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W A C R AWorld Association For Case Method Research & Case Method Application • Spring 2015

This Issue:

Registration Form for ODENSE, DENMARK Conference enclosed

Vol. XXVI No. 1

Accommodations.....................................4Calendar of Events............................... 13Call for Papers and Cases............... 7,10

WACRA Executive Board

®

®

Executive DirectorDr. Hans E. KleinWACRA® Inc.NEEDHAM (BOSTON), MA U.S.A.

Director TechnologyDr. Janice Nath, U of Houston,HOUSTON, TX U.S.A.

Director EducationDr. Amelia J. KleinWHEELOCK COLLEGEBOSTON, MA U.S.A.

Director Development & MembershipDr. Joëlle Piffault H.E.C.,MONTREAL, QUEBEC, CANADA

Director Information SystemsDr. Stephen HundleyINDIANA U - PURDUE UINDIANAPOLIS, IN, U.S.A.

Director Public RelationsDr. Lars Bengtsson BLEKINGEINST OF TECHNOLOGYRONNEBY, SWEDEN

Director CommunicationDr. Al Rosenbloom

DOMINICAN UNIVERSITYRIVER FOREST, IL U.S.A.

Director Agricultural BusinessDr. Pavel Zufan MENDEL UBRNO, CZECH REPUBLIC

Director MarketingDr. Pierre Mora KEDGE BUSINESSSCHOOL, BORDEAUX, FRANCE

Director Latin AmericaProf. Eduardo Rosker, KNOWMENTBUENOS AIRES, ARGENTINA

Director PublicationsDr. Charles Patti, U of DENVER

DENVER, CO U.S.ADirector Information Technology

Prof. David Stevenson NAPIERUNIVERSITY, EDINBURGH,SCOTLAND

June 28 - July 2, 2015

N E W S

LearnLeaing by Doing."Learning

Odense, Denmark

Case Writers' Colloquium ............ 11Denmark Photo gallery................... 6Paginas en Español..............5, 7, 8, 11Preliminary Program .................. 14Registration Form Odense.......... 15

32nd WACRA Conference

at Dalum Landbrugsskole Konference Center Odense

Learning

Dalum Landbrugsskole Konference Center Odense

aprender haciendo”"Learning by Doing

2 World Association For Case Method Research And Application

WACRA Executive Board

Season's Greetings andA Healthy, Peaceful, Prosperous New Year!

Hans Klein, Denise Smith, Stan Stanczewski

Hans Klein

The Board is delighted to announce that the 31st WACRA conference will be held from June28 to July 2, 2015 in Odense, Denmark at the 'Dalen Landbrugsskole Konference Center'(details on page 4). Last year in August, we spent several days in Denmark to prepare the 2015conference and fell in love with Southern Denmark and Odense. We enjoyed the cordial,professional interactions with locals and the gracious hospitality of the Danish people. Transferfrom Copenhagen International Airport to the conference Hotel in Odense S is very convenient,

fast, through beautiful countryside across the new 18km long Great Belt Fixed Link which is one of the largest bridges inthe world. The link replaced the ferry service that had been the primary means of crossing the Great Belt. You will find helpful'Facts on Denmark' by visiting the Tourism website visitdenmark.com. For the preliminary conference program refer topages 8-14. You will also find useful information on Odense in the Fall 2014 WACRA NEWSletter at www.wacra.org.

The conference presents itself as an international, intercultural, interdisciplinary, interactive, innovative and...interesting ‘life case’ of building networks and exchanging ideas and experiences. The theme for WACRA 2015 is"Learning by Doing - Aprender haciendo". Tied to this theme are WACRA initiatives: 1. Poverty and Education. 2."Teaching, Culture and Diversity". 3. Case Writers and Case Teachers Colloquium 4.. WACRA® Interactive CaseSessions (WICS) are added each year to the program. Conference language is English with tracks in Spanish. You areinvited to submit papers, proposals, workshops, simulations, panels etc. (in English, Spanish, French). Manuscriptpreparation guidelines and writing tips can be found on the WACRA web site.

Submission deadline for papers, proposals, workshops for WACRA 2015 is January 15, 2015. Join colleagues fromaround the world in Odense for yet another expérience stimulante et enrichissante. Papers accepted for WACRAconferences will be considered for publication in IJCRA, The International Journal of Case Method Research &Application - double blind refereed. IJCRA is the official publication of WACRA and as such aims to publish high-qualitymanuscripts that capture innovation and creativity in learning and interactive teaching methods globally. In its 10th year,IJCRA publishes 'state of the art' papers on Case Method Research and Application - four issues per year (one in Spanish)and provides WACRA members, case writers and case teachers from around the world the opportunity to share their workwith colleagues, to learn from colleagues and to create an international network for case writing, case teaching andinteractive teaching applications. Become a member or renew your membership and for only $85 gain access to thequarterly issues of the Journal. If you have published in IJCRA, you have an additional vested interest to supportyour journal by renewing. For your promotion and tenure applications (P&T), you should know that IJCRA is listedin Cabell's Directory of Publishing Opportunities in Management. Cabell is the largest citation index and directory ofacademic journals in the U.S.A. University administrators (deans, department chairs) in the U.S.A. and in other countrieswill consider for P&T decisions a faculty publication in a journal listed by Cabell. All WACRA activities, including theextensive review/rewriting/editing efforts for IJCRA publications, are financed through membership dues and programrevenues.

Please take the time NOW and renew your membership. Email the renewal form (page 16) to wacra@rcn.com, orfax it to +1-781-444-1548. Hans Klein

WACRA® Advisory Board

From the Executive Board

Dr. Mbaki A. Chamme, University of Botswana, GARBORONE, BOTSWANA; Dr. Juan Alexandro Cortes, Universidad PontificiaBolivariana, MEDELLIN, COLOMBIA; Dr. Taïeb Hafsi, H.E.C., MONTREAL, CANADA; Dr. Krishna Kumar, Indian Institute ofManagement, KOZIDODE, INDIA; Dr. Peter Lewa, USIU, NAIROBI, KENYA; Dr. Alfonso Vargas, Universidad de Huelva, HUELVA,SPAIN; Dr. Bengt Kjellen, University West , Trollhätten, SWEDEN; Dr. Patricia Brock, PACE University, NEW YORK, NY, U.S.A.; Dr.Emiliano Gonzalez, University of St.Thomas, HOUSTON, TX, U.S.A.; Dr. B. Gloria Guzman Johannessen, Texas State University, SANMARCOS, TX, U.S.A., Dr. Paula Jordan, NL-University, TAMPA, FL, U.S.A.; Dr. Joseph A. McHugh, KM Associates, DEDHAM, MA,U.S.A.;Dr. Ronald Patten, DePaul University, CHICAGO, IL, U.S.A.; Henri Pesonen, University of Helsinki, HELSINKI, FINLAND; Dr.Ramón Ariel Quesada, Miami Dade College, MIAMI, FL U.S.A.; Dr. Peter Olson, EXEGY PARTNERS, LLC, LOCUST VALLEY, NY, U.S.A.;Dr. Anthony Sallustio, IONA University, NEW ROCHELLE, NY, U.S.A.

