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DESCRIPTION
Targeted design companies and industry professionals alongside potential clients . Lost Nostalgia. Rosemary draws on the past and brings it up to date within her design. The design must suit Rosemary’s traditional style as a contemporary textile designer. Rosemary works for designing for interiors and her target market is female aged 18-40. BRIEF Vickie Simpson OUGD303 Rosemary Milner 1/6
Citation preview
BRIEF
Rosemary Milner is a third year Printed Textile designer at Leeds College of Art. So that Rosemary produce an identity and personal branding range that can be used to target design companies.
The design must suit Rosemary’s traditional style as a contemporary textile designer.
CONCEPT
Lost Nostalgia. Rosemary draws on the past and brings it up to date within her design.
AUDIENCE
Targeted design companies and industry professionals alongside potential clients .
Rosemary works for designing for interiors and her target market is female aged 18-40.
RESOLUTION
A machine stitched, branded promotional bundle that contains a stationary set alongside postcards and business card. Separate to the pack is a press release.
Vickie SimpsonOUGD303
Rosemary Milner1/6
Vickie SimpsonOUGD303
Rosemary Milner2/6
Pack
A promotional bundle that contains a range of items that are tailored around showcasing Rosemary Milner’s design. The pack is based around a photograph that it personal to Rosemary Milner.
Postcards & Poster
A set of postcards with an interchangeable design. The poster is at A6 scale that folds out to A2. They act as further publicity of Rosemary and her work. They also act as collectables and mementos for receivers of the pack.
Vickie SimpsonOUGD303
Rosemary Milner3/6
Stationary
Branded CV, business cards and letterhead. The stationary is simple and subtle with Rosemary’s contact details running down the left hand side of the page for the CV.
Press Release
The press release highlights Rosemary as a designer and contains samples of her work. It functions both with the pack and by itself so it can be sent of to design companies either individually or with the pack.
Production specifications
Packaging
Stock- A2 Antique White 150gsm Printing process- digital printBinding- running stitch on sewing machine
Stationary and Postcards
Stock- A4 Antique White 150gsm Printing process- digital print
Poster
Stock- A2 Newsprint 45 gsmPrinting process- digital print
Vickie SimpsonOUGD303
Rosemary Milner4/6
Grid Specifications
Packaging
Document Margins, gutter & columns Margins 20 mm Gutter 4.2 mm Columns 4
Document575 mm / 230 mm
Stationary
Document Margins, gutter & columns Margins 15 mm Gutter 4 mm Columns 12
Document297 mm /210 mm
Postcards
Document Margins, gutter & columns Margins 10 mm Gutter 10 mm Columns 8
Document148 mm / 105 mm
Poster
Document Margins, gutter & columns Margins 15 mm Gutter 3 mm Columns 8
Document420 mm / 594 mm
Vickie SimpsonOUGD303
Rosemary Milner5/6
Type
Didot
Identity
Baskerville Cyrillic LT Std
Business cards 7.5pt/8.5pt- regularCV 9pt- regularPostcards 7p/8pt- inclinedPress Release 9 pt- regularLetterhead 8pt- regular
Context
The identity range for Rosemary Milner was photograph alongside some of her work and treasured possessions. Rosemary collects a lot of paraphernalia and her work reflects this continuing historical sourcing, therefore it was apt to create a set for her promotional pack.
Vickie SimpsonOUGD303
Rosemary Milner6/6
Online presence
To further the range I designed a website for Rosemary. The design of which is based around the serif typeface chosen and her handwriting that was featured within the pack. The homepage of the site offers a full bleed image of Rosemary’s work and work space.
I also mocked up Rosemary’s work on the popular printed textile website, ‘Texprint’. Texprint showcases emerging graduates within the field and offers opportunity for graduate placements.
