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RRAR's Winter Edition of the REALTOR Review
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An e-publication of the Raleigh Regional Association of REALTORS®
REALTORWINTER 2013®
review
2013 PRESIDENT
Asa Fleming Energizes RRAR!
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REALTOR®
Review l 1 l winter 2013
3 President’s Message
11 Newsmakers
15 Welcome
16 Local Market Update
19 RRAR Events
departments
RALEIGH REGIONAL ASSOCIATION OF REALTORS®
111 Realtors Way, Cary, N.C. 27513Phone: 919-654-5400; Fax: 919-654-5401www.rrar.com
RRAR OFFICERSAsa Fleming, PresidentFrank DeRonja, Vice PresidentMollie Owen, President-ElectHarriett Doggett, Secretary/TreasurerStacey Anfindsen, Immediate Past President
RRAR DIRECTORS Vince Bankoski Becky HarperDiana Braun Grayson HodgeBrenda Carroll Morty JaysonKelly Cobb Linda KolarovSteina De Andrade Gina MillerFrank DeRonja Mindy OberhardtBill Fletcher Mark ParkerVan Fletcher Teresa PittMarshall Gay Margaret SophieTom Gongaware Josh SwindellLewis Grubbs Kevin Woody
REALTOR® FOUNDATION OF THE TRIANGLE OFFICERS President: Frank DeRonjaPresident-Elect: Vince BankoskiSecretary/Treasurer: Morty Jayson
NCAR REGIONAL VICE PRESIDENTS Harriette Doggett Teresa Pitt
NAR DIRECTORS John Wood Linda Trevor
TRIANGLE REALTORS® LEADERSHIP ACADEMY DEAN Mark Parker
Members are cautioned that the inclusion of a name, specific commercial product or service in an article, or in this publication does not imply endorsement by the Raleigh Regional Association of REALTORS®. All advertisers in this publication wholly support the Fair Housing Act and fully promote equal opportunity housing.
Copyright 2013 by the Raleigh Regional Association of REALTORS®. All rights reserved.
REALTOR® REVIEW STAFF: Patricia Gregory Rand, managing editor, [email protected] Ketler, APR, editor, [email protected] Washington, communications associate, [email protected] Beck, graphic designer, [email protected]
For editorial contributions and ad inquiries, please contact Sandee Washington at [email protected] or (919) 654-5400.
WINTER 2013, VOL. 5, NO. 1REALTORreview
®
features
Preliminary Identity Colors
Dark Blue PMS 282CMYK: 100, 72, 0, 56RGB: 0, 40, 93
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Light Purple PMS 265CMYK: 54, 56, 0, 0RGB: 129, 119, 183
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12ANATOMY OF A REAL ESTATE MARKETING WEBSITE Get step-by-step tips for designing your home page so it stands out among search engines and prospective clients.
ASA FLEMING TAKES THE HELM Take a look back at a glamorous and fun affair, honor-ing the 2013 RRAR president and recognizing the REALTOR® of the Year.
rrar.com
6 LINKEDIN IS THE ‘IT’ PLACE FOR REAL ESTATE
REFERRALS Tap this powerful and easy B2B tool for building a real estate referral database and online credibility.
2 RRAR’S BEST DRESSED MALE AND FEMALE TO
WIN $150 EACH This contest calls attention to the importance of professional attire and its influ-ence on client trust.
SHOWN ON COVER: RRAR President Asa Fleming pictured with his wife Tangie and their two children.
BEST DRESSED REALTORS® WIN $150 PRIZE!
Meet the Best Dressed for REALTOR® Success Contest – whose mission is to identify RRAR’s most stylish man and woman. Those so ordained are well versed in the dos and don’ts and wear it well. According to Dictionary.com, well-dressed means “attired in clothing that is of good quality, is prop-erly fitted and is appropriate and becoming.” It’s safe to say, REALTORS® are among the best dressed of all professionals. This makes sense considering our important role in what is one of life’s grandest investments. It behooves us to dress the part. Research tells us of the effect of an appropriately coiffed professional involved in a sales transaction. As it relates to real estate sales, it tends to elevate
a home buyer’s confidence that said professional is knowledgeable and representing the client’s best interests.
Many thanks to Ray Larcher, recently lauded as the RRAR REALTOR® of the Year, who was in-spired to plan a contest after reading the Wall Street Journal article, “To Sell A Penthouse, Dress With Some Polish.” He said the article is a re-minder that customers pay attention to the details of more than just the listings.
Send your nominations to [email protected]. Photos are welcome. The winners will be duly recognized and awarded $150 each. Keep up with the contest by following us on Pinterest.
uWHO AMONG RALEIGH REGIONAL ASSOCIATION OF REALTORS® HAS REALLY GOT IT GOING ON WHEN IT COMES TO PROFESSIONAL ACCOUTREMENT?
ENTER
CONTEST
A joint program of the HBA of Durham, Orange, & Chatham Counties and the HBA of Raleigh
A FREE event April 13-14 and 20-21 featuring a diverse group of green-built homes open to the public for touring. A green building professional will be on-site to answer your questions and describe their homes’ green features.
Don’t miss this unique opportunity to see � rst-hand the renewable energy and green building practices at work in our area! The homes entered are all built by members of the Green Home Builders of the Triangle, who are dedicated to building smarter.
Tour from Noon ’til 5 p.m.
APRIL 13-14 20-21
S A V E T H E D A T E S
FOR MORE INFORMATION:919.493.8899 • www.TriangleGreenHomeTour.org
Be sure to check the website close to tour time to find out where to pick up your free tour guide!
