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Changing your name or logo? Feeling overwhelmed by the thought of figuring out every single piece of paper, business card, sign, and web site that needs to be updated? It's a lot to keep track of. That's why we created this checklist. You'll need to tweak it to meet your specific needs, but it'll give you a solid start.
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Tool: Rebranding Checklist
HOW TO USE THIS TOOL:
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Youâre ever-so-close to picking your new name and/or logo. Itâs all very exciting.
But how, exactly, do you go about systematically unveiling your spiffy new logo to
the great, big, wide world?!
This checklist walks you through all the tasks that need to get done in order for
you to complete your rebranding process.
Every single item may not be relevant for you. For instance, you may not have
parking passes or signage or need to buy a new url. Focus on the tasks that make
sense for your organization and donât worry about the rest. Tweak, trim, add, cut,
and change to fit your needs!
Rebranding Checklist
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Item PRIoRIty owneR StatuS noteS
GeneRal/oPeRatIonSLetterhead
Electronic letterhead template
Email signature
One-pager/FAQs
Business Cards
Voicemail messages
Job descriptions/job posting templates
Parking permit template
Update business license
Update internal manuals (HR, etc.)
Notify Vendors, suppliers, contractors
Notify City
PowerPoint Presentation Template
Purchase URL
Update signage (exterior/interior)
Logo wear/goods (t-shirts, totes, pens, etc.)
FInanCeChange name with IRS via 990
Change name with Sec of State
maIlInGReturn address labels
Business envelopes
Donation envelopes
Thank you cards and envelopes
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Item PRIoRIty owneR StatuS noteS
CommunICatIonSClient e-news templates
Volunteer/donor e-news templates
maRketInG/DeveloPmentDevelop identity/design
Update Website Design
Update Website Content
Notify journals/blogs linking to us New
donor materials
Integrate with new funding proposals
Notify funders and donors
Create Message Platform
Training in new messaging
Display board materials Brochures
Grant file checklist
webSIteS that ConneCt to uSFacebook
YouTube
Paypal
Idealist
Linkedin Company page Linkedin
Employee pages
otheR
We hope you found This ToolkiT useful!
Here are two other tools to help you market your mission:
pitchfalls: why bad pitches happen to good people
1, 2, 3 Marketing Tree
Thanks for making the world a better place,
The Claxon Team
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www.claxonmarketing.com | [email protected] | 347.766.6485
