Embed Size (px)
DESCRIPTION
Social Commerce is an ambience for consumers to drive in better engagement. While shoppers indulge in smart buying, brands interact with them to give them a tailored experience. Marketers are discovering that social commerce helps overcome some of the biggest marketing challenges, awareness, education and trust/influence. Consumers trust their friends and when friends are engaged with a brand or business that makes an impact across the social graph. As an added benefit, social commerce and social communications regarding shopping behavior has been shown to be highly correlated with SEO performance. That makes a great social media marketing strategy all the more important. If you often meet up at the mall with your friends and share secrets about bargains, then you’ve been doing social commerce. Doing this online requires the confluence of three huge worlds – social media, online shopping and mobile apps. It’s still a work in progress, and experts have their own insights on the same. Know more on what ecommerce experts are saying and how can you get social commerce forces to work for you here http://bit.ly/16dvIQW. Also download our quick Cheat Sheet here: http://bit.ly/1aYcG2K
Citation preview
7. Social ShoppingShopping that includes chat and forum features for people to discuss, exchange advices and opinions. Its almost like the offline shopping!
2009
2011
Over 5,000,000
2.0version released
50,000 mobile app users
Takes Social Shopping To The Next Levelt h i s S e p t e m b e r
Members“Live feed” to share what they buy10M
within one year of launch
Items exchanged
6. Crowdfunding/Crowdsourcing :Consumers become an active part in the production process through voting, funding and collaborative designing.
5. User-Curated Pick Lists :Sites focussing only on shopping; users create lists of products and services for other people to shop from.
2009
2012
2010$600MValued at
f r o m U K r e t a i l e r s700,000 products
1M + monthly unique visitors
$1M + in sales every month
Approx
4. User Review Sites :Sales are driven through product reviews by other purchasers, service reviews, and/or rewarding individuals for sharing the same on their social profiles.
1994
2012
2004209 Million
500 points= 5 pounds
Active users
Social sharing gives 3% of friends spent value in points
3. Daily Deals and Group Buying :If enough number of people agree to purchase something, the products and services are offered at a reduced price.
SOCIALCOMMERCE
T H E R I S E O F
SOCIALCOMMERCE
T H E R I S E O F
Evolution and Statistics
Social commerce is the evolution and maturation of social media meets shopping.
Actionable marketing expert
@heidicohen
Heidi Cohen
Types of social commerce:
"Social Commerce"
$1.2 trillion
The termwas first introduced by
Global ecommerce sales to top
in Nov, 2005#1
#2
$ 373.03
$ 580.24
2 0 1 2 2 0 1 6
NORTH AMERICA ASIA PACIFIC
100
200
300
400
500
600
0
$ 315.91
$ 707.60
2 0 1 2 2 0 1 6
100
200
300
400
500
600
700
0
$ 255.59
$ 387.94
2 0 1 2 2 0 1 6
100
200
300
400
500
600
0
$ 40.17
$ 68.88
2 0 1 2 2 0 1 6
10
20
30
40
50
60
0
$ 37.66
$ 69.66
2 0 1 2 2 0 1 6
10
20
30
40
50
60
7070
0
$ 20.61
$ 45.49
2 0 1 2 2 0 1 6
10
20
30
40
50
60
0
Share purchases on social networks
Source : emarketer, June 2013
Source : mediabistro
Consumerssaid that watching user-generated video reviews helped them make a purchase decision
#3
#4 #5
rely on social networks to guide purchase decisions
74%
75%
55%
WESTERN EUROPE
CENTRAL & EASTERNEUROPE
LATIN AMERICA MIDDLE EAST ANDAFRICA
B2C eCommerce sales worldwide, by region (Billions)
1. Online Marketplaces and Auction Sites :Markets that are community-based where two individuals engage directly in buying and selling.
1994
2005
2011
1995
2008
22% increase in NET SALES
800,000 online shops
5$13.9M
cities 10,000 car owners
Series B funding raised
15M one of a kind items
$18.3 B sold in goods
75% users come byWord of mouth
excluding vehicles
( 2012 - 2013 , second quarter )
( 2013 , second quarter )
2. Social Network Shops and Shopping Apps :Sales that are referral driven on established social platforms; i.e. through a "shop" tab on Facebook.
2004
2007
2006
2010
2010
1 Million +
250M Page views
25%
33% Follow a brand
more engagementthan any other social platform
70M users
33M New posts
67 % buy from brands they follow
Takes 41% of ecommerce
Advertisers
{Typical
Day
on a
41%37%
2000
2008
2007
2009
$8,774,411 raised
44,000 campaigns$99M successful dollars
$788M pledged
$100 M in revenue (2012)
40% growing rate per year
48,606 successfully funded
for over 1200 artists worldwide
2007
2010
2008
2011
$20 Amazon gift Card
13 CitiesCurrently in
1.3 m Deals sold in 24 hours in 2011
$5 Millionbacked with
50M + people Downloaded
most popular deal was
$20
Groupon Apps Worldwide
worth ofPowell's Books
for a mere $10
positive reviews impact their company buying choices
90% USERS SAY
+
Presented by
© Copyright 2013 StartupsFM
R E C O R D B R E A K I N G D E A L ! ! !
ecommercebytes, theVerge, AngelList, CNNMoney, Amazon Press Release, Pinterest for business
Sources :
ysearchblog, Facebook-Q2 Report, Twitter blog, mediabistro, readwrite, L2ThinkThank, Practical ecommerce
Sources :
Sources : ChannelAdvisor, Merchant Warehouse Infographic
Bloomberg, Techcrunch, FashionBustSources :
TNW, GroupOn press release, TechcrunchSources :
Modcloth press page, Kickstarter stats, StartupsFM, Threadless
Sources :
Listia, NYTimes, Wikipediamyshoesspeakitalian
Sources :
h�p://startups.fm
Influencing how people spend for shopping online
Social Commerce is an ambience for consumers and an engagement engine for brands.
While shoppers indulge in smart buying, brands interact with them to give them a tailored brand experience.
