Report Foxtrot S Per04 4514

7/25/2019 Report Foxtrot S Per04 4514

1/96

FINANCIAL REPORT FIRM S PERIOD 4Company Proft & Loss Statement

Period

Re!en"es #$%'

Cost of goods sold -8,783

Inventory holding costs -374Inventory selling costs 0

Contri("tion (e)ore mar*etin+ $%,'-

Advertising media -3,840

Advertising research -160

Commercial team costs -1,224

Contri("tion a)ter mar*etin+ %./4

ar!et research st"dies -24#

$esearch and develo%ment 0

Interests %aid 0

&'ce%tional costs or %ro(ts 0

Earnin+s (e)ore ta0es %4-,

All numbers in thousands of dollars

Mar*et Contri("tionSonites

Re!en"es .$%$

Cost of goods sold -36,627

Inventory holding costs -386

Inventory selling costs 0Contri("tion (e)ore mar*etin+ /,%',.

Advertising media -4,32#



Contri("tion a)ter mar*etin+ /%-,

ar!et research st"dies -33)


Net 1ontri("tion /%-'


Prod"1t Contri("tionSOLOSonites

Re!en"es /#%$

Cost of goods sold -11,#0#

Inventory holding costs 0

Inventory selling costs 0

Contri("tion (e)ore mar*etin+ #%'

Advertising media -1,14#

Advertising research -4#Commercial team costs -1,206

Contri("tion a)ter mar*etin+ -%.,


2/96


Retai2 and Se22in+ Pri1esSOFTSonites

$ec* retail %rice 180

Average retail %rice 167

Average selling %rice 113

Mar*et S3aresSOLOSonites

ar!et share - +nit 12*0

ar!et share - al"e )*4

Distri("tion Co!era+e and o2"me So2d

SOAP Sonites

SOFT Sonites

SOLO Sonites

SO5L Sonites

Sa2es% Prod"1tion and In!entorySOLOSonites

o2"me so2d ,#

.lanned %rod"ction 160

Act"al %rod"ction 1)2

Inventory at /eginning of %eriod 0

Inventory at end of %eriod 0

All numbers in thousands of units

5nit Cost% CO6S and In!entory 7o2din+ CostSOLOSonites

o2"me so2d ,#

+nit cost c"rrent 60+nit cost average 60

Cost of goods sold 11,#0#


3/96

Inventory at end of %eriod 0

Inventory holding costs 0

All numbers in thousand of units, except unit costs in $ and Co

Resear13 and De!e2opment Pro8e1ts

MARKET : SONITES

POSOLO# 3

POSATE 2

POSOFT# 2

POSOFT 0

Unit costs are given in $. Cumulative budget and Budget requir

MARKET : VODITES

PETAL

Unit costs are given in $. Cumulative budget and Budget requir

A!ai2a(2e sin1ePeriod

A!ai2a(2e sin1e

Period


4/96

Period Period # Period / Period 4

#.%##- /#%#-/ 44%/, .$%$

-8,#)6 -11,681 -18,668 -36,627

-63# -#8 -##4 -3860 0 -14# 0

.%,,- #%'44 #'%#4 /,%',.

-3,#6) -3,640 -#,000 -4,32#

-160 -146 -330 -247

-1,248 -1,)6) -3,160 -3,836

/%# 4%., $%'/4 /%-,

-#0# -#1# -37) -38#

-2,380 -1,760 -1,600 -100

0 0 -1)7 -1)7

0 0 0 0

%/' #%'' $%/#- /%-/

odites

0

0

0

0

0

0

-12

-100

9#

SOAP SOFT SO5LSonites Sonites Sonites

##%/4- ,% #%$4#

-14,717 -8,2)7 -2,108

0 0 -386

0 0 0

.%$/ %./ 4-

-1,600 -1,100 -480

-140 -44 -18-848 -1,206 -#76

'%44 -%/$/ 9,#$


5/96

SOLO SO5L SOAPSonites Sonites Sonites

270 370 300

2#0 362 288

170 224 186

SOAP SOFT SO5LSonites Sonites Sonites

7*# 10*# 0*7

6*7 #*# 0*8

Distri("tion Co!era+e :; o"t2etsOARD PERIOD 4

Period Firm Re!en"es

4 1,340 82,)06

4 600 31,167

4 $ 2,638 164,8#44 1,667 76,610

4 )4# #2,#8#

/ 1,22# #7,633

/ 7)6 37,676

/ $ 1,838 )#,130

/ 1,24) 44,3)0

/ 1,200 67,474

# 1,446 68,836

# 731 26,883

# $ 1,2#3 #8,740# 1,0#2 32,283

# 1,3)4 76,060

1,264 #8,3)6

1,002 3#,#32

$ 1,044 #1,1)7

)63 27,228

1,2)7 6),320

1,000 4#,02)

