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8/11/2019 Questionaire Excel
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Sl No. Name of the Store Location of the Store Dettol Soap
1 Radhe Shayam General Store
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Lifebuoy Dettol Liquid Lifebuoy liquid Harpic Domex Mortein
Number of units sold per week of the
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Good knight Air Wick Odonil Veet Fem (Dettol/Lifebuoy)
Whiollowing items
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(Harpic/Domex) (Mortein/Good Knight) (Air Wick/Odonil) (Veet/Fem)
h packaging of the company is better
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Manufacturer's sales representative isn't well organised
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Manufacture's sales representative doesn't know his product
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Manufacturer's salespeople are helpful
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Manufacturer's sales representatives have best interests
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Manufacturer's sales representative is always willing to help
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Manufacturer's products are asked for by customers
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Manufacturer's products are a good growth opportunity
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Manufacturer's products are not well known by customers
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Customers are willing to pay more for manufacturer's products
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Difficult time replacing manufacturer's products with similar products
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Manufacturer's products perform much better
Respond to
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Manufacturer's everyday margins are lower than industry margins
the following statements on a scale of
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Manufacturer's provides very competitive margins on their products
1-5.
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Their is poor return for the amount of space devoted to manufacturer's products
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Manufacturer's products aren't worth carrying because their margins are too small
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Satisfiedwith the margins receive on manufacturer's products
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Manufacturer should have better cooperative advertising program
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Manufacturer should provide better cooperative advertising allowances
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Manufacturer conducts excellent consumer promotions
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Manufacturer provides adequate promotional support for their products
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Manufacturer provides excellent point-of-purchase displays
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Retailer/Wholeseller Store Size(in ft.) Turnover (per month)
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No. Of Employees Address Display (To be observed by the researcher)
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Type of Store
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