Reality 2.0: Transforming y gOurselves & Our Association

SLA, May 5, 2008Stephen Abram, MLS, FSLA

President 2008, SLAVice PresidentVice President,

Innovation SirsiDynixChief Strategist,

SirsiD ni Instit teSirsiDynix Institute

What doesWhat does Transformation

Mean?

How well do you know SLA?How well do you know SLA?

AssociationsAssociations

• Networking• Learning / Professional DevelopmentLearning / Professional Development• Influence / Lobbying / Public Education• Selling Stuff (You gotta survive!)

Librarian Magic

Association Expectations 2.0

• Connect me – to• Connect me – to information, to other members, to ,influencers, to staff

• Deliver an ecology where I can learn

• Deliver an experience that engages

• Let my voice be heard• Be there virtually and

physically

Supporting the Tradition

• Membership Growth• 2009 Centennial2009 Centennial• Strategic Alignment

Research• A New AMS! Yay,

eventually.• E-learning accreditation

(IACET) and learning partnershipspartnerships

• Special partnerships, e.g. SIIA, ASAE, InfoToday, , , y,educators

Traditional Value

• Units – chapter, divisions, • Conferences• Publicationsp

caucuses• Leadership opportunities

P f i l d l t

• Discussion Lists• Influence, educating

influencers• Professional development influencers

What Commitment Does It Take?What Commitment Does It Take?

Studying theStudying the Future

• The Strategic Alignment ProjectAlignment Project– Study influencers– Study UsStudy Us– Technology

Forecast• The March 2008

Board Long Term St t R t tStrategy Retreat

Your WebsiteYour Website

Your Education PartnerYour Education Partner

CLICK University• CI Certificates Program Graduation

CLICK University

• Knowledge Management Certificates Program• Certificate in Copyright Management• Certificate in Competitive IntelligenceCertificate in Competitive Intelligence• Career Center• Gary Price's Research Tool Box

A l C f D li d!• Annual Conference Delivered!• Professional Improvement Libraries: A La Carte Pricing• Course of the Month Course of the Month• Leadership & Management Library (Almost 1,000 books)• 25% Student Member Discount• University of Toronto: Professional Learning CentreUniversity of Toronto: Professional Learning Centre • IACET Recognition

Leadership & Management LibraryLeadership & Management Library

execuBooks SummariesexecuBooks Summaries

Innovation LaboratoryInnovation Laboratory

Innovation for UnitsInnovation for Units

• Discussion ListsDiscussion Lists• Websites• Blogs• Blogs• Social Networks

Wiki• Wikis• Surveys• Conferencing• Community software

Atomic LearningAtomic Learning• Access to over 25,000 software training movies , g

for a calendar year • Access to all additional tutorials added

h h h 500 i lthroughout the year. 500 or more new tutorials are added every 45 days.

• Just in time software training• Just-in-time software training • Valuable educational resources • Online Newsletter and Tech Tips• Online Newsletter and Tech Tips

NewsGator AllianceNewsGator Alliance

Energizing SLAEnergizing SLA

• Volunteer Project for Participation • Seattle ConferenceParticipation

• The Innovation Laboratory (Software,

Seattle Conference Twitter

• Social Networking Pil t (Fi dWikis, Flickr, Blogs, social

tool and more) • Student Initiative

Pilots (Find me on Facebook and Ning)

• The Testimony Project• Student Initiative• Learning 2.0 – 23 Things

in 15 Minutes a Day

The Testimony Project• Second Life for SLA

Orientation

SLA in SLJust for funJust for fun

Me

2 0 is about play2.0 is about play

A Key InterventionA Key Intervention

23 Learning 2.0 Things• Week 1: Introduction ( official start after Seattle Conference)

• Week 2: Blogging

• Week 3: Photos & Images

• Week 4: RSS & NewsreadersWeek 4: RSS & Newsreaders

• Week 5: Play Week

Week 6: Tagging Folksonomies & Technorati• Week 6: Tagging, Folksonomies & Technorati

• Week 7: Wikis

• Week 8: Online Applications & Tools

• Week 9: Podcasts, Video & Downloadable audio

Learning 2.1T h l P tti Z

Technology ScholarsTechnology Petting Zoos

5 Weeks to a Social LibraryTechnology Scholars

y

The Internet Can Change Your LifeThe Internet Can Change Your LifeSirsiDynix Institute, WebJunction, y , ,

OPAL, etc.

Build a Petting ZooBuild a Petting Zoo

• Real devices: iPods MP3 players videoReal devices: iPods, MP3 players, video, smart phones, texters, etc.

• Special PC’s: disability compliance• Special PC s: disability compliance, streaming media, IM groups, VR (both kinds)kinds)

• Gaming stations

Build a SandboxBuild a Sandbox

Personal PlayPersonal Play

• GO2WEB20 net• GO2WEB20.net• The Complete Web 2.0 Directory• http://go2web20.net/

It can’t work without you

Your Ideas?

