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A
PROJECT REPORT ON
Detailed Study of Birla Sun Life &
Requirement of Advisor
BY
(MANGERAM)
(2010-2013)
A Project Report submitted in partial fulfillment of the
requirement of
THE B.B.A PROGRAM (Class of 2010-13)H.N.B Garhwal University, Srinagar
Garhwal (Uttarakhand)
Doon College ofAgriculture Science & TechnologyCamp Road Selaqui, dehradun (UK)
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Submitted By: Submitted To:
Mangeram Mr. Anil PundirBBA 5th Semester (Lecturer)
Doon College of Agri. Science & Tech. (Department of Management studies)
ACKNOWLEDGEMENT
This project report is a result of endless effort & immense degree of toil
by many great minds.
I would like to thank all those people who graciously helped me by
sharing their valuable time, experience & knowledge.
I also express my heartiest thanks to my guide Mr. Aditya Kumar
Manager of Birla sun life Insurance to help me in this Project and gain
valuable insights into the enticing world of LIFE INSURANCE.
I thank entire team of Birla Sun life and their Clients who influencedme to work positively at each step by giving their precious time to
discuss and to provide relevant information and providing me co-
operation and cordial environment for making me comfortable during
my Project Report.
I would like to dedicate this work to my revered institute Doon College
of Agri. Science & Technology where I am getting the shape of future
business manager.
I express my sincere gratitude to honorable Mrs Shweta Chaudhary
Director ofD.C.A.S.T for their support and guidance.
I also Thankful to Mr. Manish Baduni Head & Mr. Anil Pundir
Lecturer (Department of Business Management) D.C.A.S.T for their
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guidance on the ground of which I have acquired a new field of
knowledge.
Lastly, I express my gratitude to my Parents and Friends who financed this
project and have been a moral support to me during this project.
INTRODUCTION
The Insurance sector in India governed by Insurance Act, 1938,
the Life Insurance Corporation Act, 1956 and General Insurance
Business (Nationalisation) Act, 1972, Insurance Regulatory and
Development Authority (IRDA) Act, 1999 and other related Acts.
IRDA has so far granted registration to 12 private life insurance
companies and 9 general insurance companies. If the exiting public
sector insurance are included, there are currently 13 insurance
companies in the life side and 13 companies operating in general
insurance business. General Insurance Corporation has been approved as
the Indian reinsurer for underwriting only reinsurance business.
Insurance is the lifejacket you wear in a storm, the umbrella that
shields you in a downpour, It does not prevent these events from taking
place, but makes sure that their impact is lessened and that you have
something to hold on to. It gives you the financial security and certaintyto deal with the aftermath of these events. It becomes the earning
member of the family and support you and your family during the rough
times.
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OBJECTIVE
To determine and analyze the Market Potential of the Birla
Sun Life Insurance Company in Dehradun City.
To study the overall scenario currently prevailing in the market,
namely, the per capital income, purchasing power, occupation,
literacy rate, etc.
To study and determine the competitor position in the market.
To do a performance evaluation of Birla Sunlife Insurance
products in comparison with other insurance companies
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COMPANY
PROFILE
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Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between
the Aditya Birla Group and Sun Life Financial Inc., a leading international
financial services organisation. The local knowledge of the Aditya Birla Group
combined with the expertise of Sun Life Financial Inc., offers a formidablevalue proposition to customers.
Sun Life Financial and its partners today have operations in key markets
worldwide, including India, Canada, the United States, the United Kingdom,
Hong Kong, Philippines, Japan, Indonesia, China and Bermuda. Sun Life
Financial Inc. had assets under management of over US$ 386.82 billion, as on
31 March 2007. Sun Life Financial Inc. is a leading performer in the life
insurance market in Canada.
BSLI in its five successful years of operations has contributed significantly to
the growth and development of the life insurance industry in India. It
pioneered the launch of Unit Linked Life Insurance plans amongst the private
players in India. It was the first player in the industry to sell its policies
through the Bank assurance route and through the internet. It was also the first
private sector player to introduce a pure term plan in the Indian market. This
was supported by sales practices, which brought a degree of transparency that
was entirely new to the market. The process of getting sales illustrations
signed by customers, offering a free look period on all policies, which are now
industry standards were introduced by BSLI.
Being a customer centric company, BSLI has invested heavily in technology to
build world class processing capabilities. BSLI has covered more than one and
a half million lives since inception and its customer base is spread across 100
cities in India. All this has assisted the company in cementing its place
amongst the leaders in the industry in terms of new business premium income.
Birla Sun Life Insurance (BSLI), one of the leading private life insurers in
India today announced the inimitable achiever, cricketer Kapil Dev as their
corporate brand ambassador. The cricketing supremo will be endorsing BSLI
in all its marketing initiatives. Birla Sun Life Insurance is a value-driven
brand which has a national brand recall of 70 per cent. The objective of
appointing a brand ambassador is to grow its brand recall as it goes national in
its distribution reach and fuel business growth. As a brand ambassador, Kapil
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Dev will play a key role in the brand and product marketing and promotional
activities. BSLI has always used an integrated marketing approach, which will
be strengthened further.
Commenting on the association with Kapil Dev, Mr. S. K. Mitra, Director,Financial Services, Aditya Birla Group and currently incharge of BSLI
expressed, "The Birla Sun Life Insurance business distribution network is
national in nature covering more than 1000 points across the country .We have
made our entry in several tier I and tier II towns. It is therefore very important
for the brand to connect at the grassroot level and create trust. We believe that
our association with Kapil Dev as our brand ambassador will help us create
this connect in a shorter period of time. We therefore now have two strongconnects our parent brand Birla and our brand ambassador Kapil Dev".
