Ÿ Conceptualise seasonal window displays based on the trend studyand discussion with the buying and designing team.

Ÿ Conceptualise seasonal window displays based on the trend study

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HELLO, I amPreeti SinghVisual merchandiser Product designer

preeti.sing19@gmail.com9900119951

Ÿ Window display design & Execution

Ÿ Research & New initiativesŸ Coordination & Vendor management

Ÿ Product & fixture design

Ÿ Sketching, Rendering and Product DetailingŸ Form generation and conceptualizationŸ 3D and 2D modeling

To integrate my learning and understanding with challenging and creative projects to augment my knowledge, skills and abilities.

Objective

Skills & Abilities

RESUM

EVISUAL MERCHANDISERLifestyle International Ltd Landmark Group (nov 2014 - present)

Ÿ Conceptualise seasonal window displays based on the trend study

Work Experience

and discussion with the buying and designing team.

Ÿ Take care of all the Men’s seasonal promotions, designing props, fixturesand new elements to highlight products and drive sell through.

Ÿ Vendor management, costing, negotiating and sampling.

Ÿ Coordinating with regional teams for uniform implementation of all the promotions across pan India

Ÿ Taking up new initiatives to improvise VM efficiency and output

Ÿ Planning and supporting for store launches, invigilating stores with regular visits to bangalore and outstation stores.

Ÿ Fortnightly styling of the store display which is circulated in all the regions.

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Understanding the brand & its target marketFashion forecast and trend studyMarket study form generation & conceptualizationMockup window installationVendor communication & installation

SOFTWARES KNOWN –

Ÿ Corel Draw and Adobe PhotoshopŸ Autodesk 3Ds max and Auto Cad Ÿ Solid Works and Illustrator

LEADERSHIP-

Served in working committee in College club. Served as house prefect in school.

SOCIAL ACTIVITIES-

Volunteered in NGO's such as Prawah for upliftment of youth in society (by teaching Art and Craft to unprivileged kids)

Have a nice day

GRADUATION PROJECT Helios - Titan Industries Limited - 2013

Ÿ Designed gift packaging cum carry bag for Helios watch brand.Designed spring-summer window display for Helios watch brand.

Graduation - Bachelors in Design (09 -13) Fashion & Lifestyle accessories National Institute of Fashion Technology- Bangalore C.G.P.A - 8.5

Intermediate - K.V I.N.A colony, New Delhi - 2009High school - K.V I.N.A colony , New Delhi - 2007

Education

Ÿ Understanding the brand & its target marketŸ Fashion forecast and trend studyŸ Market study Ÿ form generation & conceptualizationŸ Mockup window installationŸ Vendor communication & installation

INTERNSHIP Locomotive Design Company - 2012

Ÿ Designed Point of Sale Display for innerwear brand Hanes.Ÿ Packaging concepts for cakes & cookies for a confectionaries brand.

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VISUAL MERCHANDISERJockey India Page Industries Limited (2013 -14)

Ÿ Groundwork of studying all the Jockey store formats and understanding the core V.M problems

Ÿ Setting up the basic v.m guidelines to be followed in all the Jockey E.B.O’s across India.

Ÿ Conducted seasonal V.M campaigns on the occasions like women’s day, Valentines day and Holi.

Ÿ Merchandise Planning & Planograms