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REGISTRATION RATES
WCM / ACM Members
Non-Members REGISTRATION is ONLINE
Go to the WCM website The online form has 3 options. You may select to pay (1) using PayPal (which has a credit card option) or (2) by check. Your 3rd option is to be invoiced and then pay later using either method. Members, payment must be received by April 20 to avoid the late fee. Fees payable to WCM.
Hilton Milwaukee City Center 509 W. Wisconsin Ave., Milwaukee, WI 53203
www.hiltonmilwaukee.com
414-935-5940 Reserve by WEDNESDAY April 8
for discounted rate Single/Double Room Rate: $119.00
Guest overnight parking $10. Daily drive-in $8/day
http://www.wisconsincommunitymedia.com
Full Registration April 30 & May 1 (Includes Thursday Opening Luncheon; the Video Fest Reception, Banquet, and Show; Friday Breakfast; Friday Closing Luncheon; all the day’s Workshops; Exhibit Hall)
$180
($200 after April 20)
$245 (no late fee)
Thursday-only Registration April 30 (Includes Thursday Opening Luncheon; the Video Fest Reception, Banquet and Show; all Workshops; Exhibit Hall)
$135
$155
Friday-only Registration May 1 (Includes Friday Breakfast; Friday Luncheon; all the day’s Workshops; Annual Meetings; Exhibit Hall entry)
$115
$135
Luncheon only Tickets (Thursday or Friday) (Includes Exhibit Hall Entry; note closing time on Friday) $35 $55
Video Fest Banquet and Show Tickets (Includes Exhibit Hall and Exhibitors Reception) $45 $45
Questions? Contact Mary at WCM at 608-‐215-‐5594 or [email protected]
Cancellations must be received by April 23 to receive a refund, minus a $25 fee.
Dave Devereaux-‐Weber, P. E. is an information services network specialist at UW Madison and a long-‐time cable TV engineering consultant. Joe Eckberg is the Director of AV Technology at Camera Corner in Green Bay. Atty. Brian T. Grogan, Moss & Barnett, practices in the firm's communications, business law and infrastructure practice groups and is the past chair of the Communications Law Section of the Minnesota State Bar Association. Dave Grooman manages Jefferson Community Television and is Milwaukee MATA Community Media’s Operations Manager. John Kelly is the Studio Coordinator for Trempealeau County Community Television. He’s worked for affiliates of ABC, CBS, FOX and PBS. Xav LePlae is the station manager at Riverwest Radio, a web-‐based community radio station located in Milwaukee with a new LPFM license. Daniell Krawczyk, broadcast sales, Tightrope Media Systems, began his career working at community access centers in Michigan and Massachusetts. Jason Liggett is the Production Coordinator for Urbana Public Television and formerly worked in commercial radio at WDWS, WHMS and WKIO. Alan Luckett is the Public Information Officer and Community TV /Media Services Manager for the City of Whitewater; he is President of WCM. Erik Möllberg is the Assistant Manager of Access Fort Wayne (IN) and is setting up WELT-‐LP, a new LPFM radio station; he has been active in ACM for more than 30 years and is currently the Indiana Chapter Chair. Chris Perry is TelVue’s Director of Systems Engineering and specializes in developing tightly integrated workflows. Jeff Pulera provides sales, training and support for Streaming Broadcast Solutions and has been an independent producer for over 23 years.
Andy Radig is the Operations Manager of Oshkosh Community Media Services in Wisconsin. He helped launch OCM’s LPFM station in 2006. Ross Rowe is the Director of EGTV, the government channel of Elk Grove Village; his PEG career began in the late 1970’s and he is an active member of ACM, currently on the Midwest Region Board. Bonnie Schumacher, Access Manager, St. Paul Neighborhood Network, started her career as the manager of a small PEG center in northwestern Minnesota. At SPNN she helps producers learn video production skills. Tom Sibenaller, AVI Systems account rep, is a veteran of more than twenty years in the video industry with experience in audio/visual systems integration, broadcast production, and videoconferencing. Genia Stevens, President of Belwah Media, Beloit, is a marketing strategist with extensive experience helping companies use social media to reach diverse markets, generate revenue and build brand awareness. Tamisha Touray, Studio Manager, Northwest Community Television has over 27 years of experience working with community producers and has built a volunteer base of nearly 300. Jim Van Vonderen is a Facilitator and Trainer for MATA Community Media, Milwaukee’s non-‐profit public access center. Tom Walsh, CEO/Marketing Director and Co-‐founder of Media Control Systems, founded MCS fourteen years ago after serving as the President and CEO of Channelmatic. Tina Wilson, Community Television Operations Specialist, Burnsville Community Television, oversees management of BCTV studio facilities and equipment. Rachel Womack is the owner of Today and Forever Videos and has over 20 years experience as a photojournalist in Southeastern Wisconsin.