Kapil Dev, also known as the Haryana Hurricane, was born on 6 January 1959
in Chandigarh. He played his first competitive game of cricket at the age of 13
years and made his test debut on 16 October 1978 at Faisalabad against
Pakistan. Kapil Dev remained India's top strike bowler for almost 15 years.
His extraordinary test match figures of more than 5000 runs and 434 wickets
along with 64 catches show that he was a world class cricketer and an all-rounder. He has raised the mantle of India to sporting glory by winning us the
World Cup.
In a study conducted by BSLI, Kapil Dev connected extremely well with the
life insurance category and had high acceptance by the masses. Our survey
suggests that he is seen as a very good fit for the BSLI brand. He is very much
loved and respected by a vast majority of the population.
On 26 November 2006, Birla Sun Life was host the annual golf tournament at
the Chembur Golf Club in Mumbai where Kapil Dev was participate.
About Birla Sun Life Insurance
Birla Sun Life Insurance Company Limited is a joint venture between the
Aditya Birla Group, one of the largest business houses in India and Sun Life
Financial Inc., a leading international financial services organisation. The local
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knowledge of the Aditya Birla Group combined with the expertise of Sun Life
Financial Inc., offers a formidable protection for your future.
Birla Sun Life Insurance (BSLI), in its five successful years of operations, has
contributed significantly to the growth and development of the life insuranceindustry in India. It pioneered the launch of unit linked life insurance plans
amongst the private players in India. It was the first player in the industry to
sell its policies through the banc assurance route and through the internet. It
was the first private sector player to introduce a pure term plan in the Indian
market. This was supported by sales practices which brought a degree of
transparency that was entirely new to the market. The process of getting sales
illustrations signed by customers and offering a free look period on allpolicies, which are now industry standards, were introduced by BSLI. Being a
customer-centric company, BSLI has invested heavily in technology to build
world class processing capabilities. BSLI has covered more than a million
lives since inception and its customer base is spread across more than 1000
towns and cities in India. All this has assisted the company in cementing its
place amongst the leaders in the industry in terms of new business premium
income. The company's current capital base is Rs.520 crore.
About the Aditya Birla Group
The Aditya Birla Group has a turnover close to Rs.38,000 crore (as on 31
March 2008) and is one of the largest business houses in India. It enjoys a
leadership position in all the sectors in which it operates. With over 75
business units spanning the South East Asian belt, Africa, Canada and the UK
among others, it is reckoned as India's first multinational corporation. The
group is anchored by 72,000 employees and has seven lakh shareholders, witha market capitalization of Rs.53,400 crore.
About Sun Life Financial Inc.
Sun Life Financial Inc. is a leading international financial services
organisation providing a diverse range of wealth accumulation and protection
products and services to individuals and corporate customers. Tracing its roots
back to 1865, Sun Life Financial and its partners today have operations in key
markets worldwide, including Canada, the United States, the United Kingdom,
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Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As
of 31 March 2008, the Sun Life Financial group of companies had total assets
under management of US$ 343 billion.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol "SLF".
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VISION
To be a world class provider of financial security to
individuals and corporates and to be amongst the top three
private sector life insurance companies in India
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MISSION
To be the first preference of our customers by providing
innovative, need based life insurance and retirement
solutions to individuals as well as corporates. Thesesolutions will be made available by well-trained
professionals through a multi channel distribution network
and superior technology.
Our endeavour will be to provide constant value addition
to customers throughout their relationship with us, within
the regulatory framework. We will provide career
development opportunities to our employees and the
highest possible returns to our shareholders
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STRENGTH :
Multi-channel distribution and one of the largest
distribution networks in India.
Implementing Six-Sigma process.
Customer centric products and services.
Superior investment and risk management
framework
1 Million Policies sold within 3 and half years.
Company has maximum number of MDRT as
well as good number ofHNI advisors.
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Training process of the company is very strong.
Different plan for different peoples
According to the change in surrounding environment like changes in
customer requirement.
WEAKNESS:
COMPANY does not penetrate on the rural market
at a time.
There is no plan for the low income group.
Fees for the advisor is high than the other company.
OPPORTUNITY:
o Insurance market is very big, where company can
expand its horizon in insurance industry .
Though good investment and insurance it is easy to
top Indian customers.
The huge insurance market (77%) is left so
company has opportunity to expand our products.
To associate with the more number of HNI .
THREATS:
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OLD HABITS DIE HARD: Its still difficult task to
win the conf idence of pub lic towards pr iva te
company.
The company is facing major threats from LIC
-which is an only government company.
Plans for all income groups is not available which can
create adverse effect later on the market share of the
company.
