Ektron wcm lr

Copyright © 2010 Ektron, Inc. All rights reserved. | http://www.ektron.com | 1-877-4-WEB-CMS

2 3

What Do You Want Your Website to Do?

With the Ektron web content management platform, organizations can deploy, publish and update time-critical content without needing to rely on IT to get that content on the Web. Content creators take ownership of their content, while website administrators focus on the management and enhancement of site capabilities.

Ektron simplifies the process of managing content across public websites and intranets, providing such core features as authoring, site design, page deployment and management, plus marketing optimization features including content targeting, in-context analytics, and multivariate testing.

The Ektron content management system has been deployed successfully by organizations of all sizes – from nonprofits to multibillion dollar corporations, from government to global enterprises.

Revealing Web Content Management at Its Best Give Content Creators the Tools They Need

Ektron is used every day by press, analyst and investor relations departments; marketing communications groups; sales and support organizations; enterprises, universities and non-profits – by content developers, subject matter experts and business managers – to create content, establish review cycles, publish and update Web material.

When first developing content, most writers will begin in the Ektron platform’s Workarea,

using a “What You See is What You Get” editor that provides an interface familiar to anyone who has used Microsoft Word. Authors working in the editor have access to an array of word processing features and can publish their final content to the Web with one mouse click. Dependent on an organization’s needs, content developers also can take an active role in website management, including workflow control, page design and publishing approval.

Content authors can utilize the Workarea’s advanced web features, such as applying cascading style sheets and categorizing content for search, or remain focused on content development and leave that work to site administrators. Authors also can have the option of editing content on the site with in-context editing, working directly on any page, and applying changes to that page immediately on the site.

Ektron Empowers Content Creators

4Copyright © 2010 Ektron, Inc. All rights reserved. | http://www.ektron.com | 1-877-4-WEB-CMS

5

Ektron Liberates Website Administrators Website administrators often have multiple IT responsibilities, charged with maintaining hardware and software, addressing security and backups and providing daily user support. Content updates to the company website may be a low priority on an ever-changing list of IT priorities.

Ektron provides content creation and editing tools intuitive enough to be placed directly into the hands of the people requesting content updates, freeing IT resources to focus on site maintenance, development and enhancements while eliminating the “Webmaster bottleneck.”

Ektron gives administrators the ability to organize site navigation, establish layouts that best display content, assign search engine optimization terms to content, provide reports and analytics to management, and identify, revise, and approve content as needed.

Freeeeee! Your IT Resources Freeeeee! Your IT Resources


6 7

Developers - Leverage Your .NET Skills

Ektron is 100 Percent Native .NET The Ektron web content management platform is developed on the Microsoft .NET framework and is 100 percent native ASP.NET. Developers can immediately leverage their .NET knowledge with Ektron, building, launching and customizing websites easily rather than being forced into learning a new, proprietary development environment.

A Complete API - The .NET API provides easy access to data stored in the database without the need for a developer to ever write a line of SQL code or to understand the database schema, providing for seamless future upgrades. Consistency, discoverability and simplicity make building applications with the Ektron API quick, easy and efficient.

By accessing the Ektron.CMS.Framework developers can create customized user controls for added functionality or presentation and fully integrate with third-party systems.

.NET Server Controls – As part of the software installation Ektron provides more than 80 pre-built implementations of the .NET APIs in the form of server controls ranging from simple controls to compound controls. Many more controls can be found at the Ektron Exchange (http://dev.ektron.com/exchange/), a community featuring a “one-stop shop” for developers that offers a variety of community benefits and features, including the latest news, “Best Practice” advice from Ektron experts, pre-built code, server controls, widgets and more.

All Ektron server controls encapsulate complex functionality, making it a straightforward process for developers to quickly assemble web pages by dragging and dropping controls from Visual Studio’s Toolbox onto an ASPX Template, then defining the control’s behavior by setting properties either in code or by using Visual Studio.

CMS Extensions - Ektron provides a complete developer SDK allowing developers to create extensions where custom code executes upon certain events firing within the CMS. For example, your organization might want your content management team to receive notifications via AIM messenger whenever new content is published. A developer would tap into the “OnAfterPublish”event to send those notifications.

Another example would be to use the CMS extension architecture to manipulate the content object being entered by the author. For example, a content author wants to display a Google Map within his article to show the location of an event. When the author fills in the address metadata an event would be fired, “OnBeforePublish,” which would execute custom code making a web service call into the Google APIs and passing in the address to return back a Latitude and Longitude for storage within the article content object. The end result would be a Google Map showing the exact location of the event, with the author never having to leave the CMS interface to create that map.

