REBELS WITH A CAUSE

Rebelicious was born

out of a love for

delicious tasting

food for both adults

and children. We

believe in feeding

childrens' discovery

We create

healthy sauces

and condiments

with an

international twist

Creating social

change through

supporting local

suppliers and

cutting down on

childhood obesity

We take pride

in our planet;

we care about

sustainability

The Team.

OUR CHIEF TASTERENJOYS OUR SAUCES

OFTEN USED ATDOLL'S TEA PARTIES

CO-FOUNDEROttilia AviramCHIEF CONTROLLER

OF CALM

CO-FOUNDERBarry Amey

(BEHIND THE SCENES)

EXPERIENCED CHEF AND NPD

ADVISORS AND PARTNERS

LUCY COX BUSINESS

DEVELOPMENT

ADVISOR

CHILLI MASH CO. AA BRC GRADE, UK MANUFACTURER

WITH A STRATEGIC PARTNERSHIP

UNLOCKING

POTENTIAL

Our Story

Felicity enters

our world, a

bundle of joyDaddy cooks

amazing food

for usWe try and find food with no salt and sugar so we can all eat together

2016

2016

BACK to work

and commuting

2016Daddy comes up

with recipes2016

We move to

Cornwall

2017

We make lots of sauces and find local andnational suppliers

WIN AWARDS

2015

Our Story

CONTINUES... KETCHUPS

LAUNCH IN TO

RETAILERS AND

INDEPENDENT SHOPSOur smoked

tomato ketchup

wins best in children's

category nourish awards

2020

2021

20222023

2018

2019

LAUNCH OF CBD SOFT DRINKS

LAUNCH OF TWO nEW

SAUCES AND KETCHUPS

RETAILER PITCHES

NEW PACKAGING

LAUNCH INTO FOOD SERVICE

EUROPEAN LAUNCHES

NPD

Rebelicious are healthy

sauces and condiments

for you and your children

to eat together, cutting

down time in the kitchen

cooking and spending more

time with family

Redefining condiments

and sauces for adults

and children in a

rebellious way...

There are no healthy

sauces / condiments

with no added salt

and no refined

sugars, we want to

change that

Why Rebelicious?

Consumers today value

quality ingredients. We

believe that condiments

have been bringing great

food down for far too

long After all, every

mouthful of food is

often consumed with a

condiment, so why not

choose the best?

The Market

Sugar free product

sales 120% INCREASE

50%

looking for brands that are good for people & the planet.

of shoppers feel a higher sense of trust when brands provide

complete easy to understand product

benefits.

food products too high in sugar, fat and salt, new research shows

Data

Public Health England

found children have

already exceeded the

maximum recommended

sugar intake for an

18-year-old by the

time they reach their

tenth birthday

Rebelicious

differences

HOW DOES REBELICIOUS FIT IN THE WIDER CATEGORY?

But we don’t

contain salt!

#rebels

Rebelicious

differences

#GUTHEALTHTHE ONLY KETCHUPS IN THE UK MADE WITHRAW ORGANIC VINEGAR CONTAINING 'THE MOTHER'*.

CONTAINING CLOUDY CIDER VINEGAR WITH THE MOTHER

VEGAN

gut-friendly bacteria

COnTAINS NO REFINED SUGARS

NO ADDED SALT

Rebelicious

differences

Tomato

Sweetness

Vinegar

Flavouring

Spicing

Provenance

Salt

Vine ripened tomatoes

Apples, agave nectar

Raw Organic Vinegar

Onion, garlic, ginger

Our little secret

Cornwall and UK

No added salt

Tomato concentrate

High fructose corn

syrup(!) Spirit vinegar

Salt, onion powder

Spice extracts

USA / UK

Salt added

Condiments

Flavours FlavoursBeetroot

and HorseradishSmokedTomato

Tomato

Sauces

Korma Roasted Pepper & Tomato

RRP: £3.45 RRP: £3.60

Rebels

with a cause

RECIPES DEVELOPED

IN HOUSE

PARTNERS

FUNDING

INVESTMENT

TARGETS

2020

Competitive

Advantage

50% 70%179% 100%

Less sugar

Less salt

Less calories

more flavour

sugarwise certification

Our sauces &

condiments

Local

suppliers

No

added

salt

Contains

real vegFree from

refined

sugar

Award

winning

Beetroot

ketchup

Fibre Iron

Potassium

Manganese

Vitamin C

Smoked tom

ketchup

Fibre Folate

Potassium

Lycopene

Vitamin K

Coconut

(korma sauce)

Lauric acid

Phosphorus

Manganese

Fibre

Potassium

How we fit

with your range

Sauces and condiments

We would sit here. All of thesepacks claim the same thing onthe FOP:

NATURAL INGREDIENTSGLUTEN-FREENO ARTIFICIAL COLOURS OR FLAVOURINGCALORIES

To get new users in, you need something that is unique. Something that is genuinely better for you and claims this on the FOP to the consumer. We claim:

To be salt free, so our sauces andketchups are suitable for childrenas well as adults. No-one else does this.

We use real tomatoes and BeetrootOur Beetroot ketchup contains: 83% beetrootand Tomato ketchup contains: 80% tomatoesBut we don’t

contain salt! #rebels

Food

for

Good.

FAMILIESRECIPES

GIVING

BACK

OUR ROAD

TO GROWTH£200K

Sep 2020: We will raise funds upon a tested marketing plan

2020/2021: Accelerate growth

Marketing

support

Events

Social Always-on influencer outreach & social media marketing. Scheduled social calendar to incorporate & celebrate exciting launches and brand events.

From supper clubs and open panels on nutrition and wellbeing, we are always looking to do something a little different that best represents our team and our brand.

POSDesigned in-houseand made by our bare hands in our studio

PopUp

PR

Portable pop-up bar forsurprise samplings & events.

PR will work hand in hand with social media to get rebellious coverage.

We have a real purpose. A key focus of ours is to be rebelliously good to people which is why we are focused on working to reduce childhood obesity.We are not purely another sauce brand on the shelf.

#sauceagainstthenorm#rebelsauces

Good for

people

OTTILIA AVIRAM: info@rebelicioussauces.co.uk ’

FOLLOW US: @REBELSAUCES ’ REBELICIOUSSAUCES.CO.UK

REBELS WITH A CAUSE