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KEY PEOPLES OF ORGANISATION
BOARD OF DIRECTORS
Mr. Kumar M Birla
Mr. Donald A Stewart,
Mr. Bishwanath N Puranmalka
Mr. Ajay Srinivasan
Mr. Gary M ComerfordMr. Suresh N Talwar
Mr. Gian P Gupta
His Highness Maharaja G Singh
Mr. Stephan Rajotte
Dr. Bharat K Singh
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DETAILS
OF
PRODUCTS
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Individual Life Protection
Premium Back Term Plan
Saving
Supreme Life Dream Plan Classic Life Premier Simply Life Prime Life Premier Prime Life Life Companion Flexi Cash Flow Flexi Save Plus Flexi Life Line Single Premium Bond
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http://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/insplans_indiv_protection.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_premiumterm.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/insplans_indiv_savings.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_supremelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_dreamplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_classiclifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_simplylife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifecompanion.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_cashflow.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_endowment.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifeline.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_singlepremium.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/bsl_premiumterm.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/insplans_indiv_savings.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_supremelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_dreamplan.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_classiclifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_simplylife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelifepremier.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_primelife.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifecompanion.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_cashflow.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_endowment.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_lifeline.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Savings/bsl_singlepremium.aspxhttp://www.birlasunlife.com/BirlaSunLife/Insurance/BSLI_MP/BSLI_InsPlans/Individual/Protection/insplans_indiv_protection.aspx7/30/2019 Recruitment of Advisior.docx
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Retirement
Children
Rural
Riders
Term Rider
Critical Illness Rider Waiver of Premium
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Critical Illness Plus Rider Critical Illness - Woman Rider
Retirement
Our Retirement Plans allow you to meet your expenses and build a nest egg, which
gives you the freedom to live life to the fullest even after retirement.
The post retirement years can be the best years of your life. Time to do things you
couldn't have done while you were working. A right financial planning makes your post
retirement years truly golden . Our Sun Life secure Life II assures you just that.
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PRODUCTS
Insurance Plans
L if e i s u np re di ct ab le . B ut i n f ac e o f a dv er si ty, o ur
responsibi l it ies towards our parents , children and loved ones
need not be compromised . Insurance p lann ing equ ips you to
smooth out the uncertainties and adversities that l ife might send
your way, so tha t the bes t tha t l i fe has to of fer , secure in the
knowledge that your beloved ones are well provided for.
BSLI offers a complete range of insurance products
1 . Protection Plans
2. Savings Plans
3. Child Plans
4. Investment Plans
5. Retirement Plans
6. Group Plans
7. Rural Plans
8. Plans for NRIs
9. Keyman Plans
10. Riders
Protection Plans
BSLI offers LifeGuard - a set of pure protect ion plans. Choose
from amongst three different product s tructures to insure your
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l ife and provide total security to your family, at a very affordable
cost.
Level Term Assurance with return of premium
On death the entire sum assured will be paid.
On maturity, all the premiums paid will be returned.
Level Term Assurance without return of premium
On death the entire sum assured will be paid.
No survival or maturity benefi ts.
You can also enhance the above two policies by adding Accident
& Disability Benefit Riderand Waiver of Premium Rider (WOP) .
Level Term Assurance - Singl e premium:
On death the entire sum assured will be paid.
No survival or maturity benefits
Savings Plans
BSLI offers a varie ty of polic ies that g ive you the benef it s of protection and the opportunity to save for important assets or
events, l ike a home, a car or a wedding.
A regular premium unit-linked insurance plan with an assurance
of Cap it al Guaran tee# w ith the added advan tage o f f lexible
l iquidi ty option. An ideal plan for long term planning with the
benefit of l iquidity.
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The key features of the plan are:
Flexibi l i ty to choose a specif ic level of protect ion (Sum
Assured), based on a multiple of the annual premium. You
can also choose the term of the plan.
At the end of the term, the higher of the value of units or
the guaranteed value* i s paid. On dea th , Sum Assured
along with the higher of value of units or the guaranteed
value is payable.
Fac il ity to make w ithdrawals f rom the 6 th pol icy yea r
o nwa rds ti ll t he e nd of th e p oli cy te rm. Ev ery y ea r
withdraw up to 10% of the value of units.
Addi t ional credi t s payable as a percentage of the in i t ia l
annual premium are paid along with the death or maturi ty
benefit.
Additional insurance for 10 years after the maturity, for an
amount of 50% of the Sum Assured.
Flexibi l i ty to make addit ional investment with the help of the top-up facility.
Flexibi l ity to increase / decrease your annual premium
amount
Facility of Automatic Premium Payment- With this facility
you can take a temporary break from premium payment. **
Total transparency with the premium allocations, and other
charges declared upfront.
The guaranteed value of the uni t fund i s the value of a l l
inves ted premiums (premiums net of a l l charges) a long
with the declared bonus interests.
** With Automatic Premium Payment facility, you can avail a
temporary break from premium payment for a maximum of 1
year . This fac i l i ty i s avai lable once i f the premium paying
term is less than 15 years and twice, if i t is 15 years or more.
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You can a lso enhance your pol icy by add ing Accident &
Disabil i ty Benefi t R ider , Waiver o f P remium R ider and
Critical Illness Rider.
A regular premium unit-linked insurance plan with an assurance
of Capital Guarantee# An ideal plan for your long-term savings
and protection requirement.
The key features of the plan are :
Flexibi li ty to choose a speci fi c l evel o f p ro tect ion ( Sum
Assured), based on a multiple of the annual premium. You can
also choose the term of the plan.
At the end of the term, the higher of the value of units or the
guaranteed value* is paid. On death, Sum Assured along with
the higher of value of units or the guaranteed value is payable
Addit ional c redi ts payab le a s a percentage o f the ini ti al
annual premium are pa id a long wi th the death or matur i ty
benefit.
Addit ional insurance for 10 years af ter the maturi ty, for an
amount of 50% of the Sum Assured.
Flexibility to make additional investment with the help of the
top-up facility.
Flexibi l ity to increase / decrease your annua l p remium
amount
Facili ty of Automatic Premium Payment- With this faci li ty
you can take a temporary break from premium payment.
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Total t ransparency with the premium al locat ions, and other
charges declared upfront.
T he guaran teed va lue o f the un i t fund i s the va lue o f a l l
invested premiums (premiums net of al l charges) along withthe declared bonus interests.
