YOUR 2010 REAL ESTATE SOCIAL MEDIA STRATEGY!

Convert Social Media Marketing into MORE Closings!

Goal

To dominate your local real estate market and get you to the closing

table!

My Promise!

Real Challenge is not finding clients online, it’s

managing all your new contacts!

Welcome

Build Your 2010 Social Media Plan

Social Media Marketing Works

Build Your Marketing Funnel

6-Day Plan for 2010

You can download all the eBooks at this address

http://SocialMediaAdvocate.ning.com

• Ross Hair is Bald• Licensed Broker• Real Estate Advocate• Founder

eRealEstate.com• Referral Network• Largest real estate

social media network

Social Media Marketing Works

Most unique marketing opportunity

Leverage your time

Meet thousands of new clients

Dominate your local market

It’s FREE!

Time versus Money

•Real Estate Marketing needs TIME and / or MONEY

•Right now we have more time than money

Don’t Get Left Out In The Cold

Your Customer is Online!

“84% of home buyers and sellers start the process online” NAR

Your Customer Hangs Out in Social Networks!

Your Customer is spending more and more time on social networks!

350,000 “Friends”

Grows 3,000 a Day

That’s 150 more prospects during this presentation

All on Auto Pilot

Your New Problem

•Problem is not finding new friends•Problem is how to manage and build relationships with friends•How do you manage 1000 Friends?

LATER TODAY

Build Your 2010 Social Media Plan

Build Your Marketing Funnel

6-Day Plan for 2010

Julia KlineThis Presentation was recorded and posted to

http://socialmediaadvocate.ning.com

My Secret Weapon

Most Powerful Tool in My Social Media Arsenal

Brings it ALL Together

Real Estate Referrals at

http://erealestatereferrals.com

Walter Charnoff

As seen on

I had it all WRONG!

Discovery # 1

It’s EASY to make FRIENDS on Social Networks!

Discovery # 2

It’s DIFFICULT to SELL real estate on social networks

Discovery # 3

It’s IMPOSSIBLE to MANAGE thousands of relationships on social networks

My Social Media Strategy

1. Make as many friends online as possible

2. Don’t even try to sell or build real relationships on social networks

3. Build my close relationships outside of the social networks

My Tactics!

My sole goal is to try and get an email address!

I want to mass message my friends and look for buy and sell signals

Then my new friend is my BFF!

Make Friends Online

Sell Offline

Real Estate Sales 101

How to do it!

Process

Find Prospects

Convert Prospects into Friends

Convert Friends into Group Members

Convert Group Members into Contacts

Convert Contacts into Clients

Social Media Marketing Funnel

Twitter is your Broadcaster

Facebook and Linked In are your Traffic Accelerators!

Your blog is your back yard barbeque!

Your email list is your sales office!

Your 2010

Real Estate Social Media Plan

Goal

To dominate your local real estate market and get you to the closing

table!

Your Social Media Plan

• What is the relevance of social media to my real estate business?

• What do I want to get from social media?

• How will I measure my return on investment from social media?

• How much time per day do I have available for social media?

• Which social media sites will help me?

• How am I going to get the contact details and email address of my new friends?

6-Day Real Estate Social Media Marketing Plan!

1. Real Estate Social Media Strategy2. Get a Blog3. Facebook4. Linked in5. Twitter 6. Automate, Review and Connect

Reading List

Blog

Word Press Rules

Handles 90% of SEO

Blog vs Website vs Squeeze Page

Built on Quality Information

Must Capture Contact Details

Art and Science

RealEstateAdvocate.com

Most Important Platform

Convert Strangers to Friends

Use Mass Messages and Updates

Facebook Power Tips

• Create Unlimited Lists

Create Groups under 5,000 People

Start a Fan Page

Invite People to Events

Professional Network

Pay Attention to Profile

Use Search

Set Up a Group

Pay Attention to Your Profile

Powerful Invite Function

Start a Group

Linked In Secret

Twitter

Don’t be afraid

Massive Reach

Multiple Profiles

Local Tools

Mimic

Automation

Local Search

Follow the Leader (Mimic)

Automate

Automate, Review and Connect

• Automate, Delegate & Eliminate• Automation Tools

– Ping.fm– Plug Ins– Apps

• Connect all your profiles• Drive visitors to your Contact Form• Listen for your brand• Measure ROI

SMM Camp

Will be held every month!

http://smmcamp.com/secret

• 6 Week Real Estate Social Media Training Camp

• 6 Sessions• 4 to 6 hours a Session• 8 SMM Camps in 2010

6 Sessions!

1. Real Estate Social Media Strategy

2. Blogging

3. Facebook

4. Linked in

5. Twitter

6. Automate, Review and Connect

Goal

To dominate your local real estate market and get you to the closing

table!

Invest Time and Money

• Training is worth$2,997

• One Session $197• 6 Week SMM Camp $497• Done for You (monthly) $997

www.smmcamp.com/secret

Bonuses

www.smmcamp.com/secret