ExperienceReView 2006

Recharger Magazine’s ReView is still in its adolescence. Attendees ofthe first event in 2004 were very satisfied, but were also eager tocontribute to the development of the event, as suggestions and com-

ments filtered in for months after the inaugural event in New Orleans. In2005 the remanufacturing industry experienced significant shifts in colorproduct introductions and needed to respond to OEM tactics. In 2005 more than 100 attendees weretreated to a niche technical conference, indicating ReView had moved out of a visionary phase and into acooperational phase. Leading into the 2006 event it was clear that OEM tactics, franchise offerings andbusiness color were the key interests on the collective minds of executive management. ReView 2006’sdevelopment energy was complicated by fast-moving events inside the industry and the forced relocationof the event to South Lake Tahoe in the wake of Hurricane Katrina.

Technology and Key ThemesThe character of the conference was one of anticipation, with many new faces in attendance. The main-

stream suppliers and component manufacturers were there because of the many benefits of ReView, andwere truly interested in what information and networking opportunities would emerge. Long-time industryleader Mike Andreottola from American Ink Jet summed it up at lunch on Tuesday afternoon: “The con-ference, as the industry, used to be a small, deep-seated, strictly watchful group of people. Now there area lot of cooperative, strategic businesses striving for manufacturing excellence and success.”

In the keynote address, Brad Cameron pointed out that this conference represented “the most resoluteremanufacturing expertise ever assembled in one place.” Many well-known leaders in the remanufacturingworld and several promising newcomers shared the stage in what was a leading-edge conference. ReView2006 offered formal talks, panel discussions, evening network sessions and a simple vendor showcase.

The Value of ReView for BusinessThe increased importance of ReView can be attributed to its significance to businesses. Several atten-

dees gave examples of cooperative information and contact introductions producing results on the reman-ufacturing floor. There was also more focus this year on printer management, total cost of ownership,financial considerations, and the legal machination of intellectual property and component development.Real business problems and solutions were discussed in the panel and Q&A periods, showing that matu-rity and respect is present in our industry.

“ReView was awesome! Itwas great to connect

with the industry moversand shakers. The

Recharger staff does agreat job with speakers,

content and location. Iam looking forward toreturning next year!”

— Martin Stein, Blackford Capital

Below left: Attendees enjoy food, drinks and networking opportunities at the welcome reception. Belowright: The audience applauds one of ReView’s many informative presentations.

“ReView was fantasticthis year. The content

was highly impactful andrelevant without being

‘salesy,’ and there was areally good cross section

of attendees, whichadded great value to the

networking aspects of theconference. I receivedsome great informationwithout having to filter

out a lot of sales pitchesand marketing spin. I will

definitely be attendingagain next year.”

— WooJin Kim, Franchise Services

by Mark Hibbard | Recharger Magazine

ReView 2006: Growing Strong

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ExpertiseRob Leonard examined some great statistics around market trends,

global product development and the color market trends. He noted busi-ness trends toward integrating new product initiatives and specified waysin which strategic understanding of the market can help improve businessprocesses, reduce production cost and expand market share. Luke Gold-berg’s session was devoted to exposing a variety of niche product envi-ronments for entry level color. Some of the product entries from Sam-sung attest to the robustness and growth of the color imaging market.

Jim Forrest, Lyra’s expert on the remanufacturing industry, con-firmed the value of ReView with an in-depth update on remanufactur-ing-services-oriented franchise growth. Lyra’s data collected over the lastyear showed tremendous growth within the inkjet franchises that areleading the way. Forrest presented growth and growth projection data through 2010. After the presenta-tion a vigorous panel discussion ensued with representatives from Caboodle Cartridge, Island Inkjet andRapid Refill.

Presentation HighlightsOne of the most significant technical presentations at the conference, particularly for the remanufacturers,

was Ian Nielsen’s chemical toner discussion. Most of the laser cartridge remanufacturing community has beenwaiting for a premier toner manufacturer like Coates to provide solutions for CPT. Very soon, Coates willhave full monochrome and color implementations based on its CPT formulas. In another very interesting andintriguing session, Water Derungs from Cartec presented an overview of the current photo printing marketand how dye-sublimation printers play a major role in the delivery of quality photo prints. Derungs challengedremanufacturers to provide secondary sources for the consumables for dye-sub printers, citing the availabilityand relative ease with which these printers could be supported through our industry.

What’s Next for ReView?The 2006 attendance figures for this conference attest to the pervasiveness

of its value for information and business interchange. However, there is stilltremendous growth and business change to come as new highly integratedprinters come on the market. The remanufacturing and market knowledgethat has been acquired through the painful early growth stages of our indus-try is very valuable. Evidence of this fact is the increased market activity ofthe OEMs, and the investment through franchise deployment. ReView isclearly a critical opportunity to stay in tune with a changing industry. R

“This year’sReView was thebest ever! For anybody looking tolearn and networkwith top industryleaders, ReView isdefinitely the placeto be.”

— Brad Roderick, LaserCycle

Top right: Walter Derungs presents on dye-sublimation printers. Left: The audi-ence had many questions for the presenters. Bottom left: Jim Forrest leads thefranchise panel. Bottom right: Lunch provided more networking opportunities.

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EducationKeynote Address — Consumer Aftermarket Coalition Forming, How You Can Get Involved.

Bradley Cameron

Industry Globalization: Beware the Risks, Reap the RewardsRob Leonard, Static Control Components

Green Selling: How to Properly Sell Environmental BenefitsMatthew Gold, Federal Trade Commission

Green Practices: Reuse at the Component LevelLester Cornelius, OTC

Business Advantages of Print Quality InspectionYair Kipman, ImageXpert

Production Process ImprovementsMartin Garcia, Uninet

Understanding Chemical Toner, an OverviewMark Hibbard, Eastport Engineering

Color and Polyester Toners — How Are They Shaping Up?Ian Neilson, Coates Toner

Rapid-Fire Releases and High-Speed Printers: An Overview of New and Soon-to-be-Released EquipmentMark Hibbard, Eastport Engineering

Chips: Technical Overview: OEM and Aftermarket Chip Usage, Development and AnalysisChad Golden, Static Control Components

Mergers & Acquisitions: Changing the Playing Field (Panel Discussion)Moderator: Martin Stein

Growth Opportunity: Entering the Color MarketLuke Goldberg, Future Graphics

Advanced Research & Development and Quality Control Instrumentation for Digital PrintingMing-Kai Tse, Quality Engineering Associates (QEA), Inc.

Know your Customers: Aftermarket Users Share Their PreferencesPhyllis Gurgevich, Recharger Magazine

Ink Formulations & Print Head Development: New Challenges and Market ImpactsMark Mallgrave, Sensient Imaging Technologies

Growth Opportunity: Threat or Opportunity: Dye Sublimation PhotoWalter Derungs, Cartec International

Overview: Effects of Emergence of Franchises on the MarketJim Forrest, Lyra Research

Franchise Model Overviews Panel Discussion

Overview: Trends and Opportunities — Print Management Solutions Model OverviewsPanel Discussion

ReView 2006

Top right: Martin Steinpresented and led themergers and acquisi-tions panel. Left: RobLeonard, Chad Golden,Jim Forrest and PhyllisGurgevich hit theslopes. Right: The Mon-day night reception atthe Hard Rock Café.

“I was mostimpressed with theRecharger ReView.

(It was) the bestindustry conference

I have attended inmy eight years with

Nu-kote.”— Mike Ducey,

Nu-kote

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