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2016IMPACT ANALYSIS
Sponsored by:
Presented by:
KEY POINTS
KEY POINTSYou Are Not the Target Audience
KEY POINTSYou Are Not the Target Audience
Donors Do Not Read Everything
KEY POINTSYou Are Not the Target Audience
Donors Do Not Read Everything
Donors Are Busy and Forget About You
KEY POINTSYou Are Not the Target Audience
Donors Do Not Read Everything
Donors Are Busy and Forget About You
Donors Will Not Experience Your Work
Emotion drives impulse giving,
Emotion drives impulse giving,moving from impulsiveto transformative giving
over time.
FACTORS
FACTORSWHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
FACTORS
List
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
FACTORS
List
Leverage
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
FACTORS
List
Leverage
Stewardship
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
FACTORS
List
Leverage
Stewardship
Connection
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
FACTORS
List
Leverage
Stewardship
Connection
Moving Donors from One-Time to Frequent Engagement
WHAT FACTORS INFLUENCE FUNDRAISING OUTSIDE OF MESSAGE AND DESIGN?
How did yourend-of-year
fundraising perform?
ORGANIZATIONS
Each organization received:Designed
Direct MailPackage
Each organization received:
1 Le�erIncluding Variable Data
1 Response Envelope
1 OuterEnvelope
Graphics &Copy Services
DesignedDirect Mail
Package
Each organization received:Designed
EmailSolicitations
Each organization received:
3 Emails Graphics &Copy Services
DesignedEmail
Solicitations
Each organization received:DesignedWebsiteGraphics
@
Each organization received:
1 HomepageGraphic
1 DonationPage Graphic
Graphics &Copy Services
Designed Website Graphics
@
Each organization received:
@
Cohort organizations also received:
TrainingSessions
Cohort organizations also received:
1:1Consulting
Cohort organizations also received:
Mailing &Email List Consulting
Cohort organizations also received:
Printer & Mail House Consulting
Cohort organizations also received:
ORGANIZATIONFINDINGS
GTECH STRATEGIES
GTECH STRATEGIESTHEME
When a community comes together,incredible things can happen.
GTECH STRATEGIESTHEME STORY
Keshia Ha�en, a parent and GTECH volunteerwho helped transform a neglected space in herneighborhood into a play area for young ones
in the neighborhood, and the impact GTECH’s workhas on children like her 9-year-old son Kejuan.
GTECH STRATEGIESTHEME STORY WRITER
Keshia HattenProud parent and GTECH volunteer
DIRECT MAILPACKAGE
GTECH STRATEGIESTHEME STORY WRITER DIRECT MAIL
EMAILPACKAGE
GTECH STRATEGIESTHEME STORY WRITER DIRECT MAIL EMAIL
2016 CAMPAIGN RESULTS
GTECH STRATEGIES
Distribution
Direct Mail 14 $2,346$1670.94%1,484
Email 1 - Sent Dec. 6th N/A N/AN/AN/A3,408
Email 3 - Sent Dec. 31st 4 $1,950$487.500.12%3,364
Email 2 - Sent Dec. 20th N/A N/AN/AN/A3,386
Grand Total 28 0.26% $243 $6,812*
# Total Gi�s Response Rate Average Gi� Total Raised
*Does not include match dollars ($13,624 with match). Because some data were not provided, there is a discrepancy among totals raised.
2015 CAMPAIGN RESULTSGTECH raised a total of $15,678 from 47 donors in 2015.
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
GTECH STRATEGIES
2016
Average Email Response Rate 0.04%0.12%
Average Online Gi� $68$162.50
Average Email Revenue per 1,000 Emails Delivered $44$191.97
National Average
HEINZ HISTORY CENTER
HEINZ HISTORY CENTERTHEME
Discovering what we have in commonmakes family relationships stronger.
HEINZ HISTORY CENTERTHEME STORY
Frank and Eileen Chiprich’s visit to the museum with theiryoung granddaughter and the kinds of connectionsbetween generations that happen every day at the
museum – like the one made when all three Chiprichesbonded over the exhibit on Mister Rogers’ Neighborhood.