Tour sponsored by
REALTOR®
Review l 3 l winter 2013
MISSION STATEMENTThe Raleigh Regional Association of REALTORS®, the area’s voice of real estate, promotes the highest ethical and professional standards and cooperation among its members; provides products, programs and services to meet the evolving needs of the real estate industry and consumers; and serves as a leading advocate of private property rights and community involvement.VISION STATEMENT“Anticipating and meeting the opportunities and challenges of our industry.”RRAR 2013 COMMITTEE CHAIRS Bylaws: Mollie OwenBuilding: Mollie OwenCommunications & Public Relations: Mark ParkerCommunity Service: Frank DeRonjaGovernment Affairs: Lewis GrubbsRPAC: Mollie OwenPersonnel: John WoodGrievance: Morty Jayson, Nancy Cashell, Teresa Pitt and Dayne LuckHall of Fame: Ed WillerNominating: John WoodRRAR 2013 COUNCIL CHAIRS Women’s Council of REALTORS® Chair: DeJane Perry KerrTriangle International Council of REALTORS® Chair: Stuart DeibelCommunity Service Committee Chair: Margaret CohenThe REALTOR® Foundation of the Triangle President: Frank DeRonjaTop Producers Council Co-Chairs: Gina Miller & Sandy EdwardsProperty Management Council Chair: Debbie HenrySmall Brokers Council Chair: Tim DevinneyRRAR STAFF DIRECTORYMain Office (919) 654-5400 Fax (919) 654-5401 www.rrar.comRRAR Company Store, (919) 654-7253Executive Vice President Raymond C. Larcher, Ext. 218, [email protected] Association Services Director Betsy Ramsey, Ext. 217, [email protected] Services Associate Vicki Buckholtz, Ext. 216, [email protected] Director Patricia Gregory Rand, Ext. 239, [email protected] Associate Sandee Washington, Ext. 238, [email protected] Education Director Cara Mottershead, Ext. 211, [email protected] Education Associate Sonya Yankoglu, Ext. 212, [email protected] Facilities Manager Mary Rachel White, Ext. 210, [email protected] Affairs Director Tara L. Robbins, Ext. 215, [email protected] Associate Shelia Clark, Ext. 200, [email protected] Manager Yukari Powers, Ext. 201, [email protected] STAFF DIRECTORYVice President of Operations Rachel Wiest, Ext. 219, [email protected]/Data Asset Manager Christy New, Ext. 220, [email protected] Director Letitia Santos, Ext. 234, [email protected] Associate Raina Joyner, Ext. 242, [email protected] Distribution Director Carol Hamrick, Ext. 213, [email protected] Associate Bonnie Eaddy, Ext. 207, [email protected] Systems Director Kathy Matheson, Ext. 233, [email protected] Technical Support Associate J Stepp, Ext. 226, [email protected]/Realist Support Associate Jennifer Horton, Ext. 227, [email protected] Operations Director Matt Nagy, Ext. 225, [email protected] Development Manager Allan Nielsen, Ext. 208, [email protected]/MLS Training Manager Lynne Brid, Ext. 232, [email protected]/TMLS MEMBERSHIP/ FINANCE DEPARTMENTMembership/Finance Director Randi Clodfelter, Ext. 221, [email protected] Associate Pat Long, Ext. 222, [email protected] Associate Jill Pressley, Ext. 221, [email protected] Associate Kelly Hunsucker, Ext. 209, [email protected]
president’s message
Dear REALTOR® Member,
For those who were unable to attend the inaugural ball honoring 2013 Raleigh Regional Association of REALTORS® President Asa Fleming, excerpts from his inspirational speech are offered here.
It is with a great deal of humility and gratitude that I stand here before you tonight to accept the honor of serving as president of this association for
2013. I had been told over a decade ago that this was not possible and that I would never hold this position. I truly believe that if you have a definite purpose, backed by a burning desire for its fulfillment, and take action through definite plans, you will definitely find yourself living that purpose.
I have many people here to thank tonight. I asked for their assistance, they immediately stepped up and made it happen… Asa then thanked numerous individuals.
To my fellow REALTORS®, I need your talents, your expertise and your energy. I need you to help make this association as successful as pos-sible, all of which comes from you volunteering. And also when you volunteer, do it with a great deal of passion. I simply volunteered for a committee, and it changed my entire life. I want to continue to respond to our members’ needs and concerns. I want to keep up with change and ensure our association remains a leader in the industry. I will encourage new ideas and embrace emerging technology and more ef-ficient ways of doing business. I want to engage as many members as possible, to encourage them to get involved and take advantage of the resources that this association has to offer. Together we will continue to do what so many of the great (RRAR) presidents before me have done, and that is to move this association further into the future successfully.
So thank you for the honor you have given me by selecting me to be your president for 2013. Let’s all work hard, make a good living, and at the same time, let’s also have some fun!
Sincerely, Asa Fleming
New President Renews Enthusiasm and Energy
Asa Fleming
REALTOR®
Review l 4 l winter 2013
Asa Fleming, the 2013 presi-dent of the Raleigh Regional Association of REALTORS®,
lifted the gavel at a board meet-ing one week before the official installation of the association’s of-ficers and board of directors at the Sheraton Imperial at the Re-search Triangle Park on Jan. 12.
Fleming shared goals and his plan to communicate with mem-bers via videos every two weeks. In his first video of the year Flem-ing said, “I am truly honored to serve as president of the Raleigh Regional Association of REAL-TORS®. He also encouraged members to get engaged saying, “If there ever was a year you should get involved, this is the year you should pay attention… Our association is only as strong as our members.”
Visit www.rrar.com to view the entire video.
Asa Fleming TAKES THE HELM
REALTOR®
Review l 5 l winter 2013
Fleming graduated from North Carolina State University with a bachelor of arts degree in politi-cal science and began his real estate career 15 years ago in New York. In addition to serving as president of the Raleigh Re-gional Association of REALTORS® (RRAR), he is a member of the Board of Directors for the REAL-TOR® Foundation of the Triangle. He is a graduate of the inaugural 2008 Triangle REALTOR® Lead-ership Academy and served as dean of the 2011 class.
Throughout his real estate ca-reer, Fleming has chaired and served on numerous RRAR com-mittees. Actively involved in the North Carolina Association of REALTORS® (NCAR), he is on its Board of Directors and chair of its diversity committee for the sec-ond consecutive year. Additional-ly, Fleming is a member of Class
See ASA FLEMING on page 6
Ray Larcher IS REALTOR® OF THE YEAR!
RRAR past presidents commend Ray Larcher.
2012 Leadership Academy graduates share a moment of fun!
REALTOR®
Review l 6 l winter 2013
XV of Leadership North Carolina, having graduated in May 2008.
Fleming is involved in numerous community organizations and non-profits. He was appointed to the City of Raleigh Appearance Commission, is a member of the Board of Directors for Marbles Kids Museum, of Rebuilding To-gether of the Triangle Inc. and of the 100 Black Men Triangle East Chapter. He is also a member of the Wake County Voter Educa-tion Coalition.
