Real Estate Bannerlink

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Core Bannerlink Product

• Expandable Rich Media ad unit

• 300 + Real Estate listings video within each ad

• Dynamic inventory updates

• Customizable button labels and calls-to-action

• Listing video with music and human voiceover

• Ability to filter listing inventory at import

• Peel-back cover display or header graphic

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Bannerlink Formats

Bannerlink with In-Banner Video & Listings

•All core Bannerlink listing functionality

•Cover display ad (Optional)

•Display Real Estate inventory within one ad

•Capability to play in-banner video

•Social media options

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Bannerlink Formats

Pencil Push-Down

•All core Bannerlink listing functionality

•Local market roadblock with companion ad

•Display custom ad (static, flash or IBV)

•Display all of the dealers/advertisers listings

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Bannerlink Formats

Carousel Bannerlink

•All core Bannerlink listing functionality

•Optional geotargeting for multi-office listings

Case Study for Multi-Office:Impressions: 118K+ Interaction Rate: 22.07%Total IBV Play Time: 37+ hoursCTR: .14%

New Bannerlink Formats

Non-Expandable Bannerlink

• All core Bannerlink listing functionality

• Optional IBV

• Social media options

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Koenig & Strey 300x600

300x250

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Bannerlink Reporting

Reporting Portal

• Reporting tool provides automated metrics

◦Available 24/7◦Download excel report◦Email reports automatically

• Bannerlink reporting tracks engagement; including impressions, interaction, clicks thru, video play time, leads generated, etc…

• Average interaction rates for Bannerlink campaigns are up to 5x higher than other rich media ads

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Bannerlink Success Stories

Advance Realty – BaltimoreThis real estate campaign delivered 350K impressions over 30 days, more than 65 hours of user interaction, and a click-through rate of .22% and a 16% interaction rate

ReMax at the Shore – PhillyThis real estate campaign delivered 275K impressions in less than 2 months, 141 hours of user interaction, a 25% interaction rateand a CTR of .31%

Coldwell Banker - WinnetkaThis real estate campaign using List Hub automated data delivered 600K impressions over 6 months, more than 117 hours of user interaction, and a 17% interaction rate and a CTR of .16%

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Key Value Proposition

Bannerlink Engagement

Typical rich media ad unit = 2.5% to 3.5%*

Bannerlink average engagement rate = 14.8%

Bannerlink average interaction time per campaign per month = 50+ HOURS

Bannerlink provides the ability to put entire inventory in front of a user – IN PAGE.

Bannerlink provides a more qualified customer post click

Bannerlink provides in-banner video with listing level merchandising

* DoubleClick Rich Media Benchmark report 2010

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The Power of Listing Video

Awareness

Education

Evaluation

Proposal

Purchase