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Convert Consideration – Shopping Tools Module Move shoppers researching your vehicle to take the next step
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 1, Tier 2
Pages: • New Car model detail pages, excluding vehicle Cars
for Sale inventory listings • Owners model detail pages
Targeting: n/a
Duration: 3 month minimum
Ad Type: Retention • exclusive: if 100% of impressions purchased • non-exclusive: less than 100% of available impressions;
ad serving tracks against booked impression goal
Conquest • non-exclusive: less than 100% of available impressions;
ad serving tracks against booked impression goal
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: custom 472x250, KBB-produced
Lead Time: 10 business days; creative revisions 1x/qtr
Notes: Conquest: available if retention is not purchased in
full; block list applies (conquest buys need to be
free of block list)
Convert Consideration – Smartphone Consideration Module
Move shoppers researching your vehicle to take the next step
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Mobile
Advertiser: Tier 1, Tier 2
Pages: New Car/Owners/Used Car Segment Shoppers – available pages when sub-category is known
Targeting: Entry Luxury Cars Hybrid/Electric/Diesel Luxury SUV/CUV Mid to Full-Size Cars (Segments include sedan, hatchback, wagon, coupe and convertible) Mid to Full-size SUV/CUV/Minivan/Van Small Cars (Class includes subcompact and
compact. Segments include sedan, hatchback, wagon, coupe and convertible.) Small SUV/CUV Truck Van/Minivan
Duration: 3 month minimum
Ad Type: non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal
Geography: National, Regional
Ad Serving: Site-served, agency tracking tags optional
Size: custom 300x250, KBB-produced
Lead Time: 10 business days; creative revisions 1x/qtr
Notes:
Convert Consideration – Shopping Tools Module Move shoppers researching your vehicle to take the next step
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Break Out of the Box – Featured Content Tab UF
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Catch shoppers’ attention throughout their shopping experience with
the right placement
Business Rules – Featured Content Tab Upper Funnel
Platform: Desktop
Advertiser: Tier 1, Tier 2
Pages: Across Awareness Pages* – Excludes Home Page
*Awareness pages:
Shoppers SLP (New Car Intent), Shoppers SLP (Used Car
& CPO Intents), Owners SLP, CV SLP, UC Segment
Targeting: n/a
Duration: Monthly
Ad Type: Standard, Non-exclusive: less than 100% of available
impressions
Geography: National
Ad Serving: Third Party
Size: 120x240
Lead Time: 10 Business Days
Notes: Shared inventory. T1 and T2 have the same priority.
Break Out of the Box – Featured Content Tab LF
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Catch shoppers’ attention throughout their shopping experience with
the right placement
Business Rules – Featured Content Tab Lower Funnel
Platform: Desktop
Advertiser: Tier 1, Tier 2
Pages: Make targeted pages, Model vehicle detail pages
(VDPs), segment pages
Targeting: n/a
Duration: Monthly
Ad Type: Standard, Non-exclusive: less than 100% of available
impressions
Geography: National
Ad Serving: Third Party
Size: 120x240
Lead Time: 10 Business Days
Notes: Shared inventory. T1 and T2 have the same priority.
