Retention Matrix

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  • 1. Retention MatrixTNP

2. Gary Watson Fish out the Bass insteadof the Carp 3. Goal: Clean The Pond What is our circulation base REALLY made up of? Find the good, the bad, the ugly RETENTION MATRIX 4. How Did This Happen? Heavy Reliance on Conversion Programs to keep the number up. Heavy Reliance on Telemarketing 5. Retention Matrix Starts With R-Logic Acquisition Telemarketing Store Fronts Resale New Starts ADM Consumer Solutions Just Ask 6. ACQUISTION - Telemarketing6050 % retained after 90 days40 Last Year30Current 20100 Period 1 Period 2 Period 3Period 4 Period 5 Period 6PERIOD 7. ACQUISITION - Store Fronts 100908070% retained after 90 days 60 Last Year 50 Current 40302010 0 Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 PROJECT 8. RESALE New Starts ADM 9. RESALE - Consumer Solutions 10. RESALE Consumer Solutions10090 8070 % retained after 90 days60Last Year50 Current 40 3020 10 0Period 1 Period 2 Period 3Period 4 Period 5 Period 6 PERIOD 11. Retention Matrix90 80 70 % retained after 90 days60 50 Last Year40 Current 30 20 100 Period 1 Period 2 Period 3 Period 4 Period 5 Period 6 PERIOD 12. Build Your Retention Matrix Be ready for anything you find out Utilize the Corporate Tools Rely on R-Logic to measure success