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Done ByAkshat Chand Sushant KulkarniRashmi Kulal Kunal PatilPooja Vichare Chirag Gandhi
Reynolds 045
ADVERTISING PRESENTATION
• G.M. Pens International Pvt. Ltd.: exclusive franchisee of Reynolds (France) in India & SAARC Countries
• Pioneer in writing instruments revolution in the Indian market.
• First company to build a brand in a category that behaved more like a commodity
• Consistent Quality Products at affordable prices• Outlets: 3,00,000• Redistribution stockists: 1800• Main Stockists: 27
ABOUT REYNOLDS….
FEATURES OF 045 1. Trusted across 80 countries
2. Laser tip for smooth writing
3. Non-smudging and consistent ink flow
4. Cap colour indicates refill colour
5. French technology
6. Slim and Lightweight
MARKETING PROBLEMS
1. Stiff competition from brands like Lexi, Cello, Linc, Chinese Brands etc.
2. USP is not highlighted and no promotions
3. Less availability in the market
Cello
Linc
Rotomac
Montex
COMPETITION FROM OTHER BRANDS
MARKET SHARE
EVERY PEN USER
OUTDATED TECHNOLOGY AND OLD FASHION
NO PURCHASES
BUILDING BONDS THROUGH WORDS
TECHNOLOGY AND TRUST
RELIABLE AND DEPENDABLE PEN
INCREASE PURCHASES
PRINT ADS
MEDIA AD
THANK YOU