RESEARCH ON ADVERTISING TOBACCO PRODUCTS

From a medical, business and consumer perspective.

Medical Perspective

Concerns with tobacco advertising …

http://www.youtube.com/watch?v=gBcBHlIEhKo&feature=relmfu• (3:53) Phillip Morris - “You’ll feel better

smoking Phillip Morris”• Advertising:– Mislead & lied to consumers– Used lifestyle branding & emotional appeal to sell

an addictive substance– Created profit for businesses at the expense of

public health

Medical Research:“Smoking Causes Cancer”

Dr. Ernest L. Wynder

“Excessive and prolonged use of tobacco, especially cigarettes, seems to be an important factor in the induction of bronchiogenic carcinoma.” - 1950

“These studies provide a tool to determine and isolate the possible

carcinogenic agent(s) within tobacco tar. At present it is not known which fraction

(s) in tobacco tars are carcinogenic.” -1953

Dr. Alton Ochsner

“The male population of the US would be decimated if cigarette smoking increases as

it has been done in the past unless some steps are taken to remove the cancer-producing

factor from cigarettes.” - 1953

"I do not know a single doctor who rejects the

evidence, except those who are affiliated with the

tobacco industry and those who are addicted to tobacco themselves.”

– 1958

Jonathan Rhoads

Business Perspective

TOBACCO’S RESPONSE & RE-POSITIONING

• Hire PR firm• Release “The Frank

Statement” in 448 dailies

• Fund independent research through the “Tobacco Industry Research Committee”

The Cigarette Filter & Low Tar Cigarettes

Belittling Scientific Research

Independent Tobacco Research

• http://www.youtube.com/watch?v=moyJSnwEcIs&feature=related

• (4:32-8:39) R.J. Reynolds – independent animal research

• (8:49-13:10) – British Tobacco Research vs. American Tobacco Research

Consumer Perspective

Rates of Global Tobacco Use – Males (%)

Rates of Global Tobacco Use – Females (%)

Consumer Reports

http://www.youtube.com/watch?v=txYH8RCC-Qk&feature=endscreen&NR=1

Australian Tobacco Plain Packaging Act

Tobacco Industry Statements

http://www.youtube.com/watch?v=fpue1lrfT24