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Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved.

Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

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6-3 The Topical Scope Statistical Study Breadth Population inferences Quantitative Generalizable findings Case Study Depth Detail Qualitative Multiple sources of information

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Page 1: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

Research Design:Intoduction: Research Background

McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. 

Copyright © 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved. 

Page 2: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-2

Experimental Effects

Perceptual Awareness

Research Environment

Descriptors

Question Crystallization Data Collection

Method

Time Dimension

Topical Scope

Purpose of Study

Research Design Descriptors

Page 3: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-3

The Topical Scope

•Statistical Study•Breadth•Population inferences•Quantitative•Generalizable findings

•Case Study•Depth•Detail•Qualitative•Multiple sources of information

Page 4: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-4

Experimental Effects

Perceptual Awareness

Research Environment

Descriptors

Question Crystallization Data Collection

Method

Time Dimension

Topical Scope

Purpose of Study

Research Design Descriptors

Page 5: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-5

The Research Environment

Field conditions

Lab conditions

Simulations

Page 6: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-6

Experimental Effects

Perceptual Awareness

Research Environment

Descriptors

Question Crystallization Data Collection

Method

Time Dimension

Topical Scope

Purpose of Study

Research Design Descriptors

Page 7: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-7

Purpose of the Study

Reporting Descriptive

Casual -Explanatory

Causal -Predictive

Page 8: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-8

Descriptive Studies

When?

How much? What?

Who?

Where?

Page 9: Research Design: Intoduction: Research Background McGraw-Hill/Irwin Copyright 2011 by The McGraw-Hill Companies, Inc. All Rights Reserved

6-9

Descriptive Studies

Descriptions of population characteristics

Estimates of frequency of characteristics

Discovery of associations among variables


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