Capabilities Deck

What we do for our clients

Provide Trusted Recognition and Community Exposure

Specifically Targeted Market Demographics

The Lowest CPM of all major advertising mediums

Repetitive Exposure

Ways to measure Return on Investment

Benevolence to schools while receiving an affordable, effective and targeted advertising

opportunity

Turnkey Service

WE GIVE YOU...Trusted RecognitionA trusted environment to reach parents and community residents. Community residents see that you are approved

by and supporting our local schools. That is a real advantage over your competitors!

Community recognition by the school board and other prominent community members - a great way to develop business relationships in demographics you would like to grow your business.

We give the philanthropic minded owner a way to tastefully get exposure for their business while giving back to the community

98% of the respondents felt that the ad created a positive image for the advertiser(Robinson, Yesawich, & Pepperdine, Inc.)

95% of Americans are reached by mediatargeting drivers and passengers

(Outdoor Advertising Association of America)

WE GIVE YOU....Your Target MarketNo wasted ad dollars here!

Target by zip code, ethnicity, age, household income, gender, etc... We got this!

94% recall rate of specifics - 1% lower than television

(Product & Acceptance Research, Inc.) (Outdoor Advertising Magazine TACA's market research July/August)

(RYP & Becker Group)(Nielsen Ratings)

Morning and evening routes are key times when businesses want to run their ads(Allbusiness.com)

WE GIVE YOU….The Lowest CPMCost per thousand impressions is much lower that the 7 other ways to advertise

(Media Education Foundation)

static billboards, direct mail, newspaper, Internet, TV, Radio and magazines

96% of respondents say mobile advertising is more effective than traditional outdoor advertising(Outdoor Advertising Magazine TACA's Market Research)

Only a 19% retention rate for stationary signs (Capitol Communications Group)

80% of those who have satellite TV have a DVR set up, and 90% of those that use the DVR fast forward through commercials -- Clear ChannelRadio/TV contracts state that commercial may not run due to inventory that is filled with low or no charge rates, or sporting event contract obligations - “no guarantee”

Radio can cost up to $400 for one 30 second spot -- For the same $400, Steep Creek offers you 160 hours a month of billboard advertising. Traditional radio is getting left behind by Pandora, Beats Music, etc -

put your money into something affordable, new, unique and effective.

WE GIVE YOU….Repetitive ExposureRoute 40+ hours a week

Hundreds of miles repetitively

Americans report spending an average of 15 hours per week traveling Reach families during their normal day to day life - driving, walking the dog, watering their lawn, drinking coffee on

their porch

Individual vehicle advertising generates approximately 50,000 daily visual impressions.(Outdoor Advertising Association of America, Inc.)

1,000,000 Visual impressions per month!(U.S Census Bureau, Houston Metro Area)

98% of In-car audiences indicated they noticedtruck-side ads.

(American Trucking Association)

WE GIVE YOU…. A Way To Measure a ROIPut your return on investment element on the billboards so you can measure their worth -- you don’t have to take

the stats at face value!

Mobile advertising generates 4.3 times more attention than a static billboard.(Perception Research)

(Capital Communication Corp.)

29% say outdoor advertising caused them to visit a retail store within a week.(Arbitron National In-Car Study)

TV ads should be shown at least five times to attain message retention and to push for consumer action(Fox Marketing)

WE GIVE YOU…. A Benevolent CauseA significant amount of your ad revenue is given to the ISD in which you purchase your advertising!

For the better half of a decade, our bus ads have been in over 30 districts throughout Texas.A great way to get something as you give back.

Targeted, Affordable, and Effective.

Repetitive but simple advertisements are the kind of advertisements that stick with people.Ads Up Now Advertising

WE GIVE YOU….Turnkey ServiceMaterials

Graphic creation and layoutBoard ApprovalsRoute Research

PrintingInstallation

Removal

SCM offers many ways to pay for this advertising: full, quarterly or monthly

It is clear that auditory recognition memory is significantly inferior to visual recognition memory. National Center for Biotechnology, Hewlett-Packard Development Company