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FREE REPORT...The Most Powerful Way to Double Your Retail Business Income...Get Yours Free at... www.RetailBusinessSolutions.com.au Or Call 1800 62 61 60

The Cutting Edge Retailers Guide to Growing Your Business

THE MONEY IS IN YOUR LIST...Staying in touch with your clients. It’s 5 times cheaper to sell to existing clients than to source new clients...

It doesn’t matter what type of business that you are in. Whether you are selling carpet, furniture or clothing if you don’t see the value in your existing clients then you are missing the opportunity to grow your business.

In fact a database of clients should be considered as an asset. So if you already have started collecting a database then great work! If you haven’t, then why not. Perhaps you might think it’s too hard, or your clients won’t like it, our worst of all you don’t know how!

The good news is that it’s not too hard, the RIGHT clients like being wooed and we can show you how easy it is.

The best thing to keep in mind is that growing your database is the easiest way to grow your business by treating them like you are in a relationship with them. Put the time in and stay in contact. Surprise them every once in a while and always be willing to change to meet their needs. (Is this marriage counseling or database building?!!!)

If your objection to collecting a database is that you think your clients wont like it well the truth is some won’t. But not everyone is

your client. You may even find that 80% don’t want to leave their details however that means that 20% will and it is this 20% that are far more likely to buy from you again. It is far better to then invest 80% of your time on the 20% of the right clients than the reverse.

Staying in touch once you have started you database is then easier than you think. Imagine our relief when we discovered that we didn’t have to send out 4000 emails individually! Yes there is a program that automatically sends out emails that you load up. Don’t get stuck on what to send out either. Just remember to EDUCATE and INFORM your clients about your niche and products. Definitely DON’T sell to them. If they feel that you care enough to teach them something, when they are ready you will be the ONLY obvious choice to buy from and they will come to you.

If you would like more info about the how to of building your database grab the free report to the right and we can then send you an invitation to our regular monthly webinars.

Also check out the Techie Section later...

Proven Practical Retail

Solutions That Retailers Can Implement NOW so

you can do this!

Imagine Doubling Your

Business income...

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Here’s what we use to help our list grow...

There are a number of ways to collect client information to grow your list. If you have the right incentive then clients are far more likely to leave their details. Personally Adam and I dislike having a thousand different cards for different reward programs. Most things have to pass our ‘glaze over’ test. This is simply that if something has too many steps or you need to spend more than a few seconds explaining it to us our eyes start to glaze over which means that WE WON’T TAKE ACTION and either will your clients.

Remember everyone is busy so you need to make it practically automatic to join or leave details. One automatic way is to have your website set up to capture details. Funnily enough you need a ‘capture box’ to do this. Check out the Retailer Techie Zone on page 4 to see how this works.

Another cutting edge way is to use mobile phone technology - these days practically every client that walks into your business has a portable computer in their pocket. There is a way for clients to scan into your reward program or join up via social media to receive benefits. It’s a win-win because you can give away part of a profit that you never would have had. We will have Australia’s leading mobile technology experts at our upcoming event to

walk you through this stuff. You can always find out when and where our future events are at www.RetailBusinessSolutions.com.au

Now let’s look at giving such a great incentive that you clients will be WILLING to leave their details. This is where you need to get to know your IDEAL client and what makes them tick. At our recent event Mal Emery and Steve Plummer talked about ways to work out your ideal client. Mal refers to them as you ideal avatar and once this is known then you marketing can be an ideal match. Steve uses the knowledge of your client to write the copy to attract your ideal client.

What we know is that it depends on who is the decision maker when it comes to buying something for the household and find something that will solve their problem. Most often this would typically be the female of the house. In the example of carpet, she would be the one that was sick of looking at and cleaning old daggy carpet. Eventually she would convince the household that new carpet was needed. A great incentive to join your VIP program would be to offer free stain removal for the first year. Cheap to offer and most often probably not even used. The important thing is the perceived value. To a busy working mum you would be solving her problem - where to I join!

THE GOSPEL ACCORDING TO STREETSMART RETAIL SOLUTIONS!

IS YOUR SHOP FRONT A REFLECTION OF YOUR TRUE SELF?

Does your shop front give the right message to your clients?

When was the last time you had a look and listened to people walking past?

If we were to walk up to your business we should within seconds be able to tell what your product or service is.

We all want instant gratification so your Unique Selling Point (USP) should be clear and compelling to make us want to find out

more.

On our website you

can enter your details in the

box

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Things That We Learnt At The Latest Retail Recession Rescue Seminars in Newcastle And Canberra...

We really enjoyed hearing the stories of your businesses at our recent events in Newcastle on the 19th February and Canberra on the 26th February, 2012.

Our invitations were sent out to thousands of retail businesses in your area but thousands did not turn up.

It got us thinking - why not? It’s not a secret that there is a global recession going on and the newspapers have reports everyday of the struggle that retailers especially are contending with.

• We learnt that Newcastle and Canberra retailer business owners are great people!

• We learnt that there is a REAL need for our Retail Rescue program RIGHT NOW - everyone knows they need to do something and getting access to proven strategies and tools and having a plan and a system purpose built for retailers vital.

• We learnt that we need to do better in getting our message to the right retailers that would prefer to thrive not just survive

• We learnt that Sunday may not be the best day to run events due to your need to pay staff double/triple time

• We’re parents too so we are going to run some future events shorter so getting a babysitter is easier

• We learnt that our passion and energy is in helping others achieve

For those action takers that joined us we have great news! If you implement even 1 thing that you learned on the day - you are already ahead of your competition.

Nothing frustrates us more than seeing retailers struggle when we know that you can turn you business around or just dominate your niche through methodical and easy to implement ideas.