Platform: Desktop, Tablet, Mobile (all intent)
Advertiser: National
Pages: • home page • used car segment pages • available awareness pages
Targeting: n/a
Duration: 1 month
Ad Type: Standard/non-exclusive; ad serving tracks against booked goal
Geography: IP Targeting
Ad Serving: Third Party
Size: 300x250
Lead Time: 5 Business Days
Notes: Desktop/Tablet Placements: • Home Page (2
nd 300x250 position)
• Used Car Segment pages (2nd
300x250 position) • Awareness pages (2
nd 300x250 position)
Options:
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Motivate Local Shoppers Early – Market Awareness Increase relevance with local messaging & drive action at key trigger point
Motivate Local Shoppers Early – Market Awareness & Mobile Awareness Increase relevance with local messaging & drive action at key trigger point
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Market Awareness
Platform: Desktop, Tablet
Advertiser: Tier 2
Pages: • home page • used car segment pages • available awareness pages
Targeting: n/a
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of available
impressions; ad serving tracks against
booked impression goal
Geography: IP Targeting
Ad Serving: Third Party
Size: 300x250
Lead Time: 5 business days
Notes: Placements: • Home Page (2
nd 300x250 position)
• Used Car Segment pages (2nd
300x250
position) • Awareness pages - unknown
make/model intent (2nd
300x250 position)
Right Place, Right Time – Local Smartphone Initiate action with contextual, targeted relevance
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules
Platform: Mobile
Advertiser: Regional
Pages: Lower Funnel
Targeting: Segment by DMA
Duration: Quarterly
Ad Type: Smartphone Segment: Standard. (Non-exclusive: less
than 100% of available impressions; ad serving tracks
against booked impression goal)
Geography: DMA
Ad Serving: Static: Site-served or third party
Size: 300 x 50
Lead Time: 10 business days
Notes: • Category inventory booked with standard 300x50
RO, Mobile avails • Must run with Top 40 DMA • Minimum of $2,500 contract
Trigger Action with Timely Information – Decision Driver
Retain and conquest interested local shoppers driving lower-funnel activities
Business Rules
Platform: Desktop, Tablet
Advertiser: Tier 2
Pages: Retention and/or conquest: • Make pages (new, owners, used) and/or • Model pages (new, owners, used) and/or • Segment: Sedan, Coupe, Hatchback, Convertible,
Wagon, Luxury, Pickup, Crossover, Hybrid, Electric, Van, SUV
Targeting: Make/Model and/or by Segment by DMA
Duration: Quarterly
Ad Type: Sponsorship: 100% impressions
Geography: DMA
Ad Serving: Third Party
Size: 300x250
Lead Time: 5 business days
Notes: • DMA is a registered trademark of Nielsen Media Research
• Reaches all make/model audience intents
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Raise the T2 Bar with Broad Reach – Local Toolbar Yields awareness and inspires undecided shoppers to dive into your model
content
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Local Toolbar Upper Funnel
Platform: Desktop
Advertiser: National, Regional
Pages: Across Awareness Pages, Excludes: Home
Page Targeting
Targeting: n/a
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of
available impressions; ad serving tracks against
booked impression goal
Geography: IP Targeting
Ad Serving: Third Party
Size: 300x50
Lead Time: 10 Business Days
Notes: Shared Inventory. T1 and T2 have the same priority - DFP will drive priority based on ad
serving goal
• Highlight sales events, offers/incentives, or
make-model features
Raise the T2 Bar with Broad Reach – Local Toolbar Yields awareness and inspires undecided shoppers to dive into your model
content
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Local Toolbar Lower Funnel
Platform: Desktop
Advertiser: National, Regional
Pages: Make/Model intent known Segment: One creative per segment
Targeting: Entry Luxury Cars
Hybrid/Electric
Luxury cars (Midsize and high-end)
Luxury SUV/CUV
Mid to Full-Size Cars (Segments include sedan, hatchback,
wagon, coupe and convertible) Mid to Full-size SUV/CUV/Minivan/Van
NC News
Pickup
Small Cars (Class includes subcompact and compact.
Segments include sedan, hatchback, wagon, coupe and
convertible.)
