RELEASED UNDER THE FOI ACT 1982 - Department of Home Affairs · Sukabumi, West Java . Manggarai Barat, NTT . Kupang, NTT, and . 2) PIC Category 1: Summary Key Findings . Identification

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TABLE OF CONTENTS Public Information Campaign Market-Research Review 2

Background PIC Category 1: Summary Key Findings

Identification of PIC Target Audiences Socio-economic Profile of the Target Audiences 3 Knowledge of People Smuggling Activities

Information Target Audiences Want to Know 4 Developing Key Messages General Message Themes 5 Psychographic Analysis

PIC Category 2: Summary of Key Findings 6 Identification of PIC Location / Target Audiences Target Audiences Awareness of People Smuggling Information Channels General Message Themes 7

Market Research-Based PIC Activities 8 Market Research Based Public Information Campaign 9

Introduction PIC Strategy Overall PIC Objective 10 Field Testing PIC Tactics And Messaging Key Messages For PIC Category 1 12 Key Messages For PIC Category 2

Monitoring & Evaluation 13 PIC Category 1 Events Schedule 15

Local Champion Workshop In Jakarta 18 Key Opinion-Former Workshop 19 Religious Leaders Workshop 20 Coastal Industry Leaders Workshop 21 Irregular Migrant Smuggling Awareness Day 22 Religious Outreach 23 Movie Night 24 Proud Fishermen Family Day 25 Be Creative Festival 26 Radio PSA 27

PIC Category 1 Collateral IOM PIC Logo 31 Certificate 32 Base PowerPoint Presentation / Flip Chart 33

“I Want To Know” Information Booklet 34 21 Month Calendar 35 T-Shirt 36 Stickers 37 Coat 38 Cups 39 Families Awareness Photo 40 Two Part Video Series 41 Sermons 42 Flags 47

PIC Category 2 Events Schedule 48 Key Opinion-Former Workshop 51 Key Player Round Table Meeting 52 Partnership Networking Function 53 Talk Shows Series 54 People Smuggling Newsletters 55 Stand Alone Brochure Dispenser 56 PIC Category 2 Collateral 57 IM People Smuggling Pamphlet 58 Cool Bag 59 Hat/Baseball Cap 60 X-Banner 61 Point Of Entry Posters And Billboards 62 Budget Summary Outline 63 Detailed PIC Strategy Budget 64

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RELEASED UNDER THE FOI ACT 1982

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Public Information Campaign Market‐Research Review

Background The predecessor to this report, the IOM Public Information Campaign Market research report, identifies the critical components required to develop the communication strategies and tactics of the two prong (referred to as PIC Category 1 and PIC Category 2) Public Information Campaign (PIC). Whereby: 1) PIC Category 1 targets fisherman, boat owners, boat builders, and coastal industry workers across 14

villages in four locations: Kualuh Leidong, North Sumatra Sukabumi, West Java Manggarai Barat, NTT Kupang, NTT, and 2)

PIC Category 1: Summary Key Findings Identification of PIC Target Audiences The market-research report identified key decision makers at the household and village level. The market-research identified three levels of target audiences; Tier One (primary target audiences), Tier Two (secondary target audiences), and Tier Three (Tertiary target audiences).

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Socio-economic Profile of the Target Audiences The socio-economic profile defined in the market research report establishes the following parameters to the development of PIC strategy and tactics: 1) In Kualuh Leidong, Manggarai Barat, and Kupang the heterogeneous ethnic nature of the coastal

industry population and the high rate of understanding of the Indonesian language calls for PIC content materials to be developed in the Indonesian language. In Sukabumi, where 100% of market research respondents stated they spoke Sunda and Indonesian, PIC content can be developed in both languages.

2) In Sukabumi. Manggarai Barat, and Kualuh Leidong, 70% of the target population have at most a grade six education, indicating the need for PIC materials to be simple to understand (not too technical) and highly visual.

3) The LQAS methodology reveals a majority of the target audiences in all four locations are from low income households encouraging PIC activities to be sensitive to the target audience financial condition in addition to taking into consideration how their financial condition will affect attitude towards people smuggling.

4) The use of religious leaders as mediums to raise awareness of people smuggling is supported by the market research report. Religion takes a prominent role in all four locations, with Islam being the majority religion in Sukabumi and Kualuh Leidong, Christianity being the majority religion in Kupang, and an even split between followers of Islam and Christianity in Manggarai Barat.

Knowledge of People Smuggling Activities The PIC content is determined by filling in the gap between what the target audience should know about people smuggling and what the target audiences already knows about people smuggling. The market research report indicates the PIC focus content on four areas: 1) An introduction to people smuggling. This includes materials which cover what people smuggling of

irregular migrants is, why it is an issue, who is impacted, where and how does it occur. 2) The negative impact of people smuggling irregular migrants. This content can expand on the impact of

people smuggling irregular migrants on a village, provincial, and national level. 3) The local and international laws pertaining to people smuggling of irregular migrants (with the provided

caveat that the target audience has a limited education and a limited understanding of legalese. 4) The actions that are expected from the target audience if they are faced with a people smuggling

incident either directly or indirectly. The market research measured what target audiences want to know about people smuggling. This information may differ from what the PIC has determined the target audience ‘needs’ to know. The PIC can use both sets of information to balance content between what the target audience ‘needs’ to know (thereby fulfilling the conditions to raise awareness) and also what the target audience wants to know (used in the content material to keep the audience interested in the media being presented.) The best case scenario is when information that the target audience ‘needs’ to know intersects with information the target audience wants to know.

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Information Target Audiences Want to Know

Are the IM carrying disease? Carrying narcotics? Associated with terrorists?Are they trying to spread their religion?

Background

Process

Legal

Rumor

Why Indonesia?How did they become IM?Why Australia?

What steps do we take if we come across people smuggling activity?How can we be sure IM are protected from abuse if we report peoplesmuggling?How do we distinguish between regular tourists and IM?Do we get compensated if we stop people smuggling and must bear somecosts?

What are the Indonesian laws related to people smuggling? What are theinternational regulations?What protections do the IM have?How do you define IM?Are there any rewards for the people who report people smuggling activities?Where does the law draw the line? If we give food to a hungry IM is thatbreaking the law?What agency is responsible for people smuggling?What happens if IM pose as tourists and hijack me and my ship when weare out at sea? Am I responsible?

Developing Key Messages Understanding the Deterrents and Motivators to Support People Smuggling In-depth focus group discussions on people smuggling motivators and deterrents reveals the basis for the PIC key messages. Interestingly the root reasons driving motivators and deterrents are the same, that is: 1) spiritual reward (Pahala) and, 2) self worth, whereby some target audiences are using a misinterpreted understanding of spiritual rewards and self-worth to justify involvement in people smuggling activities.

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General Message Themes The following message house was derived from the market research.

Psychographic Analysis The market research psychographic analysis of the target audience propensity to engage in people smuggling activities identified six categories of behavior. The psychographic analysis allows the PIC to increase the accuracy of key messages as target audiences can be separated and targeted according to specific behaviors. The six categories identified in the Psychographic analysis are:

This group will support people smuggling based on humanitarian/religiousreasons.

Opportunist

Cornered

Price is Right

Sympathizers

No Way

This group is risk averse (both to legal ramifications and physical dangersof travel to Australia) and head strong. Are willing to support people smugglingactivities without hesitation.

This group will support people smuggling because they are in a difficultfinancial position and feel that the only way they can get out of it is byengaging in this activity.