HEINZ HISTORY CENTERTHEME STORY WRITER
Andrew E. Masich CEO
DIRECT MAILPACKAGE
HEINZ HISTORY CENTERTHEME STORY WRITER DIRECT MAIL
EMAILPACKAGE
HEINZ HISTORY CENTERTHEME STORY WRITER DIRECT MAIL EMAIL
Other online contributions associated with campaign 10 $2,090$2090.12% N/AN/A
Grand Total 111 04% 7 $149.58 $16,603
Distribution
Direct Mail 76 $10,528$38.531.5% 05,050
Email 1 - Sent Dec. 5th 1 $40$400.004% 023,145
Email 3 - Sent Dec. 31st 15 $3,120$2080.12% 223,088
Email 2 - Sent Dec. 19th 9 $825$91.670.04% 523,225
# Total Gi�s Response Rate New Donors Average Gi� Total Raised
2016 CAMPAIGN RESULTS
HEINZ HISTORY CENTER
2015 CAMPAIGN RESULTSIn 2015, Heinz raised $16,986 from 133 donors.
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
HEINZ HISTORY CENTER
2016
Average Email Response Rate 0.04%0.03%
Average Online Gi� $68$133.22
Average Email Revenue per 1,000 Emails Delivered $44$57.37
National Average
PITTSBURGH GLASS CENTER
PITTSBURGH GLASS CENTER
It’s important for a young personto find their life’s passion.
THEME
PITTSBURGH GLASS CENTER
Emma Huckestein, who fell in love with glassblowingat age 5, became a student of the center and then a teacher.
As she heads off to college to study glassblowing,Emma encourages donors to help “light the flame
of passion” for young artists just like her.
THEME STORY
Emma Huckestein Young artist
PITTSBURGH GLASS CENTERTHEME STORY WRITER
DIRECT MAILPACKAGE
PITTSBURGH GLASS CENTERTHEME STORY WRITER DIRECT MAIL
EMAILPACKAGE
PITTSBURGH GLASS CENTERTHEME STORY WRITER DIRECT MAIL EMAIL
2016 CAMPAIGN RESULTS
PITTSBURGH GLASS CENTER
*Does not include match dollars. $38,800 with match.
2015 CAMPAIGN RESULTSIn 2015, the Pi�sburgh Glass Center raised $8,370 from 49 donors.
Grand Total 96 0.19% 32 $178.67 $19,400*
Distribution
Direct Mail 83 $16,955$204.274.6% 291,785
Email 1 - Sent Dec. 5th 3 $215$71.660.02% 016,290
Email 3 - Sent Dec. 31st 4 $815$203.750.02% 116,179
Email 2 - Sent Dec. 19th 6 $1,415$2350.03% 216,271
# Total Gi�s Response Rate New Donors Average Gi� Total Raised
2016
Average Email Response Rate 0.04%0.07%
Average Online Gi� $68$170.14
Average Email Revenue per 1,000 Emails Delivered $44$50.16
National Average
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
PITTSBURGH GLASS CENTER
THE OPEN DOOR INC.
THE OPEN DOOR INC.THEME
When given the opportunity,people can take control of their lives.
THE OPEN DOOR INC.THEME STORY
Michael found himself homeless, HIV positive and in desperate need of help. When he found The Open Door,
he was welcomed without judgment. Stable housing was the first step in restoring Michael’s health; once he got his own
apartment, he could complete treatment for Hepatitis Cand learn how to manage his health and finances.
THE OPEN DOOR INC.THEME STORY WRITER
Christina Farmartino Executive Director
DIRECT MAILPACKAGE
THE OPEN DOOR INC.THEME STORY WRITER DIRECT MAIL
THE OPEN DOOR INC.THEME STORY WRITER DIRECT MAIL EMAIL
EMAILPACKAGE
2016 CAMPAIGN RESULTS
THE OPEN DOOR INC.