With Automatic Premium Payment faci l i ty, you can avai l a
temporary break from premium payment for a maximum of 1
year . This fac i l i ty i s avai lable once i f the premium paying
term is less than 15 years and twice, if i t is 15 years or more.
T he cap it al gua rantee i s app li cable only on the inves ted
premium and the declared bonus interests.
Yo u c an a ls o e nh an ce y our p ol ic y b y a dd in g Ac ci de nt &
Disabil i ty Benefi t Rider , Waiver of Premium Rider and Cri tical
Illness Rider.
A u ni t- li nk ed i ns ur an ce p la n w it h a n a ss ur an ce o f C ap it al
Guarantee which offers you the benef it of a l imi ted premium
payment term. An ideal plan for protection with wealth creation
that offers the flexibility of a limited premium paying term.
Flexibi l i ty to choose a premium payment term of 5, 7 or 10
years for a maturity term of 10, 15 or 20 years respectively.
Flexibi li ty to choose a spec if ic l evel o f p ro tect ion (Sum
Assured), based on a multiple of the annual premium.
At the end of the term (maturi ty) , the higher of the value of
units or the guaranteed value* is paid. On death, Sum Assured
along with the higher of value of units or the guaranteed value
is payable.
Addit ional c redi ts payab le a s a percentage o f the ini ti al
annual premium are pa id a long wi th the death or matur i ty
benefit.
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F ac il it y t o m ak e w it hd ra wa ls f ro m t he 6 th p ol ic y y ea r
onwards t i l l the end of the policy term. Every year withdraw
up to 10% of the value of units
Flexibility to make additional investment with the help of thetop-up facility.
Flexibility to increase / decrease your annual premium amount
Total t ransparency with the premium al locat ions, and other
charges declared upfront.
T he guaran teed va lue o f the un i t fund i s the va lue o f a l l
invested premiums (premiums net of al l charges) along with
the declared bonus interests.
T he cap it al gua rantee i s app li cable only on the inves ted
premium and the declared bonus interests.
Yo u c an a ls o e nh an ce y our p ol ic y b y a dd in g Ac ci de nt &
Disability Benefit Rider and Critical Illness Rider.
Presenting Premier Life The Preferred plan for the Preferred
Customer. The key features of the plan are:
Limited premium payment option: Choose from among a 3, 5,
7 or 10 year premium paying term.
Choice of sum assured: Choose a sum assured, which i s a
minimum mult iple of 1 and a maximum mult iple of 25 t imes
the annual contribution.
Additional allocation of units on a periodic basis.
Facili ty to top-up your investment any t ime you have surplus
funds.
Choose f rom among four funds , based on your inves tment
objective and risk appetite.
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Choice to switch between investments options (4 free switches
every policy year).
Flexibility to decrease your sum assured.
Add-on riders to protect you against any eventuality.
Loans against the policy.
You can a lso enhance your policy by adding Critical Illness
Rider, Accident & Disability Benefit Rider.
Presenting Life Time unit linked plans that meets your
changing needs over a lifetime. These solutions have been developed to meet
your savings, protection and investment needs at every stage in life.
Protection
Choose a speci f ied level of protec t ion (avai lable only wi th
LifeTime).
Two levels of Sum Assured to choose f rom (avai lable only
with LifeTime II).
Flexibility to increase or decrease your sum assured .
Add-on riders to protect you against any eventuality.
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Savings
Flexibility to increase or decrease your contribution.
Facili ty of Premium Holiday, wherein the policy continues
even if there is a temporary break in the payment of annual
contribution (available only with Life Time).
Facility of Automatic Cover Continuance, wherein the policy
continues even if there is a temporary break in the payment of
annual contribution
Facili ty to top-up your investment any t ime you have surplus
funds.
Additional allocation of units on a periodic basis.
Loans against the policy.
Investment:
Choose f rom among four funds , based on your inves tment
objective and risk appetite.
Choice to switch between investments options (4 free switchesevery policy year).
You can a lso enhance your policy by adding Cr it ica l I l lness
Rider, Major Surgical Assistance Rider, Accident & Disabil i ty
Benefi t Rider, Accident Benefi t Rider (available only with Life
Time) and Waiver of Premium Rider
.
An insurance p lan tha t g ives added p ro tect ion, sav ings and
multiple options, all in one!
The flexibility to choose your premium contribution.
The flexibility to choose amongst three levels of cover (in the
form of sum assured) for the same amount of to ta l annual
contribution.
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The f lexibi l i ty of shif t ing between the three levels of cover,
as you require.
The flexibility of receiving your maturity proceeds as a lump
sum or in equal annual installments over 3 or 5 years.
You can a lso enhance your pol icy by add ing Variety of
Ridershttp://www.iciciprulife.com/ipru/splan1.jsp - f
An insurance plan that g ives you added protect ion, savings ,
multiple options, plus the power of liquidity.
The flexibility to choose your premium contribution.
The flexibility to choose amongst three levels of cover (in the
form of sum assured) for the same amount of to ta l annual
contribution.
The f lexibi l i ty of shif t ing between the three levels of cover,
as you require.
The flexibility of receiving your maturity proceeds as a lump
sum or in equal annual installments over 3 or 5 years.
The f lexibi li ty of withdrawing up to 10% of the accumulated
value of your policy, after the first 5 policy years.
You can also enhance your policy by adding Variety o f Riders
An ideal p lan for those who want to accumula te funds on a
regular basis while enjoying insurance protection.
Guaranteed Benefits: Guaranteed addi t ions @ 3.5% of the
Sum Assured, compounded annually for the first 4 years of the
policy.