This group will support people smuggling when the rewards are high enough.While ‘high enough’ is a subjective response, the socio-economic demographicshould help indicate which locations may have a higher frequency of targetaudiences in this category.

With FamilialSupport

This group will support people smuggling if a friend is involved, they are encouragedby someone they trust, or a close family member invites them to join.

This group will not support people smuggling under any circumstances.

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PIC Category 2: Summary Key Findings The market research approach in PIC Category 2 (Lampung) differs from PIC Category 1 due in large part the difference in target audience populations. PIC Category 1 target audience populations number in the thousands, while PIC Category 2 target audiences number less than 100. Still, the market research identified key information to support the strategy and tactics in PIC Category 2. Identification of PIC Location / Target Audiences Market research identified the need for the IOM PIC to reach beyond the initial targeted Bakauheni Port to include (as a first step) Panjang harbor. Market research identified key government partners who during the research expressed their willingness to support the PIC. These government partners are: Current IOM partners who clarified commitment to support PIC: Lampung Immigration office Head of United People, Politics, and Protection Agency Bakauheni Indonesian Harbor Police (KP3) Government agencies who have expressed interest in becoming IOM partners Indonesian Navy in Lampung Panjang Harbour Administration Agency Indonesian Water Police Indonesian Ferry Association Government agencies who are prime candidates to becoming IOM partners Department of Home Affairs Land Transportation Organization (ORGANDA) Target Audiences Awareness of People Smuggling The market research report indicates that only IOM partners had awareness about people smuggling.

This finding encourages the PIC Category 2 events and collaterals to start with a basics information approach. Information Channels One-on-one interview results indicate Lampung target audiences respond well to awareness raising message through workshop/training activities. The large number of partner agencies require regular discussion and face to face interaction. Scheduled round table meetings or networking type functions will support cooperation and team building. To develop prestige and political will for the people smuggling issue, exposure on mass media, TV for example, will be offered to key partners. Radio is an alternative but not as prestigious. The dearth of knowledge in relation to people smuggling amongst a range of one-on-one interview participants reflects the need for an easily accessible information package.

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General Message Themes The following message house was developed for PIC Category 2 target audiences.

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Market Research-Based PIC Activities

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Market Research‐Based Public Information Campaign

Introduction The IOM PIC Market Research report identified critical building blocks required to develop a strategic Public Information Campaign (PIC). This included: - Identification of PIC target audiences - Target audience demographic profile - Target audience current knowledge of people smuggling activities - Motivations and deterrents of people smuggling - Target Audience Psychographic Analysis on susceptibility to people smuggling - General message themes - Possible information channels In addition, the Market Research report called for the use of a two prong (referred to as PIC Category 1 and PIC Category 2) approach. The first approach, named PIC Category 1, refers to the PIC activities conducted in selected villages in - Sukabumi (West Java), - Manggarai Barat (NTT), - Kupang (NTT), and - Kualuh Leidong (North Sumatra). The second approach, named PIC Category 2, refers to the PIC activities conducted in key ports in the province of Lampung. PIC Strategy For both PIC Category 1 and PIC Category 2 the PIC uses three main strategies to raise awareness of people smuggling amongst key target audiences: Advocacy A soft ‘urgency appeal’ advocacy style approach is used to gain support

and buy-in from key community leaders including the village head, raise community support, maximize PIC content and messaging, and position community leaders as sources of people smuggling information.

Social Mobilization The PIC will use members of the community to contribute to the success of the awareness raising activities by encouraging community members to contribute time and energy to key PIC events. Including a social mobilization component will make communities feel they are driving the agenda which fosters ownership and encourages long term community support of key messages.

Multi-tier target audience approach

The Market Research report has identified three tiers of target audiences at both the household and village level. The PIC will not exclusively focus on primary tier target audiences but instead also include activities which reach both secondary and tertiary tiers. This strategy will develop an ‘awareness of people smuggling buffer’ around the target audiences and potentially act as a safety net to the primary target audience’s decision making processes.

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Overall PIC Objective Overall objective is to contribute to and strengthen ongoing efforts to curb irregular migration and prevent people smuggling through Indonesia to Australia by educating key target audiences about the issue. A secondary objective is to gain sufficient understanding about effective education and awareness-raising campaigns targeting diverse audiences around Indonesia to be able to rapidly replicate these efforts across the country over several years as people smugglers identify and exploit new areas as transit/exit points for irregular migrants. Specific PIC Objectives

- Educate target audiences about people smuggling, and Indonesia’s position as an important transit point between countries of origin and Australia.

- Educate target audiences about the ramifications of supporting transnational criminal organizations involved in people smuggling. These include the possible punishments one faces if intercepted in either Indonesia or Australia.

- Lessen the desire to participate in maritime people smuggling ventures.

Field Testing PIC Tactics and Messaging PIC Category 1 tactics and messaging were field tested in two different ways. Method 1. An IOM PIC field facilitator went to Sukabumi to discuss planned tactics and messaging

with 12 fishermen from Cikahuripan village, 21 fishermen from Loji village, 10 fishermen from Citarik village and 17 fishermen from Pasir Baru village. All fishermen interviewed were in agreement with the chosen tactics. The two recurring comments which occurred during discussions were, ‘Please make sure this happens and is not talk,’ and secondly, ‘Make the prizes big.’

Significant finding: Many fishermen stated they understood ‘people smuggling’ as trafficking, both of women (for prostitution) and children (for child labor). To avoid confusion the PIC refers to people smuggling of irregular migrants as “illegal migrant smuggling” which is translated as “penyelundupan imigran ilegal” in the Indonesian language. This establishes the issue as unique to ‘trafficking’ and also reflects the Indonesia government’s chosen vernacular when discussing this issue in public.

Method 2. IOM PIC field researchers called contacts from all target villages in Manggarai Barat,

Kupang, and Kualuh Leidong. The results of the phone conversations were not as in-depth as the face to face conversations and presentation of materials which occurred in Sukabumi. Village heads and the village secretariat (who speaks on behalf of the village head when they are not available) stated they looked forward to the IOM PIC program being implemented and would give the program their full support.

Phone interview participants did not provide significant inputs to PIC messaging.

However, when the field researcher asked participants which they preferred between the two slogans, “I know people smuggling is wrong” and “I know irregular migrant smuggling is wrong” the majority of phone interviewees chose the latter.

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PIC Category 2 tactics and messaging were field tested by phone.

IOM PIC field researchers called government contacts in Lampung to discuss key messages and tactics. Government partners suggested key messages included “It is my duty,” “I will serve on all matters,” “Ready to protect from all illegal activity” Government partners are supportive of the tactics and agree cross-sector bonding activities are required to ensure team work and buy-in.

Government officials agreed with the idea of hosting regular TV dialogues. However, they all stated that protocol must be followed and the head of each government body must be invited to be the speaker (ie: Do not invite a lower ranking officer even though they are knowledgeable about the topic.) If the head of the government body cannot attend the dialogue he/she will appoint a replacement.

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The IOM PIC will use the Global Theme on materials aimed at an audience which reaches beyond Tier One and Tier Two target audiences. The three specific key messages, which are based on the root reasons target audiences will not engage in people smuggling activities, will be used to add depth to key target audience awareness of people smuggling issues. Key Messages for PIC Category 1

Key Messages for PIC Category 2

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Monitoring & Evaluation A credible monitoring and evaluation component clearly indicates in which areas and for which target audiences the PIC has positively increased knowledge of the IM people smuggling issue.

