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    Research Conference on

    Revisiting Management Functions: Lesson learned and the road ahead

    It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the

    most adaptable to change- Charles Darwin

    Past few years have been very eventful. While we see the innovation taking the centre stage, newer

    companies such as Apple, Google globally and Airtel in India emerged and changed the rule of the

    game. Technology on one hand made the life simpler; it made the business even complex in a way it is

    carried out. First web revolution followed by Mobile and now cloud computing posed a new

    challenges to the academicians and business managers who are now required to revisit the practices

    they have themselves devised over the past few years. This calls for a radical approach wherein they

    are to look back and learned from the experiences in the past and adjust themselves with the

    changing scenario to make them competitive enough to survive this complex situation and come out

    as a winner.

    It is in this back drop this conference is organised where all the stakeholders, students, academicians,

    Policy makers, executers and industry stalwarts would share the common platform to deliberate over

    the changing landscape of business and the role of management functions in such situation.

    Therefore we at MERC Institute of Management invite your esteem presence for the Research

    Conference on Revisiting Management Functions: Lesson learned and the road ahead.

    About MERC Institute of Management:

    Managerial Excellence Resource Centres MERC Institute of Management has been set up by

    Prof. Anand Palkar and Dr. Apoorva Palkar with a vision to create Business Leaders in all segments of

    Corporate India, who are not only Global Professionals, but more importantly, great Human Beings.The institute intends this objective by imparting high quality management education and training to

    the students and professionals both in conceptual knowledge and professional skills. The institute also

    aspires to promote research in the theory and practice of management.

    Call for Papers:

    Papers and cases based on research, experience or promising ideas of the stated objectives and

    themes of conference are invited for presentation at the Conference. Theme identified is indicative

    and participants are encouraged to write on their areas of passion in the management discipline.

    Abstract of the paper is to be submitted by the due date, as the part of first round. Full papers based

    on the accepted abstracts need to be submitted subsequently.

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    Conference Themes:

    Emerging Trends in E-Commerce & Mobile Commerce

    Online Video Marketing

    New Marketing Challenge

    Metamorphosis In Marketing

    Technology and marketing

    Social commerce & social shopping

    Vendor managed inventory

    Transaction processing system in retail industry

    Rural Marketing in age of Online World

    Changing accounting practices across the world

    Return on Talent (RoT)

    Innovations in transaction banking

    Workplace Learning

    Leadership & Career Development

    Technology, E-Learning & Virtual HRD

    Futuristic HR Practices for Organizational Competitiveness

    Managing technology & innovation

    Social entrepreneurship Knowledge Management

    Corporate responsibility, ethics & accountability

    Conference Highlights:

    Each participant would be given a certificate.

    Selected papers would be published in B-Shastra International Journal of Management (A

    Research Journal of MERC Institute of Management) with ISSN Number

    Abstract and Full Paper submission:

    Abstract must include a clear indication of the purpose of paper, major results, and implication, and

    key reference, not exceeding 250 words. The full paper should be typed in MS Word format and withdouble space, Times New Roman font with font size 12. The title page of the papers should give

    authors full name, affiliation, telephone/fax number and the e-mail address. A soft copy of abstract

    and subsequent Full Paper should be sent to [email protected]

    Important dates:

    Abstract Submission September 25, 2013

    Paper Submission November 15, 2013

    Date of Conference November 23, 2013

    Conference Registration Fee: Rs. 500.00 per paper

    For registration and other information please contact

    Prof. Saurav Suman- 9657470216

    Prof. Naval Lawande- 9921878455

    Program Director:

    Prof. Anand Palkar

    MERC Institute of Management, 167, Bhukum, Opp. Shell Petrol Pump, Pune-412115

    Phone: 020-67920700 Email: [email protected]