Small SUV/CUV
Van/Minivan
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of available
impressions; ad serving tracks against booked impression goal
Geography: IP Targeting
Ad Serving: Third Party
Size: 300x50
Lead Time: 10 Business Days
Notes: Shared Inventory. T1 and T2 have the same
priority - DFP will drive priority based on ad
serving goal
• Highlight sales events, offers/incentives, or
make-model features
Multiply Your Impact – KBB.com BT, includes Smartphone BT
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Find, target & retarget the most relevant shoppers on KBB.com
Business Rules
Platform: Desktop, Tablet, Mobile
Advertiser: Tier 1, Tier 2, Auto-Related, Motorcycle
Pages: Target to users on KBB.com who fall into
purchased segments based on their on-site behavior
Targeting: n/a
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of
available impressions; ad serving tracks against booked impression goal
Geography: National or DMA
Ad Serving: Third Party
Size: 728x90, 300x250, &/or 300x50
Lead Time: 5 business days
Notes: DMA is a registered trademark of Nielsen Media Research
Options:
Flexible & Efficient – Run of Site
Boost awareness and efficiency when you need it
Run of Site Business Rules – Run of Site
Platform: Desktop & Tablet
Advertiser: Tier 1, Tier 2, Auto-Related
Pages: • Run of Site: all available pages • Run of New Car: available new car section pages • Run of Used Car: available used car section pages • Run of Segment: available segment pages • Run of Make: available make targeted pages
Targeting: • All Cars (includes Sedan, Coupe, Convertible, Hatchback, Wagon)
• Crossover • Hybrid/Electric • Luxury • Pickup • SUV • Van/Minivan
Duration: 1 month
Ad Type: Standard; non-exclusive: less than 100% of available impressions; ad serving tracks against booked impression goal
Geography: National or DMA
Ad Serving: Third Party
Size: 728x90 &/or 300x250
Lead Time: 5 business days
Notes: • DMA is a registered trademark of Nielsen Media Research
• Broad range messaging exposure
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Flexible & Efficient – Run of Mobile Site
Boost awareness and efficiency when you need it
Business Rules – Run of Mobile
Platform: Mobile
Advertiser: Tier 1, Tier 2
Pages: Mobile Web, iPhone/Android Apps • Available for all available mobile pages
Targeting: n/a
Duration: 1 month
Ad Type: Standard • non-exclusive: less than 100% of available
impressions; ad serving tracks against booked impression goal
Geography: National or DMA
Ad Serving: Third Party
Size: 300x50
Lead Time: 10 business days
Notes: • Single platform buys not available • DMA is a registered trademark of Nielsen
Media Research • MMA sizes serve based on device type
Options: • run of mobile is available nationally or by DMA – note: Mobile Awareness is a national buy only
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
An Agile, Real-time Buying Solution – Programmatic
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Programmatic
Platform: Desktop, Tablet, Mobile
Advertiser: Tier 1, Tier 2, Local/Reseller, Auto-Related,
Motorcycle
Pages: Targeting options available across awareness
Pages (Excludes Home Page) & model vehicle
detail pages (VDPs)
Targeting: KBB.com pages, excluding the home page
Duration: Flexible
Ad Type: Conquest non-exclusive & Standard: less than
100% of impressions
Geography: National, Regional
Ad Serving: Third Party
Size: 728x90, 300x250, 300x50, 320x50, Pre-roll
Lead Time: Real-time
Notes: - On AdX, in order to transact contact sales
person through trading desk demand side
platform (DSP)
- Exclusive private auction, must meet
criteria to have a seat
Options: - Behavioral & Contextual
(Intent/Segment/Make/Model) Targeting
Extend ad messaging on KBB.com in real-time
Reach the Right Audience at the Right Time – Audience Extension
Enables access auto shoppers throughout their digital journey
© 2013-2017 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.
Business Rules – Direct Share
Platform: Desktop, Tablet, Mobile, Cross-devices
Advertiser: National, Regional
Pages: Offsite
Targeting: Data segments to Audience Intenders Offsite (multiple options)
Duration: Any
Ad Type: Standard, Non-exclusive: less than 100% of available impressions
Geography: National
Ad Serving: Site-served, agency tracking tags optional
Size: The following sizes apply: 160x600, 300x250, 300x50, 300x600, 320x50, 728x90 – no advertiser priority order.
Lead Time: 10 business days
Notes:
Options: