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inspiring futures UNIQUE, WORLD- LEADING IMAGING CENTRE Our Clinical Research Imaging Centre (CRIC) is the UK’s first fully integrated facility which houses a high-strength magnetic resonance imaging (MRI) scanner; the world’s most advanced computerised tomography (CT) scanner and a CT-positron tomography scanner. This revolutionary facility enables research into illnesses including multiple sclerosis, schizophrenia, cancer and heart disease. HOME TO THE UK’S MOST POWERFUL SUPERCOMPUTER The computer – ARCHER (Academic Research Computing High End Resource) – provides high performance computing support for research and industry projects in the UK such as calculating the airflow around aircraft, or simulating the Earth’s climate. Photography: Angus Blackburn, Edinburgh Science Triangle, iStock, Corbis and University of Edinburgh images. The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336. HUB FOR CULTURAL CENTRES The Princess Dashkova Russian Centre UK’s first university based centre, which promotes Russian culture around the world. The Confucius Institute for Scotland A national centre to promote educational, economic, and cultural ties between Scotland and China. The Edinburgh Alwaleed Centre Part of a unique worldwide network of Centres which encourages a better understanding of Islam and Islamic Culture. The Edinburgh India Institute Aims to encourage a greater awareness of India in Scotland. The Centre for South Asian Studies One of four centres in the UK dedicated to the study of South Asia. Centre for the Advanced Study of the Arab World One of the largest concentrations of expertise in the UK and a collaboration between the universities of Edinburgh, Durham and Manchester. The Centre of African Studies One of Europe’s leading Centres of Africanist expertise. Centre for Contemporary Latin American Studies A hub for staff and students with an interest in Latin America. KEY POINT IN EDINBURGH’S SCIENCE TRIANGLE Edinburgh Science Triangle is one of the top ten research and development locations in Europe and the University is a key stakeholder. Edinburgh’s Science Triangle is collaboration of seven science parks, four universities and two leading agritech institutes. IMPORTANT WORLD COLLECTION OF HISTORIC MUSICAL INSTRUMENTS The University’s Collection of Historic Musical Instruments contains approximately 5,000 objects including many historically typical models. It encompasses more than 500 years of musical history including prized rare and unique items.

Brand Experience Strategy - University Estate

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Page 1: Brand Experience Strategy - University Estate

inspiring futures

UNIQUE, WORLD-LEADING IMAGING CENTRE Our Clinical Research Imaging Centre (CRIC) is the UK’s first fully integrated facility which houses a high-strength magnetic resonance imaging (MRI) scanner; the world’s most advanced computerised tomography (CT) scanner and a CT-positron tomography scanner. This revolutionary facility enables research into illnesses including multiple sclerosis, schizophrenia, cancer and heart disease. HOME TO THE

UK’S MOST POWERFUL SUPERCOMPUTERThe computer – ARCHER (Academic Research Computing High End Resource) – provides high performance computing support for research and industry projects in the UK such as calculating the airflow around aircraft, or simulating the Earth’s climate.

Photography: Angus Blackburn, Edinburgh Science Triangle, iStock, Corbis and University of Edinburgh images.

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336.

HUB FOR CULTURAL CENTRESThe Princess Dashkova Russian Centre • UK’s first university based centre, which

promotes Russian culture around the world.

The Confucius Institute for Scotland • A national centre to promote educational,

economic, and cultural ties between Scotland and China.

The Edinburgh Alwaleed Centre • Part of a unique worldwide network

of Centres which encourages a better understanding of Islam and Islamic Culture.

The Edinburgh India Institute • Aims to encourage a greater awareness

of India in Scotland.

The Centre for South Asian Studies • One of four centres in the UK dedicated

to the study of South Asia.

Centre for the Advanced Study of the Arab World • One of the largest concentrations of

expertise in the UK and a collaboration between the universities of Edinburgh, Durham and Manchester.

The Centre of African Studies • One of Europe’s leading Centres of

Africanist expertise.

Centre for Contemporary Latin American Studies • A hub for staff and students with an interest

in Latin America.