3 WACRA News Spring 2015

WACRA 2015 - Conference SiteConference site for WACRA 2015 is

"Dalum Landbrugsskole KonferenceCenter" in Odense. The College is oneof Denmark's largest and oldestagricultural colleges - today a moderninternational college for furtheragricultural education with proudtraditions and a historical atmosphere.Dalum Agricultural College was foundedin 1886 as a continuation of the famousprincipal Christen Kold, who built DalumHigh School at the same place in 1862.The original premises of Christen Koldare still being used at the College -together with quite modern educationalareas.

Today, Dalum Agricultural Collegeis a modern business college in linewith business colleges within otherprofessions, where young peoplehave a vocational education. InDenmark all education is free ofcharge, the colleges receivesubsidies from the Government,except for room and board at the

Odense is situated on the island ofFunen, right in the heart of Denmark,and is the third largest city in Denmark.A favorite destination for visitors forhundreds of years, and home to thecelebrated author Hans ChristianAndersen and composer Carl Nielsen.Today this inspiring city invites guests towander its cobblestone streets with its

Welcome to Odensemany shops and rows of cafés. Odenseis dotted with green areas and a rivermeandering through. There is plenty ofroom for thought and "walk-and-talks" ininspiring surroundings. Odense is easyto get around and easy to feel at home.Everything is within comfortable walkingdistance that will create an intimateinfrastructure and feel around theconference. Odense offerssomething for everybody,be it relaxing in the park bythe river, traveling throughthe pulsing city center,researching at the univer-sity, or experiencing themany cultural sites.

Odense is one of thecenters of knowledge andeducation in Denmark. Ithas a groundbreaking newuniversity hospital linked tothe University of SouthernDenmark. Odense willfurther establish its position

as a city of education and science.Odense is also considered a regionalcluster for welfare technology, a positionthat will be strengthened with the newcampus area.

A little, big city. A city that is full of life.Denmark's number one cycling city. Astudent city. A legendary city. All youcould possibly want. And more.

College. Colleges are independent withelected boards which appointmanagement. Within the limits set by theMinistry of Education, the managementdevelops the curriculum and uses suitableeducational methods.Students who enroll

in a business college have completed 9or 10 years of obligatory education inthe Danish folkeskole (school). Theythen can choose between vocationaleducation at a business college or upper-secondary education leading to univer-sity studies. Agricultural educationalternates between theoretical andpractical lessons focusing on approvedfarming.

Agriculture in Denmark relies on athree module management educationsystem, 1. Production management, 2.Farm management ,, 3. Agrarianeconomy.

With 250 students, Dalen is the largestcollege of its kind in Denmark. It hastwo campuses, at Faaborg andOdense. In Odense students typicallyare between 22-25 years old andacquire qualifications for all fields ofagricultural trade worldwide. Thecollege attracts international studentsand sends its graduates all over theworld.

Odense Town Hall

4 World Association For Case Method Research And Application

Arriving in Copenhagen and Odense: The train station at Copenhagen airport is under Terminal 3. Terminal 1 isconnected with Terminal 3 by a free shuttle bus. IC trains run 3 times per hour from Copenhagen airport to Odense andtake approx. 90 minutes. A one way ticket is DKK276 (approx. Euro37).

Conference site and Hotel is the Dalen Konference Center.Room Rates at the Dalen Konference Center:Add your booking to the Conference Registration (page 15).Single room including breakfast, and free WIFI, no TV: USD 80.00Double room occupancy including breakfast, and free WIFI, no TV: USD 65.00 per personDalum Landbrugsskole, Landbrugsvej 65 DK5260 ODENSE S, Tel. 45 - 66 13 21 30, Fax 45 - 69 80 36 78email: dalumls@dalumls.dkRoom Rates at the Radisson Blu Hotel: Book directly with the Radisson Blu Hotel.Single room including breakfast, VAT and free WIFI, Cable TV: DKK 855 (approx. USD 144.00)Double room including breakfast, VAT, and free WIFI, Cable TV: DKK 995 per room (approx. USD 168.00).Radisson Blu H.C. Andersen Hotel Odense, Claus Bergs Gade 7, DK5000 ODENSE, DENMARK, Tel. 45 - 66 16 78 00www.radissonblu.com/Odense. Public transportation every 10 m from the center of town to the Konference Center..

2015 WACRA Conference Accommodations

Explore Odense, Funen, Denmark* Odense is the City of Hans Christian

Andersen. Andersen put Denmark onthe world map through his fantastic 19thC fairy tales. At the Hans ChristianAndersen Museum you can gain animpression of the writer as a personas well as the world he lived in. Visit hischildhood home, view his sketchingand papercuts and take a H.C.Andersen guided tour of the city.

* Odense, the city of Carl Nielsen,the composer. Visit the museumdedicated to Denmark's most famouscomposer.

* The roots of Odense go back to thepre-Viking times. The town offers arich mix of historical periods andattractions. Visit the intriguing SanktKnuds Kirke (Saint Canute's Cathedral,the only true Gothic structure in Denmark.

* Experience yesteryear at the FunenVillage, an open-air museum of areconstructed 19th Century village.

* Odense is the bicycle town of Denmark.Rent a bike and explore Odense andFunen Island' hidden treasures.