The PIC monitoring and evaluation component meets three key objectives:

1. measures impact of communication tactics 2. provides continuous flow of lessons learned and a continuously developing knowledge base 3. forms the framework for future IOM decision making processes Monitoring mechanisms, which are an important component of the PIC reporting, include:

- Field monitoring/spot check conducted for each event (For example, for events which are held in 14 villages, a select number of villages will be monitored or spot checked. Which village(s) to be monitored for each event will be chosen by the IOM PIC team.)

- Summary of Event reports will be delivered once an event has been completed to convey: Summary outline of event (What happened? Was it a success? Why/Why not?) Estimated number of audiences reached Return on Investment Lessons learned

- Interviews/surveys with target groups for each event. (Not each village will have participants interviewed at each event. For each event a certain number of villages will be chosen where the target groups are interviewed/surveyed)

- Review of relevant literature (government reports, third party updates, etc) - Direct/partner observation

Program evaluation will be as rigorous as phase one research. To measure impact and affect of PIC, clear indicators which measured in Phase 1 research will be directly compared to evaluation results. The quantitative and qualitative questions which form the benchmark data are:

Knowledge

• Is people smuggling legal or illegal? • What happens if people are caught people smuggling? • How does people smuggling affect Indonesia? What are the impacts? (social/economic) • Are there any risks to people smuggling?

Attitude

• What do you personally feel about people smuggling? • On a scale of one to ten, with one being a not so serious illegal activity, and ten being a very

serious illegal activity, • how do you rate people smuggling? • Is people smuggling worth the risk? • Would you support people smuggling activity if the price was right? Why or why not? • Can anything be done about people smuggling? Why or why not? • Should more be done by the government about people smuggling? Why/Why not?

Participation

• If you heard about migrants requiring your support to help them get out of Indonesia what would you do?

• Would you report irregular migrants if you spotted them? Why, why not? • Would you try to talk a neighbor or a friend out of people smuggling? • Do you have a personal responsibility to do what you can to stop people smuggling?

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The qualitative and quantitative communication campaign indicators are based on target outcomes. Outcome 1: Increase in general understanding of negative impact of people smuggling

Indicators Measures Greater understanding of legal consequences of people smuggling. (Both in Australia and Indonesia)

% change between evaluation research results and benchmark research results of participants of one-on-one interviewees who can recite legal consequences of people smuggling

Greater understanding of negative impacts (social and economic) people smuggling has on various stakeholders. (from themselves as individuals, to the community, to the nation, to international neighbors)

% change between evaluation research results and benchmark research results of participant ability to recite negative impacts of people smuggling and various affected stakeholders

Lesser perceived willingness by target populations to undertake in people smuggling. (Is people smuggling justified? Are there any situations where it is okay to support a people smuggling activity? In what case would you support people smuggling)

% change between evaluation research results and benchmark research results of participant willingness to engage in people smuggling activities, no matter what the scenario. % increase in interview participants responding that under no circumstances is people smuggling justified.

Outcome 2: Increase in willingness to prevent people smuggling activities Increased willingness to talk a neighbor or someone in the community out of considering engaging in people smuggling activity.

% change between evaluation research results and benchmark research results of participant willingness to directly talk to a neighbor, community member out of engaging in people smuggling activities.

Increased reporting of potential people smuggling activities to authorities.

Increase in number of reports from community about people smuggling activity

Increased attention paid to irregular migrant smuggling activities.

Increase in non-IOM supported activities related to curb irregular migrant smuggling.

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PIC CATEGORY 1

EVENTS SCHEDULE

THE CHART ON THE NEXT PAGE IS THE EVENTS SCHEDULE FOR PIC CATEGORY 1

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PIC CATEGORY 1

EVENTS

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LOCAL CHAMPION WORKSHOP IN JAKARTA

Objective - create understanding of why awareness of irregular migrant smuggling is important - give local champions the sense of the ‘bigger picture’. (They are working at the local

village level but they are part of a national team working on an important issue.) - to clarify the local champion role in the PIC and introduce them to local IOM partners. - to secure long term partners in the target villages

Description One individual has been selected from each village (total 14 individuals) to serve as the local partner (referred to as the local champion) to the PIC campaign. A workshop in Jakarta will invite the local champions from each of the villages to discuss:

- Brief background of IOM - Irregular migrant smuggling in the news. - Results of the market research. - The proposed IOM PIC - Inputs on IOM PIC from local champions - The three key messages - The role of the local champion in the PIC - How the local champion can support the film crew - Discussion and handout of the PIC information kit (Consistent of “What I Want to

Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”.

- Discussion of materials in PIC information - Closing Question and Answer

Target Audiences

14 Local Champions (representing each village) + local representatives from the IOM team

Date Schedule

March 25, 2010

Pricing USD 1,545.00 Transportation (return) for 30 individuals Two nights shared accommodation Daily allowance

Collaterals Used

PowerPoint (customized) PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”)

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KEY OPINION‐FORMER WORKSHOP

Objective - to conduct a regent level workshop with leadership representatives of all four villages. - to create understanding of why awareness of irregular migrant smuggling is important - to build relationships and to engage key opinion-formers for input, guidance, buy-in - to prepare community leaders with information as their advice will be sought by primary

target audiences (fishermen and their wives)

Description Conducted at the regency level of each location, this is a workshop with key opinion-formers representing each of the target villages in the specific location to discuss the following agenda: - Irregular migrant smuggling in the news. - Brief background of IOM - Results of the market research. - The three key messages - The proposed IOM PIC - Requests from the leaders to get involved in two key mass events. The June ‘Proud

Fishermen Family Day’, and the July ‘Be Creative Day’ - Open discussion of the different roles the Key Opinion-Formers can play in the PIC - Preparation for film crew coming to shoot video - Handout the PIC information kit (Consistent of “What I Want to Know” booklet, “21 Month

Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag” - Discussion of materials in PIC information kit - Closing Question and Answer

Target Audiences

32 Government officials, traditional leaders, representatives of organizations which work with coastal based organizations, community members with influence, civil society organizations.

Date Schedule

April 06, 2010

Pricing USD 6,120.00 for a regent level workshop in all 4 target areas Snacks, lunch, and transportation compensation are calculated in corresponding budget.

Collaterals Used

PowerPoint (customized) PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”)

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RELIGIOUS LEADERS WORKSHOP

Objective Six objectives of the religious leaders workshop are: - to hold a regent level workshop inviting six religious representatives from each

target village in order to create understanding of why awareness of irregular migrant smuggling is important from a religious perspective

- to engage religious leaders as partners for a number of activities - to prepare religious leaders to answer questions they may receive about irregular

migrant smuggling from target audiences - to invite Religious leaders to actively disseminate the PIC messages through

prayer services - PIC will attempt to engage provincial level religious leaders to exponentially

increase the power of the activity - to create buy-in and long term partnership with an important pillar of the community

Description Regency level workshop with participants from all target villages in that location, to work closely with representatives of all relevant religious groups during workshop to discuss - Irregular migrant smuggling in the news - Brief background of IOM - Results of the market research - The three key messages - Open discussion of the different roles the religious leaders can play in the PIC - Get religious leader support in “Religious Outreach” event - Workshop development of example of sermons (Islam/Christian) made by the PIC

team - Preparation for film crew coming to shoot video - Handout the PIC information kit (Consistent of “What I Want to Know” booklet, “21

Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”. - Discussion of materials in PIC information - - Closing Question and Answer

Target Audiences

96 Religious leaders across 14 villages expected to reach at least 50 persons, for a total of 4,800 reached individuals

Date Schedule April 07, 2010 Pricing USD 6,080 or workshops conducted at the regent level in 4 locations

Snacks, lunch, and transportation compensation are calculated in accompanying budget.