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Extended Life Cover: An extended cover for 5 years after the
maturity of the policy, for 50% of the sum assured, at no extra
cost.
Maturity Benefit: At the end of the term, the pol icyholder receives the ful l sum assured, the guaranteed addit ions and
the vested bonuses.
Death Benefit: The beneficiary receives the sum assured, the
guaranteed addit ions and the vested bonuses incase the l i fe
assured were to meet with an unfortunate event . In case the
l ife assured is aged 7 years or less, the basic premium paid
will be returned.
You can a lso enhance your pol icy by adding Cri t ical I l lness
Rider, Major Surgical Assistance Rider, Accident & Disabil i ty
Benefit Rider, Waiver of Premium Rider (WOP)
Investment Plans
Life Link II is a unique plan that combines the security of a life
insurance policy with the opportunity of enjoying high returns on
your investments, without the market risks compromising on the
protection of your family!
Death Benef it : T he S um A ss ur ed u nd er t he p ro du ct h as 2
options, either 500% of the initial premium or 105% of the initial
premium. In the event of an unfortunate death, the beneficiary
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wil l r eceive h igher o f the value o f uni ts o r the ini ti al dea th
benefit , less any withdrawals.
Withdrawal Benefit: One can make partial withdrawals from the
accumulated value of the policy after complet ion of one policyyear.
Flexibility: C ho os e f ro m f ou r f un d o pt io ns , b as ed o n y ou r
investment object ive and r isk appeti te . If at a later s tage your
f inancial priori t ies change, you can switch between the various
fund options, absolutely free, 4 times a year.
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Employer Benefits:
A nn ua l c on tr ib ut io n u p t o 8 .3 3% o f s al ar y b il l i n a
f inancia l year i s a l lowed a deduct ion for the purpose of
computation of profits and gains of business.
Contribution towards past service l iabi l i ty is al lowed as
deduction as per the Income Tax rules.
Group Superannuation Plan:
BSLI Superannuation Scheme (for both Defined Benefi t and
Defined Contribution funds) offers substant ial benefi ts to both
employers and employees. The employer and employee can avail
of tax benefi ts applicable to an approved superannuation trust .
Th e s ch em e wi ll p ro vid e f or a r et ir emen t f un d f or e ac h
part icipating employee. An employee would be able to choose
from various annuity options or opt for part ial commutat ion of
corpus at retirement.
Highlights include:
Wider choice of investments with Market Linked Plans - to
mee t the d iver se f inancial goa ls . We offer 5 inves tment
options ( short -term debt, debt, balanced, growth and
capital guarantee plan) where investments wil l be made in
accordance with the fund objectives.
Control - Each member/employer can exercise greater control
over investments by choosing one or more of the investment
options.
Multiple Annuity Options - 5 a nn ui ty o pt io ns a nd o pe n
market option
Rural Plans
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BSLI Rural Products are designed to meet the needs of the rural
consumers. These products offer the following features:
1. Low and Affordable Premiums
2. Life Cover
3. Savings Option
4. Hassle free procedure
BSLI offers 2 specially designed rural plans.
a) BSLI Endowment Plan
b) BSLI - Regular Premium
BSLI Endowment Plan:
BSLI offers the following features:
Life Cover and Savings
Regular Premiums
Age at entry 18 - 45 Yrs
Premium Mode Half Yearly / Yearly
Term 5,10,15 Yrs
Sum Assured Rs.5,000 -20,000
Premium / Year Rs. 507 - 553 ( SA: Rs.10,000)
Maturity/Death benefit Sum Assured
Plans for NRIs
NRI Plans:
Being away from India doesn't mean you have to compromise the
safety and security of your loved ones. In fact, your savings from
your time overseas can be easily canalized to meet your family's
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needs - now and in the fu ture . So, whether i t s your dream to
re ti re in your hometown; to secure funds for your children 's
education; or to build assets, BSLI has a range of solut ions that
can be customized to meet your needs.
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CHANNEL DEVELOPMENT
WHY TO RECRUIT
WHO TO RECRUIT
RECRUITMENT ACTIVITIE
ROLE OF ADVISOR
WORKING ENVIRONMENT
DO YOU POSSESS
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WHY TO RECRUIT
There are two aspects of employment in the insurance sec tor
today. One is Permanent Employment, for sales, operat ion, IT
support, back office services and So on. We are also offering the
other k ind of employment for people to se ll L ife Insurance
they are called Life Advisors. Or Financial Advisors. This is
a big area of employment.
Because we are supposed to !!
That the way to do this business.
More recruits, more active advisors, more BDA
WHO TO RECRUIT
Quality Deptt. has given some indicators in terms of what are the
common traits(Q-SCORE) of our successful advisors-
The commonalities were
Age : between 30 -45
Education : graduate
Family Income : above Rs. 2 lacs p.a.
The important fact to remember is that 61% of our RED
category advisors do not fall into any of this category.
T hi s i s a b ro ad p oi nt er f or u s t o r em em be r w ha t a re t he
his/her profile
Some other pointer from Quality
Most o f the RED category adv isor s FAIL ED in the DISC
profile which means that DISC is good indicator of chanced
of success or failure
Successful advisors usually have 2 years of work exp. In their
current profession
Small t ime businessmen / entrepreneurs v. successful profile
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Women/Housewives are very successful- however they have
not been susta inable over long periods . They usual ly have
become inactive after 6 7 months of joining. But til l the
time they are working, their average WAPI & Productivity is
very high compared to others.
People who are new to the city are least probable to do well.