Provider Model – Ektron’s provider model creates an abstraction layer to access data, making Ektron fully extensible. Areas of the Ektron platform that use providers include analytics, allowing developers to integrate with their own analytics system if they implement a provider; search, which has provider-based integration points where developers can customize many fundamental aspects of search; and Ektron eCommerce, which integrates with major purchase and shipping providers.

Developers - Leverage Your .NET Skills


8 9

Easily Build Web Pages, Marketing Campaigns and Micro-Sites with EktronWith Ektron, create and deliver dynamic campaign pages and micro-sites - tracked and managed in real-time, with no programming or design knowledge necessary. Promote a new product or special event. Set up registration and contact forms, surveys and polls, even ecommerce shopping carts without needing to request technical support. Quickly design one page or complete micro-sites utilizing your organization’s online library of templates, images, and other marketing materials.

Developers establish a site’s look-and-feel with content presentation templates. Building site navigation is intuitive, with the Ektron Workarea providing a Windows Explorer-like interface. Adding new pages to a site is as simple as opening the desired folder and clicking the “Add Content” button.

Ektron Smart Form templates simplify web page creation by separating content creation from its ultimate presentation. As well as making web page creation simple and easy even for the technically unsophisticated, Smart Forms help site managers maintain consistency and branding across every page. Once a Smart Form is established, content providers simply enter in their text, imagery and any other material.

“Widgets,” mini-applications such as calculators, calendars, search fields, social software, RSS feeds, video displays, clocks and more can be applied to a Web page by technical and non-technical resources alike through a simple drag-and drop. Ektron maintains an active freeware widget and code community at the Ektron Exchange (http://dev.ektron.com/exchange/) .NET developers familiar with ASP.NET user controls can easily build, customize and deliver their own widgets using Microsoft Visual Studio.

Deliver Dynamic Web Pages Deliver Dynamic Web Pages


10 11

Manage Any File Through Ektron Manage Any File Through Ektron

Document Management as Simple as Content ManagementCreate information and publish to your intranet or public website from a single unified system. Managing documents is as simple as managing web pages with Ektron. Any type of file that can be placed on the Web – MS Office files, JPEG or other graphic files, WinZip archives, video, MP3 sound files – can be managed through the Ektron platform.

Import files directly into the Ektron content management system. Open and edit MS Office documents from within the Ektron platform. Store, track and manage files using the Ektron Workarea Windows Explorer-like folder interface. Categorize content and create a taxonomy that makes it a simple task for anyone to locate needed files. Apply workflow and review cycles to documents and assure they’ve gone through the proper approval process before publication.


12 13

Deliver Content Effectively through Categorization and Search Whether for web content, Microsoft documents, images or multimedia, Ektron’s SiteSearch feature can scale to find millions of items and beyond.

The key to producing relevant search results is in the ability to categorize site content. Through Ektron, a content creator can easily categorize any piece of content – a taxonomy that auto-generates site navigation. With Ektron taxonomy easily tag any content with information that supports all the approaches to finding that content.

Ektron’s URL Aliasing automatically generates descriptive, human-understandable and search engine-friendly page addresses using words and phrases that actually define the page – ektron.com/bloghub, for example, rather than ektron.com/content.aspx?id=3310.

Faceted Search allows visitors to visually explore information: filtering results by category, content attributes, metadata values, XML structure, and custom-defined properties.

With Federated Search visitors can search multiple repositories with a single click and view the results in a single list.

Searchers can expand their social network through People Search.

Search Analytics Reports help marketing teams measure and ensure the success of their web search strategy.

Website Search Made Simple Website Search Made Simple


14

Help Visitors Find Locations with GeoMapping Bring dynamic mapping to your website. Show office locations, provide directions, display local attractions, deliver hotel, airport and taxi information.

With the Ektron platform’s geomapping feature any content can be tagged with longitude and latitude coordinates and displayed using a mapping application such as Google Maps or Microsoft Virtual Earth. You supply the messaging, Google or Microsoft provide the map. With the map display on your site, visitors never have to leave your site for directions.

Where is It?

Help Visitors Find Events with CalendarsAdd a powerful marketing, scheduling and event tool to your website with Ektron’s Enterprise Calendar.

Inform visitors about activities such as seminars, training, meetings and social activities. Present both single and multiple events across days, weeks and months.

Provide multiple views of calendar information. Bring up additional information simply by moving the cursor over an event.