* Copenhagen, Scandinavia’s largest

city (pop. 1.5 million) has been Denmark’scapital since the Fifteenth Century. It isone of Europe’s most beautiful and well-preserved cities, with numerousarchitectural landmarks on every street.One day in Copenhagen will allow for awalking tour or two, of which one ought to

be in the old city. Starting at theRadhuspladsen (Town Hall Plaza) youcan visit Lavendelstraede, with it’sperfectly preserved 18th Century

houses, then visit the courthouseson Slutterigade and Nytorv Square,where Kierkegaard lived. Slightly tothe west is the Stroget, a livelytraffic-free shopping street, and seethe Helligandskirten, a spectacular15th Century abbey. Stop at LaGlace, Denmark’s most famouspastry shop, learn to pronounce aspecialty dessert of theirs, and thenhead to Gammel Stand, a waterfrontpromenade with a great view of the

Christiansborg Palace. Next, walk toMagstraede, one of Copenhagen’s bestpreserved 16th-Century streets, andvisit Tivoli Gardens, the square withworld famous amusements, and vibrantrestaurants and beer gardens.

5 WACRA News Spring 2015About WACRA®...

®

The International Journal of Case Research and Application (Revista Internacionalde Investigación y Aplicación de Casos) es la publicación oficial de WACRA ycomo tal aspira a publicar artículos de alta calidad, de todo el mundo, que capturela innovación y creatividad en el aprendizaje y en los métodos interactivos deenseñanza. El Proyecto WACRA de Publicación Asociada responde al interésde los miembros de desarrollar asociaciones basadas en WACRA enfocadas enproducir artículos de alta calidad publicables en IJCRA. Para facilitar W3P,WACRA está estableciendo una base de datos para que autores principales(individuos que están buscando socios) y coautores (autores secundarios)(individuos que buscan trabajar y apoyar a los autores principales). Para construiresta base de datos, solicitamos a autores y coautores envíen lo siguiente:

Autores principales: elijan de su trabajo un artículo que tenga potencial paraIJCRA. Esto podría ser un caso en desarrollo, un artículo sobre educación, etc.Envíe un resumen de 1 / 2 páginas a WACRA. El resumen debe incluir el propósitode su investigación, la metodología, los resultados (si es posible) y las conclusiones(si se han determinado). Por favor, incluya su nombre, su institución y afiliaciónde su departamento, su email, idioma nativo, y si prefiere un coautor dentro desu disciplina. Se alienta a los autores principales que envíen un ejemplorepresentativo de su nivel de inglés, que puede ser por escrito o en un video de3 minutos donde hable acerca de su investigación.

Coautores: envíen un resumen de los tipos de socios con los cuales lesgustaría colaborar. Esto puede incluir colegas en una específica disciplina,colegas que comparten un mismo enfoque de investigación, o colegas de algunaespecífica región del mundo. Los coautores deben estar disponibles de poneren correcto inglés las ideas o redacciones, ayudar a organizar los artículos deacuerdo a standards académicos aceptables, y ayudar a formatear el artículosegún las guías de WACRA. Por favor, también incluyan 1 / 2 páginas de algúnartículo publicado, un resumen de su propia investigación e interés en publicar,así como su nombre, institución, afiliación de su departamento y email.

Asociaciones: los coautores se contactarán con los autores principales conlos cuales quieran trabajar y entre ambos decidirán si desean formar estaasociación. Cuando hayan formado una asociación los autores principales leinformarán a WACRA, así se podrá quitar sus nombres de la base de datos. Losartículos W3P enviados a IJCRA serán tratados con la misma rigurosidad (doblerevisión a ciegas) que los demás artículos.

Founded in 1984, WACRA® evolvedfrom contacts between professors, re-searchers, policy-makers, professionalsand business executives into a world-wide, interdisciplinary organization ofprofessionals and academics from 65countries. WACRA's objectives are to ad-vance the use of the case method inteaching, training, and planning; to en-courage research using the case method;to coordinate case writing and case appli-cation activities; and to encourage coop-eration between the public sector, thebusiness community, and other case-oriented professions. Its initial focus onthe case method has broadened to in-clude games and simulations and otherinteractive learning and teaching methodsas corollaries to cases.

WACRA® organizes forums, sympo-sia, workshops, training sessions, doc-toral consortia and conferences, includ-ing international meetings at which par-ticipants have the opportunity to exchangeideas, present their research, and sharethe results of case writing and casemethod applications. Previous confer-ence sites: Lausanne & Leysin, Switzer-land; London, UK; Enschede, Netherlands;Boston, U.S.A.; Limerick, Ireland; Brat-islava, Slovakia & Vienna Austria; Mont-real, Canada; Warsaw, Poland, Edin-burgh, Scotland, Marseille, France,Cáceres, Spain, Budapest, Hungary, Lund,Sweden, Mannheim, Germany, Bordeaux,France, Buenos Aires, Argentina, Brno,Czech Republic, Brisbane, Australia,Guadalajara, Mexico, Vancouver, Canada,Barran-quilla, Colombia, Dublin, Ireland,Stockholm, Sweden; Berlin, Germany,Istanbul, Turkey.

Membership is open to all individualsand organizations wishing to advance theobjectives of the association. As a mem-ber you receive substantial discounts onpublications, preferential rates atWACRA® sponsored meetings, and ac-cess to the International Journal of CaseMethod Research & Application.

You can receive training and assis-tance in case writing. You have the oppor-tunity for networking, consulting and toassociate with professionals working withcases and innovative, interactive meth-ods on an international scale.

Necesita publicar su trabajo?

Hans Christian Andersen -Story Telling

6 WorldAs-so-cia-tionForCaseMethodRe-searchAndApplication

Viking Ship Southern Denmark Site Eyeskov

Funen Village

Close to Funen Village Bella Sky Hotel Copenhagen

Odense Boat Tours

Local Restaurant OdenseFunen Village Odense

World Association For Case Method Research And Application

Welcome to Denmark and Odense

Tivoli Gardens CopenhagenH. C. Andersen

Legoland Belt Bridge

7 WACRA® News Spring 2015

WACRA News Spring 2012

El método de casos puede jugar un importante papel para resolver casos y en la enseñanza de resolución de problemas,tanto en la academia como en la industria, así como para iniciar y manejar el cambio. El congreso provee, a losparticipantes, de oportunidades de aprender más acerca de la enseñanza con el método de casos y con enfoquesrelacionados a la enseñanza en una gran variedad de contextos educativos. Los participantes tendrán una granoportunidad de reunirse con colegas de todo el mundo con quienes podrán forjar relaciones para investigación. Elcongreso solicita artículos, casos y otras contribuciones en la enseñanza e investigación utilizando casos, artículos quepresenten métodos para el uso, redacción y recolección de información para casos, y artículos que discutan las basescientíficas y pedagógicas subyacentes. Son especialmente bienvenidos artículos y casos que estén relacionados con losdesafíos del congreso

Puente entre teoría y prácticaOriginar responsables actitudes profesionales, valores y personalidadesDesarrollar auténticos líderes para cambios sustentables en organizaciones y sociedadesPromover la conducta ética para cambiar las estructuras organizacionalesEl aspecto del relato en casos relacionados con la comprensión e implementación de un cambio exitoso en elmanagementInnovación en el análisis como base para los cambios y su adaptación al contexto.