KEY POINT IN EDINBURGH’S SCIENCE TRIANGLEEdinburgh Science Triangle is one of the top ten research and development locations in Europe and the University is a key stakeholder. Edinburgh’s Science Triangle is collaboration of seven science parks, four universities and two leading agritech institutes.

IMPORTANT WORLD COLLECTION OF HISTORIC MUSICAL INSTRUMENTS The University’s Collection of Historic Musical Instruments contains approximately 5,000 objects including many historically typical models. It encompasses more than 500 years of musical history including prized rare and unique items.

Page 2: Brand Experience Strategy - University Estate

1m premature deaths

worldwide are linked to urban air

pollution every year

42% of young children not

enrolled in primary school live in low-income

countries affected by conflict

163m girls are missing in Asia due to gender-selection abortion

74% of child deaths

occur in Africa and South-East Asia

884m people worldwide still do not have access to

safe drinking water

925m people suffered

from chronic hunger in 2010

45m people are displaced

99% of maternal deaths occur in developing

countries

17,000 species of plants and animals are

currently at risk of extinction

828m urban dwellers

in the developing world are living in slum conditions

117,000 UN Peacekeepers

are deployed worldwide

80% of premature heart disease,

stroke and diabetes can be

prevented

Statistics from UNCHR, UN, Mara Hvistendahl

WHO statisticsUN estimated figures

UN estimated figures

inspiring futures

CONFRONTING GLOBAL CHALLENGESEdinburgh is geared to foster a collaborative environment for advancing research and education in the field of international development. Drawing on expertise from multiple disciplines, making discoveries and sharing knowledge will help make a difference to those communities around the world that are most vulnerable. RISING TO

WORLDWIDE CONCERNSEdinburgh’s collaborative network of researchers, teachers and practitioners draws expertise from public health medicine, veterinary medicine, social sciences engineering and biological sciences to help address the emerging health issues faced by millions around the world.

Photography: University of Edinburgh images, Shutterstock and Fotolia.

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336.

JUSTICE IN A GLOBALISED WORLDEdinburgh leads an exploration of how we might define global justice and bring it into being. Challenges to global justice take on many forms, from migration to climate change, from intellectual property to access to natural resources.

MAKING A WORLD OF DIFFERENCE• Global partnering

• Research impact

• Innovative teaching

• Student experience

• Lifelong connection

PROTECTING THE PLANETEdinburgh is uniting world-leading environmental and climate scientists, as well as experts from a broad range of disciplines that will contribute to unearthing answers to the world’s most urgent environmental issues.

Page 3: Brand Experience Strategy - University Estate

The University’s McEwan HallThe McEwan Hall is

the University’s central graduation hall, and has seen students graduate since the late 19th century.

The McEwan Hall was presented to the University in 1897 by William McEwan, brewer and politician, at a cost of £115,000. Sir Robert Rowand Anderson was the architect.

The exterior of the D-shaped hall was completed in 1894. The interior, finished in 1897, is built in Italian Renaissance style, and features mural decorations from the hand of William Palin. The central piece of art is a large painted work, known as The Temple of Fame, depicting a great number of philosophers and students. The McEwan Hall organ was built in 1897 by Robert Hope-Jones, and has been rebuilt and modified on various occasions afterwards.

Another striking feature of the McEwan Hall is its large dome. On the inside of the dome is a biblical inscription: Wisdom is the principal thing, therefore get wisdom, and with all thy getting, get understanding. Exalt her and she shall bring thee to honour. (Proverbs 4:7).

Photography: University of Edinburgh images

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336.

Page 4: Brand Experience Strategy - University Estate

The new McEwan Hall

McEwan Hall is being restored to recapture its splendour, whilst transforming the ceremonial hall for the wider community to enjoy.

The new McEwan Hall will feature:

• Traditionally restored building fabric to conserve McEwan Hall for the future

• A circular amphitheatre featuring a contemporary glazed entrance pavilion

• New tree planting and soft landscaping to create more social space and improved accessibility

• A spectacular ceremonial hall for graduations and events

• New visitor and conference facilities

• Upgraded energy-efficient services

Photography: LDN Architects

The University of Edinburgh is a charitable body, registered in Scotland, with registration number SC005336.