Categorize calendar content to provide visitors fast and easy access to event information through search.

Blend multiple calendars together to create one comprehensive calendar of events. For example, a community calendar can display all local events of various organizations and businesses in one interactive calendar.

Visitors can move directly from calendar information to event registration with one click.

When is It?


16 17

Measure your Success with Ektron In-Context AnalyticsA core component of the web content management platform, Ektron in-context analytics tools provide valuable information about how visitors are using your site and what content is most important to your audience. Measure how content is being used. Track activity, trends and popular areas. The Ektron

Open Analytics provider allows customers to use their existing analytics investments, including the three most widely deployed, proven and trusted analytics packages – Google Analytics, Omniture SiteCatalyst and WebTrends – customized reporting integrated into the Ektron Workarea.

Gain a complete understanding of your visitors – their demographics, attitude and behavior, the paths and actions they are taking

– and then optimize your site specific to their actions. Combined with the Ektron Marketing Optimization Suite, your site traffic analytics become more relevant. Make a change to content and instantly see how that change affected traffic to those areas of your site.

Gain Understanding of Your Audience Gain Understanding of Your Audience

18Copyright © 2010 Ektron, Inc. All rights reserved. | http://www.ektron.com | 1-877-4-WEB-CMS

19

Are You In Sync?Are You In Sync?

Keep Production, Staging and Live Sites in Synch with eSyncKey to effective website content management is the ability to easily update exactly the content you want updated, when you want it updated – from development to production to “live.”

Ektron’s eSync technology helps administrators keep websites up-to-date efficiently, providing a level of control that makes it simple to move a single piece of content or an entire site. Whether single sites, global multi-sites or server farms, eSync provides scalable synchronization capabilities that allow administrators to easily update content efficiently with minimal downtime.

eSync bi-directional synchronization ensures that any external modifications to the live site – a new member adding profile information, for example – will be reflected back to the development environment. Site administrators can schedule synchronization to take place at strategic times to take advantage of low traffic periods.

Development Live Site


20 21

Charged with raising market awareness of the bank’s asset-based lending products, driving new business leads through Lloyds TSB Commercial Finance’s online presence and capturing customer data, Ektron Elite Partner, Freestyle Interactive undertook a comprehensive redesign of http://www.ltsbcf.co.uk. The work began with extensive qualitative and quantitative focus group and usability research carried out during much of 2009 as part of the scope and definition phase.

“As our main way of recruiting new customers, the website is critical to the success of the Commercial Finance business,” notes Keith Bennett, Lloyds TSB Commercial Finance Ecommerce and Online Channel Manager.

Built on the innovative Ektron web content management platform,

one of the new site’s major features is a “Quick Quote” calculator using a sliding bar to calculate the size of loan dollars available to the business, based on turnover and size of invoices, providing users an instant loan value. Other new features include:

A “Get in Touch” button integrated with the Ltsbcf call centre for instant call back to interested customers.

A “Get an Instant Quote” (RFQ) allows businesses to submit a full quote application which is forwarded to the Ltsbcf business development team through the Salesforce CRM system.

The multivariate testing feature of the Ektron content management system is being utilized by the Ltsbcf marketing teams to manage campaign content and to run multivariate tests on page content, particularly focused on use of the online quote calculator. Multivariate testing is the process of experimenting with different combinations of factors on a web page to drive a user to take action. Multivariate testing allows marketers to test ideas with real site visitors, letting their actions

Lloyds TSB Commercial Finance Lloyds TSB Commercial Financedetermine what does, and what doesn’t, work.

“Our new site takes usability and conversion to another level,” says Keith Bennett. “For example, the new quote calculator is a crucial tool designed to get to the heart of the customers problem as quickly and efficiently as possible.”

“As well as managing the performance of the site itself, we’re also managing the performance of all Lloyds TSB Commercial Finance online marketing activity,” says Freestyle Interactive Director Andy Wood. “This includes bringing together a complex set of performance metrics used to optimize marketing activity and drive segmentation, targeting and channel planning activity. Launched in December 2009, the new Lloyds TSB Commercial Finance site has already recorded exceptional metrics.”

From December 2009 to March 2010:

Visitor numbers increased 90 percent

Lead numbers increased 150 percent

Conversion rate (visitor to registered lead) increased 30 percent

Both Lloyds TSB Commercial Finance and

Freestyle Interactive are looking ahead to their plans for 2010 and the new site. “Lloyds is a global brand with the ambition and resources to do great work,” says Andy Wood of Freestyle. “We’re now in the process of putting together a comprehensive content and editorial plan for 2010 that will put the Lloyds TSB Commercial Finance brand right at the heart of their online communities.”