Collaterals Used

PowerPoint (customized), Islamic Sermon, Christian Sermon PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”)

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COASTAL INDUSTRY LEADERS WORKSHOP

Objective The four objectives of the regent level coastal industry leaders workshop are: - to create understanding of why awareness of irregular migrant smuggling is

important - use inputs to guide final revisions to activities - get commitment to join and promote the activities - allow village representatives to share ideas with representatives from other

villages in the PIC

Description A regency level workshop inviting fishermen elders, boat owners, and key persons involved in the coastal industry to discuss: - Brief background of IOM - Results of the market research - The three key messages - Discussion of PIC campaign, when the activities will be held, get commitment

to join/support the activities - Get support and commitment of involvement on Irregular Migrant Awareness

Day - Preparation for film crew coming to shoot video - Handout the PIC information kit (Consists of “What I Want to Know” booklet,

“21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”.

- Discussion of materials in PIC information kit - Closing Question and Answer

Target Audiences Fishermen, crew captains, boat owners, coastal industry leaders

Date Schedule April 08, 2010

Pricing USD 6,080.00 for workshops in 4 target areas. The program aims to reach a total of 128 coastal industry leaders who have influence over at least 100 people each, reaching 12,800 persons.

Collaterals Used PowerPoint (customized) PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”)

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IRREGULAR MIGRANT SMUGGLING AWARENESS DAY

Objective Held at the fish market, the three objectives of the Irregular Migrant Smuggling Awareness day are: - to create understanding of why awareness of irregular migrant smuggling is

important - introduction to key message to target audiences - develop buy-in from target audiences - - generate excitement for PIC activities with family pictures event - expected to

create word of mouth news

Description A half day of activities based on two key activities: - an Irregular Migrant Smuggling information table set up at the fish market

beginning at 0530 am when fishermen are starting to bring their catch to market. Pamphlets will be available for both fishermen, booth operators, and market visitors. Booth operators will hold quizzes based on presentation materials (mounted around table).

- fishermen family portrait event. Families are invited to take their picture with a photographer.

- giveaways of prizes (stickers, jackets, bags, cups) Target Audiences Primary, secondary, and tertiary level target audiences at the fish market. Estimate

to reach 300 people per village for a total of 4,200 people reached Date Schedule April 17-20, 2010

Pricing USD 7,490.00 for activities in all 14 villages Market stand rental, support materials (plywood wall, etc) are calculated at USD 200.00

Collaterals Used Flip Chart based on PowerPoint PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”) Stickers, jackets, bags, cups Family picture (8x10) in Frame

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RELIGIOUS OUTREACH

Objective - use partnership with religious leaders to create awareness that irregular migrant smuggling is a sin

- to reach target audiences through trusted sources (religious leaders) - sermons are delivered at houses of worship with the Irregular migrant smuggling

awareness theme.

Description In partnership with religious leaders, women’s prayers sessions will be used to discuss the issue of Irregular Migrant smuggling. Fishermen, who do not usually have a prayer group, will be invited to gather for an informal discussion by other trusted religious leaders. A flip chart/based on the PIC PowerPoint, will be presented and discuss: - Irregular migrant smuggling in the news - Brief background of IOM - Results of the market research - The three key messages - Open discussion of the different roles the religious leaders can play in the PIC - Get religious leader support in “Religious Outreach” event - Workshop development of example of sermons (Islam/Christian) made by the

PIC team - Preparation for film crew coming to shoot video - Handout the PIC information kit (Consistent of “What I Want to Know” booklet,

“21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”.

- Discussion of materials in PIC information - Closing Question and Answer

Target Audiences 8 religious leaders from 14 villages will reach at least 50 people each for a total of 5,600 persons reached

Date Schedule May 06, 07, 08, 09, 2010

Pricing USD 8,680.00 for activities in 14 villages An estimated eight houses of worship will be supporting this activity per village. PIC will make a contribution for materials to each house of worship to provide support. In addition some funding will be used on snacks at the religious events.

Collaterals Used Flip Chart based on PowerPoint PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”) Stickers, cups

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MOVIE NIGHT

Objective The objectives of the movie night are: - take advantage of a lack of entertainment in all of the villages to enjoy a

captive audience for the PIC presentation and movie - to reach a wide target audience to reiterated the messages in a relaxed and

informal environment - Participants are told about upcoming Proud Fishermen Family Day and

asked to participate

Description A screening of an outdoor movie, locally recognized as “Layar Tancap”, will be held for one night in each village. At Movie night the PIC movie is played (and audience members are quizzed on certain parts of the movie for prizes, then a regular movie is played, followed by a repeat of the PIC movie (again with prizes given for those who can answer a movie related quiz). Before the movie screening, a presentation based on the PIC PowerPoint will be given to the audience which highlights the key themes of the PIC campaign including: - Irregular migrant smuggling in the news - Brief background of IOM - Results of the market research - The three key messages - Role audience members can take just by knowing about the Irregular Migrant

Smuggling issue - Prizes are allocated at different times of the movie night.

Target Audiences Movie nights are extremely popular attracting hundreds of movie goers. The average attendance is expected to be 300 persons for a total of 4,200 persons reached.

Date Schedule Part 1: May 21,22,28,29, 2010 Part 2: July 24, 25

Pricing USD 4,200.00 for a movie night in 14 villages Rental houses have been contacted that specialize in Movie Night events. The cost including projector, screen, stereo with microphone, and support materials.

Collaterals Used PowerPoint (customized) PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”) as prizes, stickers, cups as secondary prizes

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PROUD FISHERMEN FAMILY DAY

Objective The objectives of the Proud Fishermen Family Day are: - increase morale of fisherman and families to increase their resistance to people smuggling agents - be reminded that being a fisherman is a proud profession and a fisherman should not stray to people smuggling - Use social mobilization strategy to get buy in of messages as community will be running event

Description A festival or community event is one of the most effective ways to distribute messages at the village level. “Proud to be a fisherman” is the theme of the day and “will send the message that fishermen and coastal workers must be proud of their profession and not get involved in irregular migrant smuggling.” The full day event will be run by the community and facilitated by the PIC team. Activities will entertain each target audience level including: - catch the toy fish in plastic swimming pool contest for children - cooking contest (whereby the PIC campaign will purchase fish from the target audience to feed the thousands of participants) + sand race contest for women- unraveling a fishing net contest + carrying the boat across the sand for men + tug of war contest - open marble competition - The day ends with a community meal which is prepared from the women’s cooking the catch contest.

Target Audiences This event will be large with a modest estimate of 1,000 persons attending per village (14,000 persons reached)

Date Schedule June 26, 27, 2010

Pricing USD 30,940.00 for activities in all 14 villages. Funding will be used to support a full village event, where PIC agrees to facilitate the event and provide support materials (prizes, game materials, food (including fish for all participants), etc) but the community is responsible for providing the time and energy to implement the activities. The PIC team will work hand in hand with the community organizers to ensure the PIC message are effectively presented.