Didn’t make it to our Retail Recession Rescue Event?

Don’t Worry! If you missed our information packed training event there is good news. We had the Canberra event video’d and it is in final production. You will need to forgive us as the sound quality is not great but rest assured that the info from Mal Emery is top quality and cutting edge stuff.

All you need to do to get access is to go to the website and as a bonus you will also get a copy of our free report which you won’t have yet! Go To: www.RetailBusinessSolutions.com.au

Thanks again for your feedback as it helps us provide you with the very best stuff.

The Power of Social ProofHaving someone else tell everyone how good your product is social proof.

Thanks to everyone who recorded a testimonial for us at the recent events.

We have a winner from each.

Congratulations to Carmel and Matthew. Each winner recieved half an hour with a speaker of their choice which potentially could add $$$ to their businesses bottom line.

Carmel chose John Dwyer and Matthew at the time of print was still thinking about it to make sure his choice of speaker had maximum impact.

Thanks again we really appreciate your kind words.

Check out page 5 for an example of our social proof.

A BIG THANKS

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BUILDING YOUR CLIENT LIST ONLINE...

Take a breath as we will keep this simple and to the point. Your options for building your list online start with having a Capture Box for clients to leave their details.

HOW DO I GET AN ONLINE WEBSITE CAPTURE BOX?

STEP 1 - PUT ONE ON YOUR WEBSITE!You firstly need a website and you can

ask your web person to add a capture box onto front page. It must be in the top right hand corner as this has been tested to be the most effective. We also can help you with this if you wish.

STEP 2 - LINK THE CAPTURE BOX TO A PLACE THAT YOU CONTROL

Get your techie to connect you to an Autoresponder Service. We have used Aweber and Infusion Soft. For most of you aweber would suffice. Click on this link to get access

through us. http://retail.aweber.comSTEP 3 - HAVE A GREAT REASON FOR

CLIENTS TO LEAVE THEIR DETAILSThe best way to do this is to imagine what

you ideal client looks like, hobbies, daily frustrations etc and tailor your incentive to solve their problem. You are the best person to get to know your clients. Just ask them.

STEP 4 - KEEP IN CONTACT WITH THEM IT’S EASY!

The best way to do this is to start with a plan. Plan your marketing from day 1 to day 45. Initially ‘touch’ them with your info on day 1, day 3, day 5, day 7 then weekly and so on. Imagine you are them and have just joined your

list or purchased and make the education and information flow in a methodical manner.

BUILDING YOUR LIST WITH A NEWSLETTER...

Don’t get Ian Marsh CEO of StreetSmart Marketing started on this one! He loves them! But he is right.

A newsletter should be full of information relevant to your niche. It is great in 2 ways, that is online and offline. If you are growing an online list then the newsletter can be emailed easily to all on the list with an autoresponder program. If you already have one then it’s simply a matter of writing it and uploading it to the program and pressing GO!

If you are growing an offline list (postal or home addresses) then you can also send the newsletter can be send via ‘lumpy’ mail.

TESTING AND MEASURING...ANY marketing that you do you MUST

test and measure everything. You spend more marketing budget on what works and less on what doesn’t. That way you reduce the ‘dumb’ money spent. Again to our relief also there is a simple way to track this! (Are you starting to get the impression that we are all about getting the outcome with the minimum of fuss!)

This is done by using different web addresses and/or methods that clients join your list depending upon what ‘media’ they received your info from.

For example, when we send this newsletter out online we use one web address (called a URL) for people to order the free report. If we send it via lumpy mail we will use a different URL link for the same free report. This way we know whether online or offline is working better for us or we may even find out that a combination of both is required. You can purchase URL’s for as little as $10.

You can get your techie to set this up or email us for more info.

USEFUL RETAIL RESCUE TECHIE LINKS...Retail Rescue Autoresponder http://retail.aweber.comRetail Rescue URLs shop: http://www.namecheap.com/?aff=20730Get your questions answered: info@StreetSmartRetailSolutions.com.auDon’t forget to grab your FREE REPORT even if you are a Retail Rescue member at www.StreetSmartRetailSolutions.com.au

RETAILERS TECHIE ZONE...You know you need it but who wants to do it them selves?!! (do what you’re good at)

About Us...Naomi and Adam are not afraid to tell you about their journey to success. Just ask them!! They have both invested thousands of dollars and time at multiple seminars to get to the point where doors opened up for them in business when Mal Emery from StreetSmart asked them to come on board. Now through Retail Rescue they want to give back and save you time and money by helping your retail business

thrive not just survive. They both bring to the table strategy, drive, encouragement and energy from the skill set they picked up along the way. Adam as a tax agent and CFO where he turned $1M/year business into $18M/year. He is a Financial Artiste! Naomi as an airline pilot who discovered her daily problem solving, accountability, strategy planning of getting a jet from A to B are skills that are a perfect match in business. She also knows how to shop!

Are we real?!Yes we are normal (well sort of!), married but not to each other and both have great kids and live in Melbourne.

CONTACT US...info@StreetSmartRetailSolutions.com.au Or call us on 1800 62 61 60 if you have any questions...

The “How To” of

Growing Your List of Clients

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March 12

NEWCASTLE HERALD 20 FEB 2012Mal Emery, John Dwyer and Naomi Radke listening first then giving solutions in Newcastle at our latest Retail Recession Rescue event.

As photogenic as Adam is, he didn’t get a chance to be in the photo. Why?When you are Australia’s leading retail business advisor it’s hard to get away! Naomi doesn’t like to share the lime light anyway!

If you are reading this newsletter then you are ready to listen.

If what you are doing now isn’t working - DO SOMETHING DIFFERENT! It’s time...

Every problem has a solution...You just

have to know who to ask

THE G

URU’

S!