“We’re looking forward to building on the success of our new site as we develop a social media and online marketing program with Freestyle,” adds Keith Bennett of Lloyds TSB Commercial Finance.

For additional information on the Lloyds TSB Commercial Finance deployment by Ektron Elite Partner, Freestyle Interactive, please see http://www.freestyleinteractive.co.uk/Lloyds-TSB-Commercial-Finance/

“ We’re looking forward to building on the success of our new site as we develop a social media and online marketing program ” “ The new Lloyds TSB Commercial Finance site has

already recorded exceptional metrics ” “ We’re now in the process of pu!ing together a comprehensive content and editorial plan for 2010 that will put the Lloyds TSB Commercial Finance brand right at the heart of their online communities ”

Overview

Charged with raising market awareness of the bank’s asset-based lending products, driving new business leads through Lloyds TSB Commercial Finance’s online presence and capturing customer data, Ektron Elite Partner, Freestyle Interactive undertook a comprehensive redesign of http://www.ltsbcf.co.uk.

Challenges

Raise market awareness of the bank’s asset-based lending products

Drive new business leads

Produce measurable results

Results

Visitor numbers increased by 90 percent

Lead numbers increased by 150 percent

Conversion rate (visitor to registered lead) increased 30 percent


22 23

Ryerson School of Journalism Ryerson School of Journalism

The Ryerson School of Journalism academic program includes four media areas: print, magazine, broadcast and online. Faced with the challenge of maintaining an online presence for

each, as well as needing to support other sites, the School decided to implement a content management system that would simplify the process of authoring, editing, and managing web content for students, faculty and technical staff.

“Prior to our implementing the Ektron content management system, all student produced websites were using various open-source applications and with content being produced through Dreamweaver,” says Lesley Salvadori, technical coordinator at Ryerson School of Journalism. “Students needed to have at least an intermediate knowledge of HTML to use the sites and instructors and technical staff were expected to troubleshoot and support both the platforms and users. In many cases the technical staff was also responsible for the file transfer – FTP’ing – of student content as well as supporting the file management for each of these websites. Different instructors were responsible for courses and their associated websites each semester, which meant there

was little continuity in terms of file archiving and management.”

With more than four hundred users accessing the system, Ryerson School of Journalism needed a solution that would interact with the University’s preexisting Active Directory system. Any solution had to be easily customizable by the developer and compliant with web standards including XML and .NET.

After research by Lindsay Smith, the School’s CMS administrator, on various content management systems, with a focus on a CMS that could house several different URLs and would allow content authors to easily incorporate still images, audio and video,

Ryerson School of Journalism selected the Ektron platform. The School initially installed v7.6 of the Ektron solution in late 2009, and later upgraded to v8.0 of the platform. The deployment was done by the in-house staff.

“From my perspective, file management has become incredibly easy now thanks to the Ektron system,” says Lindsay Smith. “Prior to implementing Ektron our files were housed on a number of different servers, creating a file management nightmare for us. Files were buried deep within multiple folders and often could not be located at all. Ektron’s content management system has centralized the file management process, housing everything on a single server which is easily managed by a single administrator, saving time and the need for additional technical support and making the archival process simple and straightforward.”

“Managing student user accounts has become much easier,” web designer/programmer Chris Kim adds. “We don’t have to teach the students HTML, allowing them to focus more on the journalism rather than the technical aspects of getting their content on the Web. Ektron Smart Forms have really helped with that. The students only have to complete certain fields and all of

a sudden they’ve created this really beautiful functioning web page.”

Ektron Smart Forms simplify page creation by separating content creation from its ultimate presentation on the Web. After a site administrator has set up a Smart Form template it can be used by content authors for entering their material. As well as making web page creation simple and easy even for the technically unsophisticated, Smart Forms help site managers maintain consistency and branding.

“The Ektron content management system has allowed the School to be free from dealing with third-party services such as YouTube and commercial web hosts,” concludes Lesley Salvadori. “All student projects are maintained on our in-house server. The time needed to troubleshoot problems has significantly decreased. Students now focus more on producing content rather than troubleshooting technical aspects of Web development.”