Michele Allen is the Principal of Crux Creative and has more than 20 years of experience working on branding projects with Forturne 500 companies and non-‐profits. Greg Bayer, OSA Integrated Solutions, has worked more than 25 years in the TV industry as a writer, producer, editor and video system designer. Ross Bigley is an award winning filmmaker with over 60 short films and three features to his credit. Darrell Boeck, Owner, Creative Images, LLC has captured images from all over the world bringing the latest technology to every project. Kera Burish, Chief Analytics Officer, Sōsh, works to develop strategies that build brand awareness. Sue Buske is the 2013 WCM Friend of Access Award recipient and is recognized as one of the leading experts in PEG access television. Mary Cardona is the Executive Director of WCM and has more than 30 years of experience as a producer, access manager, and consultant. Stu Chapman, President of Municipal Services Association, has advised cities on telecommunications issues for more than 30 years and is an active member of NATOA. Nick Crandell, Senior Inside Sales Representative, has been a invaluable asset to the Leightronix Inside Sales Team for over six years. Jeremy Crosby, Director, Fitchburg FACT, has worked in video production for 16 years including stints as an instructor and manager of his own production company. Meagan DeLaat is the Sales Research Coordinator for Weigel Broadcasting Co., Milwaukee, owner of eight broadcast TV stations, including Milwaukee’s CBS affiliate.
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LPFM radio shoptalk. Join seasoned radio veterans and new LPFM licensees to talk about the nuts and bolts of erecting a new radio station – developing programs and audiences, understanding FCC rules and music licensing, making key equipment choices, fundraising successfully, and expanding into Internet radio. Facilitator: to be announced; Presenters: Erik Mollberg, Assistant Manager, Access Fort Wayne (IN) and Station Manager for WELT-‐LP; Andy Radig, Operations Specialist, Oshkosh Community Media Services and WOCT 101.9; Xav LePlae, Station Manager, Riverwestradio.com, Eric Howland, CityWIDE Radio Board Vice-‐Chair.
Basic station engineering roundtable. Integrating components – cameras, servers, post-‐production suites, automated playback systems – to create the signal you stream or send to the cable company or post as a URL is a challenge. What if you change one thing? Or upgrade to HD? Bring your schematics and your questions and participate in a wide-‐ranging discussion about TV station engineering – from the basics to your particular situation. Facilitator: John Kelly; Presenters: Tom Sibenaller, AVI; Chris Perry, TelVue; Joe Eckberg, Camera Corner, Green Bay; Tom Walsh, MCS, Mike Lightfoot, Trempealeau County.
WELCOME! Alan Luckett, President and Mary Cardona, Executive Director, WCM; Mary Van Sickle, Chair of ACM and Chair of the Midwest Region of the ACM and Executive Director of Dakota Media Access.
Strategically planning for community engagement, government transparency, and community partnerships using all the tools in the toolbox, starting with a community needs assessment and a strategic plan
Speakers: Sue Buske, President, The Buske Group; Tina Wilson, Community Television Operations Specialist, Burnsville Community Television.
How to create a brand that tells who you are, what you do, and why it helps create recognition. Facilitator: Tina Wilson, Burnsville Community Television. Speaker: Michele A. Allen, Principal of Crux Creative, Milwaukee.
Lighting your scene and other field production techniques. Facilitator: Jim Van Vonderen, MATA Community Media; Speaker: Ross Bigley, Filmmaker, Dirty Jobs Films, Milwaukee.
Quantifying PEG channel viewership. Cable operators don’t share viewership data with PEG channels. So how do we quantify the size of our audience? It’s not easy. Learn how broadcasters get ratings info and how web tools like Google Analytics can help measure our audiences. Facilitator: To be announced; Speakers: Meagan DeLaat, Research Coordinator, Weigel Broadcasting Co.; Genia Stevens, President, Belwah Media.