1,000 33,136

$ 1,000 47,4)3

1,000 26,11#

1,000 #3,108

&evenues, 'et Contribution and &etail sales are given in thousands

S3are Pri1eInde0


14/96

Retai2 sa2es o2"me so2d

30,008 20*6 130,130 12*7 213

3,7)4 7*7 48,782 7*7 12)

60,078 40*7 2#6,733 32*1 #3)30,083 18*2 114,782 2)*3 4)2

14,737 12*8 80,)#3 18*2 30#

21,310 1)*1 8),#)4 1#*7 210

6,138 12*# #8,736 12*4 166

38,108 31*) 14),#13 26*4 3#4

16,328 14*1 66,248 21*8 2)3

24,214 22*3 104,3)3 23*7 318

2),011 26*1 106,2)1 24*2 27#

3,780 )*) 40,1)4 14*6 166

1),)36 22*8 )2,62) 16*) 1)212,#1# 11*) 48,423 18*3 208

26,611 2)*4 11),47) 26*0 2)#

24,441 24*2 )0,8#3 22*6 224

12,)32 14*1 #2,874 1)*7 1)#

14,#00 21*6 81,247 16*# 164

10,13# 10*) 41,071 17*0 168

2#,881 2)*1 10),23) 24*0 238

1#,200 22*0 70,22# 20*3 172

13,122 1#*# 4),400 21*# 183

11,48) 23*7 7#,##6 17*8 1#2

11,48) 12*4 3),#07 18*) 161

1#,07# 26*3 83,8#1 21*# 183

of dollars. (olume sold is given in thousands of units.

Net1ontri("tion

Mar*et s3are 9a2"e

Mar*et s3are 95nit


15/96

MARET REPORT SONITES MARET PERIORetai2 Sa2es and o2"me So2d

MARKET : SONITES

LOOP 0 12*3

LOS7OP 4 3*0

MOMORE 3 6*#MORE 2 0*#

MOST 0 1*1

MOSTA> 3 0*6

MOE 0 0*7

ROAST 3 11*6

ROC 0 2#*6

SOAP 4 6*7

SOFT 0 #*#

SOLO 0 )*4

SO5L 3 0*8TONE 0 #*7

TOPS 3 3*3

TOTE 2 6*7

&etail sales are given in thousands of dollars. (olume sold is given i

)f the table above is empt, it means that no o*erings are mar#eted

P3ysi1a2 C3ara1teristi1sMARKET : SONITES

LOOP 0 13

LOS7OP 4 13

MOMORE 3 16

MORE 2 10

MOST 0 8

MOSTA> 3 8

MOE 0 13

ROAST 3 7

ROC 0 16

SOAP 4 8SOFT 0 8

SOLO 0 7

SO5L 3 10

TONE 0 16

TOPS 3 10

TOTE 2 18

&etail price and Base cost are given in dollar. Phsical characteristic


La"n13ed inPeriod

Mar*et s3are9 a2"e

La"n13ed in

Period

No= o)

Feat"res


16/96

4

Retai2 sa2es ariation o2"me so2d ariation

63,337 -1#,102 8*2 131 -31

1#,684 3*4 #4

34,028 -2,028 4*2 67 -1#2,#)) -4,##2 0*7 10 -16

#,4#8 -2,24# 2*1 33 -#

2,8)) 40 0*# ) 2

3,7)8 -1,16) 0*7 11 -3

#),#3) 26,6)) 13*0 20) )4

131,821 1#,148 17*6 282 43

34,#47 7*# 120

27,)6# 1,))7 10*# 168 28

48,013 11,#)0 12*0 1)2 48

4,2#7 3)) 0*7 12 22),#72 -18,331 #*0 80 -1)

16,760 1,621 6*0 )# 20

34,620 -6,731 8*1 12) -1#

thousands of units. &etail price and Base cost are given in dollar.

et in the Sonites mar#et

Desi+n Inde0 >attery Li)e Disp2ay Si?e8 62 28 73 #00

8 62 28 73 2))