“ Students now focus on producing content rather than troubleshooting technical aspects of web development. ”

“ From my perspective, file management has become incredibly easy now thanks to the Ektron system. ”

Overview

Faced with the challenge of maintaining an online presence for multiple sites, Ryerson School of Journalism decided to implement the Ektron content management system to simplify the process of authoring, editing, and managing web content for students, faculty and technical staff

Challenges

Improve and simplify the technical process

Showcase student newspaper, online magazine and broadcast productions

Allow students to update content without knowledge of HTML

Results

File management simplified

Content now on a single server and managed by one administrator

Easier student account management

Students can focus on their work rather than the technical aspects of putting their work online“ We have newspapers, magazines, online projects and

broadcasts we wanted online so the public could have access and see what students were working on. ”

“ Ektron’s content management system has centralized the file management process, housing everything on a single server which is easily managed by a single administrator, saving time and the need for additional technical support and making the archival process simple and straightforward. ”


24 25

You want a site that you can feel confident will be able to grow to meet future needs and help you increase operational efficiency. Even though your “website” is actually a complex, multi-site configuration embracing five external sites plus an intranet, you want the migration from old to new to be accomplished quickly, preferably within just a few months. And you want an active working partnership among yourself, the web

designers and the technical team where all sides feel comfortable with each other.

That’s the challenge University Health Systems of Eastern Carolina (www.uhseast.com) presented to vendors when it committed to re-engineering its web strategy in late 2008. A regional health system serving over 1.3 million people in 29 counties in eastern North Carolina, University Health Systems (UHS) is made up of eight hospitals, physician practices, home health, hospice, wellness centers and other health care services.

Charged with oversight, information architecture and

acting as the lead on executing web strategy was Kellie Vicars, communications supervisor at UHS. Working with Vicars was Andy Anderson, UHS administrator of IT operations information services.

UHS chose Ektron and its Elite Partner, The C2 Group, not only because the health system felt comfortable with the combination of technical

and design expertise the two companies brought to the table, but also because they felt secure that the Ektron platform would meet their needs. According to Andy Anderson, a key factor in that decision was the advanced content management capabilities the Ektron platform offered. Ektron’s multi-site support and synchronization technology, eSync, allows hospitals such as UHS to create individual multiple-site environments managed through one centralized administrative interface.

“Some of the services that Ektron’s Professional Services Group could supply also helped us make the decision,” adds Vicars. “Ektron really helped us with solidifying the technical specification and The C2 Group with the information architecture and design for the site. It was a good partnership fit. But we always kept in mind that our end goal was to have a product that we could build upon internally. That was really the driving factor for us.”

Planned as a phased rollout, work began in earnest on the UHS sites in January 2009. After

University Health Systems of Eastern Carolina University Health Systems of Eastern Carolina

a rigorous planning and architecture phase, the main UHS East site was launched in late May 2009. Three weeks later the East Carolina Heart Institute site (www.eastcarolinaheartinstitute.com) went live, followed by the ViQuest Centers (www.viquestwellness.com) site. With the launch of the UHS intranet in August, UHS concluded its deployments, successfully launching five sites over a three-month cycle.

“Execution of our brand is very important,” says Vicars. “We have a web policy in place that states anything hosted on the public-facing site has to reviewed and approved by Marketing. We have the Ektron Workflow set up and we’ve had certain style sheets created to ensure consistent headings, bullets and so on. We defined a complete Style Guide up front and that Style Guide and the Workflow is what controls the consistency of the external sites.”

And how are UHS personnel and customers reacting to its redesigned Ektron site?

“People like the layout, the site design created by The C2 Group, and the general ease-of-use,” says Anderson. “And we especially like the

advanced features that we couldn’t get with our previous content management system, such as the drop-down menus we wanted.”

“From a content provider perspective, the usability of the Ektron platform has dramatically improved their experience,” Vicars adds. “The Ektron system is much easier to use. We’ve heard nothing but rave reviews about the site design, the site organization, and how user-friendly it is. We’ve had an overwhelmingly positive response.

“We had a very finite amount of time to do this project – to implement and deploy all the sites – it was one of the biggest undertakings I’ve taken on in my career. Overall, I’m very satisfied with how it’s gone. We’re coming up with new things to do and that’s what I’m really excited about, the flexibility we now have thanks to Ektron.”

Overview

UHS wanted content management capabilities that their old system couldn’t provide. UHS chose Ektron and its Elite Partner, The C2 Group, because of the technical and design expertise the two companies brought to the table.

