobinHood.com has attracted 300,000+ waiting list signups before product is available. Around 50% of

signups were through tracked links.

These slides show how they did it…Quick analysis by @seanellis of GrowthHackers.com

Clean/Clear Home Page

Great Messaging/Sharing CTAs on TY Screen

Instant Auto Email (Follow Links)

TV Commercial Level Intro Video

Re-Engagement (Check Your Spot)

My Assessment Why It’s Working

• Purpose for waiting list is that product isn’t ready yet.

• Waiting list is for a free service that people would otherwise pay other brokerages for same service.

• Visitor experience maximizes on opportunity

– Value proposition is very clear and compelling.

– Great social proof and sharing reasons/process on thank you screen

– Sign up screen doesn’t say “waiting list” – it is a bit misleading

– Gives a reason to “check back” to see place in line gives new sharing opportunities

• Not sure how effective this would be for something like premium priced B2B service, but seems to work for free or very disruptive priced products like Republic wireless.

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