Who to recruit?
High probability of Success
Tax/ Financial Consultants, CAS
Bond / Mutual Fund Agents
LIC Agents Surrogates
Small business owners
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Recruitment Activities
Each of us should have a mix of
Mass Media Activities - Spray & Pray Lead Generation activities
A ds , C la ss if ie d, p ap er I ns er ts ,
Pamphlets, Banners
Database calling, cold calling, tele-
ca ll ing, mailers , mass BOPs, f i sh
bowl activity, Yellow Pages, Trade
Directories etc.
Over the last one year, the
response from this basket of
activities has gone down
dras t ica lly, thus forc ing us to be
creative to create other avenues
We need to develop lead generation
act ivi t ies more so as to have more
people to touch upon and tell about
this career opportunity
Activities which have done well w ith us in the recent past:
Joggers Park
Summer Trainees
Mass BOPs
Database Calling
Lead Generation Activities
Tele Calling set ups
Advisor Role
To provide ongoing financial advice for his/her client:
Identify future client
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Making appointments
Conduct financial review meetings with prospects / clients
Close sale
Get referrals
Provide service to clients
Follows internal sales & reporting systems:
Working environment:
To be part of a world class sales team.
Work from your own office or residence.
Work full time or part time.
Earn commission, bonus $ incentives.
No upper limits in earnings.
Flexible career.
Your opportunity:
No startup capital required.
Flexible working environment.
Be your own boss.
Unlimited earning potential.
To be part of world - class team.
Extensive training to make you a professional advisor
Training delivery through several convenient options :
Face to- face.
Online.
Self learning.
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Some of our high performers get.
YEAR 1 YEAR 2 YEAR 3
Number of policies sold 50 75 100Average Premium Rs. 16000 16000 16000
Total primium earned Rs.
800000
1200000 1600000
Average commission
including bonuses estimates
@ 22.5%*
180000
270000 360000
Earnings from new business
Rs
180000 270000 360000
Commission on renewal
premium @ 6%
48000 72000
For year 2,3 & 3% after
that
48000
Earnings from renewal
business Rs
48000 120000
Total earnings Rs. 180000 318000 480000
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INSURANCE ADVISOR
AGREEMENT
Insurance advisor it is a kind of agreement done between advisor to be
recruited and Birla Sun life Insurance Company Ltd.
BSLI is desires of appointing the as its Insurance advisor for soliciting
and procuring life Insurance business for on behalf of BSLI and to provided
various services the policy holders. Similarly Insurance advisor has to obtain
and Insurance license to act and Insurance agent under Section 42 of Insurance
act 1938 and its desires of being appointed as Insurance advisor of BSLI
This is the kind of agreement which each and every advisor has to
adhere. Its agreement give the brief discussion effective date of appointment,
area of Insurance, advisor minimum performance requirement and service
standards others conditions confidentially to be maintain and compensation
and remuneration.
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ResearchMethodology
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While making a study we very often look for what type of research
methodology is to be used in this type of study. For implementation of a
proper research methodology we have to first understand the meaning of
research.
Research is a process with the help of which new concepts arises. It is the
increase in the actual knowledge stock. It can be called as movement from
known to unknown and vice-versa. It is also a continuous process. It is a
scientific as well as systematic process, which includes defining and
redefining the problem to develop hypothesis, to collect and define the
information/data, to analysis the information and bring out the mother of
Discovery. An individual makes the effort in research and society or public
takes its benefits because the results are usually generalized.
Data collection
The word data means any raw information, which is either quantitative
or qualitative in nature, which is of practical or theoretical use. The task of
data collection begins after a research problem has been defined and research
design chalked out. While deciding about the method of data collection, the
researcher should keep in mind that there are two types of data primary and
secondary.
Primary data: -
This is those, which are collected afresh and for the first Time, and thus
happen to be original in character. There are many ways of data collection of
primary data like observation method, interview method, through schedules,
pantry Reports, distributors audit, consumer panel etc. The Team Managers
and employees of both the Department were consulted to get information
about procedure of both the online and off line share trading. But the method
used by us for the primary data collection was through questionnaires.
Questionnaire method
For the collection of primary data I used questionnaire method. A formal list of
questions, which are to be asked, is prepared in a questionnaire and questions
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are asked on those bases. There are some merits and demerits of this method.
These as under: -
Merits: -
1. Low cost even when universe is large.
2. It is free from bias of interviewer.
3. Respondents have proper time to answer.
4. Respondents who are not easily approachable can also be reachable.
5. Large samples can be made.
2. Secondary data: -
These are those data, which are not collected afresh and are used earlier also
and thus they cannot be considered as original in character. There are many
ways of data collection of secondary data like publications of the state and
central govt., reports prepared by researchers, reports of various associations
connected with business, Industries, banks etc. And the method, which was
used by us, was with the help of reports of the company.
Ques. Which Birla Sun Life Scheme does you have?
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No of Peoples Have BSLI Plan
Health,
10%
Retierment
, 22%
Life, 68%
Health
Retierment
Life
Inference
On the basis of above analysis it has been concluded that around 68% of thepolicy holders are having life plan, 22% of them are having Retirement planand rest of them are having the health plan.
Question. Are you satisfied with the Insurance plan you have?
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No. of people satisfied with the plan
72%
28%
Yes
No
Inference
On the basis of the analysis it has been concluded that around 72%of thepeople are satisfied with plan they and rest if them are not satisfied.
Ques. Are you satisfied with the services provided by the
company regarding new plans and schemes?