Fleming and his wife, Tangie, live in Raleigh with their two chil-dren, Asa II (“Deuce”) and Alexis, and their dog, Holly.
ASA FLEMINGcontinued from page 5
REALTOR®
Review l 7 l winter 2013
See ASA FLEMING on page 8
RRAR 2013 OFFICERSPresident Asa FlemingPresident-Elect Mollie OwenVice President Frank DeRonjaSecretary/Treasurer Harriett DoggettImmediate Past-President Stacey Anfindsen
RRAR BOARD OF DIRECTORSVince BankoskiDiana BraunBrenda CarrollKelly CobbSteina De AndradeFrank DeRonjaBill FletcherVan FletcherMarshall GayTom GongawareLewis Grubbs
Becky HarperGrayson HodgeMorty Jayson
REALTOR®
Review l 8 l winter 2013
ASA FLEMINGcontinued from page 7
Linda KolarovGina MillerMindy OberhardtMark ParkerTeresa PittMargaret SophieJosh SwindellKevin Woody
2012 LEADERSHIP ACADEMY GRADUATES Sally BauerSummer BowenVicki BuckholzBrett BushnellBrenda CarrollKaren DyerScott HoytRobyn MarshallAndy MayMichelle MeyerBryan Moore
Matt NagyMeredith PriceCheryl RushingGlenn WeeksPat Wray
TRIANGLE MULTIPLE LISTING SERVICES INC.Raymond C. Larcher, PresidentRachel Wiest, Vice President of Operations/Treasurer Christy New, Executive Associate
TRIANGLE MULTIPLE LISTING SERVICES 2013 DIRECTORSStacey AnfindsenEddie BrownJanice DurhamTom GongawareDavid JonesEddie SpeasKirk WestJohn Wood
REALTOR®
Review l 9 l winter 2013
LinkedIn Is the ‘It’ Place for Real Estate ReferralsBY BERNICE ROSS
Generating referrals is a key part of the real estate business. Of all the social media sites currently avail-able, LinkedIn has evolved into the site of choice for generating testimonials and referrals. If you’re not al-ready capitalizing on this powerful tool to build your referral database, the time to get on board is now.
The National Association of REALTORS® just released its 2012 Profile of Home Buyers and Sellers. The profile contains a variety of very surprising facts, especially when it comes to how consumers are locating their real estate agent.
Seventy-four percent of the con-sumers would use their real estate agent again or recommend their agent to others, NAR found. An-other 15 percent would probably recommend them. That’s a whop-ping 89 percent of the consumers who would use their agent again.
Here’s what’s astounding: Only 16 percent of the repeat buyers and 23 percent of the repeat sell-ers actually used their previous agent on their most recent real estate transaction. Putting it a little differently, 73 percent of all repeat buyers and 66 percent of all repeat sellers who would use their agent again end up working with someone else.
This huge decline in business is due to one simple fact: Agents fail to stay in contact with their past clients. So how do most con-sumers find their next agent? The answer: “referrals.”
Here’s how the numbers break down. For repeat buyers, 34 per-cent were referred by a friend, neighbor or relative; 6 percent were referred by another real
estate agent or broker; and 5 percent were referred through their employer or a relocation company.
For first-time buyers, 49 percent were referred by a friend, neigh-bor or relative; 5 percent were referred by another real estate agent or broker; and 2 percent were referred by their employer or a relocation company. In other words, 45 percent of all repeat buyers and 56 percent of all first-time buyers relied on a referral to locate their agent.
As these numbers illustrate, cre-ating and maintaining a strong referral database is critical for success in today’s highly competi-tive real estate sales environment.
See LINKEDIN on page 10
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Review l 10 l winter 2013
Old-fashioned mailing programs are expensive and can take years before they yield a return.
Furthermore, phrases such as “I’m never too busy for your refer-ral” or “Oh, by the way, if you know of someone who is thinking about buying or selling a home, I definitely would appreciate your referral” have been so overused that they are not particularly effective.
Today, there is a much better way to generate referrals and to do so almost effortlessly. If you haven’t joined LinkedIn.com, this is one of the quickest ways to expand your referral database. The motto at LinkedIn is “Rela-tionships matter.” This site is an excellent business-to-business way to connect on the Web. Currently there are more than 100 million experienced professionals in the LinkedIn network.
If you haven’t already joined LinkedIn, you begin the process by creating an online profile that summarizes your educational and professional accomplishments. Your profile helps you locate oth-ers as well as helping them to locate you.
For example, once you post your profile, the system notifies you of other people who share the same associations that you do. This is a quick and easy way to locate old classmates and former colleagues, as well as to expand your current referral network. Rather than having to search for them manually like you
do on Facebook, LinkedIn does the heavy lifting for you and finds them automatically.
To use LinkedIn to build your re-ferral database, invite the people you know to become members. As you meet new buyers and sell-ers, invite them to become mem-bers, too. Once they join, you then have access to the people who belong to their LinkedIn net-work as well.
LinkedIn also has a place for recommendations. This means that anyone who is in your network can view testimonials posted on your
LINKEDINcontinued from page 9
LinkedIn has evolved into the site of choice for gener-ating testimonials and referrals. If you’re not already
capitalizing on this powerful tool to build your referral database, the time to get on board is now.
behalf. This is a great way to build online credibility, as well as to ex-pand your referral database.
For example, ask past clients to join and to post a recommenda-tion on your behalf. When your past client posts the recommen-dation, it appears on both your profile and your client’s profile. Thus, if a friend of your past client is looking for a real estate agent and sees the recommendation, there’s a high probability that you will receive that referral with little or no effort on your part.
LinkedIn has just launched a new tool that makes creating and exchanging recommenda-tions even easier. Here’s how to capitalize on this system: First, be sure to fill out your LinkedIn profile as completely as possible. Pay special attention to the area that asks for your “Skills and
Expertise.” Fill this out with as many real estate-related special-ties as possible.
Once this is complete, other members of your LinkedIn net-work can endorse you for your various real estate specialties (as well as any other skills and exper-tise that you may have).
The next step is to go into your current LinkedIn database and review other profiles. Go to the “Profile” tab in the tool bar and click on “Recommendations” in the drop-down menu. Scroll down to the “Make a Recommendation”
section and endorse their skills and expertise. The system will noti-fy the recipient, and in most cases, they will endorse you as well.