8 71 30 74 #20

7 30 40 70 260

# #3 11 10 180

8 36 14 24 36#

4 82 17 30 380

7 #1 21 62 2))

7 78 33 7# 480

8 48 27 #) 3008 4) 13 13 180

8 60 11 20 270

7 #0 40 72 370

7 74 24 7# 380

7 3# 12 20 1)0

7 4# 32 48 280

are given in the appropriate units! "g, #%, hours, etc.

et in the Sonites mar#et

Mar*et s3are9 5nit

Pro1essin+

Poer

Re1= retai2

pri1e


17/96

>ase Cost

#00 1#0

2)) 1#0 'e+

#20 1#6260 14#

180 76

36# 7#

380 136

2)) 1#6

480 210

300 128 'e+

180 64

270 )1

370 1#1380 200

1)0 66

280 120

>ase Cost1#6

1#6

162

1#1

7)

78

141

162

218

13367

)#

1#7

208

6)

12#

Re1= retai2pri1e


18/96

MARET REPORT ODITES MARET PERIORetai2 Sa2es and o2"me So2d

MARKET : VODITES

LELOOP 4 43*8

REAL 4 #6*2

&etail sales are given in thousands of dollars. (olume sold is given i


P3ysi1a2 C3ara1teristi1sMARKET : VODITES Reso2"tion

LELOOP 4 70

REAL 4 6#

&etail price and Base cost are given in dollar. Phsical characteristic


La"n13ed inPeriod

Mar*et s3are9 a2"e

La"n13ed inPeriod


19/96

4

Retai2 sa2es ariation o2"me so2d ariation

#1,10) 36*# 28

6#,373 63*# 48

thousands of units. &etail price and Base cost are given in dollar.

et in the (odites mar#et

Conne1ti!ity No= o) Apps

#0 #0 7 48 1,8))

64 33 6 #8 1,400

are given in the appropriate units! "g, #%, hours, etc.

et in the (odites mar#et

Mar*et s3are9 5nit

Ener+yE@1ien1y

Car(onFootprint

Re1= retai2pri1e


20/96

>ase Cost

1,8)) #20 'e+

1,400 #20 'e+

>ase Cost

#41

#41

Re1= retai2pri1e


21/96

IND5STR >ENC7MARIN6 PERIOD 4)f the tables belo+ are empt, it means that the Benchmar#ing stud +

Company Proft & Loss StatementsL

Re!en"es -#%,$Cost of goods sold -41,)0#

Inventory holding costs -#63


Contri("tion (e)ore mar*etin+ 4%4/-

Advertising media -#,#70


Commercial team costs -2,18)

Contri("tion a)ter mar*etin+ /#%/$#

ar!et research st"dies -707

$esearch and develo%ment 0Interests %aid -240

&'ce%tional costs or %ro(ts -8)1

Earnin+s (e)ore ta0es /%-


Company Proft & Loss Statements (y Mar*etA&"- ! S/')-S L

Re!en"es '%.''

Cost of goods sold -22,#)4

Inventory holding costs -#38


Contri("tion (e)ore mar*etin+ #.%$##

Advertising media -4,1)0

Advertising research -1)7


Contri("tion a)ter mar*etin+ #%',



Net 1ontri("tion #%,,All numbers in thousands of dollars

A&"- ! (/0)-S L

Re!en"es /#%'

Cost of goods sold -1),311

Inventory holding costs -2#


Contri("tion (e)ore mar*etin+ #%-$

Advertising media -1,380

Advertising research -120Commercial team costs -462

Contri("tion a)ter mar*etin+ %-'4


22/96



Net 1ontri("tion %4,#



23/96

s not purchased this period

M R S T

/%$. $4%-'4 .$%$ '#%'-'-14,#4# -8),##8 -36,627 -27,747

-2,037 0 -386 0

0 0 0 0

4%'-$ .'%#,$ /,%',. #4%-/.

-3,#38 -8,04) -4,32# -4,##0

-2,210 -800 -247 -140

-2,841 -2,2)3 -3,836 -1,670

'%,,. $4%'4 /%-, -%4..

-)42 -477 -38# -620

0 -3,600 -100 -6,720-400 0 -1)7 -400

0 0 0 0

/%.,4 $%.- /%-/ 4%./.

