Report of Chisti

8/8/2019 Report of Chisti

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Letter of Authorization

July 16, 2009

Dear Reader:

As students of Iqra University, We have been authorized to

conduct a comprehensive study on Pak Suzuki Motors.

By our faculty member Dr. Azam Khan Chishty. The work speaks

of the knowledge and survey results conducted in order to

determine the effects of General Recession on Suzuki

Automobiles.

The enclosed report contains an explanation of effects on

Different Models of Automobile Sales due to Recession.

We believe that this report will be a genuine and complete source

of information on consumer preferences. For any queries or

comments about the report you may contact,

Sincerely,

Student:

MBA-Regular

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Acknowledgement

Dear Reader

With blessings of God, the enclosed report reflect the dedicated

teachings of our instructors as without their efforts the report

would not have been possible and obviously the opportunities

presented to us by the Iqra University

We would like to take this opportunity to thank our teacher Dr.

Chishty who has taught and improved us well and with such true

dedication and devotion as it is reflected in our works as well as

later in future.

We hope the readers of this report can appreciate the depth ofthe study and efforts put into it.

Thanking You

Sincerely,

Student:

MBA-Regular

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Table of Contents

S.

No

Topic Page

No.

1 Letter of Authorization

2 Letter of Transmittal

3 Acknowledgement

4 Vision and Mission 6

5 Management 7

6 Integrated Management System 8

7 Mile Stones 9

8 3S Dealers 11

9 Liana 12

11 Mehran 800 cc 17

12 APV 1500 cc 19

13 Alto 22

14 Data Analysis 25

15 Conclusion 36

16 Recommendation 37

17 Bibliography 38

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Vision and Mission

OUR VISION

To be Excellent All Around.

OUR MISSION

To provide automobile of international quality at competitiveprice.

To improve skills of employees by imparting training andinculcating in them a sense of participation.

To achieve maximum indigenization and promote theautomobile vending industry.

To contribute to Pakistani society through development ofindustry in general and automobile industry in particular.

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Management

BOARD OF DIRECTORS:

Mr. Hirofumi NagaoMr. Masaki SakaiMr. Akira UtsumiMr. Abdul Majeed SheikhMr. Jamil AhmedMr. Kenichi Ayukawa

Mr. Muhammad Razi UddinMonem

Managing Director & CEODeputy Managing Director

Senior DirectorDirectorDirectorDirector

Director

CHIEF FINANCIAL OFFICER

Mr. Hidekazu Terada

COMPANY SECRETARY

Mr. Abdul Hamid Bhombal

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Integrated Management System

Pak Suzuki is built on the idea of a responsible corporatecitizenship thereby managing environmental, safety &occupational health matters as an integral part of our business. Infulfilling this responsibility Pak Suzuki adheres to the followingprinciples:

1. We are committed to provide top quality products to thesatisfaction and requirement of our customers.

2. We conduct our operations in compliance with applicable

environmental, occupational health & safety laws andregulations. Even where existing laws & regulations are notadequate, we undertake to operate in a responsible mannerby assuring the HS&E integrity of our processes andfacilities.

3. We recognize the interrelationship between energy and theenvironment, and we promote the efficient use of energythroughout our system.

4. We ensure safe disposal of waste generated from our facility.

5. We minimize the discharge of waste materials into theenvironment by utilizing responsible pollution controlpractices.

6. We will continuously seek opportunities to improve ouradherence to these principles.

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Mile Stones

1983Aug Pak Suzuki Motor Company Ltd (PSMCL).established as a

joint venture between Suzuki MotorCorporation of Japan

(SMC) and Pakistan Automobile Corporation(PACO) Govt.

of Pakistan.1984

Jan Started commercial operations with start of Production (S.O.P.) of Suzuki FX.

1988Apr S.O.P. of 1000cc SWIFT car later on called KHYBER.

1989Mar Foundation stone of PSMCL Bin Qasim Plant was

laid by the then Prime Minister of Pakistan,Mohtarma Benazir Bhutto.

1990Mar Start of operation of the first phase of the new plant

at Bin Qasim with engine and transmission

assembly.

1992Jun S.O.P. of MARGALLA at new Plant.Sep SMC Acquired additional 15% shares from PACO

enhancing its shareholding to 40% and taking overthe management.

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1996Jun The Company set-up waste water treatment plant

to control environmental pollution.

Jul The joint venture agreement between SMC & PACOended, PACO divested its entire share holding toSMC, raising SMC`s equity to 73.9%.

1997Aug S.O.P. of 1300cc BALENO replacing Margalla.

2000Mar S.O.P. of 1000cc CULTUS replacing KHYBER.Aug S.O.P. of 1000cc ALTO.

2001May CNG version of MEHRAN launched.Sep CNG version of RAVI launched.Dec CNG version of BOLAN launched.

2004Jun New plastic injection molding shop commenced

Operation.

