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The Rise of m-Commerce
Mobile Commerce, or m-Commerce, is about the explosion of applications and services that are becoming accessible from Internet-enabled mobile devices. It involves new technologies, services and business models. It is quite different from traditional e-Commerce.
What is M-Commerce?"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."
According to Recent Survey:“Mobile commerce is gaining momentum as consumers get comfortable with ordering all sorts of products by cell phone and companies such as Papa John's watch sales climb. Much recent m-commerce growth can be traced to eBay and Amazon.com, which last year accounted for about 70% of all mobile sales of physical goods. In September, eBay said its iPhone application alone facilitated $380 million in sales this year.” – Business Week.
“A report by the Internet and Mobile Association of India titled 'Mobile Value-Added Services in India' projects that the mobile VAS sector (of which m-commerce is a part) is expected to grow from Rs 5,780 cr (June 2008) to Rs 16,520 cr in June 2010 as a direct benefit of the growth in mobile telephony.”
Why M-Commerece is getting so much of attention?
• Consumers are changing their behavior and
expectations with regard to shopping and brand loyalty.
• Businesses are changing the way they do business.
• Mobile phones are enabling these changes to happen
on a global scale.
M-Commerce brings incremental opportunities to any small or large business. As the mobile communications industry continues to grow at an astronomical rate, retailers, e-commerce merchants, banks and utility companies need to take advantage of this opportunity to incrementally increase their revenue streams with this growing sector. This will help to:
Mobilize Your Website
Mobilize Your Existing Customers
Close the Deal
Time with Customers
Reach your customers 99% of the time they are not in your branch or in front of their computer.
Mobile Commerce: towards personalization• Permission-based: unlike the interruption model that characterizes
television advertising, direct mail and other forms of mass marketing, consumers need to give their permission before being marketed to.
• Targeted: by agreeing to share information about themselves and their buying habits, consumers allow businesses to improve the relevancy of the offers they send out.
• “Live”: because of the nature of mobile phones, responses can be processed to give realtime visibility of reaction to specific offers.
• Two-way: using mobile devices, consumers can not only respond to offers but also request specific types of information or interest (for example, offers related to a brand or a category) as well as sharing information with their peers.
What's HOT in M-Commerce ?
How Often ?
Search Volume on RISE …
• Mobile shopping: Ordering, checking availability and prices, delivery information with acknowledgment and confirmation.
• Mobile Banking: Statements of account, sales and payment instructions premises.
• Mobile brokerage: Checking and monitoring prices using watch lists, securities inquiries and orders.
• Mobile access to corporate intranets: Use of intranet applications such as telephone directories and news boards for mobile access.
• Mobile travel information and booking: Total Internet solution with WAP enhancement.
Commerce on Your Mobile
Commerce on Your Mobile
Checkout System on Mobile Commerce
Payments: How It Works
• Billing tethered to your phone bill• The telecoms take 20%+ cut from payment
vendors• Billing through your cell phone bill is capped
at $50 or $100, depending on the company• Payment vendors are working on upping this• For now, it restricts most payment vendors to
small payments, social games, e-gifts, prizes
Text Message as ATM
• You can coordinate payments through text messages
• Text messages can include hyperlinks to the checkout page
• Requires a Smartphone (or that you paste the hyperlink from your non-Smartphone later on)
• Billing links have a 10-50% conversion depending on the business (50% for social gaming)
Payment Option for Indian Customer
Success factors for mobile commerce• Innovative Business Models• Consumer adoption• Technology availability• Interoperable Systems
Target audience
• Manufacturers• Retailers• Mobile Network Operators/Carriers• Service Providers• Marketing Agencies• Government Agencies• Consumer Organizations
Areas Of Opportunities Travel Industry Hospitality Industry Real Estate Industry Finance Industry Healthcare Industry Electronic News / Communication
Some of the Major Players :
‘By Road’,
‘Find&Seek’ & ‘Find&Seek’‘toptable’, ‘Film’, ‘What’s On’
WAP
WAP
WAP
WAP
WAP
Widget
WAP
WAP
WAP
WAPSMS
WAPSMS
Widget
Java
Local Search (UK)
Travel (UK)
Nov05
Dec03
Jun02
Jul06
Oct08
Jun08
Apr08
Dec06
Nov05
Apr08
Live Service & Content Customer Service nameTypeJul03/Jun07
Aug03
May09
Directions
‘NearMe’
‘Going Out Guide’ – cross network
‘Local Info’
‘Thomson Local’
‘Out&About’‘Find my Nearest’
‘RoadWatch’
‘Traffic & Travel’‘By Air’
‘Keep Moving’
WAP
‘RoundU’ – cross network
Local Search
Apr09
Nov04 / Jul08
May09
CMS for M-Commerce
NetbiscuitsZinadooTekoraMovyloSuvvoJogangoWirenode
mobiNuke
Create your mobile site and browser it
Upload your media content like ringtones, videos, wallpapers,
games;
Create your own blog;
Create your mobile newsletter;
Create your real competition;
Create your own mobile shop to sell your products;
Create real time poll;
Customize your mobile site as you like to make it unique!
Watch in real time the usage statistics of your users
Questions?
Thank You Santosh Kr. Singh