This is a simple way to build so-cial capital on LinkedIn, as well as increase the probability of re-ceiving a referral from the people who are in your LinkedIn network.
If you’re not linking up your clients on LinkedIn, make this one of your top priorities on your “to-do” list for 2013.
Bernice Ross, chief executive officer of RealEstateCoach.com, is a national speak-er, trainer and author of the National Asso-ciation of Realtors’ No. 1 best-seller, Real Estate Dough: Your Recipe for Real Estate Success. Hear Bernice’s five-minute daily real estate show, just named “new and notable” by iTunes, at www.RealEstate-CoachRadio.com. She can be reached at [email protected] or @BRoss on Twitter.
REALTOR®
Review l 11 l winter 2013
committees over the years. Currently, he is serving on a task force for the Association Executives Com-mittee. He is also a past chairman of the Associa-tion Executives Committee of the North Carolina Association of REALTORS® and has served on a variety of committees for this association, including strategic planning.
Larcher completed his undergraduate work at Husson College in Bangor, Maine, and his gradu-ate studies at Old Dominion University in Norfolk, Va. He also holds a certificate from Duke University in non-profit management. He is a military veteran, having served with the United States Naval Amphib-ious Forces in Inshore Undersea Warfare. Larcher and his wife, Becky, have four grown children.
Local REALTOR® Honored as Entrepreneur of the Year
Lisa Skumpija has been awarded the 2012 Entrepreneur of the Year Award by the Raleigh Regional Chapter of the Women’s Council of REALTORS®.
This award recognizes a REAL-TOR® member who fully exercises her potential as an entrepreneur and real estate in-dustry leader and who shares her time, talent and expertise with others in the profession and in the community.
Skumpija, a Chatham County REALTOR® and 2010 president of Raleigh Regional Chapter of the Wom-en’s Council of REALTORS® (WCR), is recognized for her entrepreneurial spirit and passion for her real estate business. She also is the top-producing agent for Realty World Carolina Properties (RWCP).
“Congratulations to Lisa! She is a tireless and ded-icated businesswoman. We are so immensely proud of her and her accomplishments,” said RWCP bro-ker/owner Eric Andrews. “Obviously she has found some sort of time portal. We don’t know how she is able to successfully run and work two full-time jobs, while still making time for WCR and her family. Lisa has a thirst for knowledge and always makes a sincere effort to share with the rest of our office. We are all elevated from her efforts. This is a well-deserved award.”
For more information, visit www.wcrraleigh.org or wcr.org.
newsmakers
Bromhal Appointed to North Carolina Real Estate Commission
Laura Bromhal of Prudential York Simpson Underwood Realty has been appointed to the North Car-olina Real Estate Commission.
Bromhal is one of Prudential York Simpson Underwood Realty’s top-
producing sales associates. She has been with the company for more than 20 years and works out of the North Hills office.
“Laura has been a dedicated and outstanding sales associate with Pru YSU for over 20 years,” said Tommy Camp, president and chief executive officer. “I am very proud of her recent appointment.”
Larcher Is REALTOR® of the Year!
Raymond “Ray” Charles Larcher was named 2012 REALTOR® of the Year by the Raleigh Regional Association of REALTORS® at the association’s annual inaugu-ral ball at the Sheraton Imperial
Hotel in the Research Triangle Park on Jan. 12.Larcher, who is Raleigh Regional Association
of REALTORS® (RRAR) executive vice and Triangle MLS Inc. president, was chosen for his 20 years of exceptional service to the association.
“Ray is an outstanding executive director and is most deserving of this award,” said Phyllis Brook-shire, 2012 REALTOR® of the Year, who presented the award. “We are grateful for his loyalty, commit-ment and all of his efforts on behalf of the Raleigh Regional Association of REALTORS®.”
A native of Massachusetts, Larcher joined RRAR in 1994 when the association had only 2,200 mem-bers. Today, there are more than 5,000 members. Prior to that, Larcher spent 13 years with the North Carolina Association of REALTORS® in Greensboro.
Larcher is active with the state and national associations. He is a past governor of the Associa-tion Executive’s Institute of the National Associa-tion of REALTORS® and has served on numerous
Bromhal
Larcher
Skumpija
REALTOR®
Review l 12 l winter 2013
Anatomy of a Real Estate Marketing Website
18 CRUCIAL FEATURES OF A REAL ESTATE HOME PAGE
BY SETH PRICE
Most people find it hard to imagine a website as more than some nice design and pretty im-ages to show off to customers, colleagues, friends and family. When you are thinking about what’s important on your real es-
tate website, you need to consid-er both new and repeat visitors alike.
Your homepage is the most im-portant page of your real estate website. While its main job is to convert your visitors into leads and customers, you also need to
build trust, communicate value and solve visitor problems.
Here are 18 super-important homepage elements that will get you started in the right direction.H1 / Header
Consumers shouldn’t have to guess at what you do. Your H1
Click here for the full infographic. The website in this infographic is a responsive theme being built by Placester.
REALTOR®
Review l 13 l winter 2013
See ANATOMY on page 14
is the first thing search engines scan to start understanding your site and the first thing people will see when your site is displayed in search results. Make it clear and easy to understand
H2 / Sub-headerA short description of what you
do and how you’re valuable.
BenefitsThis is an opportunity to de-
scribe why your website and your business will solve your visi-tors’ problems. Think of it as a summary of qualifications. Keep it brief.
Primary Call to ActionAll the primary call to actions
should be above the fold and provide multiple options for con-sumers in every stage in the buy-ing cycle.
TestimonialsSocial proof helps to show that
other customers trust you and the service you offer. Using videos and quotes with real names and photos will help with this mes-sage and decrease potential ob-jections.
Recruitment MessagingIn the real estate industry, the
growth of your business is often determined by the growth of your team. By addressing recruiting here, you can demonstrate your growth, as well as discuss the val-ue of working for and with you.
Up-to-Date Blog ContentAdd additional value and sup-
port your inbound marketing ef-forts by creating great content for your blog. Just make sure you’re adding new posts regularly. If you aren’t going to have up-to-
date content in your blog, don’t include one.