SLA Annual ConferenceSLA Annual Conference

Seattle 2008(Seth Godin, Vint Cerf, Charlie Rose,

free wireless)free wireless)DC 2009 Centennial Conference

Innovate in 2008Innovate in 2008

CollegialityCollegiality

Classic Change AdoptionClassic Change AdoptionWhere

A W ?Are We?Corn, proofs, enough?

Source: Geoffrey Moore. Crossing the Chasm, 1991.

Classic Change AdoptionClassic Change AdoptionWhere

A W ?Are We?

Source: Geoffrey Moore. Crossing the Chasm, 1991.Source: Geoffrey Moore. Crossing the Chasm, 1991.

Classic Change AdoptionClassic Change AdoptionWhere

Are We?Are We?

Source: Geoffrey Moore. Crossing the Chasm, 1991.Source: Geoffrey Moore. Crossing the Chasm, 1991.

Classic Change AdoptionClassic Change Adoption

WhWhereAre We?

Source: Geoffrey Moore. Crossing the Chasm, 1991.Source: Geoffrey Moore. Crossing the Chasm, 1991.

The Adoption CurveThe Adoption Curve

What Does B d lBoundarylessness

mean?

• When somethingsomething needs change…

• Do it.

• Take responsibilityp y

What Commitment Does It Take?What Commitment Does It Take?

Let’s Look At the Supposed ppLimits to the Future

Happily There Are NoneHappily, There Are None.

Or sadly there are a lotOr, sadly, there are a lot.• National Debt and National Borrowingg• Sub-prime Mortgage Crises• Bankruptcies …

G ld P i• Gold Prices• Oil Prices• War and FamineWar and Famine• Ignorance and Prejudice• Globalization• Global Warming• Mergers and Acquisitions• Techno-schism and TecholustTechno schism and Techolust

The Perfect Storm?The Perfect Storm?• Facebook gets a $750,000,000.00 equity investment from Microsoft and two

equity capital firms.Facebook introd ces social ads last month on top of their F8 de elopment• Facebook introduces social ads last month on top of their F8 development platform (Beacon)

• Google heads past 10,000 licensed traditional publishers• Google adds new libraries all the time to Google BookSearch and last week’s

APIAPI.• Google heads past $700.00 a share during a market drop. Buys Sprint??• MySpace acquires Dow Jones and the Wall Street Journal and soon LinkedIn.• Thomson acquires Reuters.q• Google announces that MySpace, Bebo, Engage.com, Friendster, hi5, Hyves,

imeem, LinkedIn, Ning, Oracle, Orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING have joined Google OpenSocial - their new "open" platform for development anywhere. Yahoo! joined

• MySpace, Facebook and Google Cooperate on identity!• Google introduces Google OpenMobile Open Handset Alliance / Android

development platform• The Canadian dollar has soared past the US $The Canadian dollar has soared past the US $ • And the first US Boomer applied for their pension in November.• Strap yourself in, 2008 is going to be a fine ride. Enjoy.

The Perfect StormThe Perfect Storm• US National debt increases affecting global economyUS National debt increases affecting global economy• $4+ gallon gas in US messes biggest consumer economy• Google (Search, Ads, & Apps) Dominance?

Gl b l Ch (Chi I di EMEA)• Global Change (China, India, EMEA)• Consumer and Oil demand in China and India• Format agnosticism• Generations turtle driving user behaviour changes• Multi-type Consortia increase of necessity• New standards (XML JSR168 etc ) drive portalization andNew standards (XML, JSR168, etc.) drive portalization and

personalization of the web• New social competitors emerge to Google, MS, Yahoo, Ask,

etc. Second Earth?etc. Second Earth?

Pew 2020 PredictionsPew 2020 Predictions• Very low cost, ubiquitous and fast global networkVery low cost, ubiquitous and fast global network • Humans remain in charge of technology in the near

term but automated “smart agents” will proliferateVi t l lit ill b lli h t h• Virtual reality will be compelling enough to enhance worker productivity (Gartner predicts that by 2012 80% of Internet users will use an avatar.))

• Technological addiction problems will arise • Tech “refuseniks” will emerge as a cultural group

P i ill b l d i• Privacy will emerge as a more balanced issue

Kaufman’s 2020 PredictionsKaufman s 2020 Predictions

• Over the next 13 years an iPod size device will hold: y• 1 year’s worth of video (8,760 hours) by 2012 (5 years

from now) • ALL the commercial music ever created by 2015 (8ALL the commercial music ever created by 2015 (8

years), and • ALL the content ever created (in all media) by 2020 (13

years).years).

• This will drive a new global phase of large informational hubs on the web and massive aggregations of contenthubs on the web and massive aggregations of content and services.

• What does this Internet and personal device hybrid world look like?world look like?

Our Careers Have Seasons

Library culture of poverty, victimization, risk aversion, and passive resistance

How Can Your Career HaveHow Can Your Career Have No Borders?

