Student Communication & Attrition Intervention Plan

Presented by:Bill Ryder/Becki Hunt Ingersoll

● Launched May 2011● 7 teams/60 users (Admissions, Advising, UNST)● Interactions & Campaigns● 90K Logged Interactions● 240K+ Campaign messages to date

Lifetime Engagement

Prospect Friend Alumnus Applicant Student

Accomplishments to Date

● Dean's/President's List Notification Change● Application processing led to a 25% drop in

traffic (phone, email, in-person)● Transfer Survey (12% or 1,304 responses)● Increase in Honors Applications

○ Nov 1, 2011: 4 apps for 201204○ Nov 1, 2012: 67 apps for 201304

● Retention Outreach● Financial Aid efforts● Grad School of Education