Collaterals Used Banners PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, PIC t-shirt”, and “PIC bag”) as prizes, stickers, cups as secondary prizes

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BE CREATIVE FESTIVAL

Objective - to encourage target audiences to apply all of the key messages and lessons learned of last few months and to express them through a long lasting display. - to disseminate the PIC messages in an effective and enduring manner - to cement the bond and commitment of participants through “hand paint” on banner promise

Description Using the social mobilization momentum of the ‘Proud Fisherman Family Day’ activity the IOM Public Information Campaign will end on a highly memorable and highly inter-active note. The full day event will be run by the community and facilitated by the PIC team. A special team of artists will come in from Jogjakarta to support the activities. The paint will leave a lasting footprint, with some murals lasting up to 3 years. Activities will entertain each target audience level including: - Mural workshop and mural painting at a public space for children and families. The murals must depict the participant’s understanding of irregular migrant smuggling - The “hand paint promise” - a large banner stating “I know IM people smuggling is wrong” and ‘signed’ by participants with a painted palm print. The banner will be prominently displayed at various functions. - In the evening the second movie night will be presented in the same format as the first movie night with prizes and movie quizzes.

Target Audiences

Conservative estimates place attendance at this event at 2,000 participants, reaching a total of 28,000 participants.

Date Schedule

July 24, 25 (includes movie night part 2)

Pricing USD 41,120 for activities in all 14 villages. This price includes the cost of the paints, the artists to fly to the local destinations from Jogjakarta, artist compensation, and the running of the movie night.

Collaterals Used

Banners PIC information kit (Consists of “What I Want to Know” booklet, “21 Month Calendar”, “Raising Awareness Brochure”, “PIC t-shirt”, and “PIC bag”) as prizes Stickers, cups as secondary prizes

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RADIO PUBLIC SERVICE ANNOUNCEMENT

Objective The objectives of the Radio Public Service Announcement is to: - keep people smuggling at the top of mind for key target audiences who listen to the radio in Sukabumi. - create interesting Sunda language scenarios which reflect various reasons IM people smuggling is wrong. - take advantage of a media that is a favorite in Sukabumi but nowhere else.

Description Sukabumi is the only location where a significant number of respondents stated they listened to the radio. The radio station of choice is Elmina. A radio spot blitz will be implemented where five different versions of a people smuggling awareness radio scenario are played per hour, from 6am to 9am and again from 7pm to 10pm. Every month new scenarios are made for the duration of the PSA activity which lasts four months.

Target Audiences Research results have shown radio is well listened to in Sukabumi, 3000 unique listeners will hear the radio spots per day.

Date Schedule April 1 - July 31

Pricing USD 2.00 per spot, 30 spots per day, 30 days per month, four months. (USD 7,200.00) Talent and studio time to develop one scenario USD @ 15 scenarios (USD 2,250.00)

Collaterals Used Scripts developed by klirkom.

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RADIO PSA

Character VoiceBackground Sound Dishes, pots and pansWife So, do you think you can get the money?Husband Did you cook rice? I am hungry (trying to change the subject)Wife You ask for rice but did you buy rice? I told you this morning to bring rice home. I am too

embarrassed to go buy rice after they told us they won’t give us anymore goods until we pay off our debt.Husband I don’t understand why they are so hard to us. They know us fishermen, the know catches have been tough.

They know the weather hasn’t been good.Wife Well she told me too many fishermen are asking for credit. She is bearing a lot of burden. According to her,

you should do the same as Pak BambangHusband What do you mean Pak BambangWife Well, he is making extra money using his skills not for fishing but for helping others.Husband What do you mean?Wife He is making extra money working with some people from JakartaHusband What do you mean?Wife What do you mean, what do you mean, what do you mean (being cynical)… Pak Bambang is

making extra money helping foreigners reach reach other countries. He just helps drop them off and makesgood money.

Husband Oh honey, I know that is not the way to earn extra money. I know that is wrong. That was even the prayertopic last week and the imam said it was wrong.

Wife But we are just helping them.Husband No, we are not helping them. I don’t know the details but there is a process for them, agents use us little

people to break that process. It is not right.Wife But we need money.Husband Yes we need money but it is like the imam said, God will provide a way.Wife You are right, earning money that is not halal will mean we are living a life of sin and I do not want that.Husband I love you, I love our children, I will find a way for us to live halal.

RELIGIOUS THEME: HUSBAND AND WIFE FACE TOUGH FUTURESynopsis: Facing financial pressure, a husband recalls a religious sermon explaining why IM people smuggling is wrong.

RADIO SELECTION 1

20

Character VoiceBackground Sound Several men chatting, they are excitedFisherman (interrupting) Hey, I heard from Budi you wanted me to come here, what is happening.Fisherman’s friends Come here sit down… Waitress, another coffee here pleaseFisherman (laughing in voice) there must be something going on because you all look so excitedFisherman’s friends Well we have good news for you, good news for all of usFisherman Well don’t hold back! Come on tell me, tell me.Fisherman’s friends It’s a chance for us to use our skills to make much more money than we usually make.Fisherman What do you mean?Fisherman’s friends Well you know when we fish for Sea Cucumber Sand Fish (teripang) we have to go far out rightFisherman Yes??Fisherman’s friends What do we have to be careful for when we fish for Sea Cucumber Sand fish?Fisherman What do you mean?Fisherman’s friends What do we have to be careful for? What does the captain always say when we are fishing for teripang?Fisherman He says we have to watch out for the border with Australia.Fisherman’s friends Right! We are always fishing near the border right? Well now is our chance to drop some people off there

and make a lot of guaranteed money.Fisherman What do you mean?Fisherman’s friends You have a thick head. We have been asked to bring some foreigners to the border, where we usually fish.

We drop them off and we are done.Fisherman Huh? Are you crazy?Fisherman’s friends No, we are not crazy. And this is risk free. The agent from Jakarta pays us the money BEFORE we leave.

We can’t get tricked. They said we can even have their boat once we drop off the people.Fisherman You guys are drinking too much. You are talking about people smuggling irregular migrants. It is wrong.Fisherman’s friends Wow since when did you become an Imam (laughing). This is easy money and better than fishing.Fisherman No, this is not better than fishing and being a fisherman. I don’t want to make money like this. I am proud to be a fisherman and my skills on the sea are only for catching fish, not for smuggling irregular migrants.Fisherman’s friends Don’t get so serious. This is just one time.Fisherman One time, one hundred times, I will not get involved. I have pride on how I earn my money, I will not accept

non halal money. You guys are my friends, but I will not join this.Fisherman’s friends Wah, so we are going to remain broke.Fisherman Don’t always think about money .. we have to be proud and live a halal life. We are fishermen, some

of us are fishermen and farmers, that is great and something to be proud of. We are not people smugglers.

RADIO SELECTION 2PRIDE : I am a proud fishermanSynopsis: A fisherman does not bow to peer pressure as he is proud to be a fisherman and doesn’t want tomake money illegally.