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No. of people satisfied with the
services provided by the company
82%
18%
Yes
No
Inference
On the basis of the above analysis it has been concluded that around
82% of the policy holders are satisfied with the services provided by
the company and rest of them are not satisfied.
Ques. Are you interested to make more investments in
BSLI ?
No. of Peoples want to more
investment in BSLI
67%
33%
Yes
No
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Inference
On the basis of the above analysis it has been concluded that around 67% of
the policyholders are interested to make more investments in BSLI and rest of
them are not interested
Ques. Have you any other Insurance Plan apart from
BSLI?
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No. of Peoples have other Insurance
Plan apart from BSLI?
78%
22%
Yes
No
Ques.7 If yes, then of which Life Insurance Company?
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60%9%
11%
8%12%
LIC
BSLI
BAJAJ ALIYANZ
ICICI
Others
Inference
From the above analysis it has been concluded that around 89% of policy
holders are having other insurance plans apart from BSLI , in which around 60
% are having LIC insurance plans, 11% are having Bajaj Allianz, 9% are
having Birla Sunlife, 8% are having ICICI Pru. and 12% are having other
company insurance plans.
Ques. If you get any attractive plan than are you ready toswitch over?
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People ready to switch to attractive
Schemes if offered by other
companies
82%
18%
Yes
No
Inference
On the basis of the above analysis it has been concluded that around 82% of
the policy holders are ready to switch over if they get good attractive
insurance plan and rest of them dont.
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FINDINGS ABOUT THE
SELECTIONS OF NEW
ADVISOR
Findings # 1
Male Vs Female Respondence
27%
73%
Male
Female
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Findings # 2
Findings # 3
Findings # 4
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Findings # 5
Dependent Of Respondent
62%23%
15%
None Two Above Two
Findings # 6
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Annual Family Income of
Respondence
23%
53%
17%7%
Less 100000 100000-200000
200000-400000 Above 400000
Findings # 7
Interest In Extra Earning
76%
24%
Yes No
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ANALYSIS
Finding-1 shows the d if fe rence between the male & female
respondent who are selected as a new advisor the male dominant
over female. There is a big difference between the male & female
advisor.
Finding 2 shows the martial status of new advisors. Out of 100
a dv is or s s el ec te d 6 1 a re o ne m ar ri ed w hi ch i s a g oo d s ig n
because they are much more aware insurance and 39 unmarried.
Finding-3 shows the age group of se lec ted advisors are quie t
encouraging. 53 % are over age of 55 years which is qui te goodfor company because they much more t rus ted by the prospect
than the other age group.
Finding-4 shows mos t o f the sel ec ted adv isor s have a good
qualification. Most of them are graduate and post graduate.
Finding-5 shows , because 61% adv isor s a re mar ri ed so the
dependent person on them are same.
Finding-6 Most of the new advisors have a very good fami ly
support . The annual family income of most of the new advisors
are over 10,000 which is very encouragement
Finding-7 All most 50% of the new advisors give full t ime to
thei r profess ion. This shows how new advisors are dedicated
towards their new profession.
CONCLUSION
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The market potential for private insurance companies is found to
be greater in the long run as most of the Indians are of the
opinion tha t, p riva te insurance companies would be able to
perform well in the future. The private and foreign insurance
companies have to t ake immedia te s teps in appoint ing more
number of agents and/or advisors in addition to the employees as
it has been found out that agents are the best channel to reach the
general pub li c r egard ing sel ling o f insurance p roduct s. T he
private and foreign insurance companies have to concentrate onthe factors like 'Prevention of Loss' , 'Assured Returns' and 'Long
term Investment' . They can also focus on an insurance amount of
Rs. 1 2 lakhs with 'money back policies' . Hence, the market has
potential. The private and foreign insurance companies that are
taking immediate steps can tap it easily & rapidly.
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SUGGESTIONS
1) Even though most of the policy holders are satisfied with policies, plansthey have but some new attractive insurance plans should be introduce to
bind them not to switch over to other companies insurance plans.
2) The company should find out the no. of people who are not having any of
the insurance plans through an intensive market research and motivate
them to get insured.
3) Leveraging technology to service customers quickly, efficiently and
conveniently.
4) Developing and implementing superior risk management and investment
strategies to offer sustainable and stable returns to our policyholders.
5) Company should target each and every class of the society
6) Company should provide full information to the customers before
targeting so they can take interest
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LIMITATIONS
Some of the respondents were not cooperative.
Some respondents were hesitating to give business details.
Biasness is another limitation that the scope of the survey.
The reliability and scope of survey greatly relies on the
cooperation of the respondents.
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BIBIOLIOGRAPHY
www.BirlaSunlife.com
www. irda. gov. in
Birlasunlife New Advisor Book
www.google.com
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Questionnaire
Name:............................... Age:..
Occupation:..
Ques.1 Which Birla Sun Life Scheme does you have?
(a) Life (b) Retirement (c) Health
Ques.2 Are you satisfied with the Insurance plan you have?
(a) Yes (b) No
Ques.3 What attract you towards Birla Sun Life Plans?
(a)
(b)
(c)
(d)
Ques.4 Are you satisfied with the services provided by the
company regarding new plans and schemes?
(a) Yes (b) No
Ques.5 Are you interested to make more investments inBirla
Sun Life ?
(a) Yes (b) No
Ques.6 Have you any other Insurance Plan apart from Birla
Sun Life?
(a) Yes (b) No
Ques.7 If yes, then of which Life Insurance Company?
(a) LIC (b) Bajaj Allianz(c) Birla Sunlife (d) Reliance
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(e) Others
Ques.8 If you get any attractive plan than are you ready to
switch over?