Los congresos de WACRA son foros multinacionales e interdisciplinarios para académicos de distintos disciplinas ycampos profesionales (negocios, comunicación, educación, ingeniería, historia, leyes, medicina, psicología, políticaspúblicas, trabajo social) y practitioners en negocios, industria, educación y gobierno.

Los artículos solicitados que analizan teoría y práctica utilizando casos, simulaciones, videos y métodos relacionadosa la resolución de problemas, manejo del cambio e innovación. Se dará prioridad a los artículos que seaninterdisciplinarios, internacionales y/o comparativos. Se estimula el envío de artículos relacionados con la aplicación decasos en la universidad y programas de formación profesional en diversos contextos y artículos sobre la evaluación delmétodo de casos y formas relacionadas para la enseñanza – aprendizaje. También se solicitan artículos sobreinvestigación de los desafíos enfrentados por los negocios. Siendo que el foco principal de los congresos de WACRA essobre el uso de los casos para resolución de problemas y enseñanza, también se da bienvenida a casos de investigación.WACRA está particularmente interesada en artículos académicos que promuevan la comprensión y colaboración entredisciplinas y de socios internacionales. Se reconocerá el mejor artículo / caso.

El envío de su artículo debe incluir: (1) una portada que incluya el título, nombre, filiación, dirección, teléfono, fax y emaildel autor(es); (2) un resumen de la propuesta (que no exceda las 4 páginas) o el artículo completo (que no exceda las 12páginas). Baje la guía para los autores del sitio web de WACRA. El resumen debe incluir claramente los objetivos, el marcoteórico y la naturaleza de la propuesta y que responda al criterio de la revisión. El nombre del autor no debe aparecer enel resumen para facilitar la revisión a ciegas.

Se comunicará la recepción de las propuestas / artículos y los resultados de la revisión a ciegas será enviada por mail.Todas las propuestas o artículos deben ser enviados antes del día 15 de enero del 2015. Los artículos terminadosrecibidos antes del 31 de marzo de 2015, serán considerados para su publicación en la revista IJCRA InternationalJournal for Case Method Research and Application. El idioma del congreso es el inglés con tracks en español y francés.Se invita a cada delegado inscrito para presentar hasta dos trabajos donde él es (co-)autor. El segundo documentoestá sujeta a disponibilidad de espacio.

Investigación, Aplicaión, Redacción de Casos, Métodos Interactivos32º Congreso Internacional

ooooodddddense, Dense, Dense, Dense, Dense, DinamarcinamarcinamarcinamarcinamarcaaaaaDalum Landbrugsskole Konference Center Odense

28 de junio al 2 de julio de 2015

Tema del Congreso: “aprender haciendo"

SOLICITUD DE ARTICULOS

www.wacra.org

Por favor, comparta esta invitatción con sus colegas.

WACRA® - The World Association for Case Method Research & Application

8

Sábado, 27 de junio de 2015

Actividades Pre-Congreso

10.00 - 13.30 Reunión de Executive y Advisory Boards. A continuación almuerzo.

Domingo, 28 de junio de 2015

09.30 - 15.00 WICS - WACRA Interactive Case Sessions - incluye almuerzo (Inscripción separada). Taller: 1. Mesa Redonda: 2. La session de casos Case Colloquium Ingles y Español);

Actividades del Congreso

18.00 - 19.00 Registración18.30 - 20.00 Recepción de Bienvenida y cena - Dalen Konference Center

Lunes, 29 de junio de 2015

09.00 - 11.00 Session Sesión Plenaria de Apertura11.30 - 12.30 Sesiones, Paneles y Workshops Concurrentes13.30 - 17.00 Sesiones, Paneles y Workshops Concurrentes19.00 Cena de Gala y Premios

Martes, 30 de junio de 2015

09.30 - 10.30 Sesión Plenaria11.00 - 12.30 Sesiones, Paneles y Workshops Concurrentes13.30 - 15.00 Visita de á una planta alemán para ver el sistema de educatión dual alemán15.00 - tiempo libre - Consulte las actividades sugeridas en este boletín

Miércoles, 01 de julio de 2015

09.30 - 10.30 Sesión Plenaria11.00 - 12.30 Sesiones, Paneles y Workshops Concurrentes13.30 - 16.00 Sesiones, Paneles y Workshops Concurrentes Sesión Plenaria de Cierre

Actividades Post-Congreso18.00 - 22.30 'Cena Inscripción separada - Pagar por lo que pedimos (Pay for what your ordered).

Jueves, 02 de julio de 2015

“aprender haciendo”Enseñanza y Redacción de Casos, Educación Continua y Educación a Distancia

Dalum Landbrugsskole Konference Center Odense28 de junio al 2 de julio de 2015

Aeropuerto internacionale: Copenhagen Kastrup Airport: (CPH)

Por Favor, comparta esta invitación con sus colegas!

World Association For

Programa Preliminar W A C R A® 2015

World Association For Case Method Research And Application

Salida. Para obtener detalles sobre el viaje “Noruega en un Nutshell Tour” consulte la página 12.

.

A C T - W A C R A®North Carolina Conference Office (Denise Smith):

3817 Tonsley Place HIGH POINT, NC 27265 U.S.A.Tel. +336-404-6256 Email: denise.smith@wacra.org

Fax +336-307-3185

9

We invite you to attend the twentfirst CROSS-NATIONAL TEACHING FORUM in Odense on Tuesday, June 28, 2015.The traditional WACRA forum provides opportunities for conference delegates to discuss issues pertaining to teachingacross cultures. Participants explore cultural differences, learn effective teaching strategies, broaden their global vision,and develop cultural “capital” through interactive exercises and dialog.

If you plan to teach in another part of the world, you may want to meet others who have done so. Distinguished delegatesfrom different countries and regions of the world will share their perspectives and experiences. We promise a livelypresentation and discussion. Join us and keep the momentum going!