2005Mar Capacity expansion up to 80,000 vehicles per year

completed.

2006Jan Capacity expansion up to 120,000 vehicles per year

completed.Jan S.O.P. of 1300cc / 1600cc car LIANA replacing

BALENO.

2007Feb Third phase of capacity expansion up to 150,000

vehicles per year completed.Oct Amalgamation of Suzuki Motorcycle Pakistan

Limited into Pak Suzuki Motor Company Limited.

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Mar 120 acres of new land acquired for furtherexpansion adjacent to the current plant.

2008

Mar The company started exporting of Suzuki LIANA toBangladesh.Mar Pak Suzuki acquired a land measuring 25.22 acres

at Lahore, For the purpose of setting up PDI Centre,Spare Parts Ware-house, Regional Office and otherrelated facilities.

3S Dealers

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Liana

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http://www.paksuzuki.com.pk/Pages/DealersNew.aspx#ctl00_ContentPlaceHolder1_TreeView2_SkipLink


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Liana VURV 1300 cc / 1600 ccA high-grade dashboard where luxury meets sporty personality.Neatly laid out

instruments. A surprisingly spacious Liana cabin, tastefully color-coordinates inBeige and black, surrounds the driver and passengers in relaxingambiance.

The Liana VURV is tailored for driving experience that are bothrefreshing and relaxing.

Price:Price Including ST w.e.f 14/06/2009

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SPECIFICATION:

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Identification Price

Liana 1.3L RXI MT Rs. 952,000/-

Liana 1.3L RXI MT CNG Rs. 1,024,000/-

Liana 1.3L LXI MT Rs. 1,015,000/-

Liana 1.3L LXI MT CNG Rs. 1,081,000/-Liana 1.6L Eminent AT Rs. 1,086,000/-


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EQUIPMENT:

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Cultus

Cultus 1000 cc EFi

Cultus is a blend of space and craft. Its trim body conceals ample space,

flexibility for both passengers and storage. Suzuki Cultus assures everyone,

exceptional value and quality.

Interior

SPECIFICATION

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Price


Cultus 410 VXR Rs. 750,000/- *

Cultus 410 VXR CNG Rs. 790,000/- *

Cultus 410 VXL Rs. 810,000/- *

Cultus 410 VXL CNG Rs. 857,000/- *

MEHRAN 800 cc

MEHRAN 800 ccUnrivalled in its class, Mehran is Pakistans largest selling car. More smart

features like head turning lamp, matching front grill and a two spoke

steering wheel gives it the tidy look. Functional economy, peak performance

or unmatched fuel efficiency, Mehran VXR is the leader.

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SPECIFICATION:

Price:


Mehran 308R VX Rs. 433,000/- *

Mehran 308R VX CNG Rs. 479,000/- *

Mehran 308R VXR Rs. 480,000/- *

Mehran 308R VXR CNG Rs. 525,000/- *

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APV 1500 cc

APV 1500 cc (Imported)

The New APV gives you everything you ever wanted in your vehicle. Spacious

interior for comfort, tough engine to carry large loads and plenty of room for

passengers to enjoy a comfortable day long ride.

SPECIFICATION:

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EQUIPMENT:

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PRICE:

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Identification PriceAPV 1.5L Petrol Rs. 1,620,000/-

APV 1.5L CNG Rs. 1,675,000/-


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ALTO

Alto 1000 ccSmooth-riding comfort. Functional and easy to use. Sharp looks. Offeringmaximum efficiency and powered by a 1.0-litre engine delivering peppyacceleration and responsive performance, the Alto fully responds totodays driving needs in smart and stylish fashion. An exciting set of newfeatures now make the Alto even more stylish, more convenient andmore comfortable.

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SPECIFICATION:

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EQUIPMENT:

PRICE:


Alto 410 VXR Rs. 588,000/- *Alto 410 VXR CNG Rs. 637,000/- *

`

QUESTIONNAIRE S

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1. In which models do you deal in?

Dealers

LIANA 11

APV 11

CULTUS 11

ALTO 11

MEHRAN 11

According to the data which we have collected from different

dealers, indicates that mostly all of the dealers are selling all the

major products of Suzuki, such as Liana, APV, Alto, Mehran,

Cultus, etc.

2. Which are the top three selling models this year?

Dealers

LIANA 0

APV 0

CULTUS 11

ALTO 11

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MEHRAN 10

Other 1

According to our Survey, the Top Three Selling Models of Pak

Suzuki Automobiles this year are Alto, Cultus and Mehran.

3. Which is the most selling model this year?

Dealers

LIANA 0

APV 0

CULTUS 1

ALTO 9

MEHRAN 1

Other 0

According to our Survey, the Most Selling Model of Pak Suzuki

Automobiles this year is Alto.

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4. Which was the most selling model last year?

Dealers

LIANA 0

APV 0

CULTUS 2

ALTO 7

MEHRAN 2

Other 0

According to our Survey, the Most Selling Model of Pak Suzuki

Automobiles last year was Alto.