Secondary NavigationFooter or sidebar navigation al-
lows you to reiterate your prima-ry navigation and also provides a fast track to any second-tier supporting pages.
NavigationProviding a clear path into your
website helps reduce bounce rates. Make your navigation text clean and simple so it doesn’t overwhelm consumers. Organize your navigation so that it directs them where you can be most valuable.
Primary ImagesThe images above the fold have
the opportunity to capture a visitor’s attention. Invest in professional imagery. Make your selection to fit your market and audience.
Teaser PropertiesFeatured listings allow you to
showcase some of the properties
a consumer might find on your site. Choose listings that have great photos and showcase the best stuff in your market.
Sharing and Saving Opportunities
Make it easy for a consumer to share and save properties that they like. This helps engage your consumers, and when they’re saving, allows for additional lead capture opportunities.
More Social ProofIf you’ve received awards or
press in prominent publications, be sure to build in a display case for them. Let your visitors know that the world at large thinks you are great.
Secondary Calls to Action
Offering up ebooks, market data, and tools and tips that your consumers find valuable will help you generate more leads.
REALTOR®
Review l 14 l winter 2013
ANATOMY continued from page 13
When you are thinking about what’s important on your
real estate website, you need to consider both new and
repeat visitors alike. While its main job is to convert your
visitors into leads and customers, you also need to build
trust, communicate value and solve visitor problems.
Additional ResourcesMost of your visitors aren’t ready
to buy yet. By offering neighbor- hood information, videos and maps, you help real estate consumers orient themselves and more eas-ily hone in on the properties that suit their needs.
Footer Calls to ActionThe footer can be another
valuable opportunity for lead generation. Use your footer wise-ly. Add video, lead capture and sub-navigation, and don’t forget the social media buttons.
Phone NumberHaving your telephone number
readily available is just good for business. It makes it easier for a potential customer to move their inquiry offline and brings you one step closer to turning a pros-pect into a lead.
Physical AddressThe No. 1 local search ranking
factor is a physical address in the city of search. Local search services like Google+Places, Bing Places and Yahoo search rely on understanding where your business is located so they can properly match you with searches in your geographic area.
Seth Price is director of sales and real es-tate marketing at Placester, a Cambridge, Mass.-based technology company special-izing in building online marketing tools for the real estate industry. A 14-year veteran Internet marketer, Price has consulted for leading B2B and B2C brands, including: Metlife, BMW, Sony, Nationwide Finan-cial, AAI Foster Grant, Toys are Us and Conde Nast. Connect with Price on Face-book (www.facebook.com/sethkprice) and Twitter @sethstuff
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www.guaranteedrate.com/RobertBajakian ● Email [email protected] for a demonstration*Borrower subject to credit approval. If loan does not close for any reason, costs will not be refunded. This offer and/or receipt of borrower’s application does not represent an approval for financing or interest
rate guarantee. This coupon cannot be redeemed for cash/has no cash value. Restrictions may apply, contact Guaranteed Rate for current rates or more information.
NMLS (Nationwide Mortgage Licensing System) ID 2611 • Alabama Lic# 21566 • AR Lic#103947 - Guaranteed Rate, Inc. 3940 N Ravenswood, Chicago IL 60613 866-934-7283• AZ - Guaranteed Rate, Inc. - 14811 N. Kierland Blvd., Ste. 100, Scottsdale, AZ, 85254 Mortgage Banker License # BK-0907078 • CA - Licensed by the Department of Corporations under California Residential Mortgage Lending Act Lic #413-0699 • CO- Guaranteed Rate, Inc. Regulated by the Division of Real Estate, 773-290-0505 • CT - Lic #17196 • DE - Lic # 9436 • DC - Lic #MLB 2611 • FL-Lic# MLD618 • GA - Residential Mortgage Licensee #20973 - 3940 N. Ravenswood Ave., Chicago, IL 60613 • ID - Guaranteed Rate, Inc. Lic #MBL-5827 • IL - Residential Mortgage Licensee - IDFPR, 122 South Michigan Avenue, Suite 1900, Chicago, Illinois, 60603, 312-793-3000, 3940 N. Ravenswood Ave., Chicago, IL 60613 #MB.0005932 • IN - Lic #11060 & #10332 • IA - Lic #MBK-2005-0132 • KS - Licensed Mortgage Company - Guaranteed Rate, Inc. – License #MC.0001530 • KY - Mortgage Company Lic #MC20335 • LA - Lic #RML2866 • ME - Lic #SLM1302 • MD - Lic #13181 • MA - Guaranteed Rate, Inc. - Mortgage Lender & Mortgage Broker License MC 2611 • MI - Lic #FR-0016637 & SR-0011899 • MN - Lic #MO 20526478 • MS –Guaranteed Rate, Inc 3940 N. Ravenswood Ave., Chicago, IL 60613-Mississippi Licensed Mortgage Company, Lic # 2611 - • MO – Guaranteed RateLic # 10-1744 • MT Lic# 2611 • Licensed in NJ: Licensed Mortgage Banker - NJ Department of Banking & Insurance • NE - Lic #1811 • NV - Lic #3162 & 3161 • NH - Guaranteed Rate, Inc. dba Guaranteed Rate of Delaware, licensed by the New Hampshire Banking Department - Lic # 13931-MB • NM - Lic #01995 • NY - Licensed Mortgage Banker—NYS Department of Financial Services- 3940 N Ravenswood, Chicago, IL 60613 Lic # B500887• NC - Lic #L-109803 • ND - Lic #MB101818 • OH – Lic #MBMB.850069.000 and Lic #SM.501367.000 - 3940 N. Ravenswood Ave., Chicago, IL 60613 • OK - Lic # MB001713 • OR - Lic #ML-3836 - - 3940 N. Ravenswood Ave., Chicago, IL 60613 • PA - Licensed by the Pennsylvania Banking Department Lic #20371 • RI – Rhode Island Licensed Lender Lic # 20102682LL, RI – Rhode Island Licensed Loan Broker Lic # 20102681LB• SC – Lic #-2611 TN - Lic #109179• TX - Lic # 50426 & Lic # 47207 • UT - Lic #7495184- • VT - Lic #LL6100 & MB930 • VA – Guaranteed Rate, Inc. - Licensed by Virginia State Corporation Commission, License # MC-3769 • WA - Lic #CL-2611 • WI - Lic #27394BA & 2611BR • WV – Lic #ML-30469 & MB-30098 • WY – Lic#2247
Chapel Hill - NC1450 Raleigh Rd, Ste 208Chapel Hill, NC 27517P: (919) 442-4132
Raleigh - NC5922 Six Forks Road, Suite ARaleigh, NC 27609P: (919) 256-6380
We
Our Agents!
