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© COPYRIGHT 2018 - TENFORE BV | EDWIN KORVER - ALL RIGHTS RESERVED
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https://roundmap.com/wp-content/uploads/ROUNDMAP_Copyright_Protected_2018.pdfhttps://roundmap.com/wp-content/uploads/ROUNDMAP_Copyright_Protected_2018.pdf� THE ROUNDMAP™ SYSTEM https://roundmap.com/wp-content/uploads/ROUNDMAP_Business_Model_Matrix_Copyright_Protected_2018.pdf
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� CORPORATE DYNAMICS https://roundmap.comhttps://roundmap.comhttps://roundmap.comhttps://roundmap.com� HOME
BUSINESS DYNAMICS (PRODUCING GOODS)
CUSTOMER DYNAMICS (PROVIDING SERVICES)
MARKET DYNAMICS (UNDERSTANDING NEEDS)
“An average human looks without seeing, listens withouthearing, and talks without thinking.” ~Leonardo da Vinci
TM
BUSINESSMODELMATRIX™CUSTOMER RETENTION & EXTENSION
Customer retention is one of the best ways to measure how
reliably your company is providing its service. Companies
with high retention rates (engaged customers) are perform-
ing up to 1.7 times better than companies with lower reten-
tion rates. Customer extension is about increasing the total
profit generated by a retained customer over a projected
period. Customer retention and extension are thus hugely
important to consistent growth and financial planning.
ATTENTION DESIREINTEREST ACTION ANTICIPATION HONOR HAPPINESS ADVOCACY
ATTRACTIONATTRACTION CONSIDERATIONAWARENESS CONFIDENCE EXCHANGE EXPERIENCE SATISFACTION SIGNIFICANCE
CU
STO
ME
R E
NG
AG
EM
EN
T
T IME
HIGH RETENTION
MEDIUM RETENTION
LOW RETENTION
M A R K E T I N G S A L E S D E L I V E R Y S U C C E S S
CUSTOMERLIFECYCLE
STEPS ANDSTAGES
ACQUISITIONDISCOVERY CREATION RETENTION EXTENSION
A I D A A H H AMOMENTS OF REFLECTION
MOMENTS OF ENGAGEMENTBRAND STAGES
LIFECYCLE PHASES
CUSTOMER STEPS