Challenges

Improve operational efficiency

Provide enhanced content management capabilities

Results

Five sites launched over a three-month cycle

Multiple-site environments managed through one centralized administrative interface

A smooth migration from old to new sites overseen by the Ektron team

Advanced content management features

“ From a content provider perspective, the usability of the Ektron platform has dramatically improved their experience. We’ve heard nothing but rave reviews about the site design, the site organization, and how user-friendly it is. We’ve had an overwhelmingly positive response. ”


26 27

based on metadata.

Customized Search with Guided Results: Leads visitors to the most appropriate information based on search terms.

“We think of Ektron as something of a best of both worlds’ hybrid solution,” remarks Ismael Amin, system analyst at County of Santa Barbara. “We were able to implement functionality immediately, but the software also allows for customization to meet our specific needs.”

The various County of Santa Barbara departments are still responsible for their own content – for example, press releases – but the use of Smart Form templates helps to ensure that information is delivered in a consistent fashion. “We have over 100 people trained on the Ektron WCM solution,” adds Slayman. “All of them are able to post to our website without needing technical training. Essentially, we’ve taken the content updating process out of the hands of our technical people, who are freed up to focus on their primary jobs. Now, subject matter experts can post their own content. The Ektron solution has been very successful and efficient, giving us an improved process in

communicating with the public.”

“Altogether, we’re extremely pleased with the Ektron solution in answering our needs. It was the right solution for our site relaunch, as well as giving our departments ownership of their Web content,” concludes Jennifer Slayman. “Perhaps more importantly, Ektron has helped us meet the public’s need for up-to-date information during emergency situations. We can keep providing that information from any location, 24x7.”

County of Santa Barbara County of Santa Barbara

Nestled between Los Angeles and San Francisco and often referred to as the American Riviera®, Santa Barbara is considered one of the most beautiful counties in California. The County of Santa Barbara is governed by a five-member Board of Supervisors elected by the public. Under the leadership of the county administrator, the County’s operations and programs are

carried out through 23 departments and several Special Districts and Commissions.

“One of our goals for our new website was to present a single face of county government to the public,” notes Jennifer Slayman, IT project manager at County of Santa Barbara. “The previous County of Santa Barbara website was launched in 2001 with many departments maintaining their own sub-site and content. Within a few years many of those sub-sites had evolved a look-and-feel and messaging which wasn’t necessarily consistent with the overall County of Santa

Barbara site. While the new site would still keep all those departments under the County of Santa Barbara ‘umbrella,’ we wanted every area to offer a consistent visitor experience.”

Efficiency was also a key need. Rather than the multiple solutions, software and implementations that had characterized the

earlier site, County of Santa Barbara was looking for a platform that could be implemented easily and learned quickly by new staff members as they were hired.

After several devastating fires struck the county, Santa Barbara also understood the importance of their website for communicating emergency information to the public. “At various times, our web operations have moved from our day-to-day offices to our Emergency Operations Center and even to the UC Santa Barbara campus,” Slayman continues. “We wanted a content management platform where authorized personnel could update the County site anytime, from anywhere – even from their homes when needed.”

County of Santa Barbara implemented Ektron’s solution for their new site, incorporating such key features as:

Multi-site Deployment: Multiple sites with consistent content and a branded look-and-feel were created through one installation. A “Library” provides a shared area where common images, links and other useful items can be stored, helping to reinforce a consistent look-and-feel.

Shared Content: Site administrators can push a single instance of information to multiple locations without version or content discrepancies. Press releases are automatically posted in multiple areas

Challenges

Provide a content management platform where authorized personnel can update the site anytime, anywhere in a consistent manner.

Implement immediate functionality, but have a solution flexible enough for customization to meet specific needs.

Results

Smart Form templates ensure that information is delivered in a consistent fashion.

County Departments have ownership of their content without concerns about look-and-feel.

Up-to-date emergency information can be delivered from any location, 24x7.

“ It was the right solution for our site relaunch. As well as giving our departments ownership of their Web content, Ektron has helped us meet the public’s need for up-to-date information during emergency situations. ”


28 29

Ektron Features and Benefits Ektron Features and Benefits

Content ManagementA “What You See is What You Get” editor provides an interface familiar to anyone who has used Microsoft Word. Authors working in the editor have access to an array of word processing features and can publish their final content to the Web with one mouse click. Dependent on an organization’s needs, content developers can also take an active role in website management, including workflow control, page design and publishing approval.

