69.4%10.6%

20%

TV Adverising

Where do Brazillian ad dollars currently go?

Digital Adverising

other Adverising

Reaching the locals: Media Usage in Brazil

65 Million Facebook Users

41.2 Million Tweeters

79% of internet users are

on social media

62% of the online population

perfer to consume news through TV

73%

36% of internet users have instagram

of Brazilians watch TV 7 days a week

" These are the people who provide the sound track for the games and their enthusiastic cheers energized the competitors and brought a festive spirit to every Olympic venue." -Jacques Rogge, President,

International Olympic Committee, London 2012

"There are many people who contributed to the great success of the Sochi 2014 Olympic Winter Games including the organizing committee...& the people of Sochi." -Thomas Bach, President,

International Olympic Committee, Sochi 2014

[WeAreSocial]

[Semiocastl]

[Wall Street

Journal]

[OpenSocietyFoundation]

[eMarketer] [SECOM]

Brazilians use twitter most during breakfast, lunch and dinner hours[360i]

[Forbes]

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Use television as the primary channel

Facebook should be the primary social media outlet

Post at key times of the day, such as breakfast lunch and dinner hours

[In

tern

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3 suggestion to reach target demographic