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Selection from the sixteen surveys taken.
0 to 10ComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals
11 to 20ComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals
21 to 30ComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals
30 onwardsComedySci- FiHorrorRomanticAnimatedCrime/ ThrillerActionMusicals
Comedy
Sci- Fi
Horror
Romantic
Animated
Crime/ Thriller
Action
Musicals
0 0.5 1 1.5 2 2.5 3
FemaleMale
Age Certificate
U
18
PG
12
15
•Word of mouth
•Movie Trailers
•Posters
•Movie reviews
•Starring Actors
•Previously reading the book
•Previous movie in the series
In order of frequency said in surveys;
•‘Introduces settings and characters’
• ‘First two minutes can hold the most important plot
lines’ •‘Influences my decision to continue watching or change movie’
•‘Directors purposely make good introductions so they’re normally the most exciting part of the movie in order to grip their viewers.’
The most useful research we produced was the favoured genres as this will influence our decision for the movie introduction we would make and also which
audience it would be aimed at.
If we were to produce a horror, we would have prominently female audience, more specifically
females aged 11-20. Yet if we aimed to create an action or comedy themed intro, we would be making it
for a dominantly male audience.
We found that children aged between 0 and 10 are really only interested in animated movies at the
moment, and the older generations seem to favour musicals.
The most watched aging certificate is 15, if we were to work from this research we would me eliminating
children and younger viewers from our target audience and we would be more likely to produce an
introduction for a horror or comedy, these genres have higher ratings due to more explicit content, whether it
is violence or swearing.