Becoming More Open to a Global Reality

Being Open to Borderless Thi kiThinking

PhysicalMentalMental

ImaginationIdeas

InnovationCreativityy

Being MoreOpen toOpen to

Comment

Ama onAmazonChapters/IndigoBarnes & Noble

BN BookBrowserBorders

SuggesticaInside a Dog (teens)

MySpace BooksMySpace BooksBooks We Like

OCLC's FictionFinderAll ConsumingLibraryThingNext Favorite

StoryCodeRating ZoneRating Zone

Hypatia and AlexLitWhichBook.netAllReaders.comR d ' R b MySpace BooksReader's Robot

gnooks

Being More Open to Criticism and Feedback

Being More Open to Recommendations

Being More Open to ChangeBeing More Open to Change

Change?Change?

Focus?Focus?

Focus on the JourneyFocus on the Journey

Being More Open Experimentation, Pilots and

InnovationInnovation

Being More Open to Social g pNetworks, Content, Access

dand …more

TheSharingSharing

Economy

What’s New (or new enough)?What s New (or new enough)?• Semantic Web (Twine)( )• The Cloud (Google, Zoho and MS etc.)• Ubiquitous Broadband

N h i h i ( t ti M d ?)• No choice search engines (starting Monday?)• GIS oriented search and ads • Infinite fulltext booksInfinite fulltext books• Streaming media and spoken word search• Personalization 3.0 - decline of destination sites• Microblogging (Twitter)• Device proliferation (Kindle, iPhones, etc.)• What’s old? Attacks on research rights intellectualWhat s old? Attacks on research, rights, intellectual

freedom, access, copyright balance, privacy, DRM, patents, trademarks, voice, overreaching filters, etc.

2 0 Influencers2.0 Influencers

1. YouTube2 Second Life2. Second Life3. MySpace4. Facebook

Top 10 Most Influential web tools for the

SAll

FREE5. Wikipedia6. Ning

2008 US electionsFREE

7. Twitter8. Mozes9 NowPublic

How many are wealready using?

9. NowPublic10.MyBlogLog

Being More Flexibleg

Being More Open to RiskBeing More Open to Risk

Being OpenBeing Open to a Mosaic of Solutions

Being Open to Ambiguityg p g y

BeMoreMoreOpen

toto Technology

and UnintendedUnintended

Consequences

Will Reading Matter?Will Reading Matter?

YourYour PersonalFive Year Plan?

I f iInformationNounInformNounInformVerbVerb

Informedo ed

Results and ImpactResults and Impact

Retail Sales Down?

Titl D ?

NO

NOTitles Down?

Circulation Down?

NO

NOCirculation Down?

Reading Down?

NO

NO

Teen Reading Down? NO

Don’t be aFFormatBigot

Watch the Next Steps

This is normalThis is normal

DeviceDevice Agnostic &DRM Wars

E hi ’ i llEverything’s getting smaller

AAMainlyMainly Mobile FFocus

Being Comfortable with Speedg p

Being Open to New IdeasBeing Open to New Ideas

Letting Go of ControlLetting Go of Control

EXCUSESEXCUSES

Turning Excuses in ReasonsTurning Excuses in Reasons

And Reasons into Plans

Remove the Borders Inside SLA

Be the Change We Want to See

Remove the Borders In the Lib C itLibrary Community

Be the Change We Want to See.

Remove theBorders BetweenBorders Between

SLA and Members

Be the Change We Want to See.

Be The Change WeChange We Want to See

Remove the Borders Between Librarians and Influencers

Be InspirationalBe Inspirational

Be Important

P t Y M t I Th GPut Your Meat In The Game

K Wh t M k U ( dKnow What Makes Us (and You) DifferentYou) Different

Fi d O V i d U ItFind Our Voice and Use It

Be More Open to New Members

Honest to G*d – Have FunHonest to G d Have Fun

Be More Open to New Paths

Be More Open to the Users’ PathsBe More Open to the Users Paths

Being Open to Standing OutBeing Open to Standing Out

Have Some FunFun

We librarians must learn that when we study something to death, Death was not our original g ggoal.

Just do itJust do it

SLA Goes GreenSLA Goes Green

What’s This?What s This?

2 million plastic bottles, the number d i h US fi iused in the US every five minutes

What is It?What is It?

60,000 plastic bags, the number d i h US fi dused in the US every five seconds.

A Third Path

Remember:Sign up – Volunteerg p

Engage and Participateg gJoin or Renew

Be The Change You Want To See

Remember:Remember:Your Member ID andYour Member ID and Password Unlocks a

World of Value

SlidesSlides• These PPT slides will be at

my blog ‘Stephen’s Lighthouse’ g

http://stephenslighthouse.sirsidynix.com

Stephen Abram, MLS, FSLAStephen Abram, MLS, FSLAPresident 2008, SLA

VP Innovation, SirsiDynixChief Strategist, SirsiDynix InstituteChief Strategist, SirsiDynix Institute

Cel: 416-669-4855stephen.abram@sirsidynix.com

http://www.sirsidynix.comp yStephen’s Lighthouse Blog

http://stephenslighthouse.sirsidynix.com