Document ManagementManaging documents is as simple as managing web pages with Ektron. Any type of file that can be placed on the Web – MS Office files, JPEG or other graphic files, WinZip archives, video, MP3 sound files – can be managed through the Ektron platform.

eMobile ToolsGuarantee that you’re offering your audience the best web experience possible. With Ektron’s eMobile tools, built into the Ektron web content management platform, create engaging online experiences for your audiences and enhance your customers’ relationship with your online brand, whether they visit your site from their desktop or mobile device.

PageBuilderPageBuilder brings a new level of simplicity to the process of creating pages and websites. Developers build out page templates, “wireframes,” for site content. Content providers simply enter in their text, imagery and any other material. “Widgets,” mini-applications such as calculators, calendars, search fields, social software, RSS feeds, video displays, clocks and more can be applied to a page by technical and non-technical resources alike through a simple drag-and-drop.

eSyncEktron’s eSync technology helps administrators keep websites up-to-date efficiently, providing a level of control that makes it simple to synchronize a single piece of content or an entire site. Whether single sites, global multi-sites or server farms, eSync provides scalable synchronization capabilities that allow administrators to easily update content efficiently with minimal downtime.

SearchEktron’s URL Aliasing automatically generates descriptive, human-understandable and search engine-friendly page addresses using words and phrases that actually define the page. Faceted Search allows visitors to visually explore information. With Federated Search visitors can search multiple repositories with a single click and view the results in a single list. Search Analytics Reports help marketing teams measure and ensure the success of their web search strategy.

eCommerce Web Shopping Ektron eCommerce brings all the functionality you need to create an online

marketplace. Powered by the same content management system behind your website, Ektron eCommerce provides complete control of your online sales. eCommerce takes advantage of key Ektron technologies, including Smart Forms and categorization for effective search. Product information, attributes, and descriptive text are entered into the Smart Form and saved into the content management database as structured XML data, simplifying the process of repurposing product content as needed.

Multisite ManagementManage multiple websites from one content management platform. The

Ektron multisite environment is ideal for multiple websites that require full content management support, but still need to retain their own unique identity.

Multilingual CapabilitiesThe Ektron web content management system provides a comprehensive solution to

create and manage all aspects of a multilingual web site. With Ektron, text, images, site navigation, forms, content collections, metadata and search functionality all can be customized specifically for every language presented on a site. Even the Ektron user interface itself can be customized to reflect the content contributor’s native language.

Content TargetingEktron personalizes the web experience by matching content to your visitors’

reason for coming to your site. Deliver content relevant to a visitor’s current location. Display promotions based on a visitor’s Facebook Social Graph … and more!

TaxonomyEasily categorize any piece of content – a taxonomy that auto-generates site navigation. With Ektron taxonomy tag any content

with information that supports all the approaches to finding that content. Ektron’s hierarchal taxonomy classifies and structures web pages and managed documents into logical groupings based on their content.

URL AliasingEasily create search-friendly and human-readable URLs for your web content. With Ektron URLs become easier to read for your audience,

easier to find by search engines and easy to display in your marketing collateral.


30 31

Ektron Features and Benefits

Tag CloudsView a word density “tag cloud” that provides a visual report on how your site’s content appears to search engines.

Social NetworkingLaunch online communities to interact with your customers and to encourage employee collaboration. Forums, wikis, blogs, commenting, ratings, reviews and user profiles are just some of the social features available for your site through the Ektron solution. Leverage the power of Twitter, Facebook and other social platforms to build business and respond to customers.

Blogging and ForumsBuild online communities with forums and blogs, and extend their capabilities with features including commenting, calendars and RSS feeds.

PersonalizationEmpower site visitors to create customized views of your web pages to create a unique, personalized experience.

Polls and SurveysEncourage interaction with your visitors with online polls and surveys for market research, to gauge customer satisfaction and for other feedback. Generate a poll or survey easily with Ektron’s built-in form wizard.

Activity Streams and Micromessaging Add personalized interaction to your website and intranet through real-time activity streams and Twitter-like micromessaging features.

Enterprise CollaborationWith Ektron’s eIntranet solution, built on the Ektron web content management platform, quickly deploy a full-featured intranet that becomes a communication, collaboration and information distribution platform bridging the worlds of your organization, employees, customers and partners.

Customer CommunitiesCreate communities to increase customer engagement and foster conversation about your products and services. Give visitors their own place on your site to interact with your business.

Ratings and Commenting Site visitors can rate or comment on products and/or services. Social Navigation

uses the input and actions from the community to “bubble up” the most useful content. The more people view, rate and comment on a piece of information, the higher it climbs in rankings. Allow visitors to sort through the information they want by organizing it by rating or positive or negative reviews.