Papers are not required, but accepted. Topics for discussion include: Adapting the Case Method to Teaching in Different Cultures;Evaluating Student Performance; Cross Cultural Differences in Developing Collaborative Teaching Strategies.

Participate in The 21st Cross National Teaching Forum

WACRA® News Spring 2015

Need Help PublishingYour Scholarly Work?

The International Journal of Case Research and Application (IJCRA) is the official publication of WACRA and as suchaims to publish high-quality manuscripts that capture innovation and creativity in learning and interactive teaching methodsglobally. The WACRA Publication Partnership Project responds to member interest to develop WACRA-based partnershipsthat focus on producing high quality manuscripts suitable for IJCRA publication. To help facilitate W3P, WACRA isestablishing a database so that lead authors (individuals seeking partners) and secondary co-authors (individuals willing towork with and support lead authors) can find each other.

To build the database, WACRA is asking lead authors and co-authors to submit the following:Lead authors: Choose from your work an article that has IJCRA potential. This could be a case study under

development, an article about innovation in teaching, etc. Submit a 1 - 2 page summary of the research to the WACRAdatabase. The summary should include a section on each of the following: the purpose of the research, the methodology,the findings (if available), and the conclusions (if determined). Please also include your name, school and departmentaffiliation, current email address, native language, and whether you prefer a co-author within your discipline. Lead authorsare encouraged to post a representative example of their English-language usage. A lead author may also wish to uploada three minute video clip of himself in which he talks about: the topic of his research/case, the methodology, the findings,and the conclusions.

Co-authors. Submit a brief summary of the kinds of partners with whom you would like to collaborate. This may includecolleagues in a specific discipline, colleagues who share a specific research focus, or colleagues from a specific regionin the world. Co-authors should be willing to work with lead authors to put ideas into proper English, to help organize thepaper according to accepted academic standards, and to help format the paper according to IJCRA guidelines. Please alsoinclude 1 – 2 pages from one of your published articles, a discussion of your own research and publication interests, andyour name, school and department affiliation and current email address.

Partnership. Co-authors will contact lead authors with whom they are willing to work. Lead authors and co-authors willmutually decide if they want to form a partnership.

When you have formed a partnership, the lead author should inform WACRA so that the entry can be deleted from thedatabase. W3P papers submitted to IJCRA will undergo the same rigorous, blind peer review as all other papers.

Teaching, Culture and Diversity

WACRA Publication Partnership Project (W3P)

"Den der er villig til at hjaelpe - venter ikkepa at blive spurgt."

Danish Proverb

One who is willing to help does not wait till he is asked.

10 World Association For Case Method Research And Application

Conference theme: "Learning by Doing"The case method can play an important role in solving problems and in teaching problem-solving in academia and in

industry, as well as in initiating and managing change. This conference provides opportunities for participants to learn moreabout teaching using the case method and related instructional approaches in a variety of educational settings. Participantswill have ample opportunity to meet colleagues from around the world with whom they can forge research partnerships. Theconference solicits papers, cases and other contributions on teaching and research using cases, papers presentingmethods for using, writing and collecting information for cases and papers discussing the underlying pedagogical andscientific bases. Papers and cases that address the following challenges of the conference theme are especially welcome

- Bridge theory and practice.- Foster responsible, professional attitudes, values and personalities.- Develop authentic leaders for sustainable change in organizations and societies.- Promote ethical behavior to change organizational structures.- The story-telling aspect of cases as it relates to understanding and implementing successful changemanagement.- Analysis innovation as basis for changes and environmental adaptation.

WACRA® conferences are interdisciplinary multinational forums for scholars in the disciplines and professional fields(such as business, communication, education, engineering, history, law, medicine, psychology, public policy, social work)and practitioners in business and industry, education and government.

Papers are solicited that analyze theory and practice using cases, simulations, videos and related instructional methodsfor problem solving, managing change and innovation. Priority will be given to papers that are interdisciplinary, international,and/or comparative. Papers reporting the application of cases in university and professional training programs in diversesettings and papers on the evaluation of the case method and its related forms for teaching and learning are encouraged.Contributions investigating challenges (and suggesting solutions) faced by business are also solicited. Proposals for casewriting & development and actual cases placed in diverse settings are invited, e.g. joint-cross-cultural cases. While a mainfocus of the WACRA conferences is on using cases for teaching and problem-solving, scholarly papers that report researchusing the case method are welcome. WACRA is particularly interested in scholarly papers that enhance the understandingand collaboration between and among disciplines and international partners. The best paper, best case are recognized.

Submissions should include (1) a cover page including: title, name, affiliation, address, tel. & fax numbers and e-mailaddress of the author(s), (2) a proposal summary (not exceeding 4 pages), or the completed paper (not exceeding 12pages). Download the manuscript guidelines from the WACRA web site below. The summary should state clearly theobjectives, the framework, and the nature of the proposal and be responsive to the criteria used for review. The name of theauthor(s) should not appear on the summary page to facilitate the blind peer review.

Receipt of all proposals/papers will be acknowledged and the results of the review will be send by e-mail. All proposalsand papers are due on or before January 15, 2015. Completed papers received prior to March 31, 2015 will beconsidered for publication in the refereed International Journal of Case Method Research & Application - IJCRA.Conference language is English with tracks in Spanish and French. Each registered delegate is invited to present upto two papers where s/he is a (co-)author; the second paper is subject to space availability.

CALL FOR PAPERSCase Method Research, Application, Case Writing, Interactive Methods

32nd International Conference

OOOOODDDDDENSE, DENSE, DENSE, DENSE, DENSE, DENMARKENMARKENMARKENMARKENMARKJune 28 - July 2, 2015

WACRA® - The World Association for Case Method Research & Application

Conference Office: 3817 Tonsley Place High Point, NC 27265-9278 U.S.A.Tel. +336-404-6256 Email denise.smith@wacra.org Fax+336-307-3185

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www.wacra.org

Dalum Landbrugsskole Konference Center Odense

11WACRA News Spring 2015

Designed to assist novice and experienced case writers to write, improve and publish their cases, WACRA 2015 in Odense,Denmark on Sunday, June 28, 2015, will feature the Twenty-fourth International WACRA® Casewriters' workshop andCasewriters' Colloquium. Case writers - and prospective case writers are invited to participate and to submit cases and/or contribute to the interactive sessions in Stockholm. Separate registration is required. Refer to page 15 of this NEWSletter.