5. Which are the Bottom three less selling model this year?

Dealers

LIANA 11

APV 11

CULTUS 1

ALTO 1

MEHRAN 0

Other 9

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According to our Survey, the Less Three Selling Models of Pak

Suzuki Automobiles this year are Liana, APV and Others.

6. Which is the least selling model this year?

Dealers

LIANA

APV

CULTUS

ALTO

MEHRAN

Other

According to our Survey, the Least Selling Model of Pak Suzuki

Automobiles this year is APV.

7. Which was the least selling model last year?

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Dealers

LIANA

APV

CULTUSALTO

MEHRAN

Other

According to our Survey, the Least Selling Model of Pak Suzuki

Automobiles last year was Liana.

8. Yearly sales of most selling model this year in terms of percentage?

Dealers

1% to 20% 0

21% to 40% 3

41% to 60% 4

61% to 80% 2

81% to 100% 2

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According to our Survey, the Sales of the Most Selling Model of

Pak Suzuki Automobiles this year is in between the range of 41%-

60%.

9. Yearly sales of least selling model this year in terms ofpercentage?

Dealers1% to 20% 8

21% to 40% 3

41% to 60% 0

61% to 80% 0

81% to 100% 0

According to our Survey, the Sales of the Least Selling Model of

Pak Suzuki Automobiles this year is in between the range of 01%-

20%.

10. Yearly sales of least selling model last year in terms of percentage?

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Dealers

1% to 20% 6

21% to 40% 5

41% to 60% 0

61% to 80% 0

81% to 100% 0

According to our Survey, the Sales of the Least Selling Model of

Pak Suzuki Automobiles last year is in between the range of 01%-20%.

11. Reasons of decline of least selling model?

Dealers

Bank Markup 2

General Recession 7

Increase in fuel price 0

Increase in Govt. taxes 2

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According to our Survey, the Reason for Decline in Sales of Pak

Suzuki Automobiles is due to General Recession.

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Conclusion

After having the research completed, we have come to the following factors &decision about the most appropriate prepaid package in the market. As we know

that in the last 10 years telecom industry has developed in Pakistan. We have

evaluated major points in the analysis of the research:

SMS is the most common & most used service of a user, especially in the

race of good network service & less rates; we have data gathered from a

wide range of user of different telecom companies. And through research it

is derived that Telenor provide the best, cheap SMS rates in the market.

Call rates are the benchmark of any telecom company. In todays

competitive world of business and globalization. Calling plays an important

role in overall success of an organization & individual. Business calls,

courtesy calls, calls for meeting, these expenses add up to the whole

expense statement of the year. In our research a section of call rates were

asked. Statistical tools were applied to the data through which Telenor came

at the top; Telenor has the most affordable call rates in the telecom industry.

Globalization is the buzz word of todays business environment; keeping with

the world pace is necessary. Competition domestically and international

effect the business so as an organization has to develop international

operating procedures. In our research international call rates were evaluated

of the telecom companies in which Ufone came the best international rate

provider. Ufone being the best international call rates in the telecomindustry.

The core of the company is its network services it is the backbone of any

telecom company. In the world today, while purchasing a package, people

consider the services. It is the duty of the telecom company to pay keen

interest towards the services. Telenor is doing its job perfectly. Right now the

services of the Telenor are outstanding due to this it capturing the market.

Pakistan is an underdeveloped country its economy is not at the highest

level, people living in the country have less income, and poverty is the basic

problem in our company. So the target audience is evaluates in term of the

living. A proper price related package designed to suit this market. Anaffordable package is the basic hint to capture the market. Providing cheap

call rates, cheap charges are the success factor of the telecom companies.

Telenor has successfully implemented this strategy & having the image of

being cheaper than the other telecom companies.

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Recommendation

After the research, we may recommend the following suggestions,

In today rapid development of technology. Charges as package conversion

also effect the decision in purchasing prepaid packages. Package

Conversion charges are high, user sometimes switch companies because

they cannot switch from on package to other. We want to suggest that the

telecom companies should have low package conversion charges.

The internet is now a good resource and it is also used in many researches

etc. internet has a major role in the business also. Transactions are also

done on internet. Companies use internet, extranet to accomplish business

process. Internet facility is not at the highest level, it does not give proper

bandwidth. Our suggestion is to have good equipment installed for up to

date services of internet to users.

Promotional schemes are very important part of marketing strategy, in

Telecom Company now a days many marketing promotional schemes are

launched which have a negative impact. So the hidden charges in the

marketing strategy should not be there. These charges usually discourage

user to obtain packages present in the market.

Brand loyalty, is the essential ingredient in the success of the company.

Telecom companies should have policies & strategies according to brand

loyalty. This will improve sales & customer relation.

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Bibliography

www.paksuzuki.com.pk

Documents

Report of Chisti