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Character VoiceBackground Sound Market, busy, sellers, cars, motorbikesFisherman Honey …. Honey! …..Wife’s friend Is that Deden?Wife (to friend) Yes, what does he want I wonder? (to husband) What is wrong?Fisherman Nothing is wrong, I have been looking for you because we need to talk and I have been looking for

you, Wiwin told me you were here at the marketWife What is wrong?Fisherman I already said, nothing is wrongWife Since when do you come looking for me? You make me worried.Fisherman Well this is exciting but also sudden. We have the chance to make some great extra money but I

have to leave tonight for about 12 days.Wife What?Fisherman Pak Wawan asked me to be a part of his crew to help some foreigners.Wife Help some foreigners what? And why 12 days? This doesn’t sound right.Fisherman Its just bringing some foreigners to the border with Australia, drop them off and come back.Wife What?Fisherman You know, its been in the papers, some Afghans or Pakistanis or some group wants to be taken to

the Australia and they will pay us good money.Wife And you want to do it? We know people smuggling irregular migrants is wrong.Fisherman It’s not wrong, it is helping others.Wife It’s wrong. They are trying to blind you with money. I don’t want you to do it. Even if you bring home

money the money is not halal. I will be ashamed to use that money. Ashamed to know that my husband has breaks the law. It is better I not have the money.Fisherman We need this money. No one will know this is how we got the money. It is okay.Wife You know the money is not halal, I know the money is not halal, and we will live in shame using

that money. I don’t want you to do it.Fisherman I know it’s wrong.. I know people smuggling irregular migrants is wrong….NOTE The spot ends there … Not ending a radio/TV spot is a cognitive trick used to keep the scenario in

the listener/viewer’s mind. They are waiting for the end … but there is no end (yet??). So they think about the scenario.

RADIO SELECTION 3PRIDE : A Family’s Pride over MoneySynopsis: A husband and wife both know IM people smuggling is wrong, but will the fisherman still do it?

Character VoiceBackground Sound Close to a mesjidFisherman (with deep respect in voice) Imam, I am so sorry to bother you, do you have a few minutesImam Cecep, it is so good to see you. You must be very busy lately, I miss you at prayers.Fisherman Yes, please forgive me Imam, I have not been going to prayerImam Remember Cecep we praise God not only in good times but also in bad times.Fisherman Yes Imam, I understandImam Come here, sit, tell me how I can help you.Fisherman Imam, I come here because I need your adviceImam Well, I will do my best to help youFisherman A week ago I have been given a chance to earn some extra money. Of course I can really use the money

but I am not sure how halal the money is. I would like to ask your help.Imam To be honest, if you are already in doubt, then God is already giving you signs that you have to be

careful, what is the source of this extra money.Fisherman I have been introduced to a man from Jakarta, he wants me to be part of a team that will help his friends

out of Indonesia by boat to Australia. He is paying a lot of money to the crew.Imam Well you are right, already it sounds suspicious.Fisherman Yes, and there is more. We will not meet the guests until we are ready to leave. The information about

the guests is limited. I need your advice.Imam This sounds like it is about irregular migrants. I know people smuggling irregular migrants is wrong,

and I am sure you know that it is wrong too.Fisherman Yes, I know it is wrong, but irregular migrants is not our issue, we are just helping them, and we can use

the extra money.Imam Cecep, you are a smart man and you are probably capable of convincing yourself that any sin is justifiable,

but the simple truth is that people smuggling irregular migrants is wrong, no matter how you look at it.Fisherman You are right. I know people smuggling is wrong and I will not do it. I am trying to convince myself it is

justified just so that I can find a reason to do it.Imam Well that is how the devil works. He tempts us, he goads us, and he uses our own minds to go against what

is right. I am glad that we have had this talk and I am sure you will never forget that people smuggling is wrong.

RELIGIOUS THEME: FISHERMAN SEEKS RELIGIOUS ADVICESynopsis: A religious leader explains to the fisherman why IM people smuggling is wrong.

RADIO SELECTION 4

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IOM PIC LOGO

OM PIC LOGO Description “I know smuggling irregular migrants is wrong” - the sharp and concise global

message accented by a simple ship whose hull is made from the first letter on the Indonesian version of the word “know” is easy to recognize and easy to remember.

COLLATERAL

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CERTIFICATE

Description To instill a sense of pride and ownership a certificate will be presented to all

participants of all workshop events. The certificates will be signed by IOM and a government partner and will be presented in an exclusive frame.

Pricing Embossed fancy paper certificate with frame at USD 6.00 each @ 1,000 certificates = USD 6,000.00

CERTIFICATE

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BASE POWERPOINT PRESENTATION / FLIP CHART

Description Observation methodology during the market research indicates that access

to electricity is not an issue in the target locations. A PowerPoint has been developed which will serve as the base of all presentations. The PowerPoint will be adjusted accordingly to target audience. To allow for a contingency plan the PowerPoint presentation will also be made into a flip chart which can be effectively presented when there is a black-out. The PowerPoint/flip chart will contain the following information. - Brief background of IOM - Irregular migrant smuggling in the news.

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“WHAT I WANT TO KNOW” INFORMATION BOOKLET

Description A booklet of top questions asked by PIC target audiences. Each question is

asked by an actual member of the PIC target audience whose picture is taken for the booklet. Answers are derived from a mix of key messages and information found in current IOM information guides. This booklet makes up a key component of the Tier One and Tier Two information kits.

Primary use

The questions posed in the booklet are interesting to the target audience because these are the questions that were posed by them. This booklet will be a key source of basic information for the target audience.

Cost

Art Paper 120gram, 16 pages, Full Color, 10cmx15cm @10,000 copies USD 0.11 per copy = USD1,100.00

Cost

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21 MONTH CALENDAR

Description A 21 Month calendar filled with pictures of fishermen and IOM PIC key

messages. A calendar keeps people smuggling front a center because it will be placed prominently and consulted often. In addition, making this calendar 21 Months-long extends the shelf life of the product.

Primary use Printed in the Indonesia language, this is a long term (21 Months) take away item that will maintain logo and messages beyond duration of PIC.

Cost Art Paper 150gram, 21 pages, Full Color, 24cmx21cm @10,000 copies USD 0.75 per copy = USD7,500.00

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T‐SHIRT

Description Used as give-away and also prizes, t-shirts are an item used to keep the

issue at top of mind. The high quality IOM PIC t-shirts are 100% and can be used for years. Market research indicates many of the target audiences are poor which means the t-shirts will not only be used regularly but they will also be coveted. Primary Use

Primary use

A long term (durable clothing) take away item that will maintain logo and messages beyond duration of PIC.

Cost

100% cotton t-shirts with logo @USD 3.61 @5,000 t-shirts = USD 18,050.00

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STICKERS

Description Stickers are a practical and easy to distribute item. Dependant on where

stickers are placed, stickers have the same capacity to maintain top of mind recognition of the people smuggling PIC. Three different types of stickers are produced in the IOM PIC. All stickers are high quality with the difference in styles being design content and size.

Primary use

Simple method of introducing logo and messaging to wide blanket audience.

Cost

Sticker A - sticker chromo paper, full color, 10cmx 10cm @100,000 stickers @ USD 0.012 = USD 1,200.00 Sticker B - sticker chromo paper, full color, 21cmx 15cm @100,000 stickers @ USD 0.024 = USD 2,400.00 Sticker C - sticker chromo paper, full color, 21cmx 07cm @100,000 stickers @ USD 0.014 = USD 1,400.00

COAT

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Description Jackets are a VIP giveaway that during the IOM PIC will only be given to top

ranking officials and key partners. Many of IOM partners at the kabupaten level were seen with their IOM bags and other IOM Paraphernalia.

Primary use

This light jacket (a cross between a ‘spray jacket/shell’ and a heavier coat is a high quality and coveted collateral to get attention and appreciation from high level partners.

