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SAN DIEGOJANUARY 19-20, 2019SAN DIEGO CONVENTION CENTER
WWW.TRAVELSHOWS.COM
RESULTS - EVENT SUMMARY
/TravelandAdventureShow @TravAdventure @TravAdventure
6TH ANNUAL
2019 SAN DIEGO TRAVEL & ADVENTURE SHOW
THANK YOU TO OUR SPONSORS
Date: January 19-20, 2019
Venue: San Diego Convention Center
Location: 111 W. Harbor Dr San Diego, CA 92101
Hall: F & G - 93,126 nsq. ft.
MAJOR SPONSOR:
TRAVEL INDUSTRY PARTNERS:
SUPPORTING SPONSOR:
PHOTO BOOTH SPONSORS:
CONTRIBUTING SPONSORS:
GLOBAL BEATS STAGE SPONSOR: MEDIA SUPPORTER:
OFFICIAL PR PARTNER: PRODUCED BY:
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM
ATTENDANCE SUMMARY
15%
5%
10%
15%
20%
25%
30%
HOUSEHOLD INCOME (HHI)
+74% Earn Over $100,000 (A +4% increase over 2018)
TOTAL ATTENDANCE: 15,23215,311
TRAVEL TRADE: 1,3741,275
TRAVEL AGENTS: 396391
PRESS: 9693
ATTENDEE GENDER
2019 2018
+76% Spend Over $5,000 on Travel(+ 5% over 2018)
TRAVEL EXPENDITURE 2019
2018
< $2,000 $2k- $2.5k
$2.5k - $5k
$5k - $10K
$10k+
48% 52%
5%
10%
20%
25%
30%
18 -24 25-34 35-44 45-54 55-65 65+
<$50k 3.5%
$50k - $75k 10.2%
$75k - $100k 12.3%
$100k - $150k 32.8%
$150k - $250k 19.8%
$250k+ 21.4%
ATTENDANCE SUMMARY
2018
ATTENDEE AGE 2019
HEADLINE SPEAKERS & STAGES
Keynote Speakers Included:In 2019, the San Diego Travel & Adventure Show
provided new, updated content and speakers to
engage attendees.
The Travel Theater, where attendees go for
inspiration and advice from travel celebrities,
welcomed Discovery Channel’s Josh Gates, local
favorite Wayne Dunlap, Pauline Frommer, Peter
Greenberg and Patricia Schultz.
At the Destination Theater featured 12 sessions
spanning both show days provided educational
workshops based on specifi c destinations.
On the Savvy Traveler Theater, attendees enjoyed
10 sessions dedicated to providing actionable
advice on how to travel safer, better, and more
effi cient. From packing tips and solo travel advice,
to budget tips and travel photography, Travel &
Adventure Show consumers packed the theater
each day.
For those attendees searching for cultural
experiences, the Global Beats Stage provided just
that. With over 14 performances on the Global
Beats Stage, attendees got a taste of faraway
cultures from around the globe.
In addition to meeting with our vendors, attendees
engaged in activities such as:
+ Travel Theater
+ Destination Theater
+ Savvy Traveler Theater
+ Global Beats Theater
+ Electric Bikes
+ Visit Redding Photo Booth
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM
JOSH GATES
Host, Executive Producer of Discovery Channel’s Expedition Unknown
PAULINE FROMMER
Editorial Director of the Frommer’s Guides and Publisher of Frommers.com
PETER GREENBERG
Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor
WAYNE DUNLAP
Author Plan Your Escape® and TripAdvisor Top 25 Travel Blogger
PATRICIA SCHULTZ
Bestselling Author, 1,000 Places to See Before You Die and 1,000 Places to See in The USA & Canada Before You Die
Broadcast Television:
The 2019 San Diego show’s television mix included both CBS and NBC. Between the two top stations in the market, over 595 commercials ran, complimented with digital ads from each station, resulting in 14.2 million impressions served over a 10-day fl ight.
For the 2019 Travel Show Season, the Marketing Team was tasked with not only increasing attendance,but also increasing the quality of attendees who walked through the show doors.
Out of Home:
Strategically placed along freeways in San Diego’s affl uent pockets, 3 illuminated static billboards and21 posters targeted affl uent travelers in the San Diego area. Just under 11.5 million impressions were served to drivers traveling in both directions over a 4 week period.
Radio:
Between KFMB-FM, KBZT-FM, KXSN-FM, KYXY-FM and KFMB-AM, over 686 radio spots ran over the span of two and a half weeks. Nearly 4.2 million radio impressions were served, targeting commuters during peak rush hour day parts.
Digital Campaign:
In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The results? Over 1 million digital impressions to qualifi ed prospects that met the Travel & Adventure Show’s demographic.
Media Coverage:
In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. FOX, CBS, CW and ABC all came to the convention center throughout the weekend, while Travel Show Speakers were in-studio on various radio and television stations took place before the event.
PROMOTION SUMMARY
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM
FACEBOOK:
Within the weeks leading up to, and including, the San Diego Event, the Travel & Adventure Show Facebook advertising campaign targeted San Diego-area travelers, promoting event speakers, sponsors and exhibitors. These ads reached over 600,000 people while creating just under 25,000 unique impressions. Additionally, the Travel & Adventure Show Facebook advertising campaign included a separate San Diego Event Response campaign that reached over 28,000 people, created just under 41,500 impressions and 146 event responses.
TWITTER:
By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 10,600 organic impressions and engaged over 135 unique users during a one week promotional period. The San Diego hashtag, #SanDiegoTravelShow, was used in over 80 Tweets, reached over 778,000 users and created 1.132m impressions.
INSTAGRAM:
Within the weeks leading up to, and including, the San Diego Event, the Travel & Adventure Show Instagram advertising campaign targeted San Diego-area travelers, promoting event speakers, sponsors and exhibitors. These ads reached over 83,000 people while creating just under 129,000 unique impressions.
MSC Cruises“We’re having a fabulous show in San Diego. We are pleased with the fl oor traffi c and my staff is overwhelmed in a positive way. San Diego provides a great audience for us. We are the new kids on the block and we are working to drive consumers to agencies.”
Baja Norte“We were very happy with the success of our island booth concept. We described our vision to the Travel & Adventure Show staff and they made it happen. We are going to repeatit in Los Angeles because it worked so well in San Diego.The consumers in San Diego liked booking our adventuresand wine country trips.”
PROMOTION SUMMARY - CONTINUED
TESTIMONIALS
FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM
JOIN US NEXT YEAR IN THESE MARKETS
INTERESTED IN EXHIBITING/SPONSORING:
P: 203 - 878 -2577
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PRODUCED BY:
/TravelandAdventureShow @TravAdventure @TravAdventure TRAVELSHOWS.COM
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