7/26/2019 RIN Questions

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Dear Students, blessings of Allah SWT be upon you always,

Please see the attached Case Study for your reading.Go through this the maimum times

you can for its proper comprehension and pro!ide your comprehensi!e response to the

following "uestions#

1. Evaluate Levers marketing planning and implementation regarding RIN

from 1984 through 1988;

a. hat !ere the di"erent promotions o"ered #$ Lever #rothers to

in%rease the sales on RIN& hat !ent !rong in designing the earlier

%ampaigns'

#. Earlier positioning strateg$ of RIN !as una#le to %reate a %lear anddistin%tive position in the minds of %ustomers a#out the produ%t'

E(plain $our thoughts

). hat !ere the di"erent alternatives availa#le to *r. *ustafa in order to

implement a ne! marketing plan for RIN' Evaluate and anal$se +provide

%al%ulations to support $our anal$sis,!here re-uired

PARAMETERS#

A. Assignment should be in the proper standard format $ typed on a$% pages in &' font

si(e )T*+S -W /+A-S0, with appropriate line spacing1

2. esponses should be reflecti!e of the le!el of the degree you are pursuing. half$

hearted and s3etchy attempts will not be e!aluated at all and will be graded at 4(ero4

scale1

C. 5or ma3ing the responses comprehensi!e, reading from the tet as well as additionalreading on the sub6ect is re"uired. hence, bibliography and references are essential1

D. ach response should not be less than three hundred (300) words but there is no

limit to maimum word count.

NOTE#

T7 ASS*G-+-T )S/5T C/P80 *S D9 T/ 2 S92+*TTD AT T7 :ATST 28

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