RISING DATA RISING DATA FLOW-FLOW-OUT OF CONTROL?OUT OF CONTROL?ARTHUR POBER, ED.D.ARTHUR POBER, ED.D.

ELECTRONIC INFORMATION IS ELECTRONIC INFORMATION IS COLLECTED,COMPILED AND SOLD……COLLECTED,COMPILED AND SOLD……

ALL OF THIS IS DONE WITHOUT ALL OF THIS IS DONE WITHOUT REASONABLE SAFEGUARDS….REASONABLE SAFEGUARDS….

COALITIONCOALITION

CENTER FOR DIGITAL DEMOCRACYCENTER FOR DIGITAL DEMOCRACY CONSUMER FEDERATION OF AMERICACONSUMER FEDERATION OF AMERICA CONSUMERS UNIONCONSUMERS UNION CONSUMER WATCHDOGCONSUMER WATCHDOG ELECTRONIC FRONTIER FOUNDATIONELECTRONIC FRONTIER FOUNDATION PRIVACY LIVESPRIVACY LIVES PRIVACY RIGHTS CLEARINGHOUSEPRIVACY RIGHTS CLEARINGHOUSE PRIVACY TIMESPRIVACY TIMES U.S.PUBLIC INTEREST RESEARCH GROUPU.S.PUBLIC INTEREST RESEARCH GROUP THE WORLD PRIVACY FORUMTHE WORLD PRIVACY FORUM

IN THE PAST…..IN THE PAST…..

U.S. PRIVACY POLICIES HAVE BEEN BASED U.S. PRIVACY POLICIES HAVE BEEN BASED ON FAIR INFORMATION PRACTICESON FAIR INFORMATION PRACTICES COLLECTION LIMITATIONCOLLECTION LIMITATION DATA QUALITYDATA QUALITY PURPOSE SPECIFICATIONPURPOSE SPECIFICATION USE LIMITATIONUSE LIMITATION SECURITY SAFEGUARDSSECURITY SAFEGUARDS OPENNESSOPENNESS INDIVIDUAL PARTICIPATIONINDIVIDUAL PARTICIPATION ACCOUNTABILITYACCOUNTABILITY

IS IT ENOUGH?IS IT ENOUGH?

……NEED TO PROTECT NEED TO PROTECT CONSUMER PRIVACY FROM CONSUMER PRIVACY FROM THE GROWING PRACTICES OF THE GROWING PRACTICES OF ONLINE BEHAVIORAL ONLINE BEHAVIORAL TRACKING AND TARGETINGTRACKING AND TARGETING

CALL FOR ACTION….CALL FOR ACTION….

SENSITIVE INFORMATION SHOULD SENSITIVE INFORMATION SHOULD NOT BE COLLECTED OR USED FOR NOT BE COLLECTED OR USED FOR BEHAVIOURAL TRACKING OR BEHAVIOURAL TRACKING OR TARGETINGTARGETING

NO BEHAVIUORAL DATA SHOULD BE NO BEHAVIUORAL DATA SHOULD BE COLLECTED OR USED FROM COLLECTED OR USED FROM ANYONE UNDER THE AGE OF 18 TO ANYONE UNDER THE AGE OF 18 TO THE EXTENT THAT AGE CAN BE THE EXTENT THAT AGE CAN BE INFERREDINFERRED

WHAT IS NEEDED WHAT IS NEEDED TODAY…TODAY…

WEB SITES AND AD NETWORKS SHOULDN’T WEB SITES AND AD NETWORKS SHOULDN’T BE ABLE TO COLLECT OR USE BEHAVIORAL BE ABLE TO COLLECT OR USE BEHAVIORAL DATA FOR MORE THAN 24 HOURS WITHOUT DATA FOR MORE THAN 24 HOURS WITHOUT GETTING THE INDIVIDUAL’S AFFIRMATIVE GETTING THE INDIVIDUAL’S AFFIRMATIVE CONSENTCONSENT

BEHAVIORAL DATA SHOULDN’T BE USED BEHAVIORAL DATA SHOULDN’T BE USED TO UNFAIRLY DISCRIMINATE AGAINST TO UNFAIRLY DISCRIMINATE AGAINST PEOPLE OR IN ANY WAY THAT WOULD PEOPLE OR IN ANY WAY THAT WOULD AFFECT AN INDIVIDIUAL’S CREDIT, AFFECT AN INDIVIDIUAL’S CREDIT, EDUCATION, EMPLOYMENT, INSURANCE, EDUCATION, EMPLOYMENT, INSURANCE, OR ACCESS TO GOVERNMENT BENEFITS.OR ACCESS TO GOVERNMENT BENEFITS.

WHAT NEXT?WHAT NEXT?

……ARE THINGS OUT OF ARE THINGS OUT OF CONTROL?CONTROL?