INTRODUCING THE PARTNER EXCHANGE
Loan Status MonitorStay in the loop with the status of your clients’ home loans automatically, from application all the way to closing.
Demystifying the Mortgage ProcessA six-step, easy-to-understand guide to getting a home loan written especially for first time buyers and personalized with your picture and yourcontact information.
Enjoy MagazineA free monthly personalized e-magazine that is perfect for connecting with your clients.
Social Radio LiveLearn how to grow your network with social media tips, videos, and resources.
Custom FlyersOur co-branded, custom flyers are a free and instant solution for you. Showcase your current listings or promote your services.
Special OffersYour clients can receive a $150 closing cost credit* when they finance throughGuaranteed Rate!
Consumer XchangeMarket yourself to clients searching for realtors – they can see your picture and a summary of your background, skills, etc.
News & VideosStay connected with the latest real estate news and videos.
The Home Purchase ExpertsSM
GROW YOUR BUSINESS IN 2013 WITH PROVEN BUSINESS DRIVING TOOLS AND CONTENT.
NMLS (Nationwide Mortgage Licensing System) ID 2611 • NC - Lic #L-109803 • NMLS ID: 77324 LO#: NC - I-132803 - L-109803
Robert BajakianVP Mortgage LendingP: 919.442.1106F: 919.484.0459
[email protected]/RobertBajakian1450 Raleigh Road • Suite 208Chapel Hill, NC 27517
REALTOR®
Review l 15 l winter 2013
The following are new Raleigh Regional Association of REALTORS® members who joined during the fourth quarter of 2012:
Alicia Acuna Torres, Carolina MaxRealty Inc.
Pamela Alexander, Wieland Properties Inc.
April Alford, BB&TJordan Alston, Coldwell Banker Advantage
Judith Anderson, 919 Real EstatePaula Andrews, Block & Associ-ates Realty/Relocation
Tom Arndt, Howard Perry & Walston-Triangle at Southpoint
Gloria Ashe, Lavrack Properties Inc.
Terry Ashe, Lavrack Properties Inc.Jennifer Badalamenti, Howard Perry & Walston Realtor
Vincent Barbour, Re/Max City Centre
Molly Bergman, Howard Perry & Walston Realtor
Gail Boswell, Prudential York Simpson Underwood Realty
Tara Brander, Champion Realty of Durham L.L.C.
Kelly Brown, Century 21 Suburban Real Estate Inc.
Megan Burge, Fonville Morisey/Stonehenge Sales Office
Jayne Burton, Allen Tate Co. Inc.Keve Butterfield, Fonville Morisey/Preston Sales Office
Crystal Bynum, Keller Williams Preferred
Della Byrd, Howard Perry & Walston Realtor
Lisa Cauley, K. Hovnanian HomesOlivia Cerrillos, Howard Perry & Walston Realtor
Eric Chesson, Howard Perry & Walston Realtor
Ching-I Chuang, First Triangle Realty Inc.
Travis Colopy, Prudential York Simpson Underwood Realty
Sherry Compton, Allen Tate Co. Inc.
James Cunningham, Dodd & Associates Inc.
Charles D’Aleo, Mission Possible Team Inc.
Anthony Davis, Howard Perry & Walston Realtor
Daniel Della Rova, Allen Tate Co. Inc.
Janice Delory, Howard Perry & Walston Realtor
Patrick Duffy, Keller Williams Realty
Rhonda D’Urso, Re/Max One Realty
Patricia Earley, Epcon CommunitiesRaymond Eastman, Re/Max One Realty
Renee Eastman, Re/Max One Realty
Kyle Eckenrode, Howard Perry & Walston Realtor
Frederick Fetterolf, Paramount Realty Solutions
Amanda Garber, Icon Realty and Management
Steven Gardner, Allen Tate Co. Inc.Troy Gardner, Royal Park RealtorsMichael Gianatassio, M Gianatassio Realty
Ioana Gliguta, Keller WilliamsSanchoy Gomes, Pan Realty L.L.C.Helene Greenberg, Howard Perry & Walston Realtor
Sharon Gupton, Fonville Morisey/Preston Sales Office
Debbie Harper, Howard Perry & Walston Realtor
Helen Harris, Allen Tate Co. Inc.Robert Harrison, Fonville Morisey/Brier Creek Sales Office
Thomas Hennessey, Hennessey Real Estate
George Heyward, Regan & Co.Brad Hipps, Keller WilliamsTerry Hirneisen, Howard Perry & Walston Realtor
Lynn Holmes, Coldwell Banker Advantage
Corey Hutcherson, Parler Properties L.L.C.
Paula Ilissyn, Dream Living RealtySheronda Johnson, Icon Realty and Management
Cherie Johnston, WSR Home Buyers L.L.C.
Bruce Jones, Five Star PaintingTlynthia Jordan, Icon Realty and Management
Roger Judd, Concrete Raising of North Carolina
Matt Kaufmann, Mungo Homes of North Carolina Inc.
Wojciech Kornaga, Junk King
Nila Kucharski, Carolina MaxRealty Inc.
Mary Kuga, Coldwell Banker Advantage
Sean Lakind, Prudential York Simpson Underwood Realty
Mary Lawrence, Howard Perry & Walston Realtor
Hannah Light, Triangle Midtown Realty
Drew Linton, Howard Perry & Walston Realtor
David List, Fonville Morisey/ Veneta Ford Group
Erin Litterilla, Howard Perry & Walston Realtor
James Little, Keystone Manage-ment Co. L.L.C.
Janet Liu, Triangle Investment Realty
Amanda Loebach, Raleigh Cary Realty Inc.
Robert Loschiavo, Howard Perry & Walston Realtor
Donna Lunsford, Town of CaryJenna Maiuro, Howard Perry & Walston Realtor
Elaine Maneen, Whitlock Residential Realty Group
Patricia Markulin, Trailwood Realty L.L.C.
Ruben Martinez, Sunflower Realty L.L.C.