Cost

Import quality jacket @ USD 20.53 @100 pieces = USD 2,053.00

Description

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CUPS

Description Mugs and cups are a universally appreciated gift. Not only are mugs handy

at the office or at home, lasting many years, but for some a mug is a commemorative item that will be placed in a display case or area where it will be prominently displayed.

Primary use

Mass appeal item to attract attention to PIC activity.

Cost High quality mug with emblazoned logo @USD 1.25 @ 5,000 mugs = USD 6,250

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Cost

FAMILIES AWARENESS PHOTO

Description Observation research reveals that while many fishing households would long

to have a family picture on their wall, economic challenges and opportunity are often not available. The PIC will offer to take fisherman family pictures at the first awareness day event in exchange for the family committing and signing a commitment banner which states they know, as a family, that people smuggling is wrong. The IOM PIC will print the picture in 8x10 size, attach a key message and logo, frame the picture and give it to the family for free. Similar activities have shown that the family who receives the picture will place the picture in a prominent area in their household or hang it on the wall right by the front door for everyone to see once they walk in.

Primary use

Effective collateral to begin formation of personal/emotional attachment (appreciation, warm sentiments) to PIC.

Cost 150 families per village x 14 villages x USD 3.00 per frame+picture = USD 6,300.00

Cost FAMILIES AWARENESS PHOTO

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TWO PART VIDEO SERIES

Description A video communicates and entertains, a powerful combination when raising

awareness about an issue, particularly in areas where there is little or no entertainment, as is the case in most of the target areas. The IOM PIC team will take 35 days to collect footage in all 14 villages, and edit the stock video into two 15 min shorts which will be played separately, one on each of the movie nights. The video when put on DVD will have a choice of English subtitles for foreign audiences.

Primary use

Visual aid to support understanding and support for PIC

Cost 3 person film crew, 5 locations, 35 days, 2 edits to make two different movies = USD 32,310

VIDEO TREATMENT Spending two days in each village, the documentary crew will develop a montage of experiences, interviews with religious leaders, warnings from individuals who have experience with IM people smuggling, and personal anecdotes. The interviews, which are based on market research interviews, will be interspersed with life in each of the villages, and also comments from leading authorities on IM people smuggling. The film crew will shoot for 30 days which will be enough footage for two, fifteen minute videos. The two videos will be copied on 3,000 professionally developed DVDs and distributed to local IOM partner offices in addition to being given away as event prizes.

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SERMONS

Description Throughout the 14 target locations, religion plays an important role and

religion is found to be one of the deterrents to people smuggling. The message from religious institutions is that helping smuggle irregular migrants is not pleasing God, but on the contrary, it’s a sin. in the IOM PIC effort to work with religious leaders, one activity that can be conducted is a joint cooperation to make a sermon regarding people smuggling. Following are two sermons, one for Christians, and one for Muslims that religious leaders can either use directly without any further editing or edit to add their own personal touch.

Support tool for religious partners which they can use ‘as is’ or use as a reference to make their own sermon.

Primary use Cost

The scripts are developed by klirkom religious affiliates in Jakarta.

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ISLAMIC SERMON – FRIDAY SERMON ‐ BASIC THINKING

FRIDAY SERMON ‐ BASIC THINKING

Greeting then read quote from Al Qur’an. In the verse I just read, Allah says that as social creatures, people have to respect one another, and not be prejudiced with skin color, race, rank, or economic background. People of Allah, as humans on this earth, we are to help each other. And yet I think you will agree that before we are willing to help someone we will look at what they are wearing, what they look like, where they are from, and a list of many other things. Allah says this is not right, and we must help one another regardless. In Islam, helping each other without restrictions is a part of a philosophy called habluminannas. This comes from the fact that a healthy self is a self that can live symbiotically with themselves, with others, with their environment, and with Allah. The Al Qur'an specifically states that one who engages in habluminannas is a person who can live symbiotically with others and follows many relevant verses including: ‐ being an individual that is willing to do good (An‐Nisa: 124, Al‐Ashr: 1‐3, At‐Tin:5‐6). ‐ Also in the Ta'awun form (helping each other), explained by Al Qurthubi in his translation. He said as an example, some ta'awun forms are based on verses which describe that we must all do what we can such as: a good person helping others with his knowledge, a rich person help others with his wealth, a brave person help others in his fight for Allah SWT. Everyone should help each other using their talents and abilities. There is also the act of ta'assun which means we are always giving and receiving or helping each ((An‐Nisa: 86), The critical point that we need to remember, however, is that our open willingness to help others is an act based on wisdom and faith, not based on crime and sin. Yes, we must help each other. But it is not considered helping if a crime or a sin is involved. This is specifically referred to in Al‐Ma'idah:2. READ VERSE Al‐Ma'idah:2 From the verse I have just read, it is clear that we must help each other in the spirit of goodness, and not help each other to do wrong things. The words of Allah SWT are very interesting and if we listen to them carefully, let me read it "To be Helpful with each other in goodness and faith"... Words of these nature occur only once in Al Qur'an, which requires us to understand this verse in general context. General in terms of the objective and specific goodness it demands. Let me read another verse where it states that we are not to help each other in crime, as God's wrath will surely be felt. Do not take the hadits lightly for they are full of clarity. There is a hadits that states that everyone must be helped, the oppressed and the oppressor. Rasulullah SAW states "Help your friends, the oppressed and the oppressor, as well." To which the Friends of Rasulullah replied," Of course, we will help the oppressed. But does it make sense that we also help the oppressor?" To which Rasulullah SAW responds," By stopping them from making mistakes or committing sins you are helping them." (Bukhari and Ahmad) The blessed people of Allah, many among you are fishermen and others who work in the coastal industry. There has been news circulating recently of many irregular migrants trying to reach Australia through our borders, through this area. The way they can reach Australia is by using our boats, our people, our knowledge. They ask for help but blessed people of Allah, I tell you that this is not the help that is talked about in the Al Qur'an. Bringing irregular migrants to Australia is illegal. And it is a sin. If you agree to help house irregular migrants before they leave for Australia, if you have anything to do with smuggling these irregular migrants to Australia, it is a sin. You are not helping them, you are doing something wrong in the eyes of Allah SWT. Some of you may ask me, if someone wants to live in another country to try and improve their lives, is it not allowed? And I will answer you that of course it is allowed but you must follow the process within the law. By evading the right processes that have been established you are committing a crime, and that is wrong. The key to helping others is that we must think first before helping others. Make sure you help the right person with the right motives in the right way. As for the irregular migrant smuggling, you can help them, you must help them, by not allowing them to break the law. Report them to the local authorities and you are doing right, then you are helping them correctly in the eyes of Allah SWT. Remember, all of us humans at the end will go back to our creator, God. And we must account for all of the things we have done while living on this earth. Wassalamualaikum warah matullahi wabarrakaatuh

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CHRISTIAN SERMON

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FLAGS

Description Standing banners, called umbul-umbul are placed at all events and attract

the public’s attention in addition to inviting passersby to take a look what is happening. Umbul-umbul effectively create a festive environment and also brand the event (creating ownership). They will be used every time there is a PIC event. Primary Use

Primary use To attract attention to an event. Create atmosphere. Cost

Vinyl umbul-umbul, 2 colors, 4mx80cm, @100 pieces @USD 11.00 = USD 1,100.00

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PIC CATEGORY 2

EVENTS SCHEDULE The chart on the next page is the Events Schedule for PIC Category 2

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PIC CATEGORY 2

EVENTS

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KEY OPINION‐FORMER WORKSHOP

Objective - Introduce potential partners to IM people smuggling issue

- Get support for PIC Description One of the first tactics to be held in each of the target locations

will be a workshop discussing the results of the communication campaign research and the proposed communication campaign strategy. The objective from the key opinion leaders workshop will be to get key Opinion-Former input, guidance, buy-in, and also to meet and greet with key Opinion-Formers to establish a longer term relationship. The workshop will be followed up with one-on-one meetings to further develop ideas brought up in the workshop. The workshop will be based on the PIC PowerPoint.

