with advanced customer retention strategy

Advanced Customer Retention accounts to knowing each customer so well, that we create no scope to lose out on a customer. To understand each customer well, marketers should set up systems that will help them monitor each customer by transactions, behavior and perceptions. This information will help the marketer to analyze customers better and decide on his cross-sell and up-sell strategies, which increases revenue per customer.

INCREASE SALES

EASY CONFIGURATION MAKES IT SIMPLERHOW IT WORKS

For online ecommerce models, customer registration and transactions happen on the store website. The loyalty site, built with engauge can be integrated with the store website, to allow single sign-on for your customers. This will ensure seamless flow of behavior and transaction data from plumb web analytics into the loyalty site for customer analysis and insights

For offline models, customer data will need to be imported into the loyalty site created, but is void of real time data

ONLINE|OFFLINE

REUSE STORE DATA

Import campaign data from plumb web analytics and measure customer responses for past

campaigns

Reuse product catalogs on your website to create marketing offers.

Try A/B testing for your offers to increase effectiveness

Use product information and campaign data directly in your community site

INTERACTIONSBased on rules. assign scores to every customer

interactions to ensure frequent participation

Create customer classification based on points aggregated using

the rule engine

Set rules for point accruals, redemptions, bonus points or even

offer expiry

Start discussions within your customer community which helps in understanding insights based on responses

ENGAGEMENT

Engage customers by creating a video session for launches, offers or even video responses

Run a tactical survey to understand buying behavior or to analyze product experiences

Enable Chat to communicate with customers, who are online

Employ various engagement tools to invoke responses and derive insights to recommend

and retain

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INCREASE REVENUE PER CUSTOMER WITH

get started at plumb5.com