Gerald Martinez de Andin, Keller Williams
William Martinson, Epon Community
Maryellen McMorrow, McJunk Inc.Monica Miller, Bright Horizons Children’s Centers L.L.C.
Larry Miller, Fonville Morisey/Inside the Beltline Office
Rocco Mondo, Fonville Morisey/Preston Sales Office
Andrew Moody, Cornerstone Properties
Stacie Morris, Weekley Homes L.L.C.
Edward Mutio, Howard Perry & Walston Realtor
Michael Norton, Keller Williams Realty
Crystal Okafor, A-1 RealtySarah Overholser, DeRonja Real Estate
Evelyn Owens, Keller Williams Realty
Taylor Pandich, Centex Homes
Heather Petrovich, Fonville Morisey/Inside the Beltline Office
Nguyen Pham, Fonville Morisey/Stonehenge Sales Office
Danielle Pittman, List Assist RealtyTanya Register, Appraising Carolina Associates
Shalini Rehan, Keller WilliamsSusan Reynolds, Briar Chapel by Newland Communities
Samantha Rich, Fonville Morisey/Stonehenge Sales Office
Monique Richardson, Keller Williams Realty
Elisa Roels, Prudential York Simpson Underwood Realty
Bradley Rogerson, Howard Perry & Walston Realtor
Linda Romano, Fonville Morisey/Falls Sales Office
Erica Rosenberg, Prudential York Simpson Underwood Realty
Larry Shelton, Howard Perry & Walston Realtor
Charles Smith, CityGate Real Estate Services L.L.C.
James Southern, J and L Futures Inc.
Latoya Spencer, Cort Furniture Rental
Karen Tehrani, Fonville Morisey/Preston Sales Office
Emiline Thaxton, Howard Perry & Walston Realtor
Patricia Thompson, Lavrack Properties Inc.
Tracy Turner, The New Realty Group L.L.C.
Bethany Vandagriff, Triangle Premier Properties Inc.
Brij Verma, Northside Realty Inc.Lori Walls, Allen Tate Co. Inc.Milena Walston, Howard Perry & Walston Realtor
Cheryl Wehrle, Fonville Morisey/Lochmere Sales Office
William Wellborn, Zip Realty Inc.Adam Winstead, Adam T. Winstead
Gena Winstead, Keller Williams Preferred
Ben Wood, Hodge & Kittrell Sotheby’s International Realty
W E L C O M E N E W M E M B E R S !FOURTH QUARTER 2012
If you would like to sponsor a new member orientation, please contact Betsy Ramsey at (919) 654-4500.
REALTOR®
Review l 15 l winter 2013
REALTOR®
Review l 16 l winter 2013
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + / – 2011 2012 + / –
New Listings 1,818 1,824 + 0.3% 37,785 37,940 + 0.4%
Closed Sales 1,546 1,957 + 26.6% 19,733 23,829 + 20.8%
Median Sales Price* $185,000 $190,000 + 2.7% $185,000 $189,900 + 2.6%
Average Sales Price* $222,651 $228,801 + 2.8% $223,109 $226,561 + 1.5%
Total Dollar Volume (in millions)* $343.4 $447.0 + 30.2% $4,395.9 $5,389.2 + 22.6%
Percent of Original List Price Received* 92.0% 93.7% + 1.8% 92.0% 93.6% + 1.7%
Percent of List Price Received* 95.8% 96.6% + 0.8% 96.0% 96.5% + 0.5%
Days on Market Until Sale 127 116 - 8.6% 126 119 - 5.8%
Inventory of Homes for Sale 14,117 11,802 - 16.4% -- -- --
Months Supply of Inventory 8.6 5.9 - 30.8% -- -- --
Local Market Update – December 2012
* Does not account for seller concessions. | Activity for one month can sometimes look extreme due to small sample size.
December Year to Date
+ 0.3% + 26.6% + 2.7%Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceEntire Triangle Region
37,785 37,940Year to Date 2011 2012December 2011 2012
All MLS
** Each dot represents the change in median sales price from the prior year using a 6-month weighted average. This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period. | Current as of January 10, 2013. All data from Triangle Multiple Listing Service, Inc.. | Powered by 10K Research and Marketing.
Entire Triangle Region
- 8%
- 6%
- 4%
- 2%
0%
+ 2%
+ 4%
+ 6%
+ 8%
+ 10%
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average)** b
a
37,785
19,733
37,940
23,829
New Listings Closed Sales
Year to Date 2011 2012
+ 20.8%+ 0.4%
1,8181,546
1,824 1,957
New Listings Closed Sales
December 2011 2012
+ 26.6%+ 0.3%
share of sales during that period. | Current as of January 10, 2013. All data from Triangle Multiple Listing Service, Inc.. | Powered by 10K Research and Marketing.
- 8%
- 6%
- 4%
- 2%
0%
+ 2%
+ 4%
+ 6%
+ 8%
+ 10%
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average)** b
a
37,785
19,733
37,940
23,829
New Listings Closed Sales
Year to Date 2011 2012
+ 20.8%+ 0.4%
1,8181,546
1,824 1,957
New Listings Closed Sales
December 2011 2012
+ 26.6%+ 0.3%
For further information regarding TMLS Market Trends and Analysis please visit: www.TriangleMLS.com
REALTOR®
Review l 17 l winter 2013
A RESEARCH TOOL PROVIDED BY TRIANGLE MLS
2011 2012 + / – 2011 2012 + / –
New Listings 910 929 + 2.1% 19,545 19,577 + 0.2%
Closed Sales 866 1,152 + 33.0% 10,629 13,267 + 24.8%
Median Sales Price* $217,000 $217,500 + 0.2% $209,380 $215,000 + 2.7%
Average Sales Price* $258,858 $255,173 - 1.4% $247,084 $251,332 + 1.7%
Total Dollar Volume (in millions)* $223.9 $294.0 + 31.3% $2,625.9 $3,333.5 + 26.9%
Percent of Original List Price Received* 93.1% 95.0% + 2.1% 92.9% 94.7% + 1.9%
Percent of List Price Received* 96.7% 97.4% + 0.7% 96.7% 97.2% + 0.6%
Days on Market Until Sale 117 105 - 10.1% 121 111 - 8.0%
Inventory of Homes for Sale 6,510 5,147 - 20.9% -- -- --
Months Supply of Inventory 7.3 4.7 - 36.7% -- -- --
Local Market Update – December 2012
* Does not account for seller concessions. | Activity for one month can sometimes look extreme due to small sample size.