2015 CAMPAIGN RESULTSThe Open Door raised $6,400 from 51 donors in 2015.
Grand Total 67 5% 19 48 $202.02 $13,535.79
Distribution
Direct Mail 36 $7,090$196.948.4% 3 33429
Email 1 - Sent Dec.7th 8 $970.71$121.343% 1 7270
Email 3 - Sent Dec. 31st 12 $1,047.75$87.314.3% 10 2276
Email 2 - Sent Dec. 20th 11 $4,427.33$402.484.1% 5 6268
# Total Gi�s Response Rate New Donors ExistingDonors Average Gi� Total Raised
2016
Average Email Response Rate 0.04%3.8%
Average Online Gi� $68$203.71
Average Email Revenue per 1,000 Emails Delivered $44$7,918.66
National Average
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
THE OPEN DOOR INC.
URSULINE SUPPORT SERVICES
URSULINE SUPPORT SERVICES
Visual impairment doesn’t haveto stop someone from living a fulfilling life.
THEME
URSULINE SUPPORT SERVICES
Helen Gratton, a woman with visual impairment who engagedUrsuline’s services for both her mother and later for herself,
and Toni Molisee, the Ursuline volunteer that helpsHelen write checks and manage her finances.
THEME STORY
Toni MoliseeUrsuline Support Services volunteer
URSULINE SUPPORT SERVICESTHEME STORY WRITER
URSULINE SUPPORT SERVICESTHEME STORY WRITER DIRECT MAIL
DIRECT MAILPACKAGE
EMAILPACKAGE
URSULINE SUPPORT SERVICESTHEME STORY WRITER DIRECT MAIL EMAIL
2016 CAMPAIGN RESULTS
URSULINE SUPPORT SERVICES
2015 CAMPAIGN RESULTSUrsuline raised $16,720 from 63 donors in 2015.
Grand Total 31 0.715% 3 $381.73 $15,035
Distribution
Direct Mail 13 $12,135$933.461.68% 1776
Email 1 - Sent Dec.7th 3 $1,025$341.660.17% 11,797
Email 3 - Sent Dec. 31st 7 $975$139.290.36% 01,928
Email 2 - Sent Dec. 20th 8 $900$112.500.65% 11,220
# Total Gi�s Response Rate New Donors Average Gi� Total Raised
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
URSULINE SUPPORT SERVICES
2016
Average Email Response Rate 0.04%0.39%
Average Online Gi� $68$197.82
Average Email Revenue per 1,000 Emails Delivered $44$586.45
National Average
WORLD AFFAIRS COUNCIL OF PITTSBURGH
WORLD AFFAIRS COUNCIL OF PITTSBURGHTHEME
When youth broaden their horizons,they become informed,
empathetic global citizens.
WORLD AFFAIRS COUNCIL OF PITTSBURGHTHEME STORY
World Affairs Council helped broaden 17-year-oldJahonna Lipscomb’s horizons by exposing her to other
cultures. WAC’s Global Leadership Certificate (GLC)program scholarship allowed Jahonna to visit Morocco.
WORLD AFFAIRS COUNCIL OF PITTSBURGHTHEME STORY WRITER
Angélica Ocampo Executive Director
DIRECT MAILPACKAGE
WORLD AFFAIRS COUNCIL OF PITTSBURGHTHEME STORY WRITER DIRECT MAIL
WORLD AFFAIRS COUNCIL OF PITTSBURGHTHEME STORY WRITER DIRECT MAIL EMAIL
EMAILPACKAGE
2016 CAMPAIGN RESULTS
WORLD AFFAIRS COUNCIL OF PITTSBURGH
2015 CAMPAIGN RESULTSIn 2015, World Affairs Council raised $6,827.53 from 29 donors.
*Does not include match dollars ($28,440 total). Because some data were not provided, there is a discrepancy among totals raised.