Social BarGive your visitors an easy way to share the page they’re on through Facebook, Twitter, Digg, email and more.

CalendarAdd a full featured calendar to your website to promote events, coordinate schedules and provide enhanced collaboration.

GeomappingUse Ektron’s GeoMapping functionality to tag content with longitude and latitude coordinates to leverage Microsoft Virtual Earth and

Google Earth.

Advanced HTML Form BuilderEktron makes it easy for site visitors to submit information, data and

questions via web forms. An intuitive “Wizard” interface makes form creation simple for content authors and site administrators.

Web Content Compliance and AccessibilityMake your web content more accessible by following the

World Wide Web Consortium’s Web Content Accessibility Guidelines and Authoring Tool Accessibility Guidelines. You set the level of compliance required and establish content publishing guidelines. Built-in checking validates all templates, content, menus, CSS and JavaScript.

Developer SDKEktron’s industry standards-based API makes it easier to develop for and extend Ektron’s powerful functionality. Intuitive API

documentation, navigation and IntelliSense make language references easily accessible. Port over custom-developed code and functionality for product upgrades without breaking an existing application.



32 33


ASP.NET Server Controls and Dreamweaver ExtensionsWhether you’re an ASP.NET or Dreamweaver developer, Ektron has the tools to minimize your development time.

Search Engine OptimizationEktron includes all the tools needed to create a site fully optimized for search engines with complete metadata support for all web content. Ektron’s URL Aliasing automatically generates descriptive, human-understandable and search engine-friendly page addresses using words and phrases that actually define the page. An SEO site-checker makes it easy to identify the elements you need to optimize your site, helping content authors write SEO-friendly copy.

Social CRM Capitalize on the social tools of the Web, including Twitter and Facebook, to enhance how you market, sell and provide support to your customers.

Multivariate TestingExperiment with different page layouts, images, copy, call-to-actions and other content to define the best pages that deliver results.

In-Context AnalyticsGather information about how your visitors are using your site and what content is most important to your audience.

Microsite GeneratorDevelop mini websites, aka “microsites,” to act as landing pages promoting a new product or special event or to house registration and contact forms.

Campaign ManagerGain all the information you need and measure ROI for your online marketing campaigns. Discover who your individual visitors are, whether they’re visiting via desktop browser or mobile device, where they are going on your site and more.

Heat MapsDiscover how much of any given web page is being viewed and exactly where on the page visitors are abandoning your site.

Ektron – A Complete Platform for Content ManagementEktron’s core web content management capabilities help customers deliver dynamic web experiences to their audiences, content that can be personalized to individual context; defined by who the visitor is, how they are engaging with the website, what pages they are viewing and who they are connected to.

Ektron helps our customers realize operational efficiency gains, increased revenue, and improved customer loyalty through effective web content management.

For more information on how Ektron can help your organization, please contact your Ektron representative or visit www.ektron.com

Ektron Platform


34 3535

ABOUT EKTRONBy combining web content management (WCM), marketing optimization and social software, Ektron’s software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron’s extensibility and commitment to the Microsoft .NET framework.

Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Home Depot, Kodak, Microsoft, NASDAQ, Texas Children’s Hospital and the University of Notre Dame. Ektron executives are software and web content management industry veterans who have many years of experience building successful development, sales and financial organizations within technology companies.

Web Content Management Social SoftwareMarketing Optimization

Who are we? Notes

UK & EMEAUnited KingdomSiena Court,The Broadway,MaidenheadSL6 1NJUK +44 (0) 1628 509 040

CanadaCanada675 Cochrane Drive,East Tower, 6th FloorMarkham, OntarioL3R 0B8Canada(905) 530-2211

AustraliaSuite 3, Level 3, 175 Castlereagh StreetSydney NSW 2000Australia+61 2 9248 7222

Asia PacificSingapore81, Anson RoadSuite 8.35, Level 8Singapore 079908 +65 6500 6262

Corporate Headquarters542 Amherst StRoute 101ANashua NH 03063USA(603) 594-0249

West Coast OfficeOne Market Spear TowerSuite 3600San Francisco, CA 94105USA(603) 594-0249 x7002

United States

Texas Office100 Congress Avenue, 20th floorAustin, Texas 78701USA(512) 829-4898

Virginia Office6802 Paragon PlaceSuite 410Richmond, VA 23230USA(804) 441-6080

EKT

001-

000

Rev:

12.

01.2

010

Technology

Ektron wcm lr