REMODELING BUSINESS SOLUTIONS

IN OVER 2000 HOMES A WEEK

CASE OFFERS THE WHOLE PACKAGE

CASE

Marketing

Sales Process

Production

Systems

Business Manageme

nt

Estimating

Client Management

MARKETING

TAKE ADVANTAGE OF EXTENSIVE MARKETRESEARCH CONDUCTED BY CASE

Find the best clients and learn how to reach them

Target your marketing efforts on clients who are ready to remodel

Maximize your marketing return on investment

BE A PART OF THE NATIONAL BRANDIN HOME IMPROVEMENT

Have a name and trademark that is nationally recognized as a remodeling industry leader

Benefit from national and regional marketing to bring in new clients

Growth strategies

LEVERAGE PROFESSIONALLYDESIGNED MARKETING MATERIALS

Build print ads, direct mail materials, and brochures in a matter of minutes with our web-based MediaBuilder

- User friendly

- Customize your messages

- Target clients in your market

- Extensive library of images

- Ad copy and content based on proven marketing themes

- Receive continual updates and seasonal enhancements to marketing creative

SALES

SALES TRAINING

• Learn the secrets to successfully selling remodeling

• Sell the right project to the right client

Presentation•Re-state agenda•Your story•Relevant to project/client

A REMODELING SALES PROCESS

Warm up Call

•Consistent•10-20 Minutes•Set agenda

Follow Up•24 Hours•Client fears•Maintain momentum

Preparation•Location•Project•Mental

Introduction•1st Impression

•On time•Set agenda

Tour•It’s not just about the project•Listen•Don’t pull it out of the oven too soon

Proposal Close•3 Questions•Ask for the business•Non-event

Budgeting•Not an estimate•Use ranges•Don’t be afraid

SALES MANAGEMENT REPORTS

ESTIMATING

Case Job Estimating System (CJES)

USER-FRIENDLY ON THE SPOT ESTIMATING

•CJES works with the sales process

•“One stop” close capability

•Involves client in costing decisions

•Produces complete contracts on the spot using templates

•Integrated with QuickBooks

Ask for the order……

Generate a contract….

PRODUCTION

MANAGE PRODUCTIVITY

30 minutes a day wasted

= 6.25% of the available time = -$18,750 per man per year

Proof : $25/hr (wage) + Burden (50% of wage)

= $37.50/hr (total cost of labor per hour) + Overhead

and profit (at 50% GP)

= $75/hr (sale price of labor) x 2,000 (available hours

in a year)

= $150,000 (yearly labor revenue per man) + material

and subs (same as labor +/-)

= $300,000 (total yearly production per man) x 6.25%

(30 minutes wasted each day)

= $18,750 (lost productivity per year per man).

RED HOUSE WEB BASED SCHEDULING

FIELD PERSONNEL EVALUATION AND IMPROVEMENT

PROJECT SCHEDULING

BUSINESS PLANNING

GROWTH STRATEGIES

Peaks

Valleys

Handyman

Specialties (Kit/Bath)

Major Remodeling

New Construction

Stable Economy

STABILIZE BUSINESS, REDUCE RISK

Traditional Full Service/MajorAlterations

Specialty Remodeling (Kit / Bath /Win & Doors / Siding / Roofing)

Maintenance/Repair (Handyman)

Decorating (incl. Furnishings,Home Office)

Mechanical (Plumbing / HVAC /Elec.)

Cleaning / lawn care, etc.

Other (Financing / Insurance, etc.)

Percentage of Money Spent on Their Home

LEVERAGE YOUR EXISTING CLIENT BASE

PROJECTIONS, SALES, GP, PROJECTIONS

QUICKBOOKS REPORTING

OWNER DEPENDENCE

Do you take annual vacations?

Do you have an exit strategy?

Could you sell your business for a profit?

Do you have someone to turn to for answers?

1961 Fred Case founded Case Construction Company

1970 Case moved from Mr. Case´s home to an office in DC

1976 Case awarded the FIRST Residential Contractor of the

year by the National Remodelers Association

1981 Case became Case Design/Remodeling, Inc

1983 Case opened first satellite office in Falls Church, VA

1992 Case Handyman Division established

1997 Case Handyman Services Franchise launched

Today, CASE is the largest full service remodeling firm in the Washington Metropolitan area and one of the most respected firms in the Nation, with over 70 locations in the United States. Case has won over 60 national awards and been published in most of the major newspapers and magazines.

CASE HISTORY

CASE HAS THE SOLUTIONS

Marketing

Sales

Estimating

Production

Business

To help you turn your remodeling practice into a business

THE CASE A to Z PROCESS

Microsoft Word

= An integrated System for theHome Improvement Business

CJES

THE CASE DIFFERENCE

CASE

Over 1000 years of remod.

exp.

Multiple divisions

under one roof

Leader in

consumer &

industry media

National & Local

Alliances 70+ awards for excellence

Leader in Technology

National Business Partners

Massive Client Base

DISCOVER MORE

Come to… Discover Case

Convention Center Room 333

Friday the 14th

2:30-3:30 p.m.

Or… Attend a Case Open House

800.426.9434

CaseFranchise.com

Ask your Development Director