Casewriters' Colloquium: Cases, including teaching notes (TN) are submitted to the Colloquium Directors for a doubleblind peer review for acceptance. Accepted cases are sent in advance to a panel of expert case writers, case book authors,and all other participants who signed up for the colloquium. Each case is discussed by the panel and other participants.You will see the case editing and improvement process developed and you will assist in perfecting the refereed casespresented. The format is interactive and lively; everyone’s contribution is welcome and solicited, regardless of previousexperience. This year, cases are solicited from all business disciplines, education, medical education, law, social work andother disciplines which use case discussion.

Casewriters' Workshop: This activity is primarily for casewriters with some research experience. This workshop followsa format similar to the colloquium, except that other casewriters whose cases are being presented are the expert panel.

Submission: Submit your case before January 15, 2015. Include (at least) the rudiments of a Teaching Note. Submissionimplies that at least one author will attend the meeting and present the case (two cases per author). To facilitate the doubleblind review the authors' names should appear on a cover page only. Send your cases by email in Word document format.Authors should note that colloquium and workshop and round table on Sunday, June 28, 2015 are pre-conference activitiesand require separate registration.

Requirements: Cases which still need improvement are solicited. Cases should describe real organizations and maybe disguised. The author's analysis belongs in the TN which provides users with a brief case description, suggested courseapplication, teaching objectives, teaching questions and answers. A discussion section is helpful and may include anextended analysis. Case outcomes may also be included. To obtain an information packet and other details please contact:

Twenty-Fourth Annual International Casewriters' Workshop & Casewriters' ColloquiumFor Case Writers - and Prospective Case Writers

®

Convocatoria Para El Envio de Casos(WICS) - Domingo, el 28 de junio de 2015La sección de casos en Español busca generar en los participantes mayor aprendizaje de la enseñanza basada en el

Método del Caso en este idioma. Para lograrlo, se realizará el taller de revisión de casos asistido por un panel de expertosen las que se expondrán, revisarán y discutirán los casos previamente enviados por los participantes. Durante esta secciónlos escritores participantes colaborarán en el proceso de revisión de casos y a su vez recibirán comentarios de parte delresto de participantes y de expertos en la escritura de casos. Por lo anterior, WACRA invita a escritores con experienciaen el Método del Caso, a enviar sus casos a más tardar el 15 de enero de 2015. Requisitos: Los casos deben estar enproceso de perfeccionamiento, preferente-mente versiones inéditas. Los casos pueden referirse a cualquier área temáticasiempre y cuando presenten aspectos como desafíos y soluciones que enfrenten personas y/o empresarios y situacionescuyo análisis y resolución refuerce el desarrollo de conocimientos, habilidades, actitudes y valores. Los casos debendescribir situaciones reales. Se recibirán casos disfrazados, sólo cuando su disfraz se justifique por petición de parte del(o los) protagonista(s). Presentación Portada con la siguiente información sobre los autores: Título, Nombre, Institución,Dirección, Número(s) de teléfono, Número(s) de fax , Dirección de correo electrónico (e-mail). Para asegurar una revisiónobjetiva, los nombres de los autores deberán aparecer únicamente en la página de portada. Resumen del caso (que no exceda4 páginas), o el caso terminado (no excediendo las 12 páginas o 15 páginas incluyendo anexos y referencias). El resumendebe indicar: Los objetivos; la estructura; la naturaleza del caso; para proteger el sistema de evaluación anónima de losproyectos, el nombre del autor no debe figurar en el resumen. Notas de enseñanza (por lo menos el bosquejo) que debenincluir: Una breve descripción del caso, a qué temas corresponde su aplicación, los objetivos de enseñanza; preguntas yrespuestas del profesor; el epílogo del caso (opcional); el análisis del autor deberá incluirse en las notas de enseñanza yno como parte del desarrollo del caso. Criterios de elección de casos: Los casos serán evaluados por el Comité Organizadortomando en cuenta: Originalidad; lo apropiado del tema; la profundidad y respaldo de la investigación; la contribución a lacomprensión de los temas de enseñanza-aprendizaje; la aceptación definitiva estará sujeta a la decisión final del comitéorganizador. El envío de casos deberá realizarse a más tardar el 15 de enero del 2015 en un archivo Word al correo:erosker@gmail.com. .

W A C R A®North Carolina Conference Office (Denise Smith):

Tel. +336-404-6256 Email: denise.smith@wacra.org Fax +336-307-3185

12 World Association For Case Method Research And Application

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WACRA Conferences aretraditionally held in scenic, picturesqueplaces in various cultural settings. Thissummer is no exception. Following is asuggestion for a memorable post-conference educational tour. A visit toplaces of unparalleled natural andhistoric importance – WesternScandinavia: the spectacular ‘Norwayin a Nutshell’ tour, a sight-seeingexcursion and cultural immersion thatbrings you to a geologic formation thatdefies exaggeration: the fjords.

You could begin the voyage on July2. The first leg in our journey is anovernight ferry boat trip fromCopenhagen to Oslo.

The ferry boat has single, double,triple and quadruple cabins, and comeswith or without windows. Rooms arepriced so that larger rooms are lessexpensive per person. Should you electto go with a windowless cabin, restassured that you will not be denied thespectacular view of Oresund at dusk. Aseven o’clock sit-down dinner will beserved on a dining deck with large,wraparound windows and a spectacularpanoramic view. The boat approachesOslo during breakfast,. You will probablystay on the dining deck until the boatdocks, as the simultaneous narrowingof the channel and rising elevation ofthe terrain approaching Oslo ismesmerizing.

