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7/29/2019 Research Methodology and Project Details
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INTRODUCTION ON RESEARCH
METHODOLOGY Research is an organized enquiry designed and carried
out to provide information for solving a problem. Fred kerlinger
Research is essentially an investigation, a recordingand analysis of evidence for the purpose of gainingknowledge. Robert Ross
The purpose of research is to discover answers toquestions through the application of scientificprocedure.
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TYPES OF RESEARCH
Descriptive and Analytical
Applied and Fundamental
Quantitative and Qualitative
Conceptual and Empirical
Others
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IMPORTANCE OF RESEARCH IN
MANAGEMENT DECISION Management Planning
Application of new techniques to improve the quality
of products Understand the consumer perception towards the
product or service
Management problems
Marketing strategies
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RESEARCH PROCESS
Formulating or defining research problemReview of literature
Development of HypothesesPreparing Research DesignDetermining sample design/sizeCollecting data/informationAnalysis of data InterpretationPreparation of the Report
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WHAT IS RESEARCH DESIGN?
A Research design is a logical and systematic planningwhich direct the research work , which says about
Objectives Methods to collect information
Sources of information
Methods / Techniques to analyse data
Time Schedule etc.
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SOURCES OF DATA
Data may be--
Primary data or
Secondary dataSOURCES OF PRIMARY DATA
Observation
Interview
Telephone interview
Mail survey
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SAMPLING
The primary data may be collected by following eithercensus method or the sampling method.
Sampling method is the process of learning about thepopulation on the basis of sample.
Sample is a part of the universe /population which theresearcher select for the purpose of investigation
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SAMPLING TECHNIQUES
Probability sampling techniques Simple Random Sampling
Systematic Sampling
Stratified Sampling
Cluster Sampling Lottery methods
Non Probability Sampling
Convenience Sampling
Judgment Sampling
Quota Sampling
Snowball Sampling
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QUESTIONNAIRE CONSTRUCTION
Questionnaire is a tool used to collect data from therespondent.
Clarity
Meaningful
Avoid complex words Simple Questions
Scope for Suggestions
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ANALYSIS AND INTERPRETATION OF
DATATables
Graphs, Charts, Diagrams
Histograms
Frequency
Ogives
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TYPES OF STATISTICAL MEASURES
Central Tendency Averages - Mean, Median,Mode
Measures of Dispersion Ranges, Deviations Measures of Relation Correlation, Regression
Analysis of Variance ANOVA
Time series Analysis Trend seasonal
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REPORT WRITING
A Research Report is a formal statement of the Researchprocess and its result
PRINCIPLES OF REPORT WRITING Easy to follow
Clarity
Conciseness
Objectivity Accuracy
Completeness
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CHAPTER SCHEME FOR PROJECT REPORT
Chapter 1: INTRODUCTION :( 15 Pages)
This chapter includes the theoretical background of
the study. Part A- About the Industry- Brief history, Growth &
Prospects.
Part B- About Subject- definition of the terms used,
Importance and other relevant aspects of the subjectto the title of the study.
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Chapter 2: RESEARCH DESIGN :( 3 4 Pages)
Title of the study.
Statement of the problem. (Reason for selecting the
topic) Objectives of the study. ( 5 6 )
Scope of the study. (Area Specified)
Limitations of the study. ( 5 6 )
Operational Definition of Concepts.
Methodology of the study
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continued Methodology of the study
Type of Research (descriptive/ analytical/exploratory
etc.) Reference Period (in case of financial analysis)
Sampling Method adapted.
Sample Size (50/100)
Tools of Data Collection.
Research Instruments. (Questionnaire/Schedule)
Plan of Analysis. (Statistical tools used)
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Chapter 3: COMPANY PROFILE: (10
15 Pages)
Inception, Type, Nature, Board of
Directors, Organization Chart,Business Operations, Product/ServiceProfile, and Market share, Competitors,
Functional chart, Future prospects andGrowth of the company.
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Chapter 4: DATA ANALYSIS AND
INTERPRETATION: (40
50 Pages) Title of the table.
Data table (in figures).
Analysis of the table. Inference of the table.
Graphical Representation (Visual presentation of thedata).
Minimum 20
25 Tables, 20
25 Graphs.
Table, Analysis & Inference/Interpretation in onepage & Graph in another page.
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Chapter 5: SUMMARY OF FINDINGS AND
CONCLUSION: (2
3 Pages)
The chapter begins with objectives and scopeof the study to ease the understanding of the
reader.The findings should be summarized and
presented in a paragraph form, numberingeach of the findings.