M R S T

/%$. #/%/$4 .$%$ '#%'-'

-14,#4# -#),)11 -36,627 -27,747

-2,037 0 -386 0

0 0 0 0

4%'-$ $/%4'/ /,%',. #4%-/.

-3,#38 -#,800 -4,32# -4,##0

-2,210 -700 -247 -140

-2,841 -1,704 -3,836 -1,670

'%,,. ''%#4- /%-, -%4..

-488 -2#3 -33) -327

0 -1,270 0 0

'%', '/%.#$ /%-' -%'

M R S T

4%4,

0 -2),647 0 0

0 0 0 0

0 0 0 0

%-44

0 -2,24) 0 0

0 -100 0 00 -#8) 0 0

-%,$


24/96

-420 -224 -12 -2#)

0 -2,330 -100 -6,720

94# $%/'# 9# 9$%,.,


25/96

CONS5MER S5RE SONITES MARET PERIO)f some of the tables belo+ are empt, it means that the corresponding stud +as

>rand AarenessA&"- ! S/')-S A!era+e

LOOP L 67LOS7OP L 13

MOMORE M 26

MORE M 20

MOST M #0

MOSTA> M 26

MOE M #2

ROAST R 30

ROC R 60

SOAP S 1#

SOFT S 62SOLO S 6#

SO5L S 1#

TONE T #4

TOPS T 22

TOTE T 41

P"r13ase IntentionsA&"- ! S/')-S A!era+e

LOOP L 7

LOS7OP L 3

MOMORE M 4

MORE M 2

MOST M 3

MOSTA> M 1

MOE M 1ROAST R 16

ROC R 1#


26/96

SOAP S 7

SOFT S 8

SOLO S 11

SO5L S 1

TONE T 8

TOPS T 7

TOTE T 7

Tota2 ;

S3oppin+ 7a(itsA&"- ! S/')-S E0p2orers

Mass Mer13andisers 13On2ine Stores 18

Spe1ia2ty Stores 68

Tota2 ;

CONS5MER PANEL SONITES MARET PERIODMar*et S3ares (y Cons"mer Se+ment :(ased on !o2"me M 0

MOE M 0

ROAST R 13

ROC R 23

SOAP S )

SOFT S #

SOLO S #

SO5L S 1

TONE T 7

TOPS T 3

TOTE T )

Tota2 ;

Distri("tion Co!era+e and N"m(er o) O"t2ets in ea13 C3a

A&"- ! S/')-S

LOOP L #2

Spe1ia2tyStores

Spe1ia2tyStores


29/96

LOS7OP L 40

MOMORE M #8

MORE M 11

MOST M 14

MOSTA> M 21

MOE M 1#

ROAST R 4#ROC R #1

SOAP S #1

SOFT S 3#

SOLO S 37

SO5L S 37

TONE T 3)

TOPS T 2)

TOTE T 41

SEMANTIC SCALES SONITES MARET PERIO>rand Per1eptions 9 On a s1a2e )rom :Lo< to . :7i+3 M 2*1

MOE M 4*3

ROAST R 1*7

ROC R #*3

SOAP S 2*1

SOFT S 2*1

SOLO S 1*8

SO5L S 2*)


30/96

TONE T #*#

TOPS T 2*)

TOTE T 6*3

Idea2 a2"es )or ea13 Se+ment 9 On a s1a2e )rom :Lo< tSe+ment Period No= o) Feat"res

E0p2orers 4 4*4

7i+3 Earners 4 3*2

Pro)essiona2s 4 4*8

Sa!ers 4 2*7

S3oppers 4 2*0

E0p2orers / 4*#7i+3 Earners / 3*2

Pro)essiona2s / #*0

Sa!ers / 2*7

S3oppers / 2*0

E0p2orers # 4*6

7i+3 Earners # 3*2

Pro)essiona2s # #*3

Sa!ers # 2*6

S3oppers # 1*)

E0p2orers 4*67i+3 Earners 3*2

Pro)essiona2s #*#

Sa!ers 2*#

S3oppers 1*8

E0p2orers 4*7

7i+3 Earners 3*2

Pro)essiona2s #*8

Sa!ers 2*#

S3oppers 1*8


31/96

Importan1e o) 13ara1teristi1sNo= o) Feat"res

On a s1a2e )rom :not important< to :!ery importantrand Per1eptions 9 On a s1a2e )rom 9# :Lo< to # :7i