Oslo (pop. 480,000) was founded inthe 11th Century. A massive firedestroyed the town in 1624. Some of

POST CONFERENCE TOUR - NORWAYthe most popular attractions are theVikingskiphuset (Viking Ship Museum),the Norwegian Folk Museum, The VigelandSculpture Park, and Akershus Castle.For spectacular views, there’s theTryvannstarnet (a cable car). The nextday (Saturday) you can catch an 8:00AMtrain to Bergen, a route that cuts acrossNorway, taking you directly over theNorwegian Alps. This is one of Europe’smost spectacular rides, through what ispossibly the only open wildernesses left inEurope. Starting at sea level, the train willfollow a river valley, gradually ascendingto 4,000 on its way to Myrdal. The rivervalley is known for its unique geography;high mountainous expanses with dramaticpeaks spread far apart. This type ofterrain makes for a most engaging ride,as the vistas pass by at a mesmerizingslow pace. From Myrdal, you transfer tothe Flåmsbana, an electric cog train takingyou to Flam, a sea-level town. The viewfrom the cog-train is as renowned as it isbreathtaking. From here you see thesnow-capped peaks lacerated by thefjord’s aquamarine waters as you descend1,000 feet down for every mile forward.You can not help but notice the awesomewaterfalls that flow from the mountaintopdown thousands of feet into thin mist, orthe shear 2,800 foot drop inches awayfrom the side of the train. The fifty-minutelong ride will bring you to Flam by 14.00(2 PM), where you can transfer to a boattravelling into and through theSognefjorden, the world’s longest fjord. Itis more than 200 km long, up to 1,300

meters deep and has numerous tributaryfjords. The boat will meander throughthe Sognefjorden’s most scenic areasbefore docking in Gudvangen, whereyou will take a bus that snakes its wayup the mountainside along narrow,winding roads, bringing you back up toalpine elevations. Views from the busare as daunting as the cog-train, exceptwith even steeper cliffs. For this reason,the bus driver recommends thatacrophobic passengers bring blinders.The bus terminates in Voss, from whereyou then catch a train to Bergen.

Bergen (pop. 219,000) was foundedin the 14th Century, establishing itselfas a major Hanseatic trading outpost.With fishing as it’s main industry,Bergen was the nations capitol until the19th Century. Nested among seven hillsand confined by water on three sides,one can see the whole city in a day. Astroll along the Hanseatic wharf,Bryggen, is mandatory. Composed ofa maze of characteristic woodenbuildings with pointed gables facingonto the harbor, Bryggen’s attractionsinclude the fish market, numerousmuseums, restaurants and shops.

Should you wish to return home fromBergen, your best options are by air orby sea. Flesland Airport is about 12miles south of the city with daily serviceto Copenhagen International Airport.Boats, traditionally Bergen’s lifeline tothe world, offers service to Newcastle,Shetland and Faroe Islands, Scotland,Iceland and, of course, Denmark.

Oslo BergenCopenhagen

13

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®

Calendar of Events

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* NOW! AHORA!* NOW! AHORA!Renew WACRA membership andretain access to IJCRA* January 3-7, 2015ACT17 Conference in Vienna,Austriadetails on www.wacra.org* January 15, 2015Submit papers/proposals forWACRA® 2015 in Odense,Denmark June 28 - July 2, 2015* March 25, 2015Register for WACRA® 2015 inOdense, Denmark* June 28 - July 2, 2015WACRA conference in Odense.*July 3 to --, 2015Educational Cultural Post Tours"Noway in a Nutshell' p.12 in thisNEWSletter.* October, 2015Submit papers/proposals forACT18 'Creative Teaching'conference January 3-7, 2016.Sites under consideration Romeand Florence, Italy.

Editor Hans E. KleinAssociate Editor Joëlle PiffaultProduction Mgr. Denise M. Smith

WACRA®NEWS is published bi-anually anddistributed worldwide in the Fall and theSpring by WACRA®, Inc. WordPerfect 12is used for text, PageMaker 6.5 for layoutand desktop publishing. The Newsletter iscomposed on a DeskJet. If you would liketo comment on or contribute to the newslet-ter, please contact:

WACRA®23 Mackintosh Ave

NEEDHAM (BOSTON) MA 02492 U.S.A.Tel. +781-444-8982Fax: +781-444-1548

Email: wacra@rcn.com

W A C R A ®N E W S

WACRA News Spring 2015

The 32nd Annual Meeting of WACRA® in Odense, Denmark, will provide toindividuals interested in poverty alleviation a unique opportunity to 1. Present theirresearch on poverty, 2. Receive feedback on work-in-progress related to poverty,3. Find research and writing partners who also share an interest in poverty, 4.Publish their poverty-related work in IJCRA - The International Journal of CaseMethod Research & Application. Submit ideas and and proposals to DeniseSmith: denise.smith@wacra.org before January 15, 2015!

Develop a teaching case that focuses onCulturally/regionally-specific causes of povertyIssues of birth control, education and community development

programs/practicesNutritional and prenatal care of childrenSuccess of a local organization (company, business, university,school, hospital) that adapted antipoverty measuresRural micro-business projectManagement of wealth for local governments“Social entrepreneurs” working on improving living conditions forpoor peopleAntipoverty initiative in a developing countryStart-up of NGO’s“Socially responsible” businesses

Develop a cross-disciplinary caseIntegrate perspectives from the field of business, teachereducation, economics, health, medicine, agriculture, social work,international politics, or other interest groups

Develop an educational model of “best practice” in teaching aboutpoverty

Service learning projectTraining model for teachers with the objective of generating humancapital that can successfully participate in the market and generatedevelopment conditionsIntegrate principles, ethics, accountability related to poverty intobusiness casesAdd a poverty component to development and evaluation of cases(e.g., “How does the solution affect poverty?”)

Develop a community-university partnership programDevelop a research project on educational initiatives to eradicate povertyDevelop a cross-disciplinary project

Student-faculty-staff collaborationAnalyze and identify needsCreate strategies to address needs

Call For Presentations & Proposals"POVERTY ALLEVIATION" TRACK

Concurrent Sessions, June 29 - July 1, 2015

W A C R A®North Carolina Conference Office (Denise Smith):

3817 Tonsley Place HIGH POINT, NC 27265 U.S.A.Tel. +336-404-6256 Email: denise.smith@wacra.org

Fax +336-307-3185

Suggested Project Topics

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14 World Association For Case Method Research And ApplicationJPreliminary Program W A C R A® 2015

“LEARNING BY DOING"Odense, Denmark

June 28 - July 2, 2015

International airport for Odense: Copenhagen Kastrup Airport: (CPH)

Saturday, June 27, 2015Pre-Conference Activities

9.00 Arrive at conference hotel, get settled. For hotel details go to page 4.10.00 - 13.30 Executive and Advisory Boards meet at the Conference Center(includes lunch).

Sunday, June 28, 2015

09.30 - 15.00 WICS - WACRA Interactive Case Sessions - including lunch 1. Round Table Discussions 2. Interactive, International Teaching Colloquium.

Conference Activities

18.00 - 18.30 Registration at Conference Center - (pick up conference material, name tags and admission tickets)18.30 - 20.00 Welcome dinner at Dalen Konference Center.