The conclusion of the project should be givenso as to justify the objectives of the study.
NOTE: Conclusions should be based onfindings.
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Chapter 6: SUGGESTIONS: (1 2 Pages)
It must be drawn with direct referenceto objectives of the study.
Specific suggestions to each of theobjective of the study.
These recommendations should bespecific, acceptable/practical andclear.
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APPENDICES AND ANNEXURESThe copy of the questionnaire and all other usefulmaterials collected from the organization may be
annexed. In case of finance topics, the copy of thefinancial statements of three to five year, are to beannexed.
NOTE: Page numbers are not to be mentioned.
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BIBLIOGRAPHY:
The reference made from textbooks, journals,newspapers & magazines are to be listed in thischapter. The order followed is .In case of Books,
Name of the Author, Title & Edition of the Book,Name of the Publisher, Place of Publication & Year ofPublication. The source of Internet & Websites mayalso be mentioned with correct address of the site.
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BODY OF THE PROJECT
PAGE TEN ONWARDS
Chapter 1: INTRODUCTION
Chapter 2: RESEARCH DESIGN Chapter 3: COMPANY PROFILE
Chapter 4: DATA ANALYSIS AND INTERPRETATION
Chapter 5: SUMMARY OF FINDINGS AND
CONCLUSION Chapter 6: SUGGESTIONS
: APPENDICES AND ANNEXURES.
: BIBLIOGRAPHY
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VIVA-VOCE
THE ORIGINAL COPY OF THE COMPANYCERTIFICATE SHOULD BE CARRIED FORVIVA-VOCE EXAMINATION FOR VERIFICATION
PURPOSES.
VIVA VOCE EXAMINATION COVERS QUESTIONSRELATED TO THE PROJECT & THE ENTIRESTUDY OF BBM COURSE FOR 25 MARKS
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TOPICS FOR PROJECT Human Resource Titles for Project work
Recruitment and Selection. Industrial relations. Training and Development
Safety health and welfare measures
Performance Management System
Job satisfaction. (Performance appraisal at different Wages and SalaryAdministration levels across the organization hierarchy)
Compensation Management
Absenteeism (Payroll & Salary components)
Fringe benefits & Incentives Labor Laws, Labor Relations,
Employee welfare
Grievance handling
Employee relations (For manufacturing units & plants)
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Finance Titles for Project work
Working Capital Management Capital structure Ratio analysis Liquidity Analysis Comparative Valuation Corporate lending Industry analysis and company analysis on a scenario
basis, competitiveness, growth potential and creditanalysis
Debtor management Research in Risk management, Banking, Derivatives etc International Banking, Foreign Exchange, Monetary
Economics, Micro Finance, Rural Finance
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Capital budgeting Financial Planning and forecasting
Structured Finance Optimization Methods in Finance Dependence on external finance Project Finance as a Tool for Growth Creating Value through Financial Management Cost Reduction and Control New Financial Approaches for the Economic Sustainability
in Manufacturing Industry Activity-based costing and management
Fundamental Analysis to Assess Earnings Quality EQA Earnings quality Analysis Zero Base Budgeting International business International finance
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Marketing Titles for Project work
Study on creation of luxury brand Strategies used to build successful Internet based
customer services
Changing trends in FMCG industry in India Promotion strategies followed in retail sector
Study on changing consumer preference towardsorganized retailing fromun-organized retailing.
Study on "impact of advertising in B2B marketing" Distribution network & general insurance industry
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Impact of customer relationship management in retail industry A study on factors influencing adaptability & usability of consumer electronics" An analysis of possible strategies for successful internet based
customer services" Impact of promotional activities on consumers behavior at retail
outlets
Impact of buying factors on the sales of chemical goods" Analysis of the effectiveness of branding on luxury products A study of implementation & effectiveness of competence management A study on changing importance of various media vehicles of
advertising" Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products
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Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies
Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey
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Role of HR in TQM.
Trade Union
Skills management Employee Retention Strategies
Talent identification and Management
Human resource planning
Leadership Development Management development.
Job Enrichment .
Utility of HR in Change Management
Organizational Behavior
Motivation
Stress Management
Promotions and transfers
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QUESTIONNAIRE Respected Sir, Sub: Requesting to respond to questions I am a research scholar in Bangalore university preparing the
paper on Investors perception towards commodity market
which is a part of my research work. I would be grateful if youkindly spend your valuable time to answer the queries as it helpsto judge the preference level of the investors towards commoditymarket. This information will be used purely for academicpurpose and would be kept confidential.Kindly do the needful and oblige.Thanking you,
Yours faithfully
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