Building a perceptual map requires man data points. ence, this stud +ill

A&"- ! S/')-S E1onomy

Idea2 a2"es )or ea13 Se+ment 9 On a s1a2e )rom 9# :Lo

Se+ment Period E1onomy


32/96

In"en1e o) Prod"1t C3ara1teristi1s on Per1ept"a2 DimenA&"- ! S/')-S E1onomy

COMPETITIE ADERTISIN6 SONITES MARETEstimated Ad!ertisin+ E0pendit"res :in t3o"sand do22arsy >rand and Cons"mer Se+mentE0p2orers S3oppers Pro)essiona2s 7i+3 Earners

360 260 )40 1,140

480 #30 110 110

1)0 1)0 1,340 1)0

110 110 #0 220

170 230 60 60

1)0 1)0 1)0 1)0

170 120 60 120

340 2,360 340 340

230 230 1,010 1,060

160 1,0)0 160 160

100 100 100 100100 100 100 100

310 #0 #0 #0

210 #0 110 320

1#0 4#0 1#0 1#0

420 1,040 160 160

usands of dollars

ARET PERIOD 4 >y Firm and C3anne2

On2ine Stores

33 2# 13

42 #4 1#

32 16 22

## 87 1431 31 #

Spe1ia2tyStores

MassMer13andisers


46/96

>y >rand and C3anne2On2ine Stores

20 12 )

13 13 4

30 2 2

2 # 1

3 10 2

4 22 3

3 1# 7

13 10 7

1) 6 1#

20 10 4

10 34 #

10 34 #1# ) 0

12 4 2

7 1# 2

12 12 1

PERIOD 4

S3oppers Pro)essiona2s 7i+3 Earners Sa!ers


Spe1ia2tyStores

MassMer13andisers


47/96

RET PERIOD 4

On2ine Stores

On2ine Stores

4ent

?e :in t3o"sands o) "nits< Mar*et 6rot3 :in ;

Period ' Period , Period '

MassMer13andisers

MassMer13andisers

Tota2 "nti2Period ,


48/96

140 8) -6*4 -40*7

#86 807 3#*2 86*4

336 23) 4*0 -26*1

202 178 4*0 -8*3

600 ))3 1)*6 )8*2

0 0 5A I09

#et si%e in one and 1ve periods, if a brand +ere introduced next period.

D 4


=; =; =; =;

oint

5ti2ity Level5ti2ity Level


49/96

nites mar#et

Sa!ers

#410

16

21

#4

42

40

17

44

10

7164

11

40

30

2)

Sa!ers

1

0

0

1

)

1

11

0


50/96

1

26

34

0

0

23

2

;

Sa!ers1

0

0

0

6

1

1

1

0

032

37


51/96

0

0

1)

2

;

Sa!ers

3

1

1

130

6

3

3

2

2

160

183

0

1)4

12


52/96

o2"me so2d

On2ine Stores

24,467 3#,002

11,#00 ),471

#,18# 11,823

3,383 2,006

22,772 4,7)#

#,360 1,33#

4,3)0 3,2)8

73,#)7 42,180

37,4)2 82,21)

38,007 20,833

113,080 23,372

128,482 26,#16

2,634 0

12,218 17,337

67,181 10,0#7

#0,784 13,#07

N"m(er o) O"t2etsOn2ine Stores

2,1#1 600

MassMer13andisers

MassMer13andisers


53/96

2,1)6 3)6

700 307

1,183 1#4

1,8)2 2#3

3,12# 348

2,241 483

2,187 #161,402 624

1,)77 414

3,3#0 463

3,336 46#

1,#)) 0

1,02# 281

2,#8) 2#7

2,180 18#

$%' %-/

Pri1e

6*1

3*0

#*6

2*7

2*2

4*7

#*3

3*0

#*7

3*0

2*2

2*4

#*4


54/96

#*8

2*1

2*)

Pri1e

3*7

#*8

#*)

2*1

2*)

3*7#*8

#*7

2*1

2*)

3*6

#*)

#*#

2*1

3*0

3*##*)

#*3

2*1

3*1

3*4

#*)

#*1

2*2

3*2


55/96

Pri1e

10*0


56/96

Sa!ers

420

1,700

#70

1,7201,220


57/96

Sa!ers

260

160

1)0

#0

60

1,340

60

340

230

160

730780

#0

#0

1,010

160


58/96


59/96

"nit< Re2ati!e Mar*et Si?e :in ; o) tota2 si?e

Documents

Report Foxtrot S Per04 4514