Tobacco Advertising

and Youth

The Problem

Kids are 3 times more sensitive than adults to tobacco advertising.

• Cigarette companies spend over $15 billion a year to market their products.

• 85% of that total – $9.5 billion – directly impacts retail outlets.

Children walk though these doors

every day.

Walk into any convenience store to see

examples of tobacco advertising.

Industry shelvin

gwith

tobacco logo

Multi pack discount

Tobacco adsat child’s level(below 3 feet)

Tobacco ad-illuminated:

Uses neon, back-lighting or other lighting to attract attention

Tobacco ad: free gift with purchase

Product placement:

Tobacco ads near candy

Candy flavored cigarettes

Tobacco Products with images and flavors that might be appealing to

youth

Magazine advertising:

Some favorite youth magazines also contain tobacco ads

(i.e. Sport illustrated, Glamour, Rolling Stone)

These ads usetricky techniques

to make theproducts appealing.

Association: Implies You can be like me

Bandwagon:

Implies that everybody is doing

it

19

Rewards :Offers financial incentives

21

Sensory:

Uses images orsounds appealto the senses

Humor:

Uses funny orclever phrasesor charactersto make admemorable

Repetition:

Repeats same

images phrases or slogans

over and over

What can you do?

Find out how to reduce youth exposure to

retail tobacco advertising in

your community.

Go to: www.storealert.or

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