RIOT magazine

RIOT My client: The Northern Echo

magazine CLIENT RESEARCH

You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any genre (lifestyle, music, travel and so on) but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.

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RIOT magazine CLIENT RESEARCH

Meeting my clients needs and the limitations:

•My product can’t contain any extreme or vulgar language. •It also can’t include any extreme or vulgar imagery. •Selected and developed a product that will fill the gap in the market. •Completed a lot of in depth research into my chosen target audience and subjects of my articles. •The advertising will have to be local as The Northern Echo is a local newspaper.

RIOT magazine AUDIENCE RESEARCH

•60% males and 40% females •Aged 16-24 •Socioeconomic groups C1, C2 and D •Tribe group, Young Alts

Target audience:

RIOT magazine AUDIENCE RESEARCH

Effects on content:

My target audience effects the content that will be included in my magazine, for example: • From my reader profile; 24 hours is spent every week online, per reader; therefore I have included an article called ‘Stalking band members’. This will be an entertainment article but involves using the internet. • They also like trying new things, from this and other research I’ve done into my target audience, like surveys and questionnaires, I’ve produced an article on guitar playing for beginners, I’ve received a lot of positive feedback from this as majority of my target audience are generally interested in this subject.

RIOT magazine GENRE RESEARCH They’re both very busy with sell lines but Kerrang uses a lot of imagery too

They use bright coloured text to make the sell lines and titles stand out

NME is a lot more basic and plain compared to Kerrang, but is still a good and eye grabbing look

RIOT magazine GENRE RESEARCH For my genre research I looked at Kerrang and NME magazine:

Almost every page in Kerrang have these information boxes.

Both magazines use similar imagery; mainly use of very passive imagery.

NME uses a lot more text, however it’s a smaller font than what’s used in Kerrang and they make sure there’s enough imagery to balance out the text.

Kerrang like to make their titles and kickers stand out more than NME do, so they normally take up about a quarter of the page.

The eyeline of the imagery in both magazines is always above the top third of the page.

2nd person narrative voice

2nd person narrative voice

RIOT magazine GENRE RESEARCH

KERRANG NME RIOT (my magazine)

• Has around 100 pages per issue and employs 50 people.

•Has around 50 pages per issue and Employs 30 people.

• Will have 32 pages per issue meaning I’ll only need to employ 20 people.

•Uses lightweight paper but is glossy. •Uses lightweight paper but isn’t glossy it’s more like newspaper.

•Uses lightweight paper and has a glossy front cover.

RIOT magazine MOCK UP PROCESS

Genre research

Flat plans

Mock ups in InDesign

Focus group to gather feedback

RIOT magazine MOCK UP 1

Information box like in Kerrang

STRENGTH: the imagery is like an image to future self

WEAKNESS: there’s a lot of text, “it’s a bit of a put off”.

WEAKNESS: the title and background is boring and plain.

STRENGTH: the font is suitable for my target audience.

RIOT magazine MOCK UP 2

STRENGTH: the colour scheme is appropriate to my target audience.

WEAKNESS: the article wasn’t very fluent or particularly easy to follow and was quite repetitive.

STRENGTH: the title has a nice play on words.

WEAKNESS: doesn’t look professional enough, needs a better background.

STRENGTH: breakout box looks good and definitely makes it look better.

RIOT magazine VIABILITY RESEARCH

£6,104.71

£10,985.00

£15,750.00

£20,630.29

Expenditure

Total Expenditure

Advertising Income

Sales Income

Net Profit

The magazine is going to cost me £6,104.71 to make, print and distribute; this includes the price for models, photographers, editors etc. •

From all the advertising that I’ll be including in my magazine I will get £10,985.00. This means that I could still have a free magazine and make a profit as it would cover the price of making the magazine.

•

From the overall sales of my magazine, not including the advertising, I will get a total of £15,750.00. •

OVERALL PROFIT: £20,630.29

Majority of my income will come from the sales of the magazine, however I will also get a lot from advertising too. My main expenditure will be the

printing, in total, each issue will cost me £2,450.30 to print.

RIOT magazine

Thank you Any questions ?