Grand Total 28 0.13% 5 $257.75 $14,220*
Distribution
Direct Mail 12 $7,800$6500.36% 23,300
Email 1 - Sent Dec.7th 1 $50$500.03% 03,119
Email 3 - Sent Dec. 31st 4 $1,325$3310.13% 33,127
Email 2 - Sent Dec. 20th N/A N/AN/AN/A N/A3,127
# Total Gi�s Response Rate New Donors Average Gi� Total Raised
2016
Average Email Response Rate 0.04%0.05%
Average Online Gi� $68$127
Average Email Revenue per 1,000 Emails Delivered $44$146.70
National Average
2016 CAMPAIGN RESULTS VS. NATIONAL AVERAGE
WORLD AFFAIRS COUNCIL OF PITTSBURGH
OVERALL FINDINGS& KEY TAKEAWAYS
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED$14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED$14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)
AVERAGE GIFTINCREASED BY $46
AVERAGE EMAIL RESPONSERATE 0.7 % OVER
NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED$14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)
AVERAGE GIFTINCREASED BY $46
AVERAGE EMAIL RESPONSERATE 0.7 % OVER
NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED$14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)
AVERAGE GIFTINCREASED BY $46
AVERAGE EMAIL RESPONSE RATEFOR 5 OUT OF 6 WAS BET TER
THAN NATIONAL AVERAGE
AVERAGE EMAIL RESPONSERATE 0.7 % OVER
NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED$14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)
AVERAGE GIFTINCREASED BY $46
AVERAGE EMAIL RESPONSE RATEFOR 5 OUT OF 6 WAS BET TER
THAN NATIONAL AVERAGE
AVERAGE ONLINE GIFT$94.40 OVER
NATIONAL AVERAGE
AVERAGE EMAIL RESPONSE RATE 0.7 % OVER
NATIONAL AVERAGE
OVERALL FINDINGS & KEY TAKEAWAYS
THE COHORT RAISED$14,624 MORE IN 2016 THAN IN 2015
($85,605 IN 2016 VS. 70,981 IN 2015)
AVERAGE GIFTINCREASED BY $46
AVERAGE EMAIL RESPONSE RATEFOR 5 OUT OF 6 WAS BET TER
THAN NATIONAL AVERAGE
AVERAGE ONLINE GIFT$94.40 OVER
NATIONAL AVERAGE
EACH ORGANIZATION HADHIGHER ONLINE GIFT AVERAGE
THAN NATIONAL AVERAGE
RECOMMENDATIONSFOR ORGANIZATIONS
FOCUS ONACQUISITION
PROGRAMMING
FOCUS ONACQUISITION
PROGRAMMING
MAINTAINMESSAGING
TONE
FOCUS ONACQUISITION
PROGRAMMING
MAINTAINMESSAGING
TONE
TESTALTERNATIVE
SUBJECT LINES
FOCUS ONACQUISITION
PROGRAMMING
TESTALTERNATIVE
DESIGNFEATURES
MAINTAINMESSAGING
TONE
TESTALTERNATIVE
SUBJECT LINES
FOCUS ONACQUISITION
PROGRAMMING
TESTALTERNATIVE
DESIGNFEATURES
PROVIDE MOREPERSONALIZED
PIECES
MAINTAINMESSAGING
TONE
TESTALTERNATIVE
SUBJECT LINES
FOCUS ONACQUISITION
PROGRAMMING
TESTALTERNATIVE
DESIGNFEATURES
PROVIDE MOREPERSONALIZED
PIECES
ADJUST EMAILSOLICITATIONS
BASED ON2016’S RESULTS
MAINTAINMESSAGING
TONE
TESTALTERNATIVE
SUBJECT LINES
VELOCITY 2.0
VELOCITY 2.0
Velocity 2.0 is an in-depth learning experience for nonprofit leaders, marketers and fundraisers to deepen knowledge on the methods to build public awareness, adoption and support for their cause.
Through education, discussion, field tests and research based campaigns, leaders work side by side with one another all year long to learn the most
current and relevant practices used to build the movements of today.
Two program levels will be offered: Level 1 Core and Level 2 Advanced.
Learn more: achieveagency.com/velocitypi�sburgh/