December Year to Date
+ 2.1% + 33.0% + 0.2%Change in
New ListingsChange in
Closed SalesChange in
Median Sales PriceWake County
Year to Date 2011 2012
1 152
December 2011 2012
All MLS
** Each dot represents the change in median sales price from the prior year using a 6-month weighted average. This means that each of the 6 months used in a dot are proportioned according to their share of sales during that period. | Current as of January 10, 2013. All data from Triangle Multiple Listing Service, Inc.. | Powered by 10K Research and Marketing.
Wake County
- 10%
- 5%
0%
+ 5%
+ 10%
+ 15%
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average)** b
a
19,545
10,629
19,577
13,267
New Listings Closed Sales
Year to Date 2011 2012
+ 24.8%+ 0.2%
910 866929
1,152
New Listings Closed Sales
December 2011 2012
+ 33.0%+ 2.1%
share of sales during that period. | Current as of January 10, 2013. All data from Triangle Multiple Listing Service, Inc.. | Powered by 10K Research and Marketing.
- 10%
- 5%
0%
+ 5%
+ 10%
+ 15%
1-2008 7-2008 1-2009 7-2009 1-2010 7-2010 1-2011 7-2011 1-2012 7-2012
Change in Median Sales Price from Prior Year (6-Month Average)** b
a
19,545
10,629
19,577
13,267
New Listings Closed Sales
Year to Date 2011 2012
+ 24.8%+ 0.2%
910 866929
1,152
New Listings Closed Sales
December 2011 2012
+ 33.0%+ 2.1%
For further information regarding TMLS Market Trends and Analysis please visit: www.TriangleMLS.com
Winner’s Trophies, Skill Contests, Raffles, Prizes
REALTOR®
Review l 19 l winter 2013
20 Real Estate & Taxes, 1:30 p.m.-5:30 p.m.Small Broker’s Council, 8:45 a.m.21 New Member Orientation, 8:30 a.m.-3 p.m.25 Top Producer’s Seminar with national speaker Chris Bird, 1 p.m.-4 p.m.28 Triangle International Council of REALTORS®, 11:30 a.m.-1:30 p.m.Property Management Council, 11:30 a.m.29 Good Friday, Office Closed
April3 Women’s Council of REALTORS®, 8:45 a.m.Top Producers Council, 11:30 p.m.4 New Member Orientation, 8:30 a.m.-3 p.m.9 Triangle MLS Board of Directors, 1 p.m.-3 p.m.10 RRAR Board of Directors, 9 a.m.-11 a.m.16 Community Service Committee, 11:30 p.m.17 Small Broker’s Council, 8:45 a.m.18 New Member Orientation, 8:30 a.m.-3 p.m.19 TRLA Seminar: Government Affairs with Tara Lightener Robbins20-21National Open House22&24NCAR Legislative Meetings23 NCAR Board of Directors24 Government Affairs Committee/Joint with NCAR for Legislative Day, 7:30 a.m.-noonTRLA NCAR Legislative Day29 Annual Golf Tournament, Devil’s Ridge Golf Club
May1 Women’s Council of REALTORS®, 8:45 a.m.2 New Member Orientation, 8:30 a.m.-3 p.m.3 Leadership Academy Team Building Retreat, 9 a.m.-2:30 p.m.8 RRAR Board of Directors, 9 a.m.-11 a.m.12 Mother’s Day14-19National Association of REALTORS® Mid-Year meetings, Washington, D.C.15 Small Broker’s Council, 8:45 a.m.16 New Member Orientation, 8:30 a.m.-3 p.m.For more information, visit www.rrar.com
RRAReventsFebruary18 Presidents’ Day19 Community Service Committee, 11:30 p.m.-1 p.m.20 C.E. Mandatory Update, 8:30 a.m.-12:30 p.m.Annual Review, 1:30 p.m.-5:30 p.m.Small Broker’s Council, 8:45 a.m.Government Affairs Committee, 11:30 a.m.21 New Member Orientation, 8:30 a.m.-3 p.m.
March6 Triangle REALTORS® Leadership Academy (TRLA) Orientation Dinner7-8 TRLA Seminar: Leadership Concepts with Tom Martin7 New Member Orientation, 8:30 a.m.-3 p.m.11 REALTOR® Foundation of the Triangle Board of Directors, 12:30-3 p.m.Mayberry Modernism: Selling Modernist Houses in the Triangle, 9 a.m.-11 a.m.12 C.E. Mandatory Update, 8:30 a.m.-12:30 p.m.C.E. Secret Agent: Duties of Disclosure & Confidentiality, 1:30 p.m.-5:30 p.m.13 RRAR Board of Directors, 9 a.m.-11 a.m.14 Triangle MLS Technology Fair & Trade Show, 9 a.m.-4 p.m.15 Tax Strategies for the Real Estate Professional, 10 a.m.-noon17 St. Patrick’s Day19 Community Service Committee, 11:30 a.m.20 C.E. Mandatory Update, 8:30 a.m.-12:30 p.m.
REALTOR®
Review l 21 l winter 2013
JOIN US ON
Click to join us at http://pinterest.com/rrarrealtors/
REALTOR®
Review l 22 l winter 2013
FHA Facts
To learn more, log on to www.realtor.org
REALTOR® is a registered trademark that identi�es members of the National Association of REALTORS®.
As Congress begins its review of the Federal Housing Administration (FHA)there are important facts to keep in mind:
The one million members of the National Association of REALTORS® oppose any changes to FHA that will cause a disruption to the housing sector and undermine fragile local real estate markets.
Let’s strengthen housing markets and our national economy by working together to ensure that FHA maintains its vital role for American homeowners.
Fact
Fact
Fact
The economic downturn slowed private lending for housing, and FHA stepped in with safe and a�ordable access to mortgage credit.
Since 2008, FHA has assisted 4 million homeowners:Without providing risky mortgage products.Without using exotic underwriting.Without using predatory lending practices.
FHA provided access to credit for millions of Americans who could then responsibly purchase a home - exactly the way Congress designed it to operate 80 years ago.