New shooting options: GoPro, drones, I-‐pads, and smartphones. Facilitator: Jim Van Vonderen; Presenter: Darrell Boeck, Owner/Creative Director, Creative Images, LLC , Milwaukee.
Training producers and non-‐producers to utilize social media. Learn how media centers are training producers to use social media for promoting their shows and offering classes to the public in its use.
Facilitator: Bonnie Schumacher, Access Director, St. Paul Neighborhood Network; Presenters: Jeremy Crosby Director, FACTv Fitchburg; Jason Liggett, UPTV Production Coordinator, Urbana Public TV.
Documentary pre-‐production planning. How to develop your project idea into a successful video. Facilitator: John Kelly, Director, Trempealeau County Community Television; Presenter: Rachel Womack, Today and Forever Videos.
Video Fest Merit award recipients are honored with an on-‐screen title display during the Reception.
The show will feature excerpts from the Excellence Award, Best in Show, and Significant Community programs and producers will comment about their work. Achievement Award winners will cross the stage to receive recognition as a still of their program is displayed. CONGRATULATIONS!
CONGRATULAT IONS ! Friends of Access 2015 :
Inductee into the WCM Hall of Fame:
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Putting Social Media to work for PEG. A presentation about how you can play to the strengths of various platforms (like Facebook, Pinterest, and Twitter) and devices (like tablets and smartphones) to reach specific audiences, at specific times, for specific purposes and a facilitated discussion about how PEG centers are successfully using social media. Come prepared to discuss your successes and enlightening failures! Speakers: Genia Stevens, President, Belwah Media, Beloit; Kera Burish, Chief Analytics Officer, Sōsh, Milwaukee Table discussion leaders: Tom Loucks, River Cities Community Access, Emily Makowski, Oshkosh Community Media Services, Tina Wilson, Burnsville Community Television.
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Nurturing and effectively utilizing the talents of community producers and volunteers. There are two access models. In one approach, centers connect the “idea people” to the “volunteer techies;” the other trains producers to create their own shows from start to finish, often with the technical help of staff. What’s the best way to encourage networking, nurture skill development, and make community producers excited about producing their next show? Facilitator: Bonnie Schumacher, Access Director, St. Paul Neighborhood Network; Speakers: Tamisha Touray, Studio Manager, NWCT, Brooklyn Park, MN and Tom Loucks, Director, River Cities Community Access, Wisconsin Rapids.
Underwriting/Advertising. How to approach and generate long-‐term relationships with program underwriters and advertisers, how to set rates, and how to tell the difference between an ad and an underwriting spot. Presenters: Jeremy Crosby, FACTv Fitchburg, Atty. Brian Grogan, Moss & Barnett, Jessica Ginster, Development Director, Association of Fundraising Professionals.
The “P-‐E-‐G’s” of operating policies. Having written policies that govern your center’s operations and channel is an essential part of managing a professional PEG station. What provisions should be included and how do city ordinances, franchise agreements, state statutes, and federal law affect what you can put in your policies? Facilitator: Mary Cardona, WCM Executive Director. Speakers: Sue Buske, The Buske Group; Atty. Brian Grogan, Moss & Barnett; Stu Chapman, Municipal Services Associates, Hoffman Estates, IL.
Serving cable cord cutters: How you can reach audiences that don’t have a cable subscription using alternative video distribution platforms like Roku, YouTube, streaming, and Video-‐On-‐Demand. Facilitator/Speaker: Ross Rowe, EGTV, Elk Grove Village, IL; Speakers: Chris Perry, TelVue, Nick Crandell, Leightronix; Jeff Pulera, Streaming Broadcast Solutions; Daniell Krawcyk, Tightrope Media Systems.
Exhibitor Raffle!
The video distribution landscape is changing and so is the regulatory landscape. Our speakers discuss what the future is likely to look like and the place for community television. Facilitator: Mary Cardona; Speaker: Dave Devereaux-‐Weber, University of Wisconsin Department of Information Technology; Panel Discussion: Stu Chapman, Municipal Services Associates; Sue Buske, The Buske Group; Brian Grogan, Moss & Barnett.
Downtown Milwaukee Thursday, April 30 and Friday, May 1, 2015
4209 Bagley Parkway, Madison, WI 53705