(a) Yes (b) No
Suggestions:
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FORM IRDA-AGENTS-VA
(See Regulation 3)
Insurance Regulatory and Development Authority (Licensing of Insurance Agents) Regulations,2000.
APPLICATION FOR A LICENCE / RENEWAL OF LICENCE TO ACT AS AN
INSURANCE AGENT
TOTHE INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY,DEPARTMENT OF LICENSING,
NEW DELHI.
DEAR SIRS,
I request that ---(a) a license to act as an insurance agent* / a composite insurance agent* may be
granted to me.(b) *my license bearing number ____________________ and expirydate_____________ may be renewed for a further period of three years.
2. I hereby declare that particulars given below are true and that the license for which I applywill be used only by myself for soliciting or procuring insurance business for one lifeinsurer* / one general insurer* / both*.
(1) Name: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]
(2) Father's/Husband's Name [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]
(3) Full Address:House No. : [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]Street: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]Town: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]District: : [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]State : : [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]Pin Code:: [ ][ ][ ][ ][ ][ ]
Telephone No. [ ][ ][ ][ ][ ][ ]---[ ][ ][ ][ ][ ][ ][ ][ ](STD Code -- Number):
(4) Date of Birth: Day- Month-Year[ ][ ]-[ ] [ ]-[ ][ ][ ][ ]
(5) Title: State 1 if are Mr., 2 Mrs., 3 Miss: [ ]
(6) If you ever held a Licence, state No. and date of expiry, otherwise say "Nil".
(a) Licence Number: [ ][ ][ ][ ] [ ][ ][ ][ ] [ ] [ ]
(b) Date of Expiry: Day- Month-Year [ ][ ]-[ ] [ ]-[ ][ ][ ][ ]
(7) If you apply for licence to work for a life insurer,
State 1, for a general insurer, state 2, for both state 3 in the box. [ ]
(8) If you are an applicant from a rural place,State 1, in the box. [ ]
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(9) Educational Qualifications.State 1, if you passed Class X ; 2: Class XII; 3: Graduate;4: Post-graduate; 5: if you hold a professional qualificationsuch as ACA, FASI, AICWA.): [ ]
(10) Give particulars of pass in pre-recruitment test conducted by the Insurance Institute ofIndia or any examination body:
(a) Name of Examination Body: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]
(b) Candidate's Number: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]
(c) Centre of Examination: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][][ ][ ]
(d) Date of Passing: [ ][ ]-[ ][ ]-[ ][ ][ ][ ](Day- Month-Year)
(11) Give particulars of Practical Training completed from an approved institution.
(a) Training Hours completed: [ ][ ]
(b) Name of Training Institute: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]
(c) Candidate's Number: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]
(d) Centre (Place) of Training: [ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ][ ]
(e) Starting Date of Training: [ ][ ]-[ ][ ]-[ ][ ][ ][ ]
(Day- Month-Year)
3. I further declare that----
(a) I have not been found to be of unsound mind by a court of competent jurisdiction;
(b) I have not been found guilty of criminal misappropriation or criminal breach of trust
or cheating or forgery or an abetment of or attempt to commit any such offence by a courtof competent jurisdiction;
(c) I have not been found guilty of or to have knowingly participated in or connived at
any fraud, dishonestly or mis-representation against an insurer or an insured in the courseof any judicial proceeding relating to any policy of insurance or the winding up of an
insurance company or in the course of an investigation of the affairs of an insurer; and(d) #I have not violated the code of conduct specified under Regulation 8 of Insurance
Regulatory and Development Authority (Licensing of Insurance Agents) Regulations,2000.
4. I have made the payment of licence fee of rupees two hundred and fifty and for which Ienclose the documentary evidence.
5. I enclose the following documents in support of the educational qualification, pre-recruitment test, and the practical training.(a) ______________________ (b)_________________________
Place Yours faithfully,
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Date: Signature of applicant(* Strike out portion not required.)(# Not applicable to the applicants seeking license for the first time.)
Notes and Instructions
1. An individual can apply for only one licence which will entitle him to solicit or procure
insurance business of any class and to act as an insurance agent for one life insurer, onegeneral insurer, or both.
2. The application should be filled in, as far as possible, in Hindi language or English
language.
3. Any correction or alteration made in any answer to the questions in the application should
be initialled by the applicant.
4. An applicant must be at least 18 years of age on the date of the application. If required the
applicant shall furnish proof of age.
5. An applicant shall furnish the proof of educational qualification, pass in the pre-
recruitment test conducted by the Insurance Institute of India, Mumbai or an examinationbody approved by the Insurance Regulatory and Development Authority, and completionof practical training from a training institution approved by the Insurance Regulatory andDevelopment Authority, along with the application. This is not applicable where theapplicant is an absorbed agent.
6. The fees payable by an applicant is rupees two hundred and fifty.
7. The name and the licence No. given in the application are identical with those shown in
the last licence held. If there is any subsequent change in the name, the reasons for thesame should be stated furnishing documentary evidence for the same.
8. The application should reach the designated person before the expiry of licence held by
the applicant but not more than three months before such expiry. If the application doesnot reach the designated person at least 30 days before the date on which the last licenceceases to be in force, an additional fee of one hundred rupees should be payable. In thisconnection please also refer to the provisions of sub-sections (3) and (3A) of section 42 ofthe Insurance Act, 1938.
9. If the applicant desires to work for a life insurer or a general insurer or both, as the casemay be, he should enclose the documentary evidence of the relevant pass in the pre-recruitment test and the completion of the relevant practical training.