Target Audiences Key Government officials. 30 participants who are government sector leaders.

Date Schedule First week of April Pricing 30 participants @ USD 15 = USD 450.00 Collateral Used Goodie bags. posters, information kits

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KEY PLAYER ROUND TABLE MEETINGS

Objective Introduce partners to a sustainable way of maintaining key

cross sector-al relationships Description In order to foment cooperation new IOM partners in Lampung

require regular one-on-one meetings. The key player round table meetings are meant to be low profile, low cost opportunities for potential partners to get together to discuss their ideas on how to manage people smuggling issues. To support sustainability the IOM PIC team will encourage the one-on-one meetings are held during office hours and at one of the participant’s office so as not to incur any charges.

Target Audiences Key government partners established in the market research. Date Schedule There are 8 partners and the IOM PIC team will try to engage

two or three partners to meet at least once a month. Pricing limited pricing for snacks - meetings held at individual offices

(costs budgeted are USD 192.00 for 4 meetings) Collateral Used Goodie bags, information kits

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PARTNERSHIP NETWORKING FUNCTIONS

Objective - provide a relaxed environment for open dialogue

- maintain positive working relationships between IOM and possible government partners

Description Creating awareness of people smuggling in Lampung and forming the foundations of an extended partnership requires a multi-sector-al, multi-organizational approach.

Target Audiences Date Schedule Once per month for 4 months Pricing 6 meetings at USD480.000 per meeting = 2,880.00 Collateral Used Goodie bags, information kits

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TV TALK SHOW SERIES

Objective - Develop prestige for speakers and sector-al buy in of issue

- Create awareness of IM people smuggling

Description Research has shown that Lampung TV is the most commonly watch local TV stations for the PIC Category 2 target audience. The advent of local television has never made airing a television program so effective both in terms of cost and impact. The IOM PIC team has the experience to produce the show and the local population’s tendency to watch local television stations avoids high national television placement costs. The format of the talk show series will be to publicly discuss the issue of irregular migrant smuggling and the impact on Indonesia. An interesting point is that the primary goal of the TV series is not to raise public awareness of people smuggling (which is actually the secondary goal). By hosting government leaders on television rank and file government employees will realize there is importance in understanding people smuggling issues. In addition being on a TV talk show is prestigious and the event will build political and personal will to get more actively involved in the people smuggling issue.PIC will work with local TV stations Lampung TV to block the series for an air time of once every three weeks for three months.

Target Audiences Primary target audiences are government officials, secondary are Lampung TV viewers which can reach up to 5,000 viewers.

Date Schedule Nine TV dialogues over four months Pricing Nine 30 minute dialogues starting first week of May. Lampung

TV charges USD 900.00 to shoot and air a 30 minute dialogue. USD 900.00 x 9 spots = USD 8,100.00

Collateral Used No collateral

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PEOPLE SMUGGLING NEWSLETTERS

Objective - Raise awareness of IM people smuggling Description Distributed once month for 3 months, an interesting newsletter

will be created to inform target audiences of people smuggling developments, people smuggling news, and reinforce program key messages.

Target Audiences Key Government partners and the public. Expected to be read by 15,000 - 20,000 persons

Date Schedule Newsletter issues distributed once per month (May, June, July) Pricing 10,000 copies + editorial support, USD 3,480.00 Collateral Used Partnership with Government to create articles.

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STAND‐ALONE BROCHURE DISPENSER

Objective Support government partner to reach mass public. Description With over 10,000 passengers passing the Bakauheni port

(which links Sumatra to West Java) everyday, this population is an excellent target for people smuggling issue awareness. This two-meter-high stand-alone cardboard brochure dispenser is both attractive and attracts attention. The IOM team plans to make the brochures available to the public for six weeks and will prepare 100,000 brochures to meet demand. he Indonesian Ferry Association (the government agency which runs the Bakauheni port) has stated their willingness to store the required materials and assign personnel to watch and refill the Stand-alone Brochure Dispenser as required.

Target Audiences Foot traffic passengers. Date Schedule June 1 - July 15, 2010 Pricing Brochure display (using wood, acrylic, 1mx2m, at 2 stands,

@USD 278.00 = USD 556.00 Collateral Used Brochure

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PIC CATEGORY 2

COLLATERAL

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IM PEOPLE SMUGGLING PAMPHLET

Description Developed for Port Authorities/ Navy/ Police/ and other GoI officials and second tier audiences (ferry passengers) this brochure is easy to read information and consists of ‘Key Facts’ which the general public should know about people smuggling, a list of key laws related to people smuggling, and background information on IOM.

Primary Use The primary filler for the Bakauheni port Stand-alone Brochure Dispenser

Pricing Art Paper 120 gram, 1 page (folded 3), full color, A4, @100,000 pieces @USD0.03 = USD 3,000.00

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BAG / BACKPACK / WAIST BAG

Description Putting people smuggling awareness materials inside of a nice bag is an excellent tactic with possible future government partners as they appreciate the gesture. The bag will also be used regularly and promote brand identity, top of mind, and further awareness of the IOM PIC campaign.

Primary Use Take away items for VIP guests Pricing Backpack, @100 pieces @USD 15.30 = USD 1,530.00

Sport Bag @100 pieces @ USD 11.10 = USD 1,110.00 Waist Bag @100 pieces @ USD 4.86 = USD 486.00

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HAT / BASEBALL CAP

Description Baseball hats are frequently worn by government officials (male) and a IOM PIC baseball hat is a good giveaway to grow appreciation of the PIC and to strengthen links with government partners.

Primary Use Prizes, take-away items Pricing Baseball hat with logo @ 500 pieces @ USD 2.00 = USD

1,000.00

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X‐BANNER

Description Standing banner to provide IM people smuggling information in support of events

Primary Use Displayed at events, as standalone information pieces Pricing 250 banners at USD15.00 each = USD 3,750.00

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POINT OF ENTRY POSTERS AND BILLBOARDS

Description To support local authorities the PIC will develop print collateral materials which will be placed Bakauheni port. The materials will raise awareness of people smuggling and support the Indonesia ferry association’s effort to educate passengers.

Pricing 2,000 posters @ USD 0.30 per poster = USD600.00

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PIC CATEGORY 1 & 2

BUDGET OUTLINE

The table below highlights the summary of the overall IOM PIC budget.

The following pages provide a detailed summary of programme costs.

IOM PIC BUDGETITEM DESCRIPTION USDPROGRAMME COST 248,002.00REMUNERATION & TRAVEL 121,905.00OPERATING COSTS 10,225.00KLIRKOM INSTITUTIONAL FEE 12,000.00TAXES 47,056.00TOTAL BUDGET 439,186.00

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- WORD DOCUMENT ENDS -

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Documents

RELEASED UNDER THE FOI ACT 1982 - Department of Home Affairs · Sukabumi, West Java . Manggarai Barat, NTT . Kupang, NTT, and . 2) PIC Category 1: Summary Key Findings . Identification