Monday, June 29, 2015

09.00 - Late registration09.30 - 11.00 Opening Plenary Session11.30 - 12.30 Concurrent Sessions, Panels and Workshops13.30 - 17.00 Concurrent Sessions, Panels and Workshops17.45 - Gala Dinner and Awards - location to be announced.

Tuesday, June 30, 2015

09.30 - 10.30 Plenary Session11.00 - 12.30 Concurrent Sessions, Panels and Workshops14.30 - 22.00 Afternoon free - suggestions in this NEWSletter on page 5:

Wednesday, July 1, 2015

09.30 - 10.30 Plenary Session11.00 - 12.30 Concurrent Sessions, Panels and Workshops13.30 - 16.00 Concurrent Sessions, Panels , Workshops and Concluding Session

Conference adjourns

Post Conference Activities18.00 - 21.30 Optional dinner - venue to be announced. Pay as you go.

Thursday, July 2, 2015Departure. ('Educational 'Norway in a Nutshell Tour" refer to page 12.).

W A C R A®North Carolina Conference Office (Denise Smith):

3817 Tonsley Place HIGH POINT, NC 27265 U.S.A.Tel. +336-404-6256 Email: denise.smith@wacra.org Fax +336-307-3185

Please post or share this invitation with colleagues!

15W A C R A ® - REGISTRATION FORM

THIRTYSECOND INTERNATIONAL CONFERENCE - CASE METHOD RESEARCH & APPLICATION

ODENSE, Denmark, June 28 - July 2, 2015

Title, First Name, Last Name

Institutional Affiliation

Street

City, State, Zip Code, Country

OfficeTelephone/Fax

HomeTelelphone/Faxemail address / Skype address

Tel. Office

Tel. Home

Fax Office

Fax Home

Registration Package includes Conference Material; Lunch and Refreshments during Conference (Monday through Wednesday),Monday Gala & Awards Dinner. Sunday WICS sessions require separate registration (see below). International Airport for Odenseis Copenhagen Kastrup Airport (CPH).

Visa/MC # (16 digits) Expiration Date ' ' '

Total

Return this form with payment to:W A C R A® - 23 Mackintosh Ave

NEEDHAM (BOSTON) MA 02492-1218 U.S.A.Tel. +781-444-8982 Fax: +781-444-1548

Email: wacra@rcn.com http://www.wacra.orgConference Office (Denise Smith)

3817 Tonsley Place High Point, NC 27265 U.S.A.Tel. +336-404-6256 Email: denise.smith@wacra.org

Send Check -preferred - (drawn on US bank made payable to WACRA®)or Charge to Visa/MC - only! - below (No Debit Cards).

WACRA® News Spring 2015

email

*1 Delegate: Member Fee for delegate ............................................................ US$ 799

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March 25, 15

PaidAfter

March 25, 15

Timesno. of persons Amount

*1 Delegate: Non-Member Fee for delegate ................................................... US$ 999

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*Partner/spouse Fee Name of partner(s)________________________ US$ 299

Delegates & guests are required to wear conference name tags at all times foradmittance to events and for security.Registration Rates:

US$ 299

US$ 899

Travel insurance option!"Worldwide Trip Protector" Travel Insured

www.travelinsured.com/

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WACRA 2015 Membership Dues - include access to IJCRA Journal

*WICS Sunday, June 28, 2015 (incl. lunch & materials ) - p. 11

Please print!

street address ___________________________________________and Zip Code of CC holder__________

Upon receipt of payment, presentations, workshops etc.will be scheduled andlogistical details and other conference information will be mailed. Refund policy:Conference Registration Fees (less $150) will be refunded upon written requestreceived prior to May 12, 2015 or alternatively, a replacement may be named.Optional Tours/Events/Activities: 85% will be refunded upon written requestreceived prior to May 1, 2015, 25% prior to June 1, 2015.

Accommodations at the Dalen Konferenz Center:*Single room, with breakfast, free WIFI, no TV: USD 80.00Arrival Date ________ Departure Date _________ no. of nights ___ times USD 80.00

*Double room occupancy including breakfast, and free WIFI, no TV: USD 65.00 per personArrival Date ________ Departure Date _________ no. of nights ___ times no. of persons __ times USD 65.00WACRA® Publications (refer to page 16 for details)

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WACRA - Member Application/Renewal

World Association For Case Method Research & Case Method Application • Spring 2015

Return this form with payment (check drawn on US bank or pay with credit card: Visa/MC - only)

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Registration For ODENSE Conference Enclosed

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Conference Proceedings CDS: Istanbul, Turkey 2014, Paris, France 2014, Berlin, Germany 2013, Casablanca, Morroco 2013, Stockholm, Sweden 2012,Seville, Spain 2012, Dublin, Ireland 2011, Barranquilla, Colombia 2010, Cologne, Germany 2010, Vancouver, Canada 2009, Sedona, U.S.A. 2009, Edinburgh,Scotland 2008, Munich, Germanu 2008, Guadalajara, Mexico 2007, Lucca, Italy,2007, Brisbane, Australia 2006.

ISSN 1931-7549. Each CD Member price $45, non-member price $55.

Interactive InnovativeTeaching & Training 570 pg - (ISBN 1- 877868-22-1) member $45 (non-member $55);

Interactive Teaching & Learning in a Global Context 590 pg - (ISBN 1- 877868-20-5) member $45 (non-member $55);

Interactive Teaching & Learning Across Disciplines and Cultures 500 pg - (ISBN 1- 877868-18-3) member $45 (non-member $55);

Teaching: Complex Demands Require Innovation 505 pages - (ISBN 1- 877868-16-7) member price $45 (non-member $55);

International Case Collection 200 pages (ISBN 1- 877868-12-4) member price $40 (non-member $45)

Creative Interactive Teacing 536 pages - (ISBN 1- 877868-14-0) member price $45 (non-member $55);

Interactive Teaching and the Multi Media Revolution (ISBN 1- 877868-11-6) member price $45 (non-member $55);

Interactive Teaching and Learning (ISBN 1- 877868-09-4) member price $45 (non-member $55);

InteractiveTeaching and Emerging Technologies, 428 pages - (ISBN 1- 877868-08-6) member price $45 (non-member $55);

Teaching and Interactive Methods, 570 pages - (ISBN 1- 877